AI analytics is projected to surge from $8.1 billion in 2023 to $41.8 billion by 2030, and the question is what these numbers mean for your reports, decisions, budgets, and risk as AI moves from promise to everyday analytics.
Key Takeaways
- AI analytics is projected to grow from $8.1 billion in 2023 to $41.8 billion by 2030 (CAGR 25.5%)
- The global analytics market size is expected to reach $274.3 billion by 2024
- The global AI software market is forecast to reach $126.0 billion by 2025
- 43% of organizations say they use AI to automate reporting and dashboards
- World Bank reports that 72% of firms in high-income economies have internet access (enables analytics adoption)
- Eurostat: 8.5% of EU enterprises used big data analytics in 2023
- The National Science Foundation reports 2022 R&D expenditures in the U.S. for computer and mathematical sciences at about $4.0 billion
- In Gartner’s 2024 Hype Cycle for AI, 'Generative AI' is entering the 'Peak of Inflated Expectations' phase
- Gartner forecasts that by 2026, 80% of data analytics platforms will include AI-assisted capabilities
- Gartner says that by 2025, organizations will spend more on data preparation than on data collection
- Forrester’s Total Economic Impact study of AI-assisted analytics reported benefits of $1.7 million over 3 years (for a composite customer)
- Forrester’s TEI for automated BI reported ROI of 261% over 3 years
- Gartner expects that by 2025, 30% of analytics-generated decisions will be augmented by AI
- Gartner forecasts that by 2026, AI will automate 50% of enterprise software testing
- ACFE reports that anti-fraud programs with data analytics detect fraud faster (median time to detection of 4 months vs 10 months)
AI analytics is rapidly expanding, with firms automating reporting and AI transforming decision making by 2025.
Market Size
1AI analytics is projected to grow from $8.1 billion in 2023 to $41.8 billion by 2030 (CAGR 25.5%)[1]
Verified2The global analytics market size is expected to reach $274.3 billion by 2024[2]
Verified3The global AI software market is forecast to reach $126.0 billion by 2025[3]
Verified4AI in customer experience analytics is expected to grow at a 37.3% CAGR from 2024 to 2030[4]
Directional5Gartner estimates that worldwide end-user spending on AI software will total $135.0 billion in 2024[5]
Single source6Gartner forecasts AI hardware spending will reach $70.0 billion in 2024[6]
Verified7Gartner projects that data management technology spending will reach $28.9 billion in 2024[7]
Verified8The data analytics software market is projected to reach $68.8 billion by 2029[8]
Verified9Gartner’s estimate: worldwide analytics software market size will reach $36.1 billion in 2024[9]
Directional10Gartner forecasts worldwide BI and analytics software revenue to total $33.7 billion in 2024[9]
Single source11IDC forecasts that worldwide spending on AI will total $632 billion in 2022 and $1.8 trillion by 2025 (AI investment driver for analytics)[10]
Verified12IDC: worldwide AI spending is forecast to reach $554.3 billion in 2024[11]
Verified13IDC: worldwide spending on analytics software is forecast to reach $233.4 billion in 2024[12]
Verified14IDC: worldwide spending on big data and analytics solutions is forecast to total $260.9 billion in 2024[13]
Directional15Statista estimates the global market for data visualization software at $4.2 billion in 2023[14]
Single source16Statista: the global market for business intelligence software is forecast to reach $33.2 billion by 2028[15]
Verified17Statista: global market for predictive analytics software expected to reach $20.7 billion by 2027[16]
Verified18Statista: global market for AI software is forecast to grow to $126.0 billion by 2025[17]
VerifiedMarket Size Interpretation
AI in analytics is on track for explosive growth, rising from $8.1 billion in 2023 to $41.8 billion by 2030 with a 25.5% CAGR, while broader AI spending is forecast by IDC to reach $554.3 billion in 2024 and drive major investment across analytics software and solutions.
User Adoption
143% of organizations say they use AI to automate reporting and dashboards[18]
Verified2World Bank reports that 72% of firms in high-income economies have internet access (enables analytics adoption)[19]
Verified3Eurostat: 8.5% of EU enterprises used big data analytics in 2023[20]
Verified4Eurostat: 7.1% of EU enterprises used AI technologies in 2023[21]
Directional5OECD reports that 49% of firms using data analytics used advanced algorithms (a proxy for AI-enabled analytics)[22]
Single source6ACFE reports that data analytics is used by 27% of organizations to detect fraud (as a detection method)[23]
Verified7In Gartner’s 2024 survey, 47% of respondents said they have a documented AI policy (relevant to analytics AI governance)[24]
Verified8Microsoft says Power BI adoption reached 500,000+ organizations using Power BI as of 2024 (platform usage metric)[25]
Verified9OECD: SMEs are less likely to adopt AI; only 11% of SMEs reported using AI in 2022 in OECD member estimates (AI adoption gap)[26]
DirectionalUser Adoption Interpretation
AI in analytics is moving from experimentation to mainstream adoption, with 43% of organizations automating reporting and dashboards and 7.1% of EU enterprises already using AI technologies in 2023, though the gap remains clear as only 11% of OECD SMEs reported using AI in 2022.
Industry Trends
1The National Science Foundation reports 2022 R&D expenditures in the U.S. for computer and mathematical sciences at about $4.0 billion[27]
Verified2In Gartner’s 2024 Hype Cycle for AI, 'Generative AI' is entering the 'Peak of Inflated Expectations' phase[28]
Verified3Gartner forecasts that by 2026, 80% of data analytics platforms will include AI-assisted capabilities[29]
Verified4The number of public GitHub repositories using 'pandas' exceeded 1.0 million in 2023 (GitHub dataset index)[30]
Directional5Gartner estimates that the number of data analytics consumers will exceed 10 million by 2025[31]
Single source6NIST AI Risk Management Framework (AI RMF 1.0) includes 4 core areas: Govern, Map, Measure, Manage[32]
Verified7The NIST AI RMF provides 7 risk management functions and 38 subcategories (governance/measurement scaffolding for analytics AI)[33]
Verified8FBI IC3 reported 816,885 complaints in 2023 (fraud/risk analytics demand driver)[34]
Verified9FBI IC3 reported total losses of $12.5 billion in 2023[34]
Directional10ACFE’s 2024 Global Fraud Study reports median loss of $1 million for fraud schemes[23]
Single source11Gartner: by 2024, 70% of data scientists will use AI to support analytics development (AI-assisted coding)[35]
Verified12Gartner predicts that by 2025, AI will be included in 80% of new BI releases[36]
Verified13The EU AI Act text includes a classification system with 4 risk tiers (unacceptable, high, limited, minimal)[37]
Verified14The EU AI Act sets high-risk obligations that apply to systems used in critical infrastructure, education, employment, essential services, law enforcement and migration (categories listed in summary)[37]
Directional15The U.S. NIST AI RMF 1.0 is based on 5.0/5.0 maturity guidance elements across lifecycle activities (Govern/Map/Measure/Manage framework elements)[33]
Single source16The World Economic Forum estimates that 97 million new jobs may be created by 2025 while 85 million may be displaced (analytics/AI context)[38]
Verified17WEF: net job change expected is +12 million by 2025[38]
Verified18In Gartner’s survey, 26% said they audit AI models used in production[24]
VerifiedIndustry Trends Interpretation
With Gartner projecting that 80% of data analytics platforms and 80% of new BI releases will include AI by 2026 and 2025 respectively, the analytics industry is rapidly shifting from experimentation into AI-assisted delivery even as risk frameworks like NIST AI RMF 1.0 and EU AI Act obligations grow to match the scale of adoption.
Cost Analysis
1Gartner says that by 2025, organizations will spend more on data preparation than on data collection[39]
Verified2Forrester’s Total Economic Impact study of AI-assisted analytics reported benefits of $1.7 million over 3 years (for a composite customer)[40]
Verified3Forrester’s TEI for automated BI reported ROI of 261% over 3 years[41]
Verified4The OpenAI API use cost reduction claim: GPT-4o Mini pricing is $0.15 per 1M input tokens and $0.60 per 1M output tokens (enables cheaper analytics copilots)[42]
Directional5OpenAI reports GPT-4o is priced at $5.00 per 1M input tokens and $15.00 per 1M output tokens[42]
Single source6Anthropic’s Claude 3 Haiku pricing is $0.25 per 1M input tokens and $1.25 per 1M output tokens[43]
Verified7Google Cloud Vertex AI pricing for training depends on machine type; but prediction (regional) pricing includes $0.0005 per 1K characters for certain text tasks (Vertex AI pricing page example)[44]
Verified8The U.S. SEC estimates that the cost of data breaches for financial services averaged $5.9 million per breach in 2023 (IBM Cost of a Data Breach benchmark)[45]
Verified9IBM’s 2023 Cost of a Data Breach report: average total cost of a data breach is $4.45 million globally[45]
Directional10Gartner forecasts that by 2025, 25% of analytics and AI projects will be abandoned due to data quality issues[46]
Single sourceCost Analysis Interpretation
By 2025, organizations are expected to spend more on data preparation than data collection as data quality issues push 25% of analytics and AI projects to be abandoned, and the upside from doing it well is clear in reported ROI like 261% over 3 years for automated BI.
Performance Metrics
1Gartner expects that by 2025, 30% of analytics-generated decisions will be augmented by AI[47]
Verified2Gartner forecasts that by 2026, AI will automate 50% of enterprise software testing[48]
Verified3ACFE reports that anti-fraud programs with data analytics detect fraud faster (median time to detection of 4 months vs 10 months)[23]
Verified4Ponemon/IBM benchmark: time to identify a breach is 249 days (2023 report)[45]
Directional5Ponemon/IBM benchmark: time to contain a breach is 70 days (2023 report)[45]
Single source6Google Cloud reports that customers using BigQuery ML can speed up model development by 2x (time savings claim)[49]
Verified7Gartner: by 2026, 20% of data analytics workloads will be executed in real-time decisioning systems (AI augmented)[50]
Verified8Snowflake reported that data cloud customers reduced time to analyze data by 80% in case studies (sample results)[51]
Verified9Microsoft Power BI: more than 6.5 billion data rows are refreshed each day (platform scale metric)[52]
Directional10ThoughtSpot reports that customers achieve 90% faster insight discovery with SpotIQ (AI search analytics)[53]
Single source11OECD: enterprises using AI tend to be more productive than those that do not (reported productivity premium of 13% in some OECD analyses)[26]
VerifiedPerformance Metrics Interpretation
Across fraud detection, breach response, and analytics acceleration, the data shows AI is moving from assistance to measurable outcomes, with 30% of analytics decisions augmented by 2025, 50% of software testing automated by 2026, and model and insight development often cut by half or more.
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