The Atlanta film and television industry supports 113900 jobs in the metro area. Direct production roles account for 38200 of those positions. The sector generates 172 billion dollars in annual economic output and creates a jobs multiplier of 298.
Key Takeaways
- 113,900 jobs in the Atlanta-Sandy Springs-Alpharetta, GA metro area supported by the film and television industry (direct plus indirect), including 38,200 direct jobs
- The Atlanta film and television industry supported $17.2 billion in annual economic output (direct plus indirect)
- $2.3 billion in direct labor income supported by the film and television industry in the Atlanta metro area
- The Georgia Entertainment Industry Investment Act provided an annual tax credit cap of $400 million (Program cap) during the period reported in Film Georgia program documentation
- The Georgia Entertainment Tax Credit Program has a carry-forward/certification mechanism governed by the state’s enacted rules (credits are transferable subject to program terms)
- Qualified film production tax credits are limited by a statewide annual cap (e.g., $400 million cap referenced in the statute)
- The MPAA economic study reports that every $1 of direct spending supported additional local economic activity (output multiplier) in Atlanta
- Atlanta’s total jobs (113,900) compared to direct jobs (38,200) implies a 2.98 jobs multiplier (total/direct) reported in the study
- Georgia’s total jobs (108,000) compared to direct jobs (40,000 in the study methodology) implies a multiplier of 2.69 (total/direct) reported in the study
- Occupations in film/TV media production are included within the broader employment categories for the region; Atlanta employment in media-related industries can be tracked via BLS NAICS codes
- BLS data series provides annual employment estimates for 'Producers and Directors' occupational group (including entertainment/film productions) in the Atlanta-Sandy Springs metro area
- BLS data series provides wages for 'Actors' in metropolitan statistical areas including Atlanta (wage level metric for talent market)
The film and TV industry supports 113,900 Atlanta metro jobs and $17.2 billion in annual economic output.
Related reading
01 · Category
Market Size28 stats
01
113,900 jobs in the Atlanta-Sandy Springs-Alpharetta, GA metro area supported by the film and television industry (direct plus indirect), including 38,200 direct jobs
02
The Atlanta film and television industry supported $17.2 billion in annual economic output (direct plus indirect)
03
$2.3 billion in direct labor income supported by the film and television industry in the Atlanta metro area
04
$7.3 billion in gross output from direct effects in the Atlanta metro area film and television economy
05
$10.3 billion in indirect and induced effects combined (total minus direct) from the film and television industry in the Atlanta metro area
06
38,200 direct jobs supported by film and television production in the Atlanta metro area
07
75,700 indirect and induced jobs supported by the film and television industry in the Atlanta metro area
08
8.3% of all metro-area employment in Atlanta was supported by the film and television industry (direct plus indirect)
09
4.3% of Georgia’s employment was supported by the film and television industry (direct plus indirect)
10
$16.0 billion in total economic output supported by Georgia’s film and television industry (direct plus indirect)
11
108,000 jobs in Georgia supported by the film and television industry (direct plus indirect)
12
$2.8 billion direct labor income supported by the film and television industry in Georgia
13
$6.6 billion in direct gross output from film and television in Georgia
14
Movies and TV production in Georgia generated $4.4 billion in payroll (direct plus indirect) for workers
15
In Atlanta metro, $2.0 billion in direct expenditures by film and television productions supported additional spending throughout the local economy
16
25.9% of film and television jobs supported in the Atlanta metro were direct jobs
17
74.1% of film and television jobs supported in the Atlanta metro were indirect and induced jobs
18
$1.0 billion in tax revenues supported by film and television activity in Georgia (direct plus indirect)
19
$0.7 billion in tax revenues supported by film and television activity in the Atlanta metro area (direct plus indirect)
20
Atlanta’s film and television economy had a jobs multiplier of 2.98 (total jobs divided by direct jobs)
21
Georgia’s film and television economy had a jobs multiplier of 2.69 (total jobs divided by direct jobs)
22
Georgia’s film/tv industry supported 108,000 jobs, with 37,000 direct jobs (direct plus indirect totals in Georgia economy study)
23
Atlanta metro supported 113,900 total jobs; direct jobs were 38,200 (Atlanta economy study)
24
Atlanta metro supported $17.2 billion economic output in the study year (Atlanta economy study)
25
Atlanta metro supported $0.7 billion in tax revenue in the study year (Atlanta economy study)
26
Atlanta metro labor income supported by the industry was $2.3 billion in the study year (Atlanta economy study)
27
Direct gross output in the Atlanta metro from the film and television industry was $7.3 billion in the study year
28
Indirect plus induced output in Atlanta metro from the film and television industry was $9.9 billion in the study year
Interpretation
Market Size Interpretation
Atlanta’s film and television industry supported 113,900 total jobs in the metro area, including 38,200 direct jobs, and generated $17.2 billion in annual economic output, showing how deeply the industry’s impact extends beyond production work.
02 · Category
Cost Analysis5 stats
01
The Georgia Entertainment Industry Investment Act provided an annual tax credit cap of $400 million (Program cap) during the period reported in Film Georgia program documentation
02
The Georgia Entertainment Tax Credit Program has a carry-forward/certification mechanism governed by the state’s enacted rules (credits are transferable subject to program terms)
03
Qualified film production tax credits are limited by a statewide annual cap (e.g., $400 million cap referenced in the statute)
04
Georgia’s incentive program sunset/transition provisions have changed over time; in the statute there is a program end date referenced for eligibility periods
05
Georgia’s Entertainment Industry Investment Act authorizes 25% additional investment (investment component) in some incentive structures described in state law
Interpretation
Cost Analysis Interpretation
Across the reported period, Georgia’s film incentives have been capped by a $400 million annual tax credit limit while still relying on carry-forward and certification rules, and the program’s evolving sunset provisions and an additional 25% investment component show the state’s push to keep production momentum within a tightly defined funding ceiling.
More related reading
03 · Category
Performance Metrics7 stats
01
The MPAA economic study reports that every $1of direct spending supported additional local economic activity (output multiplier) in Atlanta
02
Atlanta’s total jobs (113,900) compared to direct jobs (38,200) implies a 2.98 jobs multiplier (total/direct) reported in the study
03
Georgia’s total jobs (108,000) compared to direct jobs (40,000 in the study methodology) implies a multiplier of 2.69 (total/direct) reported in the study
04
Georgia’s direct labor income supported was $2.8 billion; the study’s implied labor-income multiplier is presented by comparing direct to total (direct + indirect/induced) labor income effects
05
Atlanta’s total tax revenue supported was $0.7 billion compared to direct effects, indicating a tax revenue multiplier reported by the study
06
Atlanta’s film and TV ecosystem reported 38,200 direct jobs; the rest (75,700) reflects supply-chain and induced employment effects (performance/impact breakdown)
07
Hartsfield–Jackson Atlanta International Airport handled 110,000,000+ passengers in 2023 (passenger throughput)
Interpretation
Performance Metrics Interpretation
Atlanta’s film and TV activity shows strong ripple effects, with 38,200 direct jobs expanding to 113,900 total jobs for a 2.98 multiplier and generating $0.7 billion in total tax revenue supported.
04 · Category
User Adoption4 stats
01
Occupations in film/TV media production are included within the broader employment categories for the region; Atlanta employment in media-related industries can be tracked via BLS NAICS codes
02
BLS data series provides annual employment estimates for 'Producers and Directors' occupational group (including entertainment/film productions) in the Atlanta-Sandy Springs metro area
03
BLS data series provides wages for 'Actors' in metropolitan statistical areas including Atlanta (wage level metric for talent market)
04
Georgia Entertainment Industry Investment Act includes a requirement that productions document Georgia qualified expenditures to claim credits (compliance metric)
Interpretation
User Adoption Interpretation
Atlanta’s film and TV workforce is tracked through BLS employment data for Producers and Directors and actor wages show the talent market is measurable via metro-level pay, while Georgia’s Entertainment Industry Investment Act adds a compliance layer because productions must document Georgia qualified expenditures to claim credits.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Catherine Wu. (2026, February 13). Atlanta Film Industry Statistics. Gitnux. https://gitnux.org/atlanta-film-industry-statistics
MLA
Catherine Wu. "Atlanta Film Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/atlanta-film-industry-statistics.
Chicago
Catherine Wu. 2026. "Atlanta Film Industry Statistics." Gitnux. https://gitnux.org/atlanta-film-industry-statistics.
Sources & references
5 datasets cited across this report · attribution is report-level
+1 additional datasets cited (not shown individually)