GITNUXREPORT 2025

AI In The Video Industry Statistics

AI revolutionizes video industry, boosting personalization, editing, and content creation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

55% of video companies are utilizing AI-powered tools for content creation as of 2023

Statistic 2

The global AI in video market was valued at $1.7 billion in 2022 and is expected to reach $12.2 billion by 2030

Statistic 3

70% of broadcasters plan to increase their investment in AI-driven video analytics by 2024

Statistic 4

48% of media companies are using AI for real-time content moderation in video streams

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AI-driven subtitles and captioning tools improve accessibility and are used in over 80% of new video content

Statistic 6

60% of video streaming services use AI algorithms for personalized content recommendations

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AI-driven content tagging increases video SEO effectiveness by 45%

Statistic 8

42% of video marketing budgets are allocated to AI and machine learning tools in 2023

Statistic 9

The use of AI for virtual avatars in live streaming grew by 300% between 2021 and 2023

Statistic 10

88% of video production companies plan to adopt AI tools for motion graphics and visual effects

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AI-driven facial recognition in videos is now used in 55% of security-related video applications

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33% of creators use AI to generate script ideas and storyboards

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The adoption of AI-powered dubbing technology has risen by 200% in the past two years

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45% of online videos in 2023 feature AI-enhanced visual effects

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62% of advertising firms consider AI essential for optimizing video ad campaigns

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53% of media outlets use AI to generate news summaries and video briefs

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The use of AI for background removal and scene segmentation in videos increased by 150% in 2023

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41% of video marketers experience faster content turnaround times due to AI automation

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36% of video recommendation algorithms are now using deep learning techniques

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54% of online education platforms employ AI to personalize video learning experiences

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69% of sports broadcasters use AI to generate real-time highlights and summaries during events

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AI-enabled video summarization tools have increased user engagement by 50%

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65% of virtual production studios incorporate AI to streamline their workflows

Statistic 24

72% of brands plan to increase their use of AI for personalized video marketing in the next two years

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AI-based frame interpolation technology has increased the use of lower frame rates in professional videos by 70% for cost savings

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58% of VR/AR content creators utilize AI for scene rendering and object detection

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63% of video platforms use AI to detect and filter inappropriate content automatically

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43% of video advertising campaigns utilized AI to optimize ad placement and targeting

Statistic 29

The adoption rate of AI-driven virtual hosts in video streaming increased by 150% from 2021 to 2023

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74% of companies consider AI essential for future innovation in the video industry

Statistic 31

The use of AI tools in live video production increased by 90% during 2023

Statistic 32

The accuracy of AI-based video recognition systems has improved to 95% in identifying objects and scenes

Statistic 33

AI-based video analytics are used to detect viewer engagement levels with up to 92% accuracy

Statistic 34

The accuracy of AI in detecting copyright infringement in videos is now at 90%

Statistic 35

49% of online video platforms deploy AI to enhance video quality through dynamic bitrate adjustment

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65% of video marketers report that AI has significantly improved their content personalization efforts

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The use of deepfake technology in video advertising increased by 250% from 2021 to 2023

Statistic 38

47% of content creators for social media use AI tools for trend analysis and content optimization

Statistic 39

AI-powered video editing tools can reduce editing time by up to 40%

Statistic 40

AI-generated videos are projected to account for 35% of all online videos by 2025

Statistic 41

AI technology has reduced the cost of post-production editing by approximately 30%

Statistic 42

75% of video content creators believe AI will be critical for future content scalability

Statistic 43

AI-powered voiceovers in videos have grown in popularity, with 53% of brands using this technology in 2023

Statistic 44

Investment in AI-driven video content creation startups increased by 80% in 2023

Statistic 45

AI-driven translation tools have improved multilingual video content creation by 60%

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Key Highlights

55% of video companies are utilizing AI-powered tools for content creation as of 2023
The global AI in video market was valued at $1.7 billion in 2022 and is expected to reach $12.2 billion by 2030
65% of video marketers report that AI has significantly improved their content personalization efforts
AI-powered video editing tools can reduce editing time by up to 40%
70% of broadcasters plan to increase their investment in AI-driven video analytics by 2024
AI-generated videos are projected to account for 35% of all online videos by 2025
48% of media companies are using AI for real-time content moderation in video streams
The use of deepfake technology in video advertising increased by 250% from 2021 to 2023
AI-driven subtitles and captioning tools improve accessibility and are used in over 80% of new video content
The accuracy of AI-based video recognition systems has improved to 95% in identifying objects and scenes
60% of video streaming services use AI algorithms for personalized content recommendations
AI-driven content tagging increases video SEO effectiveness by 45%
42% of video marketing budgets are allocated to AI and machine learning tools in 2023

Artificial intelligence is revolutionizing the video industry at an unprecedented pace, with over half of video companies leveraging AI-powered tools in 2023 and the global market expected to soar from $1.7 billion in 2022 to a staggering $12.2 billion by 2030.

AI Adoption and Integration in the Video Industry

55% of video companies are utilizing AI-powered tools for content creation as of 2023
The global AI in video market was valued at $1.7 billion in 2022 and is expected to reach $12.2 billion by 2030
70% of broadcasters plan to increase their investment in AI-driven video analytics by 2024
48% of media companies are using AI for real-time content moderation in video streams
AI-driven subtitles and captioning tools improve accessibility and are used in over 80% of new video content
60% of video streaming services use AI algorithms for personalized content recommendations
AI-driven content tagging increases video SEO effectiveness by 45%
42% of video marketing budgets are allocated to AI and machine learning tools in 2023
The use of AI for virtual avatars in live streaming grew by 300% between 2021 and 2023
88% of video production companies plan to adopt AI tools for motion graphics and visual effects
AI-driven facial recognition in videos is now used in 55% of security-related video applications
33% of creators use AI to generate script ideas and storyboards
The adoption of AI-powered dubbing technology has risen by 200% in the past two years
45% of online videos in 2023 feature AI-enhanced visual effects
62% of advertising firms consider AI essential for optimizing video ad campaigns
53% of media outlets use AI to generate news summaries and video briefs
The use of AI for background removal and scene segmentation in videos increased by 150% in 2023
41% of video marketers experience faster content turnaround times due to AI automation
36% of video recommendation algorithms are now using deep learning techniques
54% of online education platforms employ AI to personalize video learning experiences
69% of sports broadcasters use AI to generate real-time highlights and summaries during events
AI-enabled video summarization tools have increased user engagement by 50%
65% of virtual production studios incorporate AI to streamline their workflows
72% of brands plan to increase their use of AI for personalized video marketing in the next two years
AI-based frame interpolation technology has increased the use of lower frame rates in professional videos by 70% for cost savings
58% of VR/AR content creators utilize AI for scene rendering and object detection
63% of video platforms use AI to detect and filter inappropriate content automatically
43% of video advertising campaigns utilized AI to optimize ad placement and targeting
The adoption rate of AI-driven virtual hosts in video streaming increased by 150% from 2021 to 2023
74% of companies consider AI essential for future innovation in the video industry
The use of AI tools in live video production increased by 90% during 2023

AI Adoption and Integration in the Video Industry Interpretation

As AI swiftly takes center stage in the video industry—transforming content creation, enhancing accessibility, personalizing viewer experiences, and promising a future where algorithms are the new auteurs—it's clear that in this high-tech reel, humans are still calling the shots, but the director’s chair is being subtly overtaken by bytes.

AI-Driven Video Analytics and Quality Enhancement

The accuracy of AI-based video recognition systems has improved to 95% in identifying objects and scenes
AI-based video analytics are used to detect viewer engagement levels with up to 92% accuracy
The accuracy of AI in detecting copyright infringement in videos is now at 90%
49% of online video platforms deploy AI to enhance video quality through dynamic bitrate adjustment

AI-Driven Video Analytics and Quality Enhancement Interpretation

With AI's soaring 95% accuracy in scene recognition, 92% in gauging viewer engagement, and 90% in copyright detection, the video industry is undeniably embracing smarter, more vigilant technologies—though nearly half still rely on AI to polish their pixels.

Marketing, Advertising, and Audience Engagement

65% of video marketers report that AI has significantly improved their content personalization efforts
The use of deepfake technology in video advertising increased by 250% from 2021 to 2023
47% of content creators for social media use AI tools for trend analysis and content optimization

Marketing, Advertising, and Audience Engagement Interpretation

With nearly half of social media content creators leveraging AI for trend insights, a 65% boost in personalized videos, and a staggering 250% surge in deepfake advertising, it's clear that artificial intelligence is not just shaping but revolutionizing the video industry—raising questions about authenticity even as it drives engagement.

Video Production and Content Creation

AI-powered video editing tools can reduce editing time by up to 40%
AI-generated videos are projected to account for 35% of all online videos by 2025
AI technology has reduced the cost of post-production editing by approximately 30%
75% of video content creators believe AI will be critical for future content scalability
AI-powered voiceovers in videos have grown in popularity, with 53% of brands using this technology in 2023
Investment in AI-driven video content creation startups increased by 80% in 2023
AI-driven translation tools have improved multilingual video content creation by 60%

Video Production and Content Creation Interpretation

As AI revolutionizes the video industry—cutting editing time by 40%, slashing post-production costs by 30%, and propelling AI-generated content to potentially 35% of online videos by 2025—it's clear that creators who embrace these technologies are not just riding the wave of innovation but steering the future of scalable, multilingual storytelling with voiceovers and rapid production tools.