Gitnux/Report 2026

Agricultural Machinery Industry Statistics

The global agriculture equipment market was valued at $123.6 billion in 2025, explore the figures behind growth, company footprints, and technology and repair trends in 2026.
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Agricultural Machinery Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The agricultural machinery industry at a glance

The agricultural machinery industry is in a cyclical reset: the global market was valued at $123.6 billion in 2025, with weaker replacement demand offset by precision agriculture, automation and emerging-market mechanization.

$123.6B[49]
Global market size, 2025
5.9%[49]
Forecast CAGR, 2026–2035
38.1%[50]
Asia-Pacific share, 2025
19.9%[51]
Deere US production share, 2025
Market size
The global agriculture equipment market was valued at $123.6 billion in 2025. In the United States, agricultural and forestry machinery demand reached $61.9 billion in 2025, while production value was $39.9 billion.[49][51]
Forecast & CAGR
Global agriculture equipment revenue is projected to decline to $119.9 billion in 2026 before expanding at a 5.9% CAGR to $201.2 billion by 2035. North America's market is forecast to grow at a 5.92% CAGR from 2026 to 2033.[49][50]
Market share & regions
Asia-Pacific accounted for 38.1% of global agriculture equipment revenue in 2025, while North America represented 29.1%. Asia-Pacific is projected to remain the largest regional market through 2033.[50]
Segmentation
Tractors generated $50.7 billion, or 41% of global agriculture equipment revenue, in 2025. In North America, tractors represented 36.9% of market revenue in 2025, with harvesters, planting equipment, irrigation and crop-processing equipment, spraying equipment, and hay and forage equipment forming the other principal segments.[49][50]
Key players & concentration
The US market was fragmented across 2,875 companies in 2025; Deere accounted for 19.9% of US industry production value and the top five companies accounted for 35.6%. In North American tractor production, Deere led with a combined 68% share of plant totals in the US and Mexico, followed by Kubota at 10% and Case at 6%.[51][52]
Pricing
The FTC's 2025 complaint stated that Deere dealer service rates generally ranged from $130 to $200 per hour in 2024, with field-service rates generally higher than shop rates. Deere also reported reducing prices on nearly 187,000 parts since 2023, with more than half of those reductions occurring in 2025.[53][16]
Trends, drivers & challenges
Demand is being supported by precision agriculture, automation, labor shortages and input-efficiency technologies: Deere said See & Spray reduced non-residual herbicide use by nearly 50% on average for customers in 2025. Near-term challenges include weak farm profitability, high borrowing costs, inventory pressure and lower replacement demand; North American tractor production fell 6.2% in 2025 and is expected to decline by nearly 6% in 2026.[16][52][49]
Consumer behavior & competition
US farmers purchased 195,857 new tractors and 3,579 combines in 2025, preliminary figures that represented year-over-year declines of 9.86% and 35.58%, respectively. Dealer survey data showed that 67.5% of dealers reported declines of at least 2% in new-equipment sales in 2025, indicating cautious purchasing and a shift toward used equipment, repairs and productivity-enhancing technology.[54][50]
Regulation
In July 2026, the FTC and five states reached a settlement with Deere requiring the company, for 10 years, to provide farmers and independent repair providers with repair resources equivalent to those available to authorized dealers. In October 2026, the FTC and USDA also opened a joint inquiry into agricultural equipment manufacturing and distribution practices, with comments due December 7, 2026.[55]
Latest news
The latest major US industry development is the FTC and USDA's October 2026 public inquiry into agricultural equipment manufacturing and distribution, focusing on competition, equipment access and repair barriers. It follows the FTC's July 2026 Deere settlement that expanded access to diagnostic and repair resources.[55]

02 Ranking

Top 10 Companies in the Agricultural Machinery Industry

The leading companies in the agricultural machinery industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Mahindra & Mahindra stands out for tractor and farm machinery volume because it sold 526,403 tractors in FY26 and reported 43.6% Indian tractor share, while International Tractors focuses on tractor production scale since its tractor plant has annual capacity above 300,000 units.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in tractors & implements

    Mahindra & Mahindra

    IN

    Ranked #1 · 9.7 · Tractors & implements

    Why we picked it: Its tractor and farm machinery footprint is tied to FY26 volume and a 43.6% share of the Indian tractor market.

    See in ranking ↓Visit mahindra.com ↗

  2. Leader in precision agriculture equipment

    Deere & Company

    US

    Ranked #4 · 8.4 · Precision agriculture equipment

    Why we picked it: Its presence in tractors and precision agriculture shows up in a 19.9% share of US industry production value in 2025.

    See in ranking ↓Visit deere.com ↗

  3. Leader in harvesting equipment

    CLAAS

    DE

    Ranked #5 · 8.4 · Harvesting equipment

    Why we picked it: Its combines, forage harvesters, and tractors are reflected in €4.918 billion of 2025 sales and 11,654 employees.

    See in ranking ↓Visit claas.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the agricultural machinery industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mahindra & Mahindra

Tractors & implements · IN

9.7
2

International Tractors

Tractors & implements · IN

8.9
3

Weichai Lovol Intelligent Agricultural Technology

Tractors & implements · CN

8.6
4

Deere & Company

Precision agriculture equipment · US

8.4
5

CLAAS

Harvesting equipment · DE

8.4
6

Tractors and Farm Equipment

Tractors, implements and farm machinery · IN

8.2
7

KUHN Group

Tillage, planting, hay and livestock equipment · FR

8.1
8

Yanmar Holdings

Compact tractors, engines and rice machinery · JP

8.0
9

AGCO

Tractors, harvesting and precision agriculture · US

8.0
10

YTO Group

Tractors, harvesters and agricultural machinery · CN

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the agricultural machinery industry. In Agricultural Machinery Industry Statistics. Gitnux. https://gitnux.org/agricultural-machinery-industry-statistics/#top-companies

report visual · Projection

Sectoral output of farm machinery and equipment manufacturing (NAICS 333111) (United States)

Sectoral output of farm machinery and equipment manufacturing (NAICS 333111) grew from $23.0B in 2017 to $34.5B in 2021.

$23B
Start
+10.69%
CAGR · 4y
$34.5B
Projected
20172021
source-verifiedfred.stlouisfed.org2021

04 Statistics

Technology & Innovation

Technology adoption is measurable through guidance and robotics usage. In May 2026, 89% of 217 North American farmers and ranchers surveyed by CNH Industrial reported auto-guidance use.

Automation in the agricultural machinery industry

  • 89% of 217 North American farmers and ranchers surveyed in May 2026 said they use auto-guidance technology, according to CNH Industrial.[1]
  • 7% of EU farms used robotics—machines capable of autonomous operation without direct human intervention—in 2023.[2]
  • 4.2% of farms and agricultural contractors in a 2023 German survey used field robots, while 12.7% planned to use them.[3]
  • 64.5% of U.S. cotton acres used auto-steer or guidance systems in 2019, the latest year available in the USDA series.[4]
  • 70% of large-scale U.S. crop-producing farms used guidance autosteering systems on tractors, harvesters or other equipment in 2023.[4]

Digital Transformation in the agriculture and food production sector (sector benchmark)

  • In the United States, 61% of farmers reported adopting digital agronomy technologies in 2024.[5]
  • Among EU food-manufacturing enterprises, 3.4% had very high digital intensity in 2023, compared with 2.1% in 2021.[6]
  • Among EU food-manufacturing enterprises, 15.4% had high digital intensity in 2023, compared with 13.0% in 2021.[6]
  • Across the EU agri-food industrial ecosystem, 20% of companies had a concrete digital-transformation strategy in 2024.[6]
  • Among EU food-manufacturing enterprises, 51.2% had very low digital intensity in 2023, down from 55.1% in 2021.[6]

Technology Adoption in the agriculture and food production sector (sector benchmark)

  • Across EU farms, 43% had internet access, 11% used farm-management information systems, and 7% used robotics in 2023.[7]
  • In Czechia, 30% of crop-production farmers used at least one precision-agriculture technology in 2023.[7]
  • In Canada, 84% of field-crop operations used GPS equipment in 2021.[7]
  • In Chile, 12% of agricultural production units reported using a technological tool such as mobile applications, drones, or sensors in 2021.[7]
  • Across EU farms with utilised agricultural area, about 18% used some form of precision-farming technology or practice in 2023.[7]
  • In Germany, 85.5% of surveyed farms used at least one digital technology in 2024–2025.[7]

Cloud Computing in the agriculture and food production sector (sector benchmark)

  • Across EU agri-food businesses, 37% used cloud computing in 2024, up from 26% in 2023.[6]
  • Across EU businesses, 45% purchased cloud-computing services in 2023.[2]
  • Among EU large businesses, 78% purchased cloud-computing services in 2023, compared with 44% of SMEs.[2]
  • Across EU agri-food businesses, 26% used cloud computing in 2023.[6]

Big Data in the agriculture and food production sector (sector benchmark)

  • Across EU agri-food businesses, 13% used big-data technologies in 2024, compared with 17% in 2023.[6]
  • In Germany, 5.0% of surveyed farms used artificial-intelligence or big-data technologies in 2024–2025.[7]
  • Across EU agri-food businesses, 17% used big-data technologies in 2023.[6]
  • Across EU agri-food businesses, 307 startups focused on artificial intelligence and big data were formed between 2015 and 2023.[6]

IoT in the agriculture and food production sector (sector benchmark)

  • Across EU agri-food businesses, 10% used Internet of Things technologies in 2023.[6]
  • Among agri-food companies investing more than 30% of annual turnover in digital technologies, 5.41% prioritised Internet of Things technologies in 2024.[6]
  • Across EU farms with livestock, about 11% used animal-welfare or health-monitoring systems in 2023.[7]
  • Across EU agri-food businesses, 24% used Internet of Things technologies in 2024, up from 10% in 2023.[6]

Innovation in the agricultural machinery industry

  • 1,228 digital-transformation personnel were reported by Kubota for 2024, exceeding its target of 1,000 by that year.[8]
  • $10.1 billion was AGCO’s 2025 annual revenue from its agricultural equipment and technology businesses.[9]

05 Statistics

Data & Analytics

Data quality and governance show up as constraints on precision-technology participation. In 2025, 33% of precision-agriculture dealers reported customer data-privacy concerns limiting participation.

Business intelligence in the agricultural machinery industry

  • 89% of surveyed U.S. and Canadian farmers used auto-guidance technology in 2026, according to CNH’s Farmer Pulse survey.[1]
  • 27% of U.S. farms and ranches used precision-agriculture practices to manage crops or livestock in 2023.[10]
  • 54% of surveyed U.S. and Canadian farmers planned to invest in additional precision technology within two years in 2026.[1]
  • 71% of surveyed U.S. and Canadian farmers said precision technology was important to their operation’s success in 2026.[1]

Data analytics in the agricultural machinery industry

  • 31% of U.S. precision-agriculture dealers said interpreting and making decisions with precision information took too much customer time in 2025.[11]
  • 33% of precision-agriculture dealers in the United States reported customer data-privacy concerns limiting participation in 2025.[11]
  • 36% of surveyed U.S. and Canadian farmers identified uncertainty about return on investment as a barrier to broader precision-technology adoption in 2026.[1]
  • 32% of U.S. precision-agriculture dealers said customers lacked confidence in agronomic recommendations based on site-specific data in 2025.[11]

Data Quality in the agriculture and food production sector (sector benchmark)

  • 41% of manufacturers said they distrusted the data used for supply-chain operations in 2025, reflecting persistent data-quality concerns in production and procurement.[12]
  • 49% of manufacturing respondents rated their operational data as having low AI readiness in 2024, meaning it was insufficiently labeled, contextualized, governed or accessible.[13]
  • 42% of manufacturers reported having a process to verify operational data accuracy or quality in 2025, indicating that most lacked a formal validation process.[13]
  • 44% of manufacturers reported that AI projects had failed because of poor data quality in 2025, according to a survey of manufacturing organizations.[12]
  • 30% of manufacturing respondents identified poor-quality data as one of their top three challenges when working with AI-related data in 2024.[13]

Data Governance in the agriculture and food production sector (sector benchmark)

  • 40% of food and beverage professionals worldwide identified disconnected systems and data as their biggest barrier to moving faster in 2026.[14]
  • 15% of manufacturers said their data strategy was entirely aligned with their overall business strategy in 2024, while 31% said it was very closely aligned.[13]
  • 61% of manufacturers reported having a corporate-wide governance plan, strategy or formal guidelines for how data is collected, organized, accessed and used in 2024.[13]
  • 61% of supply-management organizations reported having a dedicated data-governance function in 2024, while 90% agreed that data governance was necessary.[15]
  • 6% of food and beverage leaders reported fully integrated digital systems in 2025, despite 82% saying technology adoption was a strategic priority.[14]
  • 69% of food and beverage companies still relied on spreadsheets and email for core operations in 2025, limiting standardized access and control of business data.[14]

KPIs in the agricultural machinery industry

  • 1.69 recordable incidents per 100 employees was John Deere’s total recordable incident rate in fiscal 2024 worldwide.[16]
  • 0.078 cubic meters per production-output hour was John Deere’s water-intensity KPI at water-stressed manufacturing locations in fiscal 2024.[16]
  • 3.41 kilograms of waste per production-output hour was John Deere’s waste-intensity KPI in fiscal 2024 worldwide.[16]
  • 12.12 lost-time incidents per 100 employees was John Deere’s lost-time frequency rate in fiscal 2024 worldwide.[16]

06 Statistics

Strategy & Growth

Trade and regional growth expectations frame the 2026–2035 outlook. The forecast CAGR is 5.9% for 2026–2035, with global agriculture equipment revenue projected to reach $201.2 billion by 2035.

Growth in the agricultural machinery industry

  • 1.9% annual growth was forecast for global agricultural-machinery trade during 2026–2029, reaching €92.5 billion by 2029.[17]
  • 4.8% annual growth was forecast for Sub-Saharan Africa’s agricultural-machinery market during 2026–2029.[17]
  • $10.1 billion was AGCO’s annual revenue in 2025.[9]

Differentiation in the agricultural machinery industry

  • 17% of AGCO’s 2025 regional net sales came from North America.[9]
  • 4 leading brands—Fendt, Massey Ferguson, PTx and Valtra—formed AGCO’s differentiated agricultural-machinery and precision-agriculture portfolio in 2024.[9]
  • 67% of AGCO’s 2025 regional net sales came from Europe and the Middle East.[9]
  • $7.06 billion of AGCO’s 2024 sales came from tractors, its largest reported major-product category.[9]

Mergers and acquisitions in the agricultural machinery industry

  • 100% of CLAAS India’s shares were acquired by Yanmar Coromandel Agrisolutions in 2024.[18]
  • $700 million was the announced value of AGCO’s 2024 sale of the majority of its Grain & Protein business to American Industrial Partners.[9]
  • 51% of Taizhou CMR Machinery Co. Ltd. was acquired by A.M.A. in its 2025 purchase of C.M.R. Group’s agriculture division.[19]
  • $1.954 billion was AGCO’s cash payment for Trimble’s agricultural business interests in the PTx Trimble joint venture completed in April 2024.[9]

Strategic partnerships in the agricultural machinery industry

  • $1.954 billion was AGCO’s cash consideration for interests in the PTx Trimble joint venture completed in 2024.[9]
  • April 2024 marked completion of AGCO and Trimble’s PTx Trimble agricultural-technology joint venture.[9]
  • Rabobank was AGCO’s finance joint-venture partner for retail and wholesale agricultural-equipment financing in 2024.[9]
  • 2,800 independent dealers and distributors supported AGCO’s alliance-based route to market across 140 countries in 2025.[9]

07 Statistics

People & Workforce

Workforce stability and training intensity are tracked alongside turnover rates. Deere recorded 16.2 training hours per full-time equivalent in 2024.

Hiring in the agricultural machinery industry

  • 73,100 employees worked for Deere & Company worldwide at November 2, 2025, including 32,500 full-time production employees.[20]
  • 27,000 Deere employees were located in the United States at November 2, 2025, including approximately 11,600 full-time production employees.[20]
  • 22,000 global employees worked for AGCO in 2025.[9]

Employee retention in the agricultural machinery industry

  • 1.64% was Kubota Corporation’s non-consolidated job turnover rate in 2024.[8]
  • 6.9% was AGCO’s voluntary employee turnover rate in 2024, down from 7.5% in 2023.[21]
  • 5.6% was Deere & Company’s voluntary employee turnover rate in 2024.[16]
  • 4.3% was AGCO’s voluntary employee turnover rate in 2025, down from 6.9% in 2024.[22]

Remote Work in the agriculture and food production sector (sector benchmark)

  • Across U.S. agriculture and food employers, 35% offered some type of remote-work arrangement in 2024, according to AgCareers’ industry hiring report.[23]
  • Across U.S. agriculture, forestry, fishing and hunting, about 12% of workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[24]
  • Across U.S. accommodation and food services, 4.8% of workers worked remotely in 2021, up from 1.9% in 2019 and 5.3% in 2020.[25]
  • Across U.S. crop and animal production, 14.4% of workers worked remotely in 2021, compared with 14.7% in 2019 and 15.4% in 2020.[25]

Hybrid Work in the agriculture and food production sector (sector benchmark)

  • 33% of Australian FMCG and agribusiness professionals reported working in hybrid arrangements in 2024.[26]
  • Across employers discussed in a food-industry hybrid-work survey, about 90% had adopted some form of hybrid work, although the figure was not limited to agriculture and food production.[27]
  • Among science-of-food professionals surveyed in 2024, 36% reported having no work-at-home days per week.[27]
  • 13% of Australian FMCG and agribusiness professionals preferred full-time on-site work in 2024.[26]
  • 84% of Australian agribusiness organisations planned no change to existing flexible or hybrid work arrangements in 2026.[28]

Upskilling in the agricultural machinery industry

  • 16.2 training hours per full-time equivalent were recorded by Deere & Company in 2024.[16]
  • 11 sales staff competed in Kubota’s 2024 nationwide solution-proposal contest to strengthen customer-solution skills.[8]
  • 100% of CNH Industrial employees were targeted for diversity-and-inclusion training by 2024 under its sustainability plan; 15% had completed it in 2021.[29]
  • 100 women in Australia and New Zealand received sponsorship from CNH Industrial’s iGLOW employee group for professional development through NAWO in 2024.[29]

Employee Engagement in the agriculture and food production sector (sector benchmark)

  • Employees in manufacture, distribution and storage organizations scored 60.9% on enablement in People Insight’s global benchmark data.[30]
  • In the agriculture industry, employees averaged 7.68 out of 10 for engagement and an eNPS of +5 in CultureMonkey’s 2026 benchmark.[31]
  • At Europe Snacks, a multinational food manufacturer, employee engagement reached 79% across its international workforce and 88% in its UK business after a structured listening program.[30]
  • Manufacture, distribution and storage organizations recorded an average employee-engagement score of 72.9% in People Insight’s global benchmark data.[30]
  • Employees in manufacture, distribution and storage organizations scored 59.3% on leadership in People Insight’s global benchmark data.[30]

DEI in the agricultural machinery industry

  • 13.8% of Deere’s U.S. interns identified as Black or African American in 2024, compared with 7.7% in 2023.[16]
  • 20% was CNH Industrial’s 2024 target for women in leadership roles.[29]
  • 45% of Thailand’s agricultural workforce was female, cited by CNH Industrial in 2024 while describing its women-in-agriculture initiatives.[32]
  • 11.7% of Deere’s U.S. interns identified as Hispanic or Latino in 2024.[16]
  • 84.4% of Deere’s global production employees were covered by collective agreements in 2024.[16]

08 Statistics

Customer & Sales

Precision adoption and service response are reflected in survey results. In May 2026, 71% of CNH Industrial’s North American respondents said precision technology was important to their operation’s success.

Customer experience in the agricultural machinery industry

  • 71% of CNH Industrial’s North American farmer and rancher respondents said precision technology was important to their operation’s success in May 2026.[1]
  • 67.5 points was Kubota’s overall customer satisfaction score for Japanese agricultural-machinery dealers in the July 2022–June 2023 survey.[8]
  • 98.3% was Kubota’s customer satisfaction index reported for its agricultural-machinery service response in Japan in 2025.[8]
  • 67.7 points was Kubota’s overall customer satisfaction score for Japanese agricultural-machinery dealers in the July 2023–June 2024 survey.[8]

09 Statistics

Marketing & Brand

Purchase planning and brand-switching intent appear in customer survey behavior. In 2026, 26.6% of surveyed German farming businesses would consider switching brands for a 10% to 19% saving.

Marketing in the agricultural machinery industry

  • 70% of Australian agricultural machinery purchasers rated customer service very important when choosing a machinery brand in 2020–2021.[33]
  • 82.6% of surveyed German farming businesses planned to purchase large farm machinery within three to five years in 2026.[34]
  • 67% of AGCO’s 2025 regional net sales came from Europe and the Middle East, with North America contributing 17%.[9]
  • 2,800 independent dealers and distributors in 140 countries supported AGCO’s agricultural machinery marketing and distribution network in 2025.[21]

Digital marketing in the agricultural machinery industry

  • 1 billion dollars was allocated to AGCO’s 2025 share-repurchase program, reflecting the company’s financial-marketing communication to investors.[21]
  • FarmENGAGE, launched by AGCO in 2025, was designed to support mixed-fleet work planning, fieldwork tracking and test-data collection across machine brands.[21]
  • Approximately 2,800 dealers and distributors in 140 countries used AGCO’s commercial network to market agricultural machinery and precision technologies in 2025.[21]

Branding in the agricultural machinery industry

  • 26.6% of surveyed German farming businesses would consider switching agricultural machinery brands for a saving of 10% to 19% in 2026.[34]
  • 59.2% of surveyed German farming businesses would consider switching brands for a saving of 20% to 29% in 2026.[34]
  • 80.7% of surveyed German farming businesses did not rule out buying machinery from Asian manufacturers in 2026.[34]
  • 42% of Australian agricultural machinery purchasers rated brand reputation or past experience very important when selecting a machinery brand in 2020–2021.[33]

Social media in the agricultural machinery industry

  • 47% of Australian agricultural machinery purchasers rated dealer reputation or past experience very important when choosing a dealer in 2020–2021.[33]
  • 82.6% of surveyed German farming businesses planned to buy large farm machinery within three to five years, creating a substantial target audience for agricultural machinery communications in 2026.[34]
  • More than 53% of surveyed German farming businesses knew of nearby farms already using Asian agricultural machinery in 2026.[34]
  • 70% of Australian agricultural machinery purchasers rated dealer customer service very important when selecting a dealer in 2020–2021.[33]

Influencer Marketing in the agriculture and food production sector (sector benchmark)

  • Food and drink influencer content produced an estimated $122 billion in earned media value globally in 2023.[35]
  • Food and drink influencer content generated 392 billion impressions globally in 2023.[35]
  • Food and drink influencer content involved 78,800 profiles globally in 2023, based on Sprout Social’s benchmark dataset.[35]
  • Food and drink influencer content generated 42.7 billion engagements globally in 2023.[35]
  • 11.5 million influencer posts covered food and drink globally in 2023, according to Sprout Social’s benchmark dataset.[35]

10 Statistics

Operations & Execution

Operational execution centers on supply, quality certification, and cost actions. AGCO reported about 5 months of supply for South American dealer inventory at the end of 2025 versus a three-month target.

Process optimization in the agricultural machinery industry

  • 100% of Kubota’s 24 domestic production sites had ISO 9001 certification by May 1, 2026.[8]
  • 47 of Kubota’s 72 manufacturing sites, or 65%, had obtained ISO 9001 certification by May 1, 2026.[8]
  • 48% of Kubota’s 48 overseas production sites had ISO 9001 certification by May 1, 2026.[8]
  • AGCO’s restructuring program was on track to reduce its cost base by up to $200 million through standardization, simplification and centralization in 2025.[21]

Operational efficiency in the agricultural machinery industry

  • Nearly 50% was the year-on-year reduction in AGCO North American production during the third quarter of 2025.[36]
  • 16% fewer production hours were used by AGCO in the second quarter of 2025 compared with the second quarter of 2024 while the company maintained margins.[36]
  • $190 million was AGCO’s estimated run-rate savings at the end of 2025 from restructuring and efficiency actions.[36]
  • 15% lower total cost of ownership was reported for CNH’s new-generation twin- and single-rotor combines launched in 2024.[32]

Quality management in the agricultural machinery industry

  • $172 million of CNH’s 2025 agricultural R&D expense related to a non-cash impairment charge for R&D acquired through the Raven and Bennamann acquisitions.[29]
  • 65% of Kubota’s manufacturing sites had ISO 9001 certification by May 1, 2026.[8]
  • 48% of Kubota’s overseas production sites had ISO 9001 certification by May 1, 2026.[8]
  • 100% of Kubota’s domestic production sites had ISO 9001 certification by May 1, 2026.[8]

Supply chain in the agricultural machinery industry

  • About 5 months of supply was AGCO South American dealer inventory at the end of 2025, compared with a three-month target.[36]
  • 12% was the decline in CNH Agriculture net sales in 2025, reflecting lower shipment volumes and weaker equipment demand.[1]
  • 7 months of supply was AGCO’s North American dealer inventory at the end of 2025, compared with an eight-month level at the end of the third quarter.[36]
  • More than 30% was the reduction in AGCO North American dealer inventory units during 2025.[36]

Outsourcing / Offshoring in the agriculture and food production sector (sector benchmark)

  • 85% of Canadian food and beverage companies processed or manufactured products internally in 2020, while 13% both produced internally and outsourced production.[37]
  • 19% of surveyed Queensland food-processing businesses contracted work out in 2010, while 28% contracted work in and 15% did both.[38]
  • 2% of Canadian food and beverage companies outsourced production entirely to third-party manufacturers in 2020.[37]
  • 66% of Queensland food-processing businesses engaged in contract manufacturing to some extent in 2010, including contracting work in or out.[38]
  • 49% of U.S. growers surveyed outsourced at least some farm work to third-party service providers in 2022, with spraying services the most commonly outsourced activity.[39]

11 Statistics

Finance & Pricing

Margins and dealer economics connect to price and demand pressure. Dealer service rates generally ranged from $130 to $200 per hour in 2024 in the FTC’s 2025 complaint.

Pricing strategy in the agricultural machinery industry

  • 28% of Australian agricultural machinery purchasers rated machinery price very important when choosing a brand in 2020–2021.[33]
  • 30% of Australian agricultural machinery purchasers rated machinery price very important when choosing a dealer in 2020–2021.[33]
  • 59.2% of surveyed German farming businesses would consider switching agricultural machinery brands for a 20% to 29% price saving in 2026.[34]
  • 26.6% of surveyed German farming businesses would consider switching agricultural machinery brands for a 10% to 19% price saving in 2026.[34]

Cost reduction in the agricultural machinery industry

  • $65 million was AGCO’s reported savings benefit in 2025 from restructuring and efficiency initiatives.[36]
  • $40 million to $60 million was AGCO’s expected additional savings for 2026 from restructuring and efficiency initiatives.[36]
  • $175 million to $200 million was AGCO’s targeted improvement in selling, general and administrative expenses from focused efficiency initiatives.[40]
  • $100 million to $125 million was AGCO’s targeted annual restructuring run-rate saving by the end of 2025.[40]

Profitability in the agricultural machinery industry

  • 6.2% was CNH Agriculture’s adjusted EBIT margin in 2025, down from 10.5% in 2024.[1]
  • $772 million was CNH Agriculture’s adjusted EBIT in 2025, down 47% from 2024.[1]
  • $12.39 billion was CNH Agriculture’s net sales in 2025, down 12% from 2024.[1]
  • ¥265.5 billion was Kubota’s operating profit in 2025, down 15.9% from the prior year.[8]

Financial planning in the agricultural machinery industry

  • $740 million was AGCO’s 2025 free cash flow, a company record.[21]
  • $1 billion was AGCO’s authorized share-repurchase program announced in 2025.[21]
  • $817 million was CNH’s industrial free cash flow in the fourth quarter of 2025.[1]
  • $487.7 million was AGCO’s research and development spending in 2025.[21]

12 Statistics

Product & Service

Technology and circularity show up through R&D allocation and remanufacturing targets. AGCO targeted an 18% increase in remanufacturing revenue by 2028 from its 2025 base year.

Product development in the agricultural machinery industry

  • 47% of AGCO’s research-and-development spending went to smart machines and clean technology in 2025 worldwide.[21]
  • 4.27% of sales was CLAAS’s research-and-development intensity in 2006, among major agricultural-machinery manufacturers globally.[4]
  • $487.7 million was AGCO’s research-and-development spending in 2025 worldwide.[9]
  • $488 million was AGCO’s research-and-development and engineering investment in 2025 worldwide.[21]

Product lifecycle in the agricultural machinery industry

  • Around 90% of greenhouse-gas emissions from Kubota agricultural tractors occur during the use stage over the assessed lifecycle in France.[8]
  • 5,000 hours was the assumed operating time used in Kubota’s tractor lifecycle assessment for France.[8]
  • 18% is AGCO’s target increase in remanufacturing revenue by 2028 from its 2025 base year worldwide.[21]
  • 90% of lifecycle greenhouse-gas emissions occur during manufacturing and construction for Kubota’s assessed ductile-iron-pipe product, illustrating the company’s product-lifecycle comparison.[8]

After-sales in the agricultural machinery industry

  • 12.6% of surveyed Korean agricultural-machine buyers identified post-sale service as a purchase consideration.[41]
  • Approximately 2,800 independent dealers and distributors served AGCO customers in 140 countries in 2025.[9]

Value proposition in the agricultural machinery industry

  • 70% of surveyed U.S. and Canadian farmers cited saving time and improving labor efficiency as a primary reason for adopting precision technology in 2026.[1]
  • 59% of surveyed U.S. and Canadian farmers cited increasing yields as a primary reason for adopting precision technology in 2026.[1]
  • 62% of surveyed U.S. and Canadian farmers said their precision technology delivered moderate or extremely high value in 2026.[1]
  • 74% of surveyed U.S. and Canadian farmers cited reducing input costs as a primary reason for adopting precision technology in 2026.[1]

13 Statistics

Sustainability & Ethics

Sustainability targets are stated alongside emissions and energy intensity metrics. AGCO set a 60% target renewable-energy use across manufacturing operations for 2026.

Sustainability in the agricultural machinery industry

  • 60% renewable-energy use across manufacturing operations is AGCO’s target for 2026.[21]
  • 60% was Kubota’s reported improvement in CO2 emissions per unit of production at global production sites versus its 2014 base year.[8]
  • 65% of John Deere’s electricity came from renewable sources in fiscal 2024 worldwide.[16]
  • 27% of John Deere’s total energy came from renewable sources in fiscal 2024 worldwide.[16]

ESG in the agricultural machinery industry

  • Second place was CNH Industrial’s ranking in the Machinery and Electrical Equipment industry category of S&P Global’s 2025 Sustainability Yearbook.[1]
  • 79 out of 100 was CNH Industrial’s score in S&P Global’s 2025 Sustainability Yearbook assessment.[1]
  • 74.2% of Kubota’s 2025 production-related CO2 emissions came from its Farm and Industrial Machinery business.[8]
  • 510 kilotons of CO2e were Kubota’s total reported production-related emissions in fiscal 2025.[8]

CSR in the agricultural machinery industry

  • 1 July 2026 was the launch date of CNH’s Sustainable Environment Solution initiative addressing stubble burning in South India.[32]
  • 210 days was the longest reported machinery-repair time among Ethiopian agricultural-mechanization service providers in the CGIAR study.[42]
  • 261 agricultural-mechanization service providers participated in the CGIAR study of machinery hire-service models in Ethiopia.[42]
  • 1 day was the shortest reported machinery-repair time among Ethiopian agricultural-mechanization service providers in the CGIAR study.[42]

Circular economy in the agricultural machinery industry

  • 90% is AGCO’s target reduction in absolute Scope 1 and 2 emissions by 2050 versus its 2022 base year.[21]
  • 55% is AGCO’s target reduction in absolute Scope 1 and 2 emissions by 2033 versus its 2022 base year, supported by product and operational circularity measures.[21]
  • 2024 was the year AGCO reported investing in improved remanufacturing testing capabilities at its Linnavuori, Finland, facility.[43]

Carbon footprint in the agricultural machinery industry

  • 81.736 million metric tons of CO2e were John Deere’s Scope 3 Category 1 and Category 11 emissions in fiscal 2024 worldwide.[16]
  • 510 kilotons of CO2e were Kubota’s total production-related emissions in fiscal 2025.[8]
  • 577,900 metric tons of CO2e were John Deere’s Scope 1 and 2 market-based emissions in fiscal 2024 worldwide.[16]
  • 76.204 million metric tons of CO2e were John Deere’s Scope 3 emissions from use of sold products in fiscal 2024 worldwide.[16]

15 Statistics

Globalization & Expansion

Channel footprint and trade share highlight how firms operate across markets. Asia-Pacific accounted for 38.1% of global agriculture equipment revenue in 2025.

Globalization in the agricultural machinery industry

  • €11.1 billion was the 2024 sales value recorded by German agricultural-machinery and tractor manufacturers, down approximately 28% from 2023.[48]
  • €6.8 billion was the approximate value of Italian agricultural-machinery exports in 2024, down 15.1% from 2023.[17]
  • 57.4% of global agricultural-machinery trade was accounted for by EU-27 manufacturers in 2024, including intra-EU trade.[48]
  • 2.03 million tractors were registered worldwide in 2024, an 8% decrease from 2023.[17]

Supplier management in the agricultural machinery industry

  • 2,600 dealer owners were included in CNH Industrial’s agriculture dealer network at December 31, 2023.[9]
  • 6,200 locations or points of sale were included in CNH Industrial’s agricultural dealer network at December 31, 2023.[9]
  • 2,700 independent dealers and distributors supported AGCO’s agricultural-machinery distribution network in approximately 140 countries in 2024.[9]
  • Approximately 2,800 independent dealers and distributors represented AGCO’s channel network across 140 countries in 2025.[9]

Stakeholder management in the agricultural machinery industry

  • 18% of AGCO’s full-time management-level employees were women in 2024.[9]
  • $1 billion was the share-repurchase program AGCO planned to create as part of its 2025 strategy.[9]
  • 8 independent directors formed the majority of AGCO’s board in 2025, supporting oversight of farmer, employee and investor interests.[21]
  • Approximately 22,000 employees worked for AGCO globally in 2025.[9]

Distribution channels in the agricultural machinery industry

  • Approximately 2,050 independent dealer locations marketed John Deere products in the United States and Canada in 2025.[9]
  • Approximately 2,700 independent dealers and distributors sold most AGCO products across approximately 140 countries in 2024.[9]
  • More than 100 countries were served by John Deere agriculture and turf distributors and dealers outside the United States and Canada in 2025.[9]
  • Approximately 1,600 of John Deere’s 2,050 U.S. and Canadian independent dealer locations sold agricultural equipment in 2025.[9]

Key questions about the agricultural machinery industry

What is the current market size for agricultural machinery in the latest full year?
The global agriculture equipment market was valued at $123.6 billion in 2025.
How fast is the market expected to grow after 2026?
Global agriculture equipment revenue is projected to decline to $119.9 billion in 2026 before expanding at a 5.9% CAGR to $201.2 billion by 2035.
Which companies lead the agricultural machinery industry?
Mahindra & Mahindra stands out for tractor and farm machinery volume because it sold 526,403 tractors in FY26 and reported 43.6% Indian tractor share, while International Tractors focuses on tractor production scale since its tractor plant has annual capacity above 300,000 units.
What technology shift stands out in adoption and spending behavior?
In May 2026, 89% of 217 North American farmers and ranchers surveyed by CNH Industrial said they use auto-guidance technology, alongside 54% planning to invest in additional precision technology within two years in 2026.
How fragmented is the US market, and how concentrated is production?
The US market was fragmented across 2,875 companies in 2025, while the top five companies accounted for 35.6% and Deere accounted for 19.9% of US industry production value.
How are repair rules changing the competitive landscape for access to diagnostics and repair resources?
In July 2026, the FTC and five states reached a settlement with Deere requiring repair resources for 10 years equivalent to authorized dealers, and in October 2026 the FTC and USDA opened a joint inquiry with comments due December 7, 2026.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 11). Agricultural Machinery Industry Statistics. Gitnux. https://gitnux.org/agricultural-machinery-industry-statistics
MLA
Samuel Norberg. "Agricultural Machinery Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/agricultural-machinery-industry-statistics.
Chicago
Samuel Norberg. 2026. "Agricultural Machinery Industry Statistics." Gitnux. https://gitnux.org/agricultural-machinery-industry-statistics.

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