01 Industry overview
The animal care industry at a glance
U.S. animal care spending reached $158 billion in 2025, with growth supported by 95 million pet-owning households, expanding veterinary services, insurance, grooming and other care categories.
- $158B[16]
- U.S. pet spending, 2025
- $165B[16]
- Projected U.S. sales, 2026
- 7.6M[64]
- Insured pets in North America, 2025
- 413,000[65]
- Animal care workers, 2025
- Market size
- The U.S. pet industry recorded $158 billion in spending in 2025, including food and treats, supplies and over-the-counter medicine, veterinary care, and other services. Veterinary care and product sales accounted for $41.0 billion, while other services contributed $14.3 billion.[16]
- Forecast & CAGR
- APPA projects U.S. pet-industry sales of approximately $165 billion in 2026, implying growth of about 4.4% from the $158 billion recorded in 2025. The Bureau of Labor Statistics projects employment of animal care and service workers to increase 11% from 2025 to 2035.[16][65]
- Market share & regions
- The United States is the primary market covered by the APPA spending estimate. Within North American pet insurance, the United States and Canada together represented $6.2 billion in gross written premium in 2025, while more than one-third of insured U.S. pets were located in California, New York, Florida and Texas based on the latest published state breakdown.[64][66]
- Segmentation
- APPA divides U.S. pet spending into four major segments: pet food and treats at $68.3 billion in 2025, supplies, live animals and over-the-counter medicine at $34.4 billion, veterinary care and product sales at $41.0 billion, and other services at $14.3 billion. Other services include boarding, grooming, insurance, training, pet sitting and dog walking.[16]
- Key players & concentration
- Pet health insurance remains a specialized segment with about 30 companies operating in North America, representing more than 20 additional white-label or co-branded product brands. NAPHIA estimates that its industry data covers approximately 99% of written pet health insurance premiums in the United States and Canada; comparable reliable concentration data for the broader animal care industry was not identified.[64]
- Pricing
- Average annual veterinary spending reported by AVMA for 2026 was $595 per dog-owning household and $426 per cat-owning household. In pet insurance, 2025 U.S. gross written premium was $4.80 billion for dogs and $0.88 billion for cats, reflecting higher aggregate premium volume for canine coverage.[67][66]
- Trends, drivers & challenges
- Demand is supported by high ownership and continued willingness to spend on companion animals: APPA reported 95 million U.S. pet-owning households in its 2025 survey. Key challenges include labor supply, affordability and food-safety risks; BLS projects 69,400 annual openings for animal care and service workers, while FDA maintains controls for animal-food contamination and labeling.[16][65][68]
- Consumer behavior & competition
- Dogs and cats remain the dominant companion-animal categories: AVMA's 2026 sourcebook estimated 58.9 million U.S. households owned dogs and 46.0 million owned cats. APPA's 2025 data also showed 71 million U.S. households owned dogs, indicating strong demand for recurring food, veterinary, medication, grooming and other services, while online and integrated care models are increasing competition.[67][16]
- M&A
- Chewy completed its acquisition of Modern Animal on May 21, 2026, paying $378.0 million in cash net of cash acquired for the technology-focused veterinary platform. The transaction expands competition between e-commerce companies, veterinary networks and integrated pet-healthcare providers.[69][70]
- Regulation
- The FDA regulates animal food, including pet food and treats, under the Federal Food, Drug, and Cosmetic Act. Requirements cover safety, sanitary production, truthful labeling, facility registration and preventive controls under the Food Safety Modernization Act; state laws may add registration and labeling requirements.[68]
02 Ranking
Top 10 Companies in the Animal Care Industry
The leading companies in the animal care industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
IDEXX Laboratories stands out for veterinary diagnostics and software-enabled systems because it generated $4.304 billion in 2025 revenue from veterinary products and services, while Mars focuses on pet food and veterinary-care networks since it operates major veterinary-care networks alongside global pet food brands.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in veterinary diagnostics software
IDEXX Laboratories
US
Ranked #1 · 9.3 · Veterinary diagnostics software
Why we picked it: The veterinary diagnostics and software-enabled systems business is supported by a 31.6% operating margin in 2025.
Leader in veterinary-care networks
Mars
US
Ranked #2 · 9.2 · Veterinary-care networks
Why we picked it: The company covers both recurring pet food demand and veterinary-care delivery through major care networks.
Leader in animal medicines & vaccines
Merck
US
Ranked #3 · 9.1 · Animal medicines & vaccines
Why we picked it: Its Animal Health segment posts a 34.01% operating margin and R&D at 24.3% of revenue.
Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.
Full ranking
| # | Company | Overall ↓ | Impact | Performance | Momentum | Innovation | Company snapshot |
|---|---|---|---|---|---|---|---|
| 1 | IDEXX Laboratories Veterinary diagnostics software · US | 9.3 | 8.8 | 9.9 | 9.8 | 9.0 | |
Company snapshot · IDEXX Laboratories · Data as of November 11, 2026 IDEXX generated $4.304 billion in 2025 revenue from veterinary products and services.[6]
| |||||||
| 2 | Mars Veterinary-care networks · US | 9.2 | 8.8 | 9.7 | 9.8 | 9.2 | |
Company snapshot · Mars · Data as of November 11, 2026 Mars Petcare leads global pet food and also operates major veterinary-care networks.[10]
| |||||||
| 3 | Merck Animal medicines & vaccines · US | 9.1 | 9.7 | 9.1 | 7.8 | 9.9 | |
Company snapshot · Merck · Data as of November 11, 2026 Merck operates a reportable Animal Health segment serving companion and production animals.[6]
| |||||||
| 4 | Zoetis Animal medicines & vaccines · US | 9.0 | 9.1 | 8.0 | 9.0 | 9.2 | |
Company snapshot · Zoetis · Data as of November 11, 2026 Zoetis sells medicines, vaccines, diagnostics and precision-health products for animals.[47]
| |||||||
| 5 | Nestlé Pet food & nutrition brands · CH | 8.6 | 9.9 | 7.9 | 7.7 | 8.3 | |
Company snapshot · Nestlé · Data as of November 11, 2026 Nestlé reported CHF18.406 billion in 2025 PetCare sales, led by Purina brands.[71]
| |||||||
| 6 | Virbac Companion-animal and livestock health · FR | 8.6 | 8.0 | 8.5 | 9.2 | 9.0 | |
Company snapshot · Virbac · Data as of November 11, 2026 Virbac reported €1.465 billion in 2025 revenue focused on animal health.[72]
| |||||||
| 7 | Freshpet Fresh refrigerated pet food · US | 8.5 | 7.0 | 8.7 | 9.9 | 9.2 | |
Company snapshot · Freshpet · Data as of November 11, 2026 Freshpet produced $1.102 billion in 2025 net sales of refrigerated pet food.[73]
| |||||||
| 8 | Elanco Animal Health Companion-animal and livestock medicines · US | 8.3 | 8.8 | 7.7 | 8.1 | 8.5 | |
Company snapshot · Elanco Animal Health · Data as of November 11, 2026 Elanco develops and commercializes medicines and vaccines for pets and food animals.[44]
| |||||||
| 9 | General Mills Blue Buffalo and North America pet nutrition · US | 8.1 | 8.6 | 8.1 | 7.0 | 8.3 | |
Company snapshot · General Mills · Data as of November 11, 2026 General Mills' North America Pet segment generated $2.5 billion in fiscal 2025 sales.[74]
| |||||||
| 10 | J.M. Smucker Branded pet food and treats, North America · US | 8.0 | 8.4 | 7.7 | 8.0 | 7.3 | |
Company snapshot · J.M. Smucker · Data as of November 11, 2026 J.M. Smucker's U.S. Retail Pet Foods segment had $1.664 billion in fiscal 2025 sales.[75]
| |||||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
- Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
- Momentum (20%): growth trajectory and future potential.
- Innovation (15%): R&D intensity and how technologically advanced the company is.
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Samuel Norberg. (2026, November 11). Top 10 companies in the animal care industry. In Animal Care Industry Statistics. Gitnux. https://gitnux.org/animal-care-industry-statistics/#top-companies
Revenue of the largest animal care companies
Nestlé leads with $101.1B in annual revenue (group level, converted to USD).
03 Trends & forecasts
Top 10 Animal Care Industry Trends & Forecasts 2027
What is changing in the animal care industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Pet spending grows moderately
High confidenceU.S. pet-industry spending reached $158 billion in 2025, up 3.7% year over year. APPA projects sales of approximately $165 billion in 2026, with about 2 percentage points of 2026 growth attributable to inflation.[16]
Forecast 2027: U.S. animal-care spending should continue to grow in 2027, but likely at a mid-single-digit nominal rate as essential care remains resilient and discretionary purchases face value pressure. Growth should be driven more by services, healthcare and recurring purchases than by large increases in household penetration.
02Ownership expands among younger adults
High confidenceAPPA reported 95 million U.S. households owned at least one pet in 2025. Dog ownership reached 71 million households, or 53% of U.S. households, while cat ownership reached 53 million households, or 39%.[16]
Forecast 2027: In 2027, ownership should remain broadly stable to moderately higher, with younger adults continuing to support demand for food, preventive care, supplies and services. Cat ownership is likely to expand faster than dog ownership because of lower space and time requirements.
03Value-seeking reshapes premium products
High confidenceAPPA reported that 22% of pet owners spent less on their pets in 2025, up from 2024. Separately, basic or generic dry dog-food purchases rose to 30% of dog owners in 2025 from 26% in 2024.[16][10]
Forecast 2027: Through 2027, brands should compete on accessible premiumization: functional benefits, recognizable ingredients and improved quality at moderate prices. Private-label and mid-tier products are likely to gain share where they offer credible nutrition and lower cost.
04Veterinary care remains a growth engine
High confidenceAPPA reported $41.0 billion in U.S. veterinary care and product sales in 2025. AVMA reported average annual veterinary spending of $595 per dog-owning household and $426 per cat-owning household in its 2026 statistics.[16][67]
Forecast 2027: Veterinary care should remain one of the fastest-growing major animal-care categories in 2027. Spending will be supported by preventive medicine, chronic-condition management, diagnostics and owners’ willingness to preserve essential care even when reducing discretionary purchases.
05Pet insurance scales rapidly
High confidenceNAPHIA reported 7.6 million insured pets in North America at the end of 2025, up 8.5% from 7.03 million in 2024. Gross written premium reached $6.2 billion, up 19.4% from 2024.[66]
Forecast 2027: Insured-pet enrollment should continue to grow in 2027, although premium increases may outpace policy growth as veterinary costs rise. Distribution through veterinary clinics, retailers, employers and integrated digital platforms should broaden awareness and reduce the segment’s current niche status.
06Canine insurance still dominates
High confidenceNAPHIA reported 2025 U.S. gross written premiums of $4.80 billion for dogs and $0.88 billion for cats. Dog premiums represented 84.5% of total U.S. insured-pet premium volume.[66]
Forecast 2027: Dogs should continue to generate most U.S. pet-insurance premium in 2027 because of higher ownership and claim costs. Cat insurance should grow faster from a smaller base as insurers improve pricing, coverage and customer education for feline households.
07Animal-care labor supply tightens
High confidenceThe Bureau of Labor Statistics counted 413,000 animal care and service workers in 2025 and projects 11% employment growth from 2025 to 2035. It also projects approximately 69,400 openings per year over the period.[65]
Forecast 2027: Labor availability will remain a constraint in 2027, particularly for veterinary support, grooming, boarding and daycare. Operators are likely to raise wages, increase training, adopt scheduling technology and redesign workflows to serve more animals per employee.
08Digital veterinary care expands
High confidenceAVMA’s 2025 Economic State of the Veterinary Profession report found that 29.2% of veterinary practices used telehealth, while 64.1% used an online pharmacy and 33.4% offered online appointment scheduling.[35]
Forecast 2027: In 2027, digital tools should become more embedded in routine veterinary workflows, especially appointment management, prescription refills, client communication and follow-up consultations. Telehealth will expand mainly as a complement to in-person care rather than a full replacement.
09Integrated care-commerce competition intensifies
High confidenceChewy announced a plan to acquire Modern Animal, a technology-focused veterinary platform with 29 owned clinics and 24/7 virtual care. The transaction was expected to expand Chewy Vet Care from 18 to 47 locations and add more than $125 million in annualized run-rate revenue.[70]
Forecast 2027: By 2027, competition should increase among e-commerce platforms, veterinary networks, insurers and pharmacy providers that combine clinical care with subscriptions, fulfillment and digital records. Strategic partnerships and acquisitions are likely as companies seek customer ownership across the pet-health lifecycle.
10Functional nutrition gains share
Medium confidenceAPPA-reported industry research found that purchases of food toppers and mixers increased 129% for dogs and 138% for cats from 2018 to 2024. The same research reported supplement-use growth of 56% among dog owners and 70% among cat owners over that period.[10]
Forecast 2027: Functional nutrition should continue gaining shelf space and online visibility in 2027, especially products positioned around digestion, immune support, mobility, dental health and longevity. Growth will be strongest where claims are supported by credible evidence and remain affordable.
04 Statistics
Technology & Innovation
AI adoption is reported as 83.7% of veterinary professionals in the United States and Canada in 2026, with 62.8% using AI for clinical documentation such as scribes and SOAP notes.
AI in the animal care industry
- 83.7% of veterinary professionals in the United States and Canada reported using AI in 2026, up from 39.2% in 2024.[1]
- 88.3% of veterinary AI users in the United States and Canada said they engage with AI daily or weekly in 2026.[1]
- 62.8% of veterinary AI users in the United States and Canada reported using AI for clinical documentation such as scribes and SOAP notes in 2026.[1]
- 79% of respondents in a 2024 survey of emergency and specialty veterinary practices said they were not using AI or were unaware of its use.[2]
- 79.8% of veterinary professionals in the United States and Canada expected AI to be part of most clinic workflows within five years in 2026.[1]
Digital Transformation in the pets and animals sector (sector benchmark)
- 44% of U.S. veterinary practices used internet-based practice information management or electronic medical-record systems in 2026.[3]
- 76% of U.S. veterinary practices used client digital communication tools in 2026, according to a survey of general-practice veterinary providers.[3]
- 36% of U.S. veterinary practices used practice information management or electronic medical-record systems installed on-site in 2026.[3]
- 90% of U.S. veterinary practices used digital diagnostic or imaging equipment in 2026, according to a survey of general-practice veterinary providers.[3]
Technology Adoption in the pets and animals sector (sector benchmark)
- 29.7% of U.S. veterinary practices used telehealth, defined as virtual consultation or client communication, in 2024.[4]
- 66.2% of U.S. veterinary practices used electronic medical-record software in 2024, based on the American Veterinary Medical Association’s practice-owner survey.[4]
- 32.5% of U.S. veterinary practices offered online appointment scheduling in 2024, based on the American Veterinary Medical Association’s practice-owner survey.[4]
- 76.1% of U.S. veterinary practices used practice-management software in 2024, based on the American Veterinary Medical Association’s practice-owner survey.[4]
- 64.7% of U.S. veterinary practices used an online pharmacy in 2024, based on the American Veterinary Medical Association’s practice-owner survey.[4]
Cloud Computing in the pets and animals sector (sector benchmark)
- 68% of EU enterprises using cloud computing used it for file storage in 2023.[5]
- 45% of EU enterprises bought cloud-computing services in 2023; adoption was 78% among large businesses and 44% among small and medium-sized enterprises.[5]
- 52.74% of EU enterprises with at least 10 employees or self-employed persons used paid cloud-computing services in 2025.[5]
- 66% of EU enterprises using cloud computing used it for office software in 2023.[5]
- 83% of EU enterprises using cloud computing used it to host email systems in 2023.[5]
Big Data in the pets and animals sector (sector benchmark)
- 13.85% of EU enterprises had data analytics performed by an external enterprise or organization in 2025.[5]
- 17.62% of EU enterprises analyzed customer data in 2025.[5]
- 33.02% of EU enterprises performed data analytics using their own employees in 2025.[5]
- 26.20% of EU enterprises analyzed transaction-record data, such as sales or payment records, in 2025.[5]
- 5.92% of EU enterprises analyzed data from smart devices or sensors in 2025.[5]
IoT in the pets and animals sector (sector benchmark)
- 29% of EU enterprises with at least 10 employees or self-employed persons used Internet of Things devices or systems in 2021.[5]
- 48% of large EU enterprises used IoT devices or systems in 2021, compared with 26% of small enterprises.[5]
- 72% of EU enterprises using IoT used cameras or other connected devices to secure their premises in 2021.[5]
- 30% of EU enterprises using IoT used smart meters or smart lights to optimize energy consumption in 2021.[5]
- 24% of EU enterprises using IoT used sensors to monitor equipment conditions for maintenance in 2021.[5]
05 Statistics
Data & Analytics
Data infrastructure is expanding through networked care models, including Petco’s 1,600 Vetco clinics operating weekly as of January 31, 2026, and plans to share data between services and stores.
Business intelligence in the animal care industry
- 300 full-service veterinary hospitals were in Petco’s network as of January 31, 2026.[6]
- Petco planned to share data between services and stores in fiscal 2026 to improve customer recommendations and marketing effectiveness.[6]
- 730 pet-industry professionals from 37 businesses participated in the Pet Sustainability Coalition’s 2024 CO2Hero challenge.[7]
- 1,600 Vetco clinics operated weekly through Petco’s U.S. network as of January 31, 2026.[6]
Data analytics in the animal care industry
- Whistle data infrastructure continued to expand through Mars Petcare’s Nom Nom integration in 2024.[8]
- 56% of pet-industry companies integrated sustainability into corporate strategy in the PSC benchmark reported in 2025.[9]
- 40% of pet-industry companies reported Scope 3 emissions in the Pet Sustainability Coalition’s 2025 industry report.[7]
- 43% growth was reported for the pet-technology category in 2024, including monitoring devices and connected products.[8]
Data Quality in the pets and animals sector (sector benchmark)
- 40% of pet food companies reported they were not currently considering data analytics and digital tools for quality and safety in a 2026 industry survey.[10]
- 13% of challenges in the U.S. animal-drug review process were attributed to data quality and governance challenges in an assessment covering 2024 operations.[11]
- 20% of pet food companies reported using data analytics and digital tools for quality and safety in a limited capacity, with plans to expand, in a 2026 industry survey.[10]
- 29.5% of German equine veterinarians identified data quality as a concern with digital data collection in pre-purchase examinations, based on a 2024 survey.[12]
- 40% of pet food companies selected “not applicable/don’t know” when asked about using data analytics and digital tools for quality and safety in a 2026 industry survey.[10]
Data Governance in the pets and animals sector (sector benchmark)
- 83.7% of veterinary professionals reported using AI in practice in 2026, creating a governance benchmark for a rapidly expanding digital workflow in veterinary medicine.[13]
- 86% of U.K. businesses using AI and data-driven systems reported storing and managing data responsibly through well-defined governance and data-protection protocols, either very or fairly well, in 2021.[14]
- 80% of U.K. businesses using AI and data-driven systems reported having well-defined governance processes for key data-related decisions, either very or fairly well, in 2021.[14]
- 2.67 out of 4 was the average AI maturity score among veterinary professionals in 2026, with governance and oversight scoring lowest across the assessed dimensions.[13]
KPIs in the animal care industry
- $10.497 billion was Chewy’s Autoship customer sales in fiscal 2025, representing an 11.8% increase from fiscal 2024.[15]
- 302,000 new customers were attracted by PetMed Express in fiscal 2024.[6]
- $12.6 billion was Chewy’s net sales in fiscal 2025, up 6.2% from fiscal 2024.[15]
- 29.8% was Chewy’s gross margin in fiscal 2025, compared with 29.2% in fiscal 2024.[15]
06 Statistics
Strategy & Growth
Spending growth stays moderate, with APPA projecting approximately $165 billion for 2026 after $158 billion in 2025, while BLS projects animal-care employment to increase 11% from 2025 to 2035.
Growth in the animal care industry
Differentiation in the animal care industry
- $6 billion is the projected U.S. fresh-pet-food market size by 2030, reflecting premium product differentiation.[17]
- 83% of U.S. cat owners identified pet food as the most important product for their pet’s health and wellness in 2025.[18]
- 17% was private-label pet-care dollar share in the United States in 2023.[10]
- 77% of U.S. dog owners identified pet food as the most important product for their pet’s health and wellness in 2025.[18]
Mergers and acquisitions in the animal care industry
- 54.2% of pet-sector M&A transactions in 2024 involved strategic buyers.[18]
- 86 global pet-care M&A transactions were recorded in 2023, comprising 60 corporate-buyer deals and 26 private-equity investments.[17]
- $2.89 billion was the value of announced private-equity and venture-capital transactions in the pet-care, food and supplies sector in 2023.[19]
- 96 pet-sector M&A transactions were announced or completed in 2024.[18]
- 40 veterinary and animal-health transactions represented 41.7% of total pet-sector M&A volume in 2024.[18]
Strategic partnerships in the animal care industry
- 302,000 new customers were attracted by PetMed Express in fiscal 2024, alongside its partnership-based employee pet-benefits offering.[6]
- 274,000 new customers were attracted by PetMed Express in fiscal 2023.[6]
- 9 countries were included in the international survey associated with the Mars and Zoetis human-animal-bond research collaboration.[20]
- 20,000 dog and cat owners and non-owners were included in Mars’s 2024 Global Pet Parent Study.[21]
07 Statistics
People & Workforce
Workforce strain persists, with 94.8% of animal-health and veterinary survey respondents in 2024 unable to fill at least one position during the preceding year and 413,000 animal care workers in 2025.
Hiring in the animal care industry
- 87.9% of animal-health and veterinary survey respondents in 2024 needed to fill between one and five positions.[22]
- 63% of emergency and specialty veterinary practices surveyed in 2024 reported hiring additional technicians or nurses during the previous year.[2]
- 94.8% of animal-health and veterinary survey respondents in 2024 were unable to fill at least one position during the preceding year.[22]
- 50% of emergency and specialty veterinary practices surveyed in 2024 reported hiring veterinary staff during the previous year.[2]
- 42.5% of animal-health and veterinary survey respondents in 2024 were actively seeking to hire, including 12.5% who were desperately seeking new hires.[22]
Employee retention in the animal care industry
- 70% of veterinary professionals surveyed in the United States in 2023 planned to stay in their current role.[23]
- 13.5% of credentialed veterinary technicians and veterinarians in the United States were estimated to plan to leave veterinary medicine within the next year and never return.[23]
- 51.3% of animal-health and veterinary survey respondents in 2024 believed it was very likely they would remain in their current job for the next 12 months.[22]
- 30% of veterinary professionals surveyed in the United States in 2023 planned to leave their current role within the coming year.[23]
- 39% of veterinary respondents in a 2025 workforce survey said they envisioned retiring with their current employer, down from 61% in 2024.[22]
Remote Work in the pets and animals sector (sector benchmark)
- Across UK veterinary professionals who worked remotely, 19% worked remotely one to three days per week in 2024.[24]
- Across UK veterinary professionals who worked remotely, 4% said their weekly number of remote-work days varied too much to report in 2024.[24]
- Across UK veterinary professionals, 70% reported working zero days remotely per week in 2024.[24]
- Across UK veterinary professionals who worked remotely, 7% worked remotely four to seven days per week in 2024.[24]
Hybrid Work in the pets and animals sector (sector benchmark)
- Across animal-health professionals surveyed, 49% said working from home affected their feelings about company culture, while 27% felt less connected in hybrid or work-from-home setups.[25]
- Across veterinary teams in animal research programs, 55% implemented remote work during the pandemic, and 53% of those teams planned or might continue it indefinitely in the survey period.[26]
- Across animal-health survey respondents, 49% said working from home affected their feelings about company culture in 2022.[25]
- Across animal-health survey respondents, 27% felt less connected to their company in a hybrid or work-from-home setup in 2022.[25]
- Among current animal-health employees, 29% felt less connected to their company in a hybrid or work-from-home setup in 2022.[25]
Upskilling in the animal care industry
- 32% of Oregon veterinarians and certified veterinary technicians surveyed in 2025 reported difficulty meeting continuing-education requirements.[27]
- 84% of veterinary technicians, nurses and hospital managers in a 2021 U.S. survey had received formal training for their positions.[28]
- 51.3% of livestock-veterinary workforce survey respondents said advanced training for veterinary technicians would improve their delivery of livestock care.[29]
- 66.7% of livestock-veterinary workforce survey respondents identified continuing education for veterinary procedures as a workforce need.[29]
- 40% of U.S. veterinary support staff surveyed in 2021 reported receiving antimicrobial-drug-specific education from their employer.[28]
Employee Engagement in the pets and animals sector (sector benchmark)
- Among U.S. employees at pet-friendly companies, 89% felt their company supported mental well-being, compared with 53% at non-pet-friendly companies, in 2017.[20]
- Among U.S. pet parents working for companies with more than 1,000 employees, 64% said additional pet benefits would increase their desire to stay for the next 12 months in 2023.[30]
- Among U.S. employees at pet-friendly companies, 91% felt fully engaged with their work, compared with 65% at non-pet-friendly companies, in 2017.[20]
- Among U.S. employees at pet-friendly companies, 88% would recommend their employer, compared with 51% at non-pet-friendly companies, in 2017.[20]
- Among U.S. pet parents working for companies with more than 1,000 employees, 63% said additional pet benefits would increase their desire to stay for the next 12 months in 2023.[30]
DEI in the animal care industry
- 78.3% of animal-health and veterinary survey respondents in 2024 identified as female.[22]
08 Statistics
Customer & Sales
Appointment friction remains a measurable pain point, with 57% of North American pet parents surveyed in 2024 experiencing difficulty booking veterinary appointments.
Customer experience in the animal care industry
- 57% of North American pet parents surveyed in 2024 experienced difficulty booking veterinary appointments.[31]
- 63% of urban pet parents in a 2024 survey experienced issues booking veterinary appointments.[32]
- 80% of North American pet owners surveyed in 2024 considered being able to book appointments at any time on any device important.[31]
- 87% of North American pet parents in a 2024 survey said appointment or vaccine reminders were important customer service, while 42% said they did not receive them.[32]
Customer retention in the animal care industry
- 40% of younger pet parents surveyed in 2024 said they were likely to switch veterinary clinics in 2025.[32]
- 42% of North American pet parents surveyed in 2024 reported not receiving appointment or vaccination reminders despite considering them important.[32]
- 31% of pet owners surveyed in 2024 said they were likely to switch veterinary clinics in 2025.[32]
09 Statistics
Marketing & Brand
Discovery and contact channels vary, with 29% of U.S. pet parents using review sites in 2023, and a 2024 marketing benchmark finding 36% of tracked calls resulting in a new-client booking.
Marketing in the animal care industry
- 1.5% of annual revenue was the average marketing budget allocated by U.S. veterinary hospitals for the following year in 2024.[33]
- 29% of U.S. pet parents used review sites to discover pet products or brands in 2023.[34]
- 40% of U.S. pet parents used traditional advertising, including print, radio or television, to find information about pet products and brands in 2023.[34]
- 24% of U.S. pet parents used digital advertising to discover pet products or brands in 2023.[34]
Digital marketing in the animal care industry
- 28,000-plus veterinary hospitals across all 50 U.S. states were included in iVET360's 2024 marketing benchmark analysis.[33]
- 36% of U.S. veterinary practices' tracked calls resulted in a new-client booking in the 2024 benchmark study.[33]
- 2.2% was the increase in Chewy's net sales per active customer in fiscal 2025, supported by its digital autoship and e-commerce model in the United States.[6]
- 125 more online reviews per location were averaged by U.S. corporate veterinary practices than by independent practices in 2024.[33]
Branding in the animal care industry
- 67% of Zoetis's 2025 revenue came from dog and cat products, making companion animals its largest species-based business worldwide.[6]
- 95% of U.S. pet owners considered their pets members of the family, according to a study cited in a 2026 SEC filing.[6]
- 55% of Zoetis's 2025 revenue came from the United States, its largest geographic market.[6]
- 86.8% of U.S. dog owners reported having a regular veterinarian or veterinary practice in 2024.[6]
Influencer Marketing in the pets and animals sector (sector benchmark)
- Among 114 pet brands studied globally, TikTok partnerships and influencer reposts produced engagement rates of 5.03% by view for The Farmer’s Dog in 2023.[36]
- Across U.S. dog owners, 10% followed influencers on Instagram in 2025.[37]
- Across U.S. dog owners, 30% said social media influenced their dog-food choice in 2025.[37]
- Across U.S. pet owners, 50% followed pet influencers on social media in 2023.[38]
- Across U.S. dog owners, 23% followed dog-food influencers in 2025.[37]
10 Statistics
Operations & Execution
Operational constraints show up in staffing and throughput proxies, including 78% of emergency and specialty veterinary practices reporting staffing shortages in 2024 and 3-plus months to reach full productivity for new hires in 2025.
Process optimization in the animal care industry
- 14.4% higher veterinarian productivity was associated with each increase in total nonmedical staff hours in U.S. mixed and companion-animal practices studied in 2020.[39]
- 78% of emergency and specialty veterinary practices reported staffing shortages as their top issue in 2024.[2]
- 56% of emergency and specialty veterinary practices increased staff overtime hours in response to operational challenges in 2024.[2]
- 17.0% higher revenue was associated with each increase in total nonmedical staff hours in U.S. mixed and companion-animal practices studied in 2020.[39]
Operational efficiency in the animal care industry
- 3-plus months was the reported time required for new hires to reach full productivity at surveyed North American veterinary practices in 2025.[40]
- 3.8 full-time-equivalent nonveterinarian staff per full-time-equivalent veterinarian was the average ratio in U.S. companion-animal-exclusive practices in 2024.[35]
- 3.9 full-time-equivalent nonveterinarian staff per full-time-equivalent veterinarian was the average ratio in U.S. companion-animal-predominant practices in 2024.[35]
- $538 per square foot was the average gross revenue generated by U.S. veterinary practices in 2024.[41]
Supply chain in the animal care industry
- 39% of Chewy's net sales came from its three largest vendors in fiscal 2025, indicating significant supplier concentration.[6]
- 17.6% was the increase in pet-care department unit prices between 2022 and 2023, reflecting inflationary pressure across the sector's supply chain.[17]
- $268.5 million was Chewy's merchant-processing cost in fiscal 2025.[6]
- $1.4 billion was Chewy's fulfillment cost in fiscal 2025, covering receiving, warehousing, picking, packaging and shipping activities.[6]
Outsourcing / Offshoring in the pets and animals sector (sector benchmark)
- 75% of pet companies importing from China expected China to remain a valuable sourcing market in 2025 and the foreseeable future, according to a survey of more than 40 industry players.[42]
- 94% of surveyed animal-health companies reported outsourcing services or operations to contract development or manufacturing organizations in 2021 across North America and Europe.[43]
- 82% of surveyed animal-health professionals participated in their companies’ contract development or manufacturing organization selection decisions in 2021 across North America and Europe.[43]
- 27% of surveyed pet companies were exporting their products to China in 2025, representing a 6-percentage-point increase from three years earlier.[42]
- 34% of surveyed animal-health organizations identified raw-material procurement and related development or manufacturing resources as their greatest product-lifecycle challenge in 2021.[43]
11 Statistics
Finance & Pricing
Pricing pressure and margin outcomes coexist, including Chewy’s gross margin at 29.8% in fiscal 2025 and pet-food unit prices rising 21.8% between 2022 and 2023.
Pricing strategy in the animal care industry
- $591 was Chewy's average net sales per active customer in fiscal 2025, up $13 or 2.2% year over year.[6]
- 9.8% was the increase in pet-supplies unit prices between 2022 and 2023.[17]
- 21.8% was the increase in pet-food unit prices between 2022 and 2023.[17]
- 3.9% was the increase in pet-treatment unit prices between 2022 and 2023.[17]
Cost reduction in the animal care industry
- 5.4% was the increase in Chewy's cost of goods sold in fiscal 2025, below its 6.2% net-sales growth.[6]
- 11.8% was the increase in Chewy's autoship customer sales in fiscal 2025, reaching $10.5 billion.[6]
- 60 basis points was Chewy's gross-margin improvement in fiscal 2025, reaching 29.8% from 29.2% in fiscal 2024.[6]
- 40.8% of revenue was veterinary-practice gross payroll in 2024, compared with 41.6% in 2025.[33]
Profitability in the animal care industry
- $254.3 million was Chewy's operating income in fiscal 2025.[6]
- $2.673 billion was Zoetis's net income attributable to the company in 2025.[6]
- 29.8% was Chewy's gross margin in fiscal 2025.[6]
- 28.2% was Zoetis's 2025 net-income margin, calculated from $2.673 billion of net income and $9.467 billion of revenue.[6]
Financial planning in the animal care industry
- $41.0 billion was U.S. spending on veterinary care and product sales in 2024.[16]
- $165 billion was projected U.S. pet-industry spending for 2025, according to APPA's industry outlook.[16]
- $14.3 billion was U.S. spending on other pet services, including grooming, boarding, insurance, training and sitting, in 2024.[16]
- $158 billion was total U.S. pet-industry spending in 2024, including food, supplies, veterinary care and other services.[16]
12 Statistics
Product & Service
Product and service breadth shows up in platform scale, including Chewy offering 190,000 products through websites and mobile applications in fiscal 2025.
Product development in the animal care industry
- $344 million was Elanco’s research-and-development expense in 2024, equal to 8% of revenue globally.[44]
- 170+ active innovation programs were in Elanco’s animal-health pipeline in 2024, spanning research, development and multiple species.[45]
- Over 1,000 employees worked in Elanco’s global R&D and regulatory-affairs organizations at December 31, 2024.[44]
- 4,079 pet-food product launches were attributed to Mars in Mintel’s global database for 2016–2025.[46]
Product lifecycle in the animal care industry
- 6 potential blockbuster products were expected in Elanco’s U.S. market by 2025, with each defined as having projected annual revenue above $100 million.[45]
- 160+ active projects remained in Elanco’s animal-health pipeline in 2024 across species and technology platforms.[45]
- 13 years of new products and lifecycle innovations were highlighted by Zoetis as of December 31, 2025.[47]
- 17 manufacturing sites formed Elanco’s global manufacturing network at December 31, 2024.[44]
After-sales in the animal care industry
- 83.3% of Chewy’s fiscal-2025 net sales came from Autoship customer sales in the United States.[15]
- Around 200,000 customers were proactively contacted by BARK’s customer-service Happy Team in the year covered by its annual report.[48]
- $591 was Chewy’s net sales per active customer in fiscal 2025, compared with $578 in fiscal 2024.[15]
- 21.327 million active customers used Chewy in fiscal 2025, up 4.0% from fiscal 2024 in the United States.[15]
Value proposition in the animal care industry
- Approximately 4,000 pet-industry brands partnered with Chewy in fiscal 2025.[15]
- 190,000 products were offered by Chewy through its websites and mobile applications in fiscal 2025.[15]
- 15,000+ SKUs of pet medications, foods, health products and supplies were offered by PetMed Express in fiscal 2024.[6]
- 95% of U.S. pet owners viewed their pets as family in a 2024 Packaged Facts survey cited by Central Garden & Pet.[49]
13 Statistics
Sustainability & Ethics
Sustainability coverage is widespread in pet-food company programs, with 39 of 41 addressing climate or energy initiatives in 2026 and only 9 of 41 publishing product or recipe changes intended to reduce environmental footprint in 2026.
Sustainability in the animal care industry
- 36 of 41 pet-food companies with documented programs addressed social responsibility, employee well-being or pet welfare in 2026.[10]
- 31 of 41 pet-food companies with documented programs addressed responsible sourcing in 2026.[10]
- 84% of pet parents believed companies should act on climate change in the Pet Sustainability Coalition’s 2025 report.[7]
- 39 of 41 pet-food companies with documented programs addressed climate or energy initiatives in 2026.[10]
ESG in the animal care industry
- 31 of 41 pet-food companies with documented programs addressed water or waste management in 2026.[10]
- Only 9 of 41 pet-food companies published product or recipe changes intended to reduce environmental footprint in 2026.[10]
- 62% of pet-industry business leaders planned to increase sustainability investment in 2025, according to the industry report cited by Pet Food Processing.[9]
- Over 90% of most pet companies’ environmental footprint was attributed to value-chain emissions in the PSC’s 2025 report.[7]
Ethics in the animal care industry
- Over 1,000 employees were part of Elanco’s global R&D and regulatory organizations, which evaluate animal-health products for safety and efficacy.[44]
- 40% of pet-industry companies reported Scope 3 emissions, a measure relevant to supply-chain accountability, in 2025.[7]
- 31 of 41 pet-food companies with documented programs addressed responsible sourcing or nature protection in 2026.[10]
- 84% of pet parents believed companies should act on climate change, indicating a consumer expectation relevant to ethical business conduct in 2025.[7]
CSR in the animal care industry
- 18.7 tonnes of CO2 were saved by 730 pet-industry professionals during the Pet Sustainability Coalition’s 2024 challenge.[7]
- 8.6 tonnes of CO2 were saved through business-travel offsetting in the Pet Sustainability Coalition’s 2024 challenge.[7]
- 5.3 tonnes of CO2 were saved through greener commuting, including walking, cycling and working from home, in the 2024 pet-industry challenge.[7]
- 37 pet-industry businesses participated in the Pet Sustainability Coalition’s 2024 collective sustainability challenge.[7]
Circular economy in the animal care industry
- 68% of Petcurean’s kibble bags had transitioned to recyclable packaging by 2025.[50]
- More than 4 million tons of upcycled ingredients were used in U.S. pet-food production in 2024.[51]
- 39 of 41 pet-food companies with documented sustainability programs addressed packaging or circularity in 2026.[10]
- 9.8 million tons of pet food were produced in the United States in 2024 using more than 600 ingredients.[51]
Carbon footprint in the animal care industry
- 41–58 million hectares of agricultural land were required annually for global dry pet-food production in the cited assessment.[52]
- 56–151 million tonnes of CO2 equivalent were generated annually by global dry pet-food production, according to a 2024 assessment.[52]
- 1.2 million tonnes of CO2 equivalent was the estimated greenhouse-gas footprint of UK dog food in a 2025 study using economic allocation.[53]
- 1.1%–2.9% of global agricultural emissions were attributed to annual dry pet-food production in the cited 2024 assessment.[52]
14 Statistics
Risk, Compliance & Legal
AI adoption is constrained by governance and reliability concerns, including 67.4% identifying reliability and accuracy as a leading concern about AI systems among U.S. and Canadian veterinary professionals in 2026.
Compliance in the animal care industry
- 82% of UK pet owners reported that their pets were neutered or spayed in 2024.[54]
- 86% of UK pet owners reported giving their pets regular flea treatment in 2024, a treatment associated with responsible animal-care compliance.[54]
- 84% of UK pet owners reported that their pets were regularly wormed in 2024.[54]
- 86% of UK pet owners reported that their pets were microchipped in 2024.[54]
Risk Management in the pets and animals sector (sector benchmark)
- 5% of farms in England undertook flood-risk management in 2024/25.[55]
- 20% of farms in England had no risk-management strategy in 2024/25, down from 28% in 2022/23.[55]
- 52% of Canadian livestock producers surveyed identified cost as a challenge to improving biosecurity in 2023–2024.[56]
- 48% of Canadian livestock producers surveyed were very familiar with national biosecurity standards in 2023–2024.[56]
- Across U.S. pet-food companies surveyed in 2025, 88.1% reported making some level of adjustment to their original annual business plans.[10]
Cybersecurity in the pets and animals sector (sector benchmark)
- Across U.S. and Canadian veterinary professionals surveyed in 2026, 59% cited data security and privacy as a concern about artificial-intelligence adoption.[13]
- Across U.S. and Canadian veterinary professionals surveyed in 2026, 65.2% said their practices added artificial intelligence without meaningfully changing how they work, creating governance and control challenges.[13]
- Across U.S. and Canadian veterinary professionals surveyed in 2026, 67.4% identified reliability and accuracy as a leading concern about artificial-intelligence systems.[13]
- Across veterinary practices surveyed in the United Kingdom, 79% of respondents considered their practice somewhat or very vulnerable to a cyber breach in 2021–2022.[57]
Data Privacy in the pets and animals sector (sector benchmark)
- 47.1% of veterinary professionals in the United States and Canada cited insufficient training and knowledge as an AI concern in 2026.[13]
- Across healthcare and veterinary practices surveyed in 2026, 60% identified HIPAA and data-privacy concerns as a risk factor limiting artificial-intelligence adoption.[58]
- 53.9% of veterinary professionals surveyed cited data security and privacy as a leading AI concern in 2024.[23]
- Around half of veterinary practices surveyed in the United States and Canada selected AI tools informally rather than through formal data-handling and security evaluation in 2026.[13]
- Across healthcare and veterinary practices surveyed in 2026, 70% reported that they were not operating an integrated software stack, increasing the need to control duplicated client and patient data.[58]
Crisis Management in the pets and animals sector (sector benchmark)
- Across U.S. counties with populations below one million surveyed in disaster-readiness research, 23% reported having a County Animal Response Team, or 131 of 565 counties.[59]
- Across U.S. pet owners surveyed in 2021, 83% lived in an area affected by disasters, while fewer than half had a preparedness plan for their pets.[60]
- Across U.S. pet owners surveyed in 2021, 46% reported having a disaster-preparedness plan for their pets.[26]
- Across U.S. states surveyed in disaster-readiness research, 65% reported having a State Animal Response Team, or 31 of 48 states.[59]
- Across U.S. emergency veterinary hospitals surveyed during the COVID-19 pandemic, only 24% had a full business-continuity or disaster plan before the crisis.[26]
15 Statistics
Globalization & Expansion
Omnichannel purchasing dominates in the U.S., with 79.4% of U.S. pet-care dollar sales coming from omnichannel shoppers in 2024, alongside international pet ownership figures from a 45-country survey.
Globalization in the animal care industry
- 11.7% was Thailand’s pet-care market growth rate in 2026, the fastest among the countries identified in the survey report.[61]
- $200 billion was reached by global retail sales of pet food, treats and other pet products in 2024, growing 1.6% from the previous year.[10]
- 32% of people globally reported having a dog in 2026, while 28% reported having a cat, in a 45-country survey.[62]
Cultural adaptation in the animal care industry
- 41% of people in France reported living with a cat, compared with 6% in South Korea, in a 22-country comparison.[63]
- 87% of surveyed international pet owners said they would pay whatever it takes if their pet needed extensive veterinary care.[20]
- 20% of people in Turkey reported living with a bird, the highest bird-ownership rate among the countries listed in the international comparison.[63]
- 66% of people in Argentina reported living with a dog, compared with 12% in Turkey, in a 22-country pet-ownership comparison.[63]
Stakeholder management in the animal care industry
- 19,187 dog and cat owners participated in the international human-animal-bond survey used to assess pet-owner stakeholder attitudes.[20]
- 1,512 small-animal veterinarians participated in the international human-animal-bond survey conducted across nine countries.[20]
- 62% of surveyed international pet owners said their feelings toward people are affected by how those people react to their pet.[20]
- 60% of surveyed international pet owners said they celebrate their pet’s birthday.[20]
Distribution channels in the animal care industry
- 79.4% of U.S. pet-care dollar sales came from omnichannel shoppers in 2024.[9]
- 3.2% of U.S. pet-care dollar sales came from online-only purchases in 2024.[9]
- 8.8% was the increase in U.S. pet-care online sales from 2023 to 2024.[9]
- 58.7% of U.S. pet-care buyers purchased through both stores and online channels in 2024.[9]
- 17.4% of U.S. pet-care dollar sales came from in-store-only purchases in 2024.[9]
Key questions about the animal care industry
What is the U.S. animal care market size in 2025?
How fast is the U.S. pet industry expected to grow in 2026?
Which companies lead the animal care industry?
How much AI use is reported by U.S. and Canada veterinary professionals in 2026?
How is pet spending structured in APPA’s segmentation?
What are common operational constraints reported for veterinary practices?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Samuel Norberg. (2026, November 11). Animal Care Industry Statistics. Gitnux. https://gitnux.org/animal-care-industry-statistics
Samuel Norberg. "Animal Care Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/animal-care-industry-statistics.
Samuel Norberg. 2026. "Animal Care Industry Statistics." Gitnux. https://gitnux.org/animal-care-industry-statistics.
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Social media in the animal care industry