Gitnux/Report 2026

Astrology Industry Statistics

The global astrology-app market reached an estimated $5.69 billion in 2026, explore the figures behind growth, companies and AI-driven trends.
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Astrology Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The astrology industry at a glance

The global astrology-app market is estimated at $5.69 billion in 2026, with AI-enabled personalization and mobile consultations driving growth across North America, Asia-Pacific and India.

$5.69B[47]
Astrology apps market, 2026
19.8%[47]
Astrology apps CAGR, 2026–2030
30%[31]
U.S. adults consult annually, 2024
₹1,823 crore[48]
AstroTalk revenue, FY2026
Market size
The global astrology-app market reached an estimated $4.73 billion in 2025 and is projected at $5.69 billion in 2026. This figure covers digital platforms offering horoscopes, birth-chart analysis, compatibility reports and related astrological guidance.[47]
Forecast & CAGR
The market is forecast to reach $11.71 billion by 2030, representing a 19.8% CAGR from 2026 to 2030. The forecast attributes growth to AI-based prediction models, freemium monetization, mobile distribution and real-time personalization.[47]
Market share & regions
North America was the largest regional market in 2025, while Asia-Pacific was identified as the fastest-growing region. A separate market framework covers seven regions: Asia-Pacific, Europe, North America, Africa, Latin America, the Middle East and Oceania-related country markets.[47][49]
Segmentation
Astrology-app markets are segmented across 4 principal dimensions: type, platform, revenue model and end user. Detailed service categories include astrology, birth-chart and natal analysis, compatibility analysis, horoscope and tarot reading; monetization includes one-time payments, subscriptions, in-app purchases, live-session charges and freemium access.[47][49]
Key players & concentration
Named competitors include Astrotalk, AstroYogi, AstroSage, Astro-Vision, Chani, Astrodienst, AstroMatrix and other regional platforms. India’s Competition Commission recorded an unverified Astrotalk claim of 80% share, but explicitly concluded that dominance was not established and identified several competing platforms.[49]
Trends, drivers & challenges
The principal growth drivers are smartphone adoption, demand for personalized content, spiritual-wellness use cases and AI-based prediction tools. Key challenges include highly fragmented competition, limited public financial disclosure by private operators and regulatory scrutiny of deceptive claims or exploitation of consumer vulnerabilities.[47][50]
Consumer behavior & competition
In Pew Research Center’s fall 2024 U.S. survey, 28% of adults said they consulted astrology or a horoscope at least annually, while 30% consulted astrology, tarot cards or a fortune teller. Among all U.S. adults, 20% used at least one of these practices mostly for fun, compared with 10% seeking helpful insights; 6% participated weekly.[31]
Regulation
India’s government states that the Central Consumer Protection Authority can act against platforms making deceptive claims or exploiting consumer vulnerabilities. Digital astrology platforms must also comply with India’s Information Technology Act, 2000 and the Information Technology Rules, 2021, including due-diligence obligations.[50]
Latest news
AstroTalk reported FY2026 revenue of ₹1,823 crore, up 55% year over year, and net profit of ₹222 crore. International revenue reached ₹621 crore, or 34% of total revenue, while consultation revenue was ₹1,657 crore and e-commerce revenue was ₹166 crore.[48]

02 Ranking

Top 10 Companies in the Astrology Industry

The leading companies in the astrology industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

AstroSage stands out for AI-driven Vedic astrology delivery because it used 40 AI-based astrology avatars in India in 2026, while AstroTalk leads in online consultations since it reported FY2026 revenue of ₹1,823 crore.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in astrology apps

    AstroSage

    IN

    Ranked #1 · 9.6 · Astrology apps

    Why we picked it: In India, it runs AI-heavy astrology delivery with 40 AI-based avatars in 2026 and reported 35% of revenue from AI in India.

    See in ranking ↓Visit astrosage.com ↗

  2. Leader in spiritual commerce

    AstroTalk

    IN

    Ranked #2 · 9.4 · Spiritual commerce

    Why we picked it: It tracks a high-revenue consultation model, reporting FY2026 revenue of ₹1,823 crore and net profit of ₹222 crore.

    See in ranking ↓Visit astrotalk.com ↗

  3. Leader in consultations

    OBRIO

    UA

    Ranked #3 · 9.2 · Consultations

    Why we picked it: Its Nebula product uses international distribution scale, reaching 17 million users in 50 countries in 2023.

    See in ranking ↓Visit obrio.co ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the astrology industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

AstroSage

Astrology apps · IN

9.6
2

AstroTalk

Spiritual commerce · IN

9.4
3

OBRIO

Consultations · UA

9.2
4

InstaAstro

Spiritual commerce · IN

9.1
5

Ingenio

Media & portals · US

8.8
6

Astroyogi

Online astrology consultations and spiritual services · IN

8.6
7

AstroGraph Software

Astrology software, apps and personalized reports · US

8.0
8

AstroVed

Vedic astrology, readings and remedial rituals · US

7.8
9

Wellness Technologies

Astrology reports, consultations and digital products · IN

7.8
10

Astro-Vision

Vedic astrology software and personalized reports · IN

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the astrology industry. In Astrology Industry Statistics. Gitnux. https://gitnux.org/astrology-industry-statistics/#top-companies

report visual · Breakdown

U.S. adults by frequency of consulting astrology or a horoscope

Never holds the largest share at 71%.

28%
At least once or twice a year
71%
Never
source-verifiedpewresearch.org

04 Statistics

Technology & Innovation

AI adoption shows up in production-style usage: AstroSage reported 40 AI-based astrology avatars used in India in 2026, alongside reported AI-driven revenue shares.

AI in the astrology industry

  • 40 AI-based astrology avatars were used by AstroSage in India in 2026, supported by internal and external models and voice capabilities.[1]
  • 25% of AstroSage’s overall business came from AI about 16 months after its August 2024 launch, according to the company.[2]
  • 35% of AstroSage’s revenue came from AI in India in 2026, while the company expected AI revenue to overtake its aggregation platform within four to five months.[1]
  • 20% month-on-month was the reported growth rate of AstroSage’s AI revenue in India in 2025.[2]

Automation in the astrology industry

  • 8 hours per week were saved by Nebula through Iterable’s marketing-automation capabilities in 2023.[3]
  • 25 AI astrologers were operating on AstroSage in India in 2025, with one AI astrologer handling up to 1,000 clients simultaneously.[2]
  • 10% of respondents in an Astroyogi survey said they would be comfortable accepting AI as a solution-giver before its first-layer consultation pilot in India in 2025.[2]

Digital Transformation in the professional and business services sector (sector benchmark)

  • 40.4% of EU enterprises in professional, scientific and technical activities used at least one AI technology in 2025.[4]
  • 51% of U.S. technology executives reported no increase in performance or profitability from digital-transformation investments during the previous two years.[5]
  • 35.51% of EU professional, scientific and technical enterprises using AI applied it to business-administration or management processes in 2025.[4]
  • 55% of business-services CEOs identified keeping pace with technology and AI transformation as their greatest concern in PwC’s 2025 global CEO survey.[6]

Technology Adoption in the professional and business services sector (sector benchmark)

  • 18.55% of EU professional, scientific and technical enterprises using AI applied it to ICT security in 2025.[4]
  • 22.32% of EU professional, scientific and technical enterprises using AI applied it to research and development or innovation activities in 2025.[4]
  • 30.87% of EU professional, scientific and technical enterprises using AI applied it to accounting, controlling or finance management in 2025.[4]
  • 27.33% of EU professional, scientific and technical enterprises using AI applied it to production processes in 2025.[4]

Cloud Computing in the professional and business services sector (sector benchmark)

  • 91.2% of Finnish professional, scientific and technical enterprises used cloud computing services in 2023.[7]
  • 77.7% of Dutch professional, scientific and technical enterprises used cloud computing services in 2023.[7]
  • 80.4% of Danish professional, scientific and technical enterprises used cloud computing services in 2023.[7]
  • 90.7% of Australian professional, scientific and technical enterprises used cloud computing services in 2022.[7]

Big Data in the professional and business services sector (sector benchmark)

  • 45.4% of Finnish professional, scientific and technical enterprises conducted big-data analysis in 2023.[7]
  • 57.5% of Dutch professional, scientific and technical enterprises conducted big-data analysis in 2023.[7]
  • 46.8% of Swedish professional, scientific and technical enterprises conducted big-data analysis in 2023.[7]
  • 47.5% of German professional, scientific and technical enterprises conducted big-data analysis in 2023.[7]

IoT in the professional and business services sector (sector benchmark)

  • 35.6% of Swedish professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[7]
  • 36.3% of Irish professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[7]
  • 42.6% of Austrian professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[7]
  • 52.0% of South Korean professional, scientific and technical enterprises used Internet-of-Things technologies in 2022.[7]

Innovation in the astrology industry

  • 15 million downloads were reported for Co-Star by 2021, when the astrology app announced a $15 million Series A funding round.[8]
  • $1.5 million was raised by Vaya in a seed round to develop AI capabilities for users and astrologers in India by 2026.[1]
  • $635,000 had been raised by Melooha, an Indian astrology technology company developing an in-house real-time prediction engine, by 2026.[1]

05 Statistics

Data & Analytics

Data governance and tracking practices remain a measurable concern, with a subset of U.S. astrology apps tracking users for advertising, measurement, or data-broker sharing in 2025.

Data analytics in the astrology industry

  • 14 months was the Google Analytics 4 data-retention period specified by Astrology App in its privacy policy.[9]
  • 10 U.S. astrology apps were included in Surfshark’s 2025 analysis of app-store privacy disclosures.[10]
  • 50% of the 10 most popular U.S. astrology apps analyzed in 2025 tracked users’ data for advertising, measurement or data-broker sharing.[10]

Data Quality in the professional and business services sector (sector benchmark)

  • 23% of supply management firms spent at least 21% of their time cleaning data in 2024.[11]
  • 50% of organizations identified data-quality issues as the biggest challenge affecting their data-integration projects in 2024.[12]
  • 95% of enterprise companies with at least $1 billion in revenue had experienced a data-quality issue directly affecting business outcomes in 2024.[13]
  • 87% of enterprise data leaders said traditional rules-based approaches to data quality did not scale to current needs in 2024.[13]
  • 67% of supply management organizations said their data quality was better or significantly better than two years earlier in 2024.[11]
  • 49% of supply management organizations reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[11]

Data Governance in the professional and business services sector (sector benchmark)

  • 61% of organizations had a dedicated data-governance function in 2024, according to a survey of more than 121 supply management professionals.[11]
  • 71% of global organizations reported having a data-governance program in 2024, up from 60% in 2023.[12]
  • 18.3% of organizations used a data-governance or catalog solution as part of their governance program in 2024.[14]
  • 32% of organizations in the 2024 governance study had a formal governance organization in place, while 68% had none.[14]
  • 33% of North American organizations had a formal data-governance organization in place in 2024.[14]
  • 81% of supply management organizations found their data-governance program useful in 2024.[11]

KPIs in the astrology industry

  • £1.7 million was spent on UK tarot and astrology services in 2024–2025.[15]
  • £28.4 was the average spend per UK tarot and astrology service user in 2024–2025.[15]
  • 0.1 million UK users accessed tarot and astrology services in 2024–2025.[15]

06 Statistics

Strategy & Growth

Consolidation and acquisition events shape operator structures, including a 2026 cash transaction where Matrimony.com acquired 50% of Astro-Vision for ₹8 crore.

Growth in the astrology industry

  • $22.8 billion is the projected global astrology-market value for 2031, up from $12.8 billion in 2021, according to Allied Market Research.[16]
  • 64.7% was the increase in U.S. astrology-app revenue in 2019, reaching nearly $40 million, according to Sensor Tower data cited by Allied Market Research.[16]

Mergers and acquisitions in the astrology industry

  • 50% of Astro-Vision was acquired by Matrimony.com for ₹8 crore in a 2026 cash transaction, increasing Matrimony.com’s stake to 76.09%.[17]
  • $15 million was raised by Co–Star in its 2021 Series A before the astrology app was acquired by Midjourney in 2026.[8]

07 Statistics

People & Workforce

Specialized roles and operational capacity are visible in workforce disclosures, including a 32-hour-per-week full-time schedule listed for a U.S.-based Senior Astrology Writer role at CHANI in 2026.

Hiring in the astrology industry

  • 24 staff members joined Midjourney when it acquired Co-Star in 2026, according to a company and industry report.[18]
  • 105,000 people were employed by the U.S. psychic-services industry, which includes astrology, in 2024.[19]
  • 32 hours per week was the full-time schedule listed for a U.S.-based Senior Astrology Writer role at CHANI in 2026.[20]

Remote Work in the professional and business services sector (sector benchmark)

  • 62.8% of U.S. professional and business-services employees who could work at home did so during 2024–2025, while 66.0% could work at home.[21]
  • 54% of U.S. professional-services firms reported having at least one paid work-from-home employee in November 2024–January 2025.[22]
  • 37.21% was the average share of paid workdays performed from home by U.S. professional and business-services employees in January 2025.[23]
  • About 45% of U.S. professional and business-services workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[24]

Hybrid Work in the professional and business services sector (sector benchmark)

  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[25]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in November 2025.[25]
  • 27% of U.S. full-time employees worked in a hybrid arrangement in 2025, compared with 12% fully remote and 61% fully on-site.[26]
  • Across U.S. professional and business services, 39% of full-time employees worked fully onsite during January–April 2025.[27]
  • Across U.S. professional and business services, 22% of full-time employees worked fully from home during January–April 2025.[27]

Upskilling in the astrology industry

  • $10,000 in additional annual stipends was listed alongside a $100,000–$110,000 salary for a CHANI role in 2026.[20]
  • 6 months of paid parental leave was offered in CHANI’s 2026 U.S. employment package for astrology-industry staff.[20]
  • 5% was CHANI’s listed 401(k) employer match in its 2026 U.S. employment package.[20]

Employee Engagement in the professional and business services sector (sector benchmark)

  • 32% of U.S. employees were engaged at work in 2024, while 17% were actively disengaged.[25]
  • 32% of U.S. employees were engaged at work in 2025, while 17% were actively disengaged.[25]
  • 34% of U.S. employees were engaged at work in 2022, while 16% were actively disengaged.[25]
  • 33% of U.S. employees were engaged at work in 2023, while 16% were actively disengaged.[25]

Change Management in the professional and business services sector (sector benchmark)

  • 21% of transformation teams identified stakeholder-engagement strategies as their primary change-management approach in 2024.[28]
  • Approximately one-third of global business-services organizations had no change-management capability in 2022.[29]
  • 17% of transformation teams identified training and development programs as their primary change-management approach in 2024.[28]
  • 75% of global business-services organizations considered change management critical in 2022.[29]
  • 16% of global business-services organizations managed change systemically across their initiatives in 2022.[29]

08 Statistics

Customer & Sales

Recurring demand links to scale in customer funnels, with AstroSage reporting 1.5 million daily users in India in 2026 and Nebula reaching 17 million users in 50 countries in 2023.

Customer experience in the astrology industry

  • 1.5 million daily users were reported for AstroSage in India in 2026, supporting the company’s efforts to improve AI-model accuracy.[1]
  • 765,000-plus followers were reported for AstroSage’s AI astrologer Mr Krishnamurti in India in 2025.[2]
  • 60% or more of Vaya’s new customers reportedly came from word of mouth and referrals in India in 2026.[1]

Customer retention in the astrology industry

  • 24 times higher revenue than previous global campaigns was reported by Nebula after lifecycle-marketing changes in 2023.[3]
  • 17 million users in 50 countries were reached by Nebula, OBRIO’s astrology application, according to a 2023 customer-marketing case study.[3]
  • 9 times higher subscription conversions were achieved by Nebula’s winning push and in-app offer variations on iOS in 2023.[3]

Customer acquisition in the astrology industry

  • 20 million-plus downloads were reported for Co-Star without significant marketing efforts by 2021.[8]
  • 25% of U.S. women aged 18–25 had downloaded Co-Star by 2021, according to the company.[8]
  • 60% or more of Vaya’s new customers came through word of mouth and referrals in India in 2026.[1]

Customer loyalty in the astrology industry

  • 5 times higher subscription purchase rates on Android were produced by Nebula’s winning special-offer variations in a 2023 loyalty campaign.[3]
  • 9 times higher subscription purchase rates on iOS were produced by Nebula’s winning special-offer variations in a 2023 loyalty campaign.[3]

09 Statistics

Marketing & Brand

Marketing experimentation and branded content remain trackable variables, with Nebula reporting 24× higher revenue after adopting lifecycle marketing automation in 2023.

Marketing in the astrology industry

  • 1.4 million Instagram followers had been accumulated by astrology app Sanctuary since its 2019 founding, helping attract brand partnerships.[30]
  • 20 million+ downloads were reported for Co–Star by 2021, achieved without what the company described as real marketing efforts, in the United States and globally.[8]
  • 17 million+ users in 50 countries were reached by OBRIO’s astrology application Nebula in 2023.[3]

Digital marketing in the astrology industry

  • 24× higher revenue than previous global campaigns was reported by Nebula after adopting lifecycle marketing automation, behavioral tracking and experimentation.[3]
  • 9× higher subscription purchase rates on iOS and 5× higher rates on Android resulted from Nebula’s winning special-offer variations in testing.[3]
  • 8 hours per week were saved by Nebula through marketing automation capabilities, according to OBRIO’s case study.[3]
  • Up to 9× higher subscription conversions were reported across Nebula’s push-notification and in-app campaigns after marketing experimentation.[3]

Branding in the astrology industry

  • 3 major brands—Google, Pizza Hut and Spotify—had partnered with astrology app Sanctuary to create branded astrology content by 2021.[30]
  • 1.4 million Instagram followers gave Sanctuary an audience for its signature illustrated astrology style by 2021.[30]

Social media in the astrology industry

  • 5% of U.S. adults consulted astrology or a horoscope at least weekly in a fall 2024 survey, indicating recurring demand for astrology content.[31]
  • 43% of U.S. women aged 18–49 said they believed in astrology in fall 2024, compared with 20% of men in the same age range.[31]
  • 1.4 million Instagram followers had been amassed by astrology app Sanctuary since its founding in 2019.[30]
  • 28% of U.S. adults consulted astrology or a horoscope at least once or twice a year in fall 2024.[31]

Influencer Marketing in the professional and business services sector (sector benchmark)

  • 44% of B2B influencer-marketing practitioners say finding the right talent is their single biggest collaboration obstacle, based on Q1 2026 research.[32]
  • 78% of B2B influencer-marketing practitioners identify brand awareness and lead generation as their joint top challenges, based on Q1 2026 research.[32]
  • 86% of B2B influencer-marketing practitioners and creators prefer co-creating content with brands rather than amplifying finished brand content, based on Q1 2026 research.[32]
  • 74% of B2B influencers use artificial-intelligence tools to enhance content creation, based on Q1 2026 research.[32]

10 Statistics

Operations & Execution

Geographic concentration is clear in operational counts, with Taiwan recording 407.8% industry sales growth in 2024 versus 2019.

Operational efficiency in the astrology industry

  • 194 fortune-telling, astrology and numerology business units were recorded in Taiwan in 2024, up from 75 in 2019.[33]
  • 222 fortune-telling, astrology and numerology business units were recorded in Taiwan from January through October 2025.[33]
  • 407.8% was the increase in Taiwan fortune-telling industry sales in 2024 compared with 2019.[33]

Outsourcing / Offshoring in the professional and business services sector (sector benchmark)

  • 60% of EU business-services enterprises sourcing abroad were in the business-services sector, compared with 40% in industry and construction, during 2021–2023.[4]
  • 39% of EU enterprises sourcing abroad outsourced business functions to external providers during 2021–2023, while 72% used affiliated-group insourcing.[4]
  • 29% of U.S. CPA firms responding to the 2025 National MAP Survey utilized offshoring, rising to 74% among firms with at least $10 million in net client fees.[34]
  • 65% of U.S. CPA firms participating in the 2025 National MAP Survey that offshored used India, followed by 33% using the Philippines.[34]
  • 47.5% of EU enterprises sourcing abroad sourced administrative and management functions internationally during 2021–2023.[4]

11 Statistics

Finance & Pricing

Public financial measures are limited but growing in specificity, including AstroTalk’s FY2026 revenue of ₹1,823 crore and net profit of ₹222 crore.

Financial planning in the astrology industry

  • NT$56.56 million in sales were recorded by Taiwan’s fortune-telling, astrology and numerology industry in 2019.[33]
  • NT$133.91 million in sales were recorded by Taiwan’s fortune-telling, astrology and numerology industry in 2021.[33]
  • NT$287.22 million in sales were recorded by Taiwan’s fortune-telling, astrology and numerology industry in 2024.[33]
  • NT$197.27 million in sales were recorded by Taiwan’s fortune-telling, astrology and numerology industry from January through October 2025.[33]

12 Statistics

Product & Service

User engagement is sustained after install: astrology apps had more than 15 million monthly active users globally in 2023.

Product development in the astrology industry

  • 15 million monthly active users used astrology apps globally in 2023, while artificial intelligence was identified as an emerging feature for customized reports and notifications.[35]
  • More than 2 million downloads had been recorded for CHANI by 2025, alongside birth-chart analysis and astrological-event guidance.[36]
  • 40% was the increase in astrology-app downloads globally between 2021 and 2023.[35]

Product lifecycle in the astrology industry

  • 2024 revenue for the global astrology market was estimated at $14.3 billion, with a projection of $25.6 billion by 2034.[35]
  • Astrology apps had more than 15 million monthly active users globally in 2023, indicating substantial ongoing use after download.[35]

After-sales in the astrology industry

  • 28% of UK tarot and astrology service users reported problems in 2024–2025.[15]
  • The net promoter score for UK tarot and astrology services was −12 in 2024–2025.[15]
  • 14% of UK tarot and astrology service users said their trust was affected in 2024–2025.[15]

Value proposition in the astrology industry

  • $14 million was Inc.'s estimate of CHANI's annual revenue in 2024, reflecting monetization of personalized astrology content and services.[36]
  • 27% of U.S. adults said they believed in astrology in 2024.[19]
  • $14.3 billion was the estimated global astrology-market value in 2024, covering readings, books, courses, merchandise and digital platforms.[35]

13 Statistics

Sustainability & Ethics

Trust impacts are measurable in surveys, with 14% of UK tarot and astrology service users reporting affected trust in 2024–2025.

Ethics in the astrology industry

  • 50% of the 10 most popular U.S. astrology apps analyzed in 2025 tracked user data for targeted advertising, measurement or data-broker sharing.[10]
  • 14% of UK tarot and astrology service users reported that their trust was affected in 2024–2025.[15]

15 Statistics

Globalization & Expansion

Cross-border distribution is a core operational theme, with Astro-Vision supporting more than 10 Indian languages and AstroSage Kundli reporting 72 million downloads by 2025.

Globalization in the astrology industry

  • More than 10 Indian languages are supported by Astro-Vision’s Vedic astrology content and software, according to a 2026 filing.[17]
  • 40 countries worldwide are served by astrologer Magi Helena’s clients, according to a 2025 press release.[45]

Stakeholder management in the astrology industry

  • Around 40,000 daily visitors use Astro-Vision’s ClickAstro portal, according to Matrimony.com’s 2026 acquisition filing.[17]
  • More than 25,000 astrology reports are generated daily by Astro-Vision’s portal, according to the company filing.[17]

Distribution channels in the astrology industry

  • 72 million downloads had been recorded by AstroSage Kundli by 2025, indicating the scale of its mobile-app distribution channel in India.[46]
  • 151,000 monthly U.S. downloads were recorded for Co–Star in 2025, according to Surfshark’s analysis of astrology apps.[10]

Key questions about the astrology industry

How large is the global astrology-app market in 2026?
The global astrology-app market is estimated at $5.69 billion in 2026.
What growth rate does the astrology-app market show from 2026 to 2030?
The astrology-app CAGR for 2026–2030 is 19.8%, with a forecast to reach $11.71 billion by 2030.
Which companies lead the astrology industry?
AstroSage stands out for AI-driven Vedic astrology delivery because it used 40 AI-based astrology avatars in India in 2026, while AstroTalk leads in online consultations since it reported FY2026 revenue of ₹1,823 crore.
What technology shift is showing up across astrology platforms?
AI-enabled personalization and mobile consultations are cited as growth drivers, with AstroSage reporting 40 AI-based astrology avatars used in India in 2026.
How is the market structured and where does revenue come from?
Astrology-app markets are segmented by type, platform, revenue model, and end user. Revenue models include one-time payments, subscriptions, in-app purchases, live-session charges, and freemium access.
How do consumer usage patterns differ in the U.S.?
In Pew Research Center’s fall 2024 U.S. survey, 28% of adults consulted astrology or a horoscope at least annually and 6% participated weekly.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Astrology Industry Statistics. Gitnux. https://gitnux.org/astrology-industry-statistics
MLA
Samuel Norberg. "Astrology Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/astrology-industry-statistics.
Chicago
Samuel Norberg. 2026. "Astrology Industry Statistics." Gitnux. https://gitnux.org/astrology-industry-statistics.

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  9. astrologyapp.net
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  12. lebow.drexel.edu
  13. anomalo.com
  14. informatica.com
  15. ofcom.org.uk
  16. todayinbusiness.com
  17. nsearchives.nseindia.com
  18. everysignal.com
  19. apnews.com
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