Gitnux/Report 2026

Agricultural Equipment Industry Statistics

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Agricultural Equipment Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The agricultural equipment industry at a glance

The global agricultural equipment market was estimated at $207.21 billion in 2025, while weaker farm incomes and high inventories are keeping near-term equipment demand cautious.

$207.21B[54]
Global market size, 2025
7.70%[54]
Forecast CAGR, 2026–2034
39.80%[54]
Asia-Pacific share, 2025
195,857[55]
U.S. tractor sales, 2025
Market size
Fortune Business Insights estimated the global agricultural equipment market at $207.21 billion in 2025 and $222.19 billion in 2026. The estimate covers tractors, harvesting equipment, irrigation and crop-processing equipment, spraying and handling equipment, soil-preparation equipment and related categories.[54]
Forecast & CAGR
The market is projected to reach $402.18 billion by 2034, implying a 7.70% compound annual growth rate from 2026 to 2034. Growth assumptions include demand for mechanization, precision agriculture and automation.[54]
Market share & regions
Asia-Pacific accounted for 39.80% of global agricultural equipment revenue in 2025, making it the largest regional market in the cited forecast. The report covers North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa.[54]
Segmentation
The market is segmented by equipment type, application and region. In one detailed estimate, grain drills represented 29.7% of planting-equipment revenue in 2025, while land development and seed-bed preparation represented more than 24% of application revenue.[3]
Key players & concentration
Large multinational manufacturers remain central to the industry. Deere reported $38.917 billion in 2025 equipment-operations sales, including $17.311 billion from Production & Precision Agriculture, while CNH reported $18.1 billion of 2025 revenue from its Case IH, New Holland, STEYR, CNH Tech and CNH Capital brands.[46][14]
Pricing
Equipment affordability is being pressured by farm operating costs and financing conditions. U.S. diesel reached an average of $5.85 per gallon on September 4, 2026, according to reporting on the U.S. farm sector, increasing the cost of operating tractors, combines and other machinery.[56]
Trends, drivers & challenges
Automation, autonomy, precision technology and connected equipment are major investment themes, while demand remains tied to farm profitability and commodity prices. USDA forecast U.S. net farm income at $158.4 billion for 2026, down $4.3 billion, or 2.6%, from 2025; Deere also cited low commodity prices, interest rates, tariffs and elevated used-equipment inventories as constraints on demand.[57][46]
Consumer behavior & competition
Farmers are delaying replacement purchases when profitability is weak and are placing greater emphasis on productivity, uptime and input efficiency. In the United States, 2025 tractor sales fell to 195,857 units and combine sales to 3,579 units, while 67.5% of surveyed dealers reported a decline of at least 2% in new-equipment sales.[55]
M&A
On November 9, 2026, CNH agreed to sell a 70% interest in its construction-equipment business to Kobelco Construction Machinery in a joint venture valued at $1 billion in enterprise value. CNH expects $700 million in cash and will retain 30% of the joint venture; closing is expected by the end of 2027, subject to approvals.[41]
Regulation
EU Regulation 2025/14 establishes approval and market-surveillance rules for non-road mobile machinery circulating on public roads. For machinery within scope, the rules apply when it is placed on the EU market from January 29, 2028, creating additional compliance requirements for manufacturers of relevant agricultural machinery.[58]
Latest news
The latest major industry announcement identified was CNH’s November 9, 2026 agreement with Kobelco to create a construction-equipment joint venture, a move intended to sharpen CNH’s focus on agriculture, precision technology and its global dealer network. Separately, AEM reported that U.S. agricultural-tractor sales fell 14.8% year over year in December 2025, while combine sales fell 4.3%.[41][59]

02 Ranking

Top 10 Companies in the Agricultural Equipment Industry

The leading companies in the agricultural equipment industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Mahindra & Mahindra leads Gitnux's 2026 agricultural equipment ranking with an Overall score of 9.9, with 424,641 tractors sold in FY2025 across domestic and export markets. AMAZONE is the highest-ranked farm machinery manufacturer at 8.8, backed by machinery for soil tillage, sowing, fertilising and plant protection.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in tractor manufacturing

    Mahindra & Mahindra

    IN

    Ranked #1 · 9.9 · Tractor manufacturing

    Why we picked it: Its tractors and farm machinery scale across domestic and export markets is measured by 424,641 units in FY2025.

    See in ranking ↓Visit mahindra.com ↗

  2. Leader in soil preparation & planting

    AMAZONE

    DE

    Ranked #2 · 8.8 · Soil preparation & planting

    Why we picked it: Its product set covers soil tillage, sowing, fertilising and plant protection within agricultural equipment.

    See in ranking ↓Visit amazone.net ↗

  3. Leader in precision agriculture

    Deere & Company

    US

    Ranked #3 · 8.5 · Precision agriculture

    Why we picked it: Its agricultural equipment and precision agriculture are reflected in $38.917 billion in 2025 equipment-operations sales.

    See in ranking ↓Visit deere.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the agricultural equipment industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mahindra & Mahindra

Tractor manufacturing · IN

9.9
2

AMAZONE

Soil preparation & planting · DE

8.8
3

Deere & Company

Precision agriculture · US

8.5
4

TAFE

Tractor manufacturing · IN

8.2
5

Kubota Corporation

Tractor manufacturing · JP

8.2
6

KUHN Group

Tillage, planting, hay, forage and crop-care equipment · FR

8.2
7

CLAAS

Combines, forage harvesters, tractors and implements · DE

8.1
8

LEMKEN

Soil cultivation, seeding and crop protection equipment · DE

8.0
9

CNH Industrial

Tractors, combines, planting and harvesting equipment · NL

8.0
10

SDF Group

Tractors, harvesters and agricultural machinery · IT

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the agricultural equipment industry. In Agricultural Equipment Industry Statistics. Gitnux. https://gitnux.org/agricultural-equipment-industry-statistics/#top-companies

report visual · Projection

Labor compensation in farm machinery and equipment manufacturing (United States)

Labor compensation in farm machinery and equipment manufacturing grew from 4,498.7 millions of USD in 2018 to 5,110.6 millions of USD in 2021.

$4,499
Start
+4.34%
CAGR · 3y
$5,110
Projected
20182021
source-verifiedfred.stlouisfed.org2021

04 Statistics

Technology & Innovation

Technology signals cluster around connected and autonomous operations, including 3,000+ tractors installed on Hello Tractor’s platform by 2020.

AI in the agricultural equipment industry

  • 83% of Hello Tractor-served farmers reported increased crop production in a 2020 impact study using digitally monitored tractor services.[1]
  • 12 countries across Africa and Asia were covered by Hello Tractor’s connected equipment platform by 2020.[2]
  • 3,000+ tractors were installed on Hello Tractor’s AI-enabled platform across Africa and Asia by 2020, according to the company profile.[2]
  • 500,000 farmers had been reached by Hello Tractor’s connected tractor fleet by 2020, supporting AI-based equipment deployment and maintenance services.[2]
  • 73% of Hello Tractor-served farmers reported increased crop revenue in a 2020 impact study using digitally monitored tractor services.[1]

Automation in the agricultural equipment industry

  • The global autonomous farm equipment market was valued at $21.1 billion in 2025.[3]
  • 7% of EU farms used robotics capable of autonomous operation without direct human intervention in 2023.[4]
  • Nearly 80% of EU farms had tractors in 2023, making tractors the most prevalent conventional agricultural machinery type.[4]
  • Nearly 20% of EU farms applied some form of precision-farming technology or technique in 2023.[4]
  • More than 40% of EU farms had internet access in 2023, supporting connected and automated agricultural machinery.[4]
  • North America accounted for 34.0% of global autonomous farm equipment revenue in 2025.[3]

Digital Transformation in the agriculture and food production sector (sector benchmark)

  • Among EU food-manufacturing enterprises, 15.4% had high digital intensity in 2023, compared with 13.0% in 2021.[5]
  • In the United States, 61% of farmers reported adopting digital agronomy technologies in 2024.[6]
  • Among EU food-manufacturing enterprises, 51.2% had very low digital intensity in 2023, down from 55.1% in 2021.[5]
  • Across the EU agri-food industrial ecosystem, 20% of companies had a concrete digital-transformation strategy in 2024.[5]
  • Among EU food-manufacturing enterprises, 3.4% had very high digital intensity in 2023, compared with 2.1% in 2021.[5]

Technology Adoption in the agriculture and food production sector (sector benchmark)

  • In Canada, 84% of field-crop operations used GPS equipment in 2021.[7]
  • Across EU farms, 43% had internet access, 11% used farm-management information systems, and 7% used robotics in 2023.[7]
  • Across EU farms with utilised agricultural area, about 18% used some form of precision-farming technology or practice in 2023.[7]
  • In Chile, 12% of agricultural production units reported using a technological tool such as mobile applications, drones, or sensors in 2021.[7]
  • In Germany, 85.5% of surveyed farms used at least one digital technology in 2024–2025.[7]
  • In Czechia, 30% of crop-production farmers used at least one precision-agriculture technology in 2023.[7]

Cloud Computing in the agriculture and food production sector (sector benchmark)

  • Across EU agri-food businesses, 26% used cloud computing in 2023.[5]
  • Across EU agri-food businesses, 37% used cloud computing in 2024, up from 26% in 2023.[5]
  • Among EU large businesses, 78% purchased cloud-computing services in 2023, compared with 44% of SMEs.[4]
  • Across EU businesses, 45% purchased cloud-computing services in 2023.[4]

Big Data in the agriculture and food production sector (sector benchmark)

  • In Germany, 5.0% of surveyed farms used artificial-intelligence or big-data technologies in 2024–2025.[7]
  • Across EU agri-food businesses, 13% used big-data technologies in 2024, compared with 17% in 2023.[5]
  • Across EU agri-food businesses, 17% used big-data technologies in 2023.[5]
  • Across EU agri-food businesses, 307 startups focused on artificial intelligence and big data were formed between 2015 and 2023.[5]

05 Statistics

Data & Analytics

Data governance and data quality constraints show up repeatedly in adoption, including 42% of manufacturers verifying operational data accuracy in 2025.

Business intelligence in the agricultural equipment industry

  • 84% of Canadian field-crop operations used GPS equipment in 2021, creating data inputs for farm and equipment intelligence systems.[7]
  • 19.3% of Canadian field-crop operations using GPS applied variable-rate fertiliser in 2021, using machine-generated data for operational decisions.[7]
  • 56% of German farms used GPS-guided machinery in 2024–2025, supplying operational data for agricultural-equipment intelligence systems.[7]
  • 5% of German farms used AI or big-data technologies in 2024–2025, showing the current penetration of advanced agricultural business-intelligence tools.[7]
  • 67.8% of German farms used agricultural apps in 2024–2025, indicating broad use of digital information tools relevant to equipment decisions.[7]
  • 31% of Canadian field-crop operations using GPS generated yield maps in 2021, supporting data-driven equipment and crop-management decisions.[7]

Data analytics in the agricultural equipment industry

  • Up to 6 machines can be monitored on one screen through Deere In-Field Data Sharing, enabling real-time coordination and analytics across field operations.[8]
  • 20% of German farms used drones in 2024–2025, adding remotely collected data to agricultural analytics workflows.[7]
  • 11% of Finnish farms used soil analysis in 2023, supplying data for precision agricultural-equipment applications.[9]
  • 20.1% of German farms used variable-rate fertiliser application in 2024–2025, applying analytics-enabled machinery to input management.[7]
  • 12% of Hungarian farms used precision-farming-related tools in 2020, creating operational datasets for equipment and crop analytics.[7]
  • 5.6% of Hungarian farms used plant-health assessment technology in 2020, applying agricultural data to crop-management decisions.[7]

Data Quality in the agriculture and food production sector (sector benchmark)

  • 42% of manufacturers reported having a process to verify operational data accuracy or quality in 2025, indicating that most lacked a formal validation process.[10]
  • 41% of manufacturers said they distrusted the data used for supply-chain operations in 2025, reflecting persistent data-quality concerns in production and procurement.[11]
  • 30% of manufacturing respondents identified poor-quality data as one of their top three challenges when working with AI-related data in 2024.[10]
  • 44% of manufacturers reported that AI projects had failed because of poor data quality in 2025, according to a survey of manufacturing organizations.[11]
  • 49% of manufacturing respondents rated their operational data as having low AI readiness in 2024, meaning it was insufficiently labeled, contextualized, governed or accessible.[10]

Data Governance in the agriculture and food production sector (sector benchmark)

  • 40% of food and beverage professionals worldwide identified disconnected systems and data as their biggest barrier to moving faster in 2026.[12]
  • 15% of manufacturers said their data strategy was entirely aligned with their overall business strategy in 2024, while 31% said it was very closely aligned.[10]
  • 61% of supply-management organizations reported having a dedicated data-governance function in 2024, while 90% agreed that data governance was necessary.[13]
  • 6% of food and beverage leaders reported fully integrated digital systems in 2025, despite 82% saying technology adoption was a strategic priority.[12]
  • 61% of manufacturers reported having a corporate-wide governance plan, strategy or formal guidelines for how data is collected, organized, accessed and used in 2024.[10]
  • 69% of food and beverage companies still relied on spreadsheets and email for core operations in 2025, limiting standardized access and control of business data.[12]

KPIs in the agricultural equipment industry

  • $17.311 billion was Deere Production and Precision Agriculture net sales in fiscal 2025.[14]
  • 12.7% was Deere Production and Precision Agriculture’s operating margin in the fourth quarter of fiscal 2025.[14]
  • 26% of Deere equipment-operations net sales came from Small Agriculture and Turf in fiscal 2025.[14]
  • $4.740 billion was Deere Production and Precision Agriculture net sales in the fourth quarter of fiscal 2025.[14]
  • $10.224 billion was Deere Small Agriculture and Turf net sales in fiscal 2025.[14]
  • $11.382 billion was Deere Construction and Forestry net sales in fiscal 2025.[14]

06 Statistics

Strategy & Growth

Strategy signals combine precision product investment and fleet autonomy partnerships, with Deere reporting $17.311 billion from Production & Precision Agriculture in 2025.

Growth in the agricultural equipment industry

  • AGCO created a $1 billion share-repurchase program as part of its 2025 strategy.[14]
  • AGCO’s 2024 adjusted earnings per share were $7.50.[14]
  • AGCO’s 2024 adjusted operating income was $1.043 billion.[14]
  • AGCO invested $487.7 million in research and development in 2025.[14]
  • AGCO generated $11.662 billion in net sales in 2024.[14]
  • AGCO’s 2024 free cash flow was $297 million.[14]

Differentiation in the agricultural equipment industry

  • CNH’s Bem Agro investment supported AI agronomic maps for sugarcane, grain and fiber harvesting in 2024.[15]
  • Application equipment represented 2% of AGCO net sales in 2025.[14]
  • High-horsepower tractors represented 66% of AGCO net sales in 2025.[14]
  • Hay tools, forage equipment, planters, implements, precision-agriculture solutions and other equipment represented 11% of AGCO net sales in 2025.[14]
  • AGCO spent $487.7 million on research and development to support differentiated agricultural machinery and precision technologies in 2025.[14]
  • New Holland and Bluewhite’s 2024 partnership enabled autonomous tractor operation in orchards, vineyards and specialty crops.[15]

Mergers and acquisitions in the agricultural equipment industry

  • CNH took a minority stake in Brazilian agricultural-technology supplier Bem Agro in 2024.[15]
  • AGCO completed the divestiture of the majority of its Grain & Protein business on November 1, 2024.[14]
  • CNH acquired Raven Industries in 2021 at a 33.6% premium to Raven’s four-week volume-weighted average stock price.[16]
  • AGCO recorded $369.5 million of impairment charges in 2024, primarily related to goodwill.[14]
  • CNH acquired Augmenta Holding SAS in 2023 to strengthen machine-vision agricultural technology.[17]
  • AGCO recorded a $507.3 million loss on the sale of its majority Grain & Protein business in 2024.[14]

Strategic partnerships in the agricultural equipment industry

  • AGCO and SDF signed a 2025 supply agreement for Massey Ferguson tractors up to 85 horsepower.[18]
  • New Holland and EFTA partnered to provide 200 tractors to Tanzanian smallholder farmers in 2023.[15]
  • The New Holland–EFTA Tanzania partnership involved EFTA, Hughes Agriculture Tanzania, CRDB and New Holland Agriculture in 2023.[15]
  • New Holland and Bluewhite announced a multi-phase partnership covering distribution, manufacturing and integration of autonomous solutions in North America in 2024.[15]
  • New Holland and Bluewhite planned to begin order writing for autonomous solutions in summer 2024.[15]
  • New Holland announced a strategic partnership to maintain Uganda distribution after its previous authorized distributor began winding down operations in 2025.[15]

07 Statistics

People & Workforce

Workforce constraints remain a recurring constraint for dealers, with 87% of North American agricultural-equipment dealers citing hiring or retaining talent in 2024.

Hiring in the agricultural equipment industry

  • 87% of North American agricultural-equipment dealers identified hiring or retaining talent as their biggest expected challenge in 2024.[19]
  • 116,400 agricultural-worker job openings were projected annually in the United States from 2023 through 2033.[20]
  • More than 65% of U.S. agricultural and food employers reported difficulty finding candidates with the skills they needed in 2025.[21]

Employee retention in the agricultural equipment industry

  • 87% of North American agricultural-equipment dealers expected hiring or retaining talent to be their biggest challenge in 2024.[19]
  • 65%+ of U.S. agricultural and food employers reported difficulty finding required skills in 2025, increasing pressure on employers to retain existing staff.[21]

Remote Work in the agriculture and food production sector (sector benchmark)

  • Across U.S. accommodation and food services, 4.8% of workers worked remotely in 2021, up from 1.9% in 2019 and 5.3% in 2020.[22]
  • Across U.S. agriculture and food employers, 35% offered some type of remote-work arrangement in 2024, according to AgCareers’ industry hiring report.[23]
  • Across U.S. agriculture, forestry, fishing and hunting, about 12% of workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[24]
  • Across U.S. crop and animal production, 14.4% of workers worked remotely in 2021, compared with 14.7% in 2019 and 15.4% in 2020.[22]

Hybrid Work in the agriculture and food production sector (sector benchmark)

  • 84% of Australian agribusiness organisations planned no change to existing flexible or hybrid work arrangements in 2026.[25]
  • 21% of Australian FMCG and agribusiness professionals reported working fully remotely in 2024.[26]
  • 44% of Australian FMCG and agribusiness professionals preferred part-time remote work in 2024.[26]
  • Among science-of-food professionals surveyed in 2024, 36% reported having no work-at-home days per week.[27]
  • Across employers discussed in a food-industry hybrid-work survey, about 90% had adopted some form of hybrid work, although the figure was not limited to agriculture and food production.[27]

Upskilling in the agricultural equipment industry

  • 33,222 management and soft-skills training hours were delivered by CNH worldwide in 2024.[16]
  • 13.5 average training hours were recorded for male CNH employees in 2024.[16]
  • 1,175 language and ICT training hours were delivered by CNH worldwide in 2024.[16]
  • 457,028 job-specific training hours were delivered by CNH worldwide in 2024.[16]
  • 154 leadership-development training hours were delivered by CNH worldwide in 2024.[16]

Employee Engagement in the agriculture and food production sector (sector benchmark)

  • Employees in manufacture, distribution and storage organizations scored 59.3% on leadership in People Insight’s global benchmark data.[28]
  • Employees in manufacture, distribution and storage organizations scored 60.9% on enablement in People Insight’s global benchmark data.[28]
  • Manufacture, distribution and storage organizations recorded an average employee-engagement score of 72.9% in People Insight’s global benchmark data.[28]
  • In the agriculture industry, employees averaged 7.68 out of 10 for engagement and an eNPS of +5 in CultureMonkey’s 2026 benchmark.[29]
  • At Europe Snacks, a multinational food manufacturer, employee engagement reached 79% across its international workforce and 88% in its UK business after a structured listening program.[28]

DEI in the agricultural equipment industry

  • Five CNH operating regions had employee resource groups available to support networking, training and inclusion in 2024.[16]
  • 14.9 average training hours were recorded for female CNH employees worldwide in 2024, compared with 13.5 hours for male employees.[16]

Change Management in the agriculture and food production sector (sector benchmark)

  • Among food and beverage processors surveyed in 2020, 31% reported changing elements of their supply chain as a structural change.[30]
  • Among food and beverage processors surveyed in 2020, 40% reported changing a process as a structural change.[30]
  • Among food and beverage processors surveyed in 2020, 53% reported conducting safety-related training as a structural change.[30]
  • Among consumer packaged goods executives surveyed, 54% said resources dedicated to change programs had increased during the previous 12 months.[31]

08 Statistics

Customer & Sales

Sales behavior tracks service and brand factors, while U.S. dealer loyalty likelihood differs by producer leasing intensity at 14.87% in 2021.

Customer experience in the agricultural equipment industry

  • 33% of Australian agricultural-machinery purchasers rated dealer location very important when choosing a brand in 2020.[32]
  • 56% of Australian agricultural-machinery purchasers rated ease of servicing or repair very important when choosing a brand in 2020.[32]
  • 42% of Australian agricultural-machinery purchasers rated brand reputation or past experience very important when choosing a brand in 2020.[32]
  • 30% of Australian agricultural-machinery purchasers rated warranty terms very important when choosing a brand in 2020.[32]
  • 37% of Australian agricultural-machinery purchasers rated compatibility with existing machinery very important when choosing a brand in 2020.[32]

Customer retention in the agricultural equipment industry

  • 47% of Australian agricultural-machinery purchasers rated dealer reputation or past experience very important when choosing a dealer in 2020.[32]
  • 77 was the average customer Net Promoter Score for agriculture and construction equipment dealers in 2026, down from 80 previously.[33]
  • 14.87% was the higher likelihood of dealer loyalty among producers renting at least half their operated land in a 2021 agricultural-equipment study.[34]
  • 70% of Australian agricultural-machinery purchasers rated customer service very important when choosing a dealer in 2020.[32]
  • 36% of Australian agricultural-machinery purchasers rated warranty terms very important when choosing a dealer in 2020.[32]

Customer acquisition in the agricultural equipment industry

  • 15% of North American agricultural-equipment dealers said they would significantly increase their focus on online sales in the following year in 2024.[19]
  • Digital marketing represented the majority of marketing spend used by most surveyed agricultural-equipment dealers to acquire new customers in 2021.[35]
  • 10% of agricultural-equipment dealers had a website integrated into a manufacturer website in 2024.[36]
  • 33% of outdated agricultural-equipment dealer groups used the internet for sales in 2021.[35]
  • 12% of agricultural-equipment dealers with websites used them for lead generation in 2024.[36]

Customer loyalty in the agricultural equipment industry

  • 8.88% was the higher likelihood of agricultural-machinery brand loyalty among analytical versus intuitive or balanced producers in 2021.[34]
  • 24% of U.S. farmers said they were less brand loyal than five years earlier in 2024.[37]
  • 53% of agricultural-equipment dealers said their customers were less brand loyal than five years earlier in 2024.[37]
  • 96% was Fendt’s brand-awareness score among surveyed German farmers in the 2022 agri EXPERTS survey.[38]
  • 10.5% of U.S. farmers said they were more brand loyal than five years earlier in 2024.[37]

Lead generation in the agricultural equipment industry

  • 69% of dealers with more than one marketing employee planned to add mobile marketing within two years in a 2018 farm-equipment survey.[37]
  • 54% of dealers with more than one marketing employee planned to add explainer videos within two years in a 2018 farm-equipment survey.[37]
  • 33% of dealers with one or fewer marketing employees planned to add native-content programs within two years in a 2018 farm-equipment survey.[37]
  • 38% of agricultural-equipment dealers said social media was their most effective advertising method in 2024.[36]
  • 7% of dealers with one or fewer marketing employees planned to add native-content programs within two years in a 2018 farm-equipment survey.[37]

09 Statistics

Marketing & Brand

Dealer marketing spend and channel mix are measurable, including $302,500 average marketing budget reported by farm-equipment dealers in 2018.

Marketing in the agricultural equipment industry

  • 27% of agricultural-equipment dealers used Instagram to promote their shops in 2024.[36]
  • 50% of agricultural-equipment dealers’ marketing budgets were allocated to trade shows by outdated dealer groups in 2021.[35]
  • 74% of North American equipment dealers rated marketing and advertising support from manufacturers important in 2024.[39]
  • 10% of agricultural-equipment dealers used LinkedIn to promote their shops in 2024.[36]
  • $302,500 was the average marketing budget reported by farm-equipment dealers in 2018.[37]

Digital marketing in the agricultural equipment industry

  • 15% of North American agricultural-equipment dealers planned a significant increase in online sales focus in 2024.[19]
  • 54% of agricultural-equipment dealers with websites used them for general information in 2024.[36]
  • 48% of North American agricultural-equipment dealers planned a moderate increase in online sales focus in 2024.[19]
  • 61% of North American agricultural-equipment dealers sometimes used data analytics and reporting in 2024.[19]
  • 20% of North American agricultural-equipment dealers used data analytics and reporting extensively in 2024.[19]

Branding in the agricultural equipment industry

  • 13.89% was the higher likelihood of agricultural-machinery brand loyalty among producers placing high importance on product performance in 2021.[34]
  • 19.59% was the higher likelihood of agricultural-machinery brand loyalty among producers who partially considered differences between generic and trademark products in 2021.[34]
  • 28.50% was the lower likelihood of agricultural-machinery brand loyalty among producers older than 54 versus younger producers in 2021.[34]
  • 10.64 points was Fendt’s brand-assessment score among surveyed German farmers in the 2022 agri EXPERTS survey.[38]
  • 96% was Fendt’s brand-awareness score among 655 surveyed German farmers in the 2022 agri EXPERTS survey.[38]

Social media in the agricultural equipment industry

  • 26% of agricultural-equipment dealers used none of the surveyed social-media platforms in 2024.[36]
  • 5% of agricultural-equipment dealers used Twitter or X to promote their shops in 2024.[36]
  • 14% of U.S. and Canadian farmers used social media to shop for farm equipment and parts in 2021.[35]

Influencer Marketing in the agriculture and food production sector (sector benchmark)

  • Food and drink influencer content produced an estimated $122 billion in earned media value globally in 2023.[40]
  • Food and drink influencer content involved 78,800 profiles globally in 2023, based on Sprout Social’s benchmark dataset.[40]
  • 11.5 million influencer posts covered food and drink globally in 2023, according to Sprout Social’s benchmark dataset.[40]
  • Food and drink influencer content generated 42.7 billion engagements globally in 2023.[40]
  • Food and drink influencer content generated 392 billion impressions globally in 2023.[40]

10 Statistics

Operations & Execution

Operations and lifecycle metrics show margin pressure alongside parts logistics, including CNH Agriculture adjusted EBIT margin falling to 6.3% in 2025.

Process optimization in the agricultural equipment industry

  • 5.4% of CNH Agriculture net sales was invested in research and development in the fourth quarter of 2025.[41]
  • $534 million was spent on Agriculture long-lived assets by CNH in 2023.[41]
  • $455 million was spent on Agriculture long-lived assets by CNH in 2024.[41]
  • 66% of AGCO’s 2025 net sales came from high-horsepower tractors.[14]
  • $393 million was spent on Agriculture long-lived assets by CNH in 2022.[41]

Operational efficiency in the agricultural equipment industry

  • CNH Agriculture net sales were $3.598 billion in the fourth quarter of 2025, up 5% year over year.[41]
  • CNH Agriculture net revenue was $12.405 billion in 2025, down 11.4% from 2024.[16]
  • CNH Agriculture’s adjusted EBIT margin was 6.3% in 2025, down from 10.5% in 2024.[16]
  • CNH Agriculture adjusted EBIT margin was 6.5% in the fourth quarter of 2025, compared with 7.2% in the fourth quarter of 2024.[41]
  • AGCO’s 2025 net sales were $10.082 billion, down 13.5% from 2024.[14]

Quality management in the agricultural equipment industry

  • $800.8 million was AGCO’s ending product-warranty balance at December 31, 2023.[14]
  • $814.3 million was AGCO’s ending product-warranty balance at December 31, 2025.[14]
  • $413.5 million was accrued for AGCO product warranties issued in 2025.[14]
  • 1–4 years was the typical warranty period for AGCO agricultural equipment products in 2025.[14]
  • $743.0 million was AGCO’s ending product-warranty balance at December 31, 2024.[14]

Supply chain in the agricultural equipment industry

  • 8 CNH parts depots were located in North America at December 31, 2025.[14]
  • $3.730 billion was CNH Agriculture inventory at December 31, 2024.[41]
  • 30 CNH parts depots operated or were administered worldwide at December 31, 2025.[14]
  • 12 CNH parts depots were located in EMEA at December 31, 2025.[14]
  • 2 CNH parts depots were located in South America at December 31, 2025.[14]

Outsourcing / Offshoring in the agriculture and food production sector (sector benchmark)

  • 66% of Queensland food-processing businesses engaged in contract manufacturing to some extent in 2010, including contracting work in or out.[42]
  • About 12% of firms in the 11-country World Bank Firm-level Adoption of Technology sample outsourced at least one food-processing function, compared with about 18% in apparel.[1]
  • 2% of Canadian food and beverage companies outsourced production entirely to third-party manufacturers in 2020.[43]
  • 19% of surveyed Queensland food-processing businesses contracted work out in 2010, while 28% contracted work in and 15% did both.[42]
  • 85% of Canadian food and beverage companies processed or manufactured products internally in 2020, while 13% both produced internally and outsourced production.[43]

11 Statistics

Finance & Pricing

Pricing pressure reflects operating costs and financing conditions, including U.S. diesel at $5.85 per gallon on September 4, 2026.

Pricing strategy in the agricultural equipment industry

  • Positive net pricing increased AGCO’s income from operations in 2025, partly offsetting lower sales and production volumes and higher warranty costs.[14]
  • 3% was CNH Agriculture’s fourth-quarter 2025 net-sales growth at constant currency.[41]
  • 1.0% was AGCO’s year-over-year net-sales increase in Europe and the Middle East in 2025 attributable to positive pricing and currency effects despite lower volumes.[14]
  • $10.082 billion was AGCO’s 2025 net sales after pricing, currency, mix, volume and portfolio effects were combined.[14]
  • 10.5% was CNH Agriculture’s adjusted EBIT margin in 2024, before declining to 6.3% in 2025 amid lower volumes and tariffs.[16]

Cost reduction in the agricultural equipment industry

  • 5.4% of CNH Agriculture sales was spent on R&D in fourth-quarter 2025, down from 6.2% in fourth-quarter 2024.[41]
  • $196.0 million was the year-over-year decline in AGCO North America operating income in 2025.[14]
  • $369.5 million was AGCO’s 2024 impairment charge, primarily related to goodwill.[14]
  • $701 million was CNH Agriculture’s year-over-year adjusted EBIT reduction in 2025, from $1.477 billion to $776 million.[16]
  • $45.5 million was the increase in AGCO’s 2025 income from operations in Europe and the Middle East, despite lower sales volumes.[14]

Profitability in the agricultural equipment industry

  • 10.5% was CNH Agriculture’s adjusted EBIT margin in 2024.[16]
  • $595.7 million was AGCO’s 2025 income from operations.[14]
  • $333 million was CNH Financial Services net income in 2025.[41]
  • 6.3% was CNH Agriculture’s adjusted EBIT margin in 2025.[16]
  • $1.477 billion was CNH Agriculture adjusted EBIT in 2024.[16]

Financial planning in the agricultural equipment industry

  • $19.733 billion was CNH total net revenue in 2024 across Industrial Activities.[16]
  • $536 million was CNH’s total expenditure on long-lived assets in 2024, including Agriculture, Construction and Financial Services.[41]
  • $12.405 billion was CNH Agriculture net revenue in 2025 used as the segment’s planning and performance base.[16]
  • $12.390 billion was CNH Agriculture net sales in the company’s 2025 full-year results release.[41]
  • $2.774 billion was CNH Financial Services revenue in 2024.[41]

12 Statistics

Product & Service

Service and precision revenue expectations are explicit in dealer surveys, including 59.5% of U.S. dealers expecting parts revenue to rise in 2026.

Product development in the agricultural equipment industry

  • $2.29 billion was Deere’s research and development investment in 2024, supporting agricultural equipment and precision-technology development worldwide.[44]
  • Approximately 11,000 registered patents were held by CNH in 2025 for products and services including agricultural equipment and precision technologies.[14]
  • 14 new PTx precision-agriculture products were introduced by AGCO in 2025 for applications across the crop cycle worldwide.[45]
  • $493 million was AGCO’s research and development and engineering investment in 2024 for agricultural equipment and precision-agriculture technologies.[45]
  • $860 million was AGCO’s precision-agriculture revenue in 2025, supported by product and technology development across its agricultural-equipment portfolio.[45]

Product lifecycle in the agricultural equipment industry

  • Approximately 2,050 independent dealer locations marketed Deere products in the United States and Canada in 2025, supporting equipment sales and lifecycle service.[14]
  • Approximately 73,100 employees worked for Deere at November 2, 2025, supporting manufacturing, distribution, service and lifecycle activities worldwide.[14]
  • 2 CNH parts depots were located in South America in 2025, supporting agricultural-equipment lifecycle management in the region.[14]
  • 8 CNH parts depots were located in North America in 2025, supporting equipment maintenance and replacement parts across the region.[14]
  • Approximately 1,600 Deere dealer locations in the United States and Canada sold agricultural equipment in 2025, providing customer access across the product lifecycle.[14]

After-sales in the agricultural equipment industry

  • 21.3% of U.S. agricultural-equipment dealers reported service revenue down versus 2024 in the latest 2025 survey.[37]
  • 59.5% of U.S. agricultural-equipment dealers expected parts revenue to rise in 2026.[37]
  • 46.3% of U.S. agricultural-equipment dealers expected service revenue to increase at least 2% in 2025 compared with 2024.[37]
  • 49% of agricultural-equipment dealers reported higher total precision sales and service revenue in 2025.[37]
  • 13% of agricultural-equipment dealers reported precision revenue up at least 8% in 2025.[37]

Value proposition in the agricultural equipment industry

  • 455 million acres worldwide used Deere agricultural products in 2024, illustrating the company’s global customer value proposition in farm productivity.[44]
  • Nearly 300 AGCO equipment dealers added new PTx offerings in 2025, expanding farmer access to precision-agriculture value propositions.[45]
  • €425 million had been deployed by AGCO Finance’s Climate Journey Fund since 2022 to support regenerative agriculture practices among farmers.[45]
  • $700 million was AGCO’s precision-agriculture revenue in 2022, providing a baseline for the company’s technology-enabled value proposition.[45]
  • $835 million was AGCO’s precision-agriculture revenue in 2024, reflecting customer spending on productivity, input-efficiency and decision-support solutions.[45]

13 Statistics

Sustainability & Ethics

Sustainability disclosure and emissions accounting show scale, including John Deere fiscal 2024 Scope 3 emissions from use of sold products at 76.204 million metric tons CO2e.

Sustainability in the agricultural equipment industry

  • 0.078 cubic meters of water were consumed per production-output hour at John Deere water-stressed manufacturing locations in fiscal 2024.[8]
  • 65% of John Deere’s electricity came from renewable sources in fiscal 2024 worldwide.[8]
  • 12.3 million kilograms of hazardous waste were generated by John Deere in fiscal 2024 worldwide.[8]
  • 27% of John Deere’s total energy came from renewable sources in fiscal 2024 worldwide.[8]
  • 3.41 kilograms of waste were generated per production-output hour by John Deere in fiscal 2024.[8]

ESG in the agricultural equipment industry

  • Two primary operating segments, Production and Precision Agriculture and Small Agriculture and Turf, are covered in John Deere’s fiscal 2025 sustainability reporting.[46]
  • 75% of John Deere’s key suppliers by spend reported certain emissions in fiscal 2025 worldwide.[46]
  • 15% was John Deere’s former 2030 target for reducing customer CO2e emissions through equipment and technology.[46]
  • One climate transition plan was formally published by John Deere in 2024 and expanded in its fiscal 2025 report.[46]
  • Three reporting frameworks—GRI, SASB and TCFD—were used in John Deere’s fiscal 2025 sustainability disclosures.[46]

Circular economy in the agricultural equipment industry

  • 2012 was the year Valtra began refurbishing old tractor gearboxes through its Reman circular-business program in Europe.[47]
  • 50% of the price was approximately the customer deposit for a Valtra remanufactured gearbox under its exchange model.[47]
  • 25%–35% annual turnover growth was reported for Valtra’s Reman business in the cited case study.[47]
  • 30%–40% lower prices were reported for Valtra Reman products compared with new products.[47]

Carbon footprint in the agricultural equipment industry

  • 5.532 million metric tons of CO2e were John Deere’s fiscal 2024 Scope 3 emissions from purchased goods and services.[8]
  • 577,900 metric tons of CO2e were John Deere’s fiscal 2024 market-based Scope 1 and Scope 2 emissions worldwide.[8]
  • 76.204 million metric tons of CO2e were John Deere’s fiscal 2024 Scope 3 emissions from use of sold products.[8]
  • 11.88 million gigajoules was John Deere’s fiscal 2024 total energy consumption worldwide.[8]
  • 353,900 metric tons of CO2e were John Deere’s fiscal 2024 Scope 1 emissions worldwide.[8]

15 Statistics

Globalization & Expansion

Global dealer and distributor reach remains a key structural feature, including Deere selling through distributors and dealers in more than 100 countries outside the U.S. and Canada in 2025.

Globalization in the agricultural equipment industry

  • John Deere sold agriculture and turf equipment through distributors and dealers in more than 100 countries outside the United States and Canada in 2025.[46]
  • 67% of AGCO’s 2025 net sales came from Europe and the Middle East.[14]
  • $10.1 billion was AGCO’s global net sales in 2025.[14]
  • 6% of AGCO’s 2025 net sales came from Asia Pacific.[14]
  • 11% of AGCO’s 2025 net sales came from South America.[14]

Cultural adaptation in the agricultural equipment industry

  • 28.9% of Thailand’s agricultural-machinery market value came from imports in 2022.[52]
  • 90% of China’s agricultural-machinery market was held by domestic manufacturers in 2016, according to the China Agricultural Machinery Industry Association.[53]
  • 2,700 AGCO independent dealers and distributors served approximately 140 countries in 2024.[14]
  • THB164.0 billion was Thailand’s agricultural-machinery market value in 2022.[52]
  • THB47.4 billion represented Thailand’s agricultural-machinery imports in 2022.[52]

Supplier management in the agricultural equipment industry

  • CNH said it was diversifying suppliers, managing inventory and monitoring supplier performance to strengthen supply-chain resilience in 2025.[14]
  • CNH’s minority investment in Bem Agro followed more than five years of commercial partnership with the Brazilian agricultural-technology supplier in 2024.[15]
  • AGCO and SDF signed a 2025 supply agreement covering proprietary tractors up to 85 horsepower for most global markets.[18]
  • AGCO reported approximately 22,000 worldwide employees in 2025, supporting its agricultural-equipment operations and supplier interfaces.[14]
  • CNH operated 30 global parts depots supporting agriculture and construction equipment at December 31, 2025.[14]

Stakeholder management in the agricultural equipment industry

  • The John Deere Foundation reported 6.4 million pounds of rescued fresh produce in its 2026 Farm-to-Plate announcement.[8]
  • John Deere Foundation committed $1.5 million to The Farmlink Project in 2026.[8]
  • John Deere Foundation committed $18.5 million to a U.S. Farm-to-Plate strategy in 2026.[8]
  • John Deere Foundation committed $17 million to Feeding America in 2026.[8]
  • More than $13 million of John Deere Foundation’s 2026 commitment supported food-security efforts across Iowa.[8]

Distribution channels in the agricultural equipment industry

  • The EMC2 and Agrinove partnership expanded Case IH coverage across 11 French departments and 22 dealership sites in 2024.[15]
  • AGCO distributed most products through approximately 2,800 independent dealers and distributors in about 140 countries in 2025.[14]
  • AGCO’s 2025 independent-dealer network included approximately 1,190 North American dealers and distributors.[14]
  • John Deere marketed products through approximately 2,050 independent dealer locations in the United States and Canada in 2025.[14]
  • Inter Tractor Service’s renewed Case IH partnership in Japan covered 12 dealers in 2025.[15]

Key questions about the agricultural equipment industry

How big is the global agricultural equipment market in 2025 and 2026?
Fortune Business Insights estimated the global market at $207.21 billion in 2025 and $222.19 billion in 2026.
What is the expected growth rate for the agricultural equipment market from 2026 to 2034?
The market is projected to reach $402.18 billion by 2034, implying a 7.70% compound annual growth rate from 2026 to 2034.
Which companies lead the agricultural equipment industry?
Mahindra & Mahindra leads Gitnux's 2026 agricultural equipment ranking with an Overall score of 9.9, with 424,641 tractors sold in FY2025 across domestic and export markets. AMAZONE is the highest-ranked farm machinery manufacturer at 8.8, backed by machinery for soil tillage, sowing, fertilising and plant protection.
What technology shifts are shaping equipment demand?
Automation, autonomy, precision technology, and connected equipment are major investment themes, and demand ties to farm profitability and commodity prices.
What is the industry’s competitive and concentration structure?
Large multinational manufacturers remain central to the industry, and Deere and CNH reported major equipment operations and brand portfolios.
How are dealers and farmers changing purchasing behavior?
Farmers delay replacement purchases when profitability is weak, while 67.5% of surveyed dealers reported a decline of at least 2% in new-equipment sales.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Agricultural Equipment Industry Statistics. Gitnux. https://gitnux.org/agricultural-equipment-industry-statistics
MLA
Samuel Norberg. "Agricultural Equipment Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/agricultural-equipment-industry-statistics.
Chicago
Samuel Norberg. 2026. "Agricultural Equipment Industry Statistics." Gitnux. https://gitnux.org/agricultural-equipment-industry-statistics.

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