GITNUXREPORT 2026

Aesthetics Medspa Industry Statistics

The medical aesthetics industry is experiencing rapid global growth driven by non-surgical treatments.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

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Statistic 1

In 2023, 35% of U.S. women aged 30-50 visited medspas annually.

Statistic 2

Millennials (25-40) accounted for 48% of medspa clients globally in 2023.

Statistic 3

62% of U.S. medspa patients were female in 2023, up from 55% in 2019.

Statistic 4

Gen Z (18-24) medspa visits increased 40% YoY to 22% of total clients in 2023.

Statistic 5

High-income households (>$150K) comprised 55% of U.S. medspa consumers in 2023.

Statistic 6

Urban dwellers represented 72% of global aesthetics clients in 2023.

Statistic 7

28% of men aged 35-54 underwent aesthetic treatments in U.S. 2023.

Statistic 8

Baby boomers (55+) made up 18% of medspa revenue despite 12% client share in 2023.

Statistic 9

Hispanic consumers grew to 25% of U.S. medspa clientele in 2023.

Statistic 10

Repeat clients accounted for 65% of medspa visits among women 25-44 in 2023.

Statistic 11

41% of Asian-American women used injectables in U.S. medspas 2023.

Statistic 12

Average medspa client age in Europe was 38 years in 2023.

Statistic 13

LGBTQ+ individuals comprised 15% of U.S. medspa patients in 2023.

Statistic 14

52% of medspa clients had college degrees in U.S. 2023 survey.

Statistic 15

Rural medspa penetration reached 12% client base growth in 2023 U.S.

Statistic 16

Black consumers increased to 18% of U.S. aesthetics market in 2023.

Statistic 17

Average annual medspa spend per client was $1,200 for ages 25-34 in 2023.

Statistic 18

67% of medspa clients influenced by social media in 2023 global poll.

Statistic 19

Married clients were 55% of U.S. medspa demographic in 2023.

Statistic 20

Average client BMI in medspas was 24.5 in 2023 U.S. data.

Statistic 21

30% of medspa clients were parents with children under 18 in 2023.

Statistic 22

Tech professionals represented 22% of urban medspa clients 2023.

Statistic 23

45% of clients had private health insurance covering some aesthetics in 2023 EU.

Statistic 24

Single women aged 40+ grew 25% as medspa clients in 2023 U.S.

Statistic 25

38% of medspa clients were self-employed entrepreneurs in 2023 survey.

Statistic 26

The global medical aesthetics market was valued at USD 14.98 billion in 2022 and is expected to grow to USD 65.42 billion by 2032 at a CAGR of 16.0%.

Statistic 27

U.S. medspa industry revenue reached $18.85 billion in 2023, up 12% from 2022.

Statistic 28

The non-invasive aesthetics segment dominated with 78% market share in 2023 globally.

Statistic 29

Asia-Pacific medical aesthetics market grew at 15.2% CAGR from 2018-2023.

Statistic 30

Number of medspas in the U.S. increased by 21% to over 9,000 locations in 2023.

Statistic 31

European aesthetics market valued at EUR 4.2 billion in 2022, projected CAGR 10.5% to 2028.

Statistic 32

Injectables category accounted for 45% of global medspa revenue in 2023.

Statistic 33

U.S. medspa market penetration reached 15% of aesthetic procedures in 2023.

Statistic 34

Latin America aesthetics market expanded 18% YoY in 2023 to USD 2.1 billion.

Statistic 35

Energy-based devices segment grew 14% globally in 2023.

Statistic 36

Canada medspa industry valued at CAD 1.8 billion in 2023, CAGR 11% forecast.

Statistic 37

Middle East & Africa aesthetics market hit USD 1.5 billion in 2023, 17% growth.

Statistic 38

U.S. medspa franchise growth rate was 25% in new openings 2023.

Statistic 39

Global aesthetics market share of facial procedures was 52% in 2023.

Statistic 40

Australia/New Zealand medspa revenue reached AUD 1.2 billion in 2023.

Statistic 41

Post-COVID recovery boosted medspa market by 22% globally 2021-2023.

Statistic 42

China aesthetics market grew to CNY 300 billion in 2023, CAGR 20%.

Statistic 43

U.S. Botox market within medspas was $4.5 billion in 2023.

Statistic 44

India medspa industry expanded 28% to INR 50 billion in 2023.

Statistic 45

UK aesthetics market valued at GBP 3.6 billion in 2023, 12% YoY growth.

Statistic 46

Brazil led South America with 40% aesthetics market share at BRL 12 billion in 2023.

Statistic 47

Global medspa employee count reached 500,000 in 2023.

Statistic 48

South Korea aesthetics market hit KRW 15 trillion in 2023, 19% CAGR.

Statistic 49

U.S. medspa average revenue per location was $2.1 million in 2023.

Statistic 50

Japan non-surgical aesthetics grew 16% to JPY 400 billion in 2023.

Statistic 51

Global telemedicine in aesthetics contributed 8% market growth 2023.

Statistic 52

Mexico medspa market reached MXN 25 billion in 2023, 22% YoY.

Statistic 53

Russia aesthetics market valued at RUB 200 billion in 2023 despite sanctions.

Statistic 54

Worldwide medspa digital marketing spend rose 30% to $1.2B in 2023.

Statistic 55

Turkey medical tourism for aesthetics generated $2B in 2023.

Statistic 56

Botox injections held 35% of all medspa procedures in U.S. 2023.

Statistic 57

Dermal fillers performed 12 million times globally in medspas 2023.

Statistic 58

Laser hair removal accounted for 22% of non-invasive procedures in 2023 U.S.

Statistic 59

Microneedling sessions rose 28% to 8.5 million in U.S. medspas 2023.

Statistic 60

Chemical peels represented 15% of facial treatments in global medspas 2023.

Statistic 61

PDO thread lifts grew 45% in popularity in Europe medspas 2023.

Statistic 62

Body contouring with CoolSculpting hit 4.2 million treatments worldwide 2023.

Statistic 63

Hyaluronic acid fillers dominated 60% of injectable market in 2023.

Statistic 64

IPL photofacials increased 32% in U.S. medspas to 6 million sessions 2023.

Statistic 65

Kybella fat dissolution procedures up 50% to 1.8 million globally 2023.

Statistic 66

RF microneedling devices used in 70% of top medspas for skin tightening 2023.

Statistic 67

Lip augmentation with fillers was top procedure for 18-24 age group 2023.

Statistic 68

Ultherapy ultrasound treatments reached 3.5 million worldwide in 2023.

Statistic 69

PRP vampire facials grew 38% in U.S. to 2.1 million sessions 2023.

Statistic 70

Emsculpt muscle toning procedures up 55% globally 2023.

Statistic 71

Morpheus8 treatments performed 1.2 million times in medspas 2023.

Statistic 72

Hydrafacial sessions totaled 15 million in U.S. medspas 2023.

Statistic 73

Sculptra collagen stimulators used in 25% of anti-aging procedures 2023.

Statistic 74

Laser skin resurfacing (fractional CO2) down 5% but still 10% market share 2023.

Statistic 75

Dysport injections rivaled Botox at 28% injectable share in 2023 U.S.

Statistic 76

Cellulite treatments like Qwo grew 40% to 900K sessions 2023.

Statistic 77

Average medspa revenue per location was $2.1 million in U.S. 2023.

Statistic 78

Injectables generated 42% of total medspa revenue globally 2023.

Statistic 79

U.S. medspa profit margins averaged 28% after expenses in 2023.

Statistic 80

Membership programs contributed 35% to recurring revenue in top medspas 2023.

Statistic 81

Average ticket price for Botox session was $450 in U.S. medspas 2023.

Statistic 82

Retail product sales made up 18% of medspa ancillary revenue 2023.

Statistic 83

Labor costs consumed 45% of medspa operating expenses in 2023 U.S.

Statistic 84

Upsell rates for combo treatments reached 62% in high-performing medspas 2023.

Statistic 85

Insurance reimbursements covered 5% of aesthetics revenue in EU medspas 2023.

Statistic 86

Online booking contributed 40% revenue growth via digital channels 2023.

Statistic 87

Average medspa EBITDA margin was 22% for chains in 2023.

Statistic 88

Filler treatments averaged $800 per session revenue in 2023 global.

Statistic 89

Marketing ROI for Instagram ads was 4.2x in medspas 2023.

Statistic 90

25% of medspas reported 15% YoY revenue growth from wellness add-ons 2023.

Statistic 91

Equipment lease costs averaged $150K annually per medspa 2023.

Statistic 92

VIP client programs generated 30% higher revenue per visit 2023.

Statistic 93

Rent expenses were 12% of revenue in urban medspas 2023 U.S.

Statistic 94

Gift card sales boosted holiday revenue by 20% in 2023 medspas.

Statistic 95

Supply costs for injectables rose 10% impacting margins 2023.

Statistic 96

Corporate medspa partnerships added $500K average revenue 2023.

Statistic 97

Global medspa market projected to reach $77 billion by 2030 at 15.5% CAGR.

Statistic 98

U.S. medspa industry expected to grow 13% annually to $25B by 2028.

Statistic 99

AI-driven personalization to capture 20% of aesthetics market by 2027.

Statistic 100

Non-surgical procedures forecasted to be 85% of market by 2030 globally.

Statistic 101

Men's aesthetics segment to grow at 18% CAGR to $6B by 2030.

Statistic 102

Regenerative medicine in medspas projected 25% market share by 2028.

Statistic 103

Virtual consultations to rise to 30% of bookings by 2027.

Statistic 104

Sustainability-focused treatments to increase 40% by 2030.

Statistic 105

Home-use devices erode 10% medspa market by 2028 projection.

Statistic 106

Asia-Pacific to dominate 45% global share by 2030 at 17% CAGR.

Statistic 107

Blockchain for patient records in 15% medspas by 2027 forecast.

Statistic 108

Wellness integration to boost medspa revenue 25% by 2030.

Statistic 109

Personalized genomics skincare to emerge 12% market by 2028.

Statistic 110

Robot-assisted injectables in 5% premium medspas by 2027.

Statistic 111

Mental health combo treatments up 35% by 2030 projection.

Statistic 112

Eco-friendly fillers to capture 22% injectable market by 2028.

Statistic 113

Medspa chains to control 40% U.S. market by 2030.

Statistic 114

AR try-on tech adoption at 50% medspas by 2027.

Statistic 115

Longevity treatments to grow 30% CAGR to $10B by 2030.

Statistic 116

Subscription models to represent 45% revenue by 2028.

1/116

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From exploding revenue charts to soaring client demographics, the medical aesthetics industry is transforming from luxury to mainstream at a staggering pace, fueled by a projected global market value leaping from $14.98 billion to an anticipated $65.42 billion by 2032.

Key Takeaways

The global medical aesthetics market was valued at USD 14.98 billion in 2022 and is expected to grow to USD 65.42 billion by 2032 at a CAGR of 16.0%.
U.S. medspa industry revenue reached $18.85 billion in 2023, up 12% from 2022.
The non-invasive aesthetics segment dominated with 78% market share in 2023 globally.
In 2023, 35% of U.S. women aged 30-50 visited medspas annually.
Millennials (25-40) accounted for 48% of medspa clients globally in 2023.
62% of U.S. medspa patients were female in 2023, up from 55% in 2019.
Botox injections held 35% of all medspa procedures in U.S. 2023.
Dermal fillers performed 12 million times globally in medspas 2023.
Laser hair removal accounted for 22% of non-invasive procedures in 2023 U.S.
Average medspa revenue per location was $2.1 million in U.S. 2023.
Injectables generated 42% of total medspa revenue globally 2023.
U.S. medspa profit margins averaged 28% after expenses in 2023.
Global medspa market projected to reach $77 billion by 2030 at 15.5% CAGR.
U.S. medspa industry expected to grow 13% annually to $25B by 2028.
AI-driven personalization to capture 20% of aesthetics market by 2027.

The medical aesthetics industry is experiencing rapid global growth driven by non-surgical treatments.

Consumer Demographics

In 2023, 35% of U.S. women aged 30-50 visited medspas annually.
Millennials (25-40) accounted for 48% of medspa clients globally in 2023.
62% of U.S. medspa patients were female in 2023, up from 55% in 2019.
Gen Z (18-24) medspa visits increased 40% YoY to 22% of total clients in 2023.
High-income households (>$150K) comprised 55% of U.S. medspa consumers in 2023.
Urban dwellers represented 72% of global aesthetics clients in 2023.
28% of men aged 35-54 underwent aesthetic treatments in U.S. 2023.
Baby boomers (55+) made up 18% of medspa revenue despite 12% client share in 2023.
Hispanic consumers grew to 25% of U.S. medspa clientele in 2023.
Repeat clients accounted for 65% of medspa visits among women 25-44 in 2023.
41% of Asian-American women used injectables in U.S. medspas 2023.
Average medspa client age in Europe was 38 years in 2023.
LGBTQ+ individuals comprised 15% of U.S. medspa patients in 2023.
52% of medspa clients had college degrees in U.S. 2023 survey.
Rural medspa penetration reached 12% client base growth in 2023 U.S.
Black consumers increased to 18% of U.S. aesthetics market in 2023.
Average annual medspa spend per client was $1,200 for ages 25-34 in 2023.
67% of medspa clients influenced by social media in 2023 global poll.
Married clients were 55% of U.S. medspa demographic in 2023.
Average client BMI in medspas was 24.5 in 2023 U.S. data.
30% of medspa clients were parents with children under 18 in 2023.
Tech professionals represented 22% of urban medspa clients 2023.
45% of clients had private health insurance covering some aesthetics in 2023 EU.
Single women aged 40+ grew 25% as medspa clients in 2023 U.S.
38% of medspa clients were self-employed entrepreneurs in 2023 survey.

Consumer Demographics Interpretation

If Botox is the new coffee break, then the 2023 medspa industry proves we’re a world now brewing on a potent blend of social media-fueled vanity, disposable income, and the universal desire to freeze time—with millennials leading the charge and their wallets wide open.

Market Size & Growth

The global medical aesthetics market was valued at USD 14.98 billion in 2022 and is expected to grow to USD 65.42 billion by 2032 at a CAGR of 16.0%.
U.S. medspa industry revenue reached $18.85 billion in 2023, up 12% from 2022.
The non-invasive aesthetics segment dominated with 78% market share in 2023 globally.
Asia-Pacific medical aesthetics market grew at 15.2% CAGR from 2018-2023.
Number of medspas in the U.S. increased by 21% to over 9,000 locations in 2023.
European aesthetics market valued at EUR 4.2 billion in 2022, projected CAGR 10.5% to 2028.
Injectables category accounted for 45% of global medspa revenue in 2023.
U.S. medspa market penetration reached 15% of aesthetic procedures in 2023.
Latin America aesthetics market expanded 18% YoY in 2023 to USD 2.1 billion.
Energy-based devices segment grew 14% globally in 2023.
Canada medspa industry valued at CAD 1.8 billion in 2023, CAGR 11% forecast.
Middle East & Africa aesthetics market hit USD 1.5 billion in 2023, 17% growth.
U.S. medspa franchise growth rate was 25% in new openings 2023.
Global aesthetics market share of facial procedures was 52% in 2023.
Australia/New Zealand medspa revenue reached AUD 1.2 billion in 2023.
Post-COVID recovery boosted medspa market by 22% globally 2021-2023.
China aesthetics market grew to CNY 300 billion in 2023, CAGR 20%.
U.S. Botox market within medspas was $4.5 billion in 2023.
India medspa industry expanded 28% to INR 50 billion in 2023.
UK aesthetics market valued at GBP 3.6 billion in 2023, 12% YoY growth.
Brazil led South America with 40% aesthetics market share at BRL 12 billion in 2023.
Global medspa employee count reached 500,000 in 2023.
South Korea aesthetics market hit KRW 15 trillion in 2023, 19% CAGR.
U.S. medspa average revenue per location was $2.1 million in 2023.
Japan non-surgical aesthetics grew 16% to JPY 400 billion in 2023.
Global telemedicine in aesthetics contributed 8% market growth 2023.
Mexico medspa market reached MXN 25 billion in 2023, 22% YoY.
Russia aesthetics market valued at RUB 200 billion in 2023 despite sanctions.
Worldwide medspa digital marketing spend rose 30% to $1.2B in 2023.
Turkey medical tourism for aesthetics generated $2B in 2023.

Market Size & Growth Interpretation

The global obsession with aging gracefully has become a multi-billion-dollar game of needle and light, where the only thing expanding faster than the market is our collective fear of looking like we're in it.

Popular Treatments & Procedures

Botox injections held 35% of all medspa procedures in U.S. 2023.
Dermal fillers performed 12 million times globally in medspas 2023.
Laser hair removal accounted for 22% of non-invasive procedures in 2023 U.S.
Microneedling sessions rose 28% to 8.5 million in U.S. medspas 2023.
Chemical peels represented 15% of facial treatments in global medspas 2023.
PDO thread lifts grew 45% in popularity in Europe medspas 2023.
Body contouring with CoolSculpting hit 4.2 million treatments worldwide 2023.
Hyaluronic acid fillers dominated 60% of injectable market in 2023.
IPL photofacials increased 32% in U.S. medspas to 6 million sessions 2023.
Kybella fat dissolution procedures up 50% to 1.8 million globally 2023.
RF microneedling devices used in 70% of top medspas for skin tightening 2023.
Lip augmentation with fillers was top procedure for 18-24 age group 2023.
Ultherapy ultrasound treatments reached 3.5 million worldwide in 2023.
PRP vampire facials grew 38% in U.S. to 2.1 million sessions 2023.
Emsculpt muscle toning procedures up 55% globally 2023.
Morpheus8 treatments performed 1.2 million times in medspas 2023.
Hydrafacial sessions totaled 15 million in U.S. medspas 2023.
Sculptra collagen stimulators used in 25% of anti-aging procedures 2023.
Laser skin resurfacing (fractional CO2) down 5% but still 10% market share 2023.
Dysport injections rivaled Botox at 28% injectable share in 2023 U.S.
Cellulite treatments like Qwo grew 40% to 900K sessions 2023.

Popular Treatments & Procedures Interpretation

We have collectively decided that looking our most human now involves millions of us getting injected, zapped, and tightened with increasingly sophisticated science, where Botox remains our most celebrated crow’s-footed queen and hyaluronic acid is the universal building block for our cheekbones.

Revenue & Economics

Average medspa revenue per location was $2.1 million in U.S. 2023.
Injectables generated 42% of total medspa revenue globally 2023.
U.S. medspa profit margins averaged 28% after expenses in 2023.
Membership programs contributed 35% to recurring revenue in top medspas 2023.
Average ticket price for Botox session was $450 in U.S. medspas 2023.
Retail product sales made up 18% of medspa ancillary revenue 2023.
Labor costs consumed 45% of medspa operating expenses in 2023 U.S.
Upsell rates for combo treatments reached 62% in high-performing medspas 2023.
Insurance reimbursements covered 5% of aesthetics revenue in EU medspas 2023.
Online booking contributed 40% revenue growth via digital channels 2023.
Average medspa EBITDA margin was 22% for chains in 2023.
Filler treatments averaged $800 per session revenue in 2023 global.
Marketing ROI for Instagram ads was 4.2x in medspas 2023.
25% of medspas reported 15% YoY revenue growth from wellness add-ons 2023.
Equipment lease costs averaged $150K annually per medspa 2023.
VIP client programs generated 30% higher revenue per visit 2023.
Rent expenses were 12% of revenue in urban medspas 2023 U.S.
Gift card sales boosted holiday revenue by 20% in 2023 medspas.
Supply costs for injectables rose 10% impacting margins 2023.
Corporate medspa partnerships added $500K average revenue 2023.

Revenue & Economics Interpretation

The industry data reveals that the medspa business is essentially a high-stakes, needle-and-membership-driven art form where success hinges on expertly upselling a $450 wrinkle into an $800 masterpiece while keeping Instagram's lights on and your staff from being poached.

Trends & Projections

Global medspa market projected to reach $77 billion by 2030 at 15.5% CAGR.
U.S. medspa industry expected to grow 13% annually to $25B by 2028.
AI-driven personalization to capture 20% of aesthetics market by 2027.
Non-surgical procedures forecasted to be 85% of market by 2030 globally.
Men's aesthetics segment to grow at 18% CAGR to $6B by 2030.
Regenerative medicine in medspas projected 25% market share by 2028.
Virtual consultations to rise to 30% of bookings by 2027.
Sustainability-focused treatments to increase 40% by 2030.
Home-use devices erode 10% medspa market by 2028 projection.
Asia-Pacific to dominate 45% global share by 2030 at 17% CAGR.
Blockchain for patient records in 15% medspas by 2027 forecast.
Wellness integration to boost medspa revenue 25% by 2030.
Personalized genomics skincare to emerge 12% market by 2028.
Robot-assisted injectables in 5% premium medspas by 2027.
Mental health combo treatments up 35% by 2030 projection.
Eco-friendly fillers to capture 22% injectable market by 2028.
Medspa chains to control 40% U.S. market by 2030.
AR try-on tech adoption at 50% medspas by 2027.
Longevity treatments to grow 30% CAGR to $10B by 2030.
Subscription models to represent 45% revenue by 2028.

Trends & Projections Interpretation

The global aesthetic industry is transforming at a breathtaking pace, where non-surgical treatments, personalized AI, and a focus on holistic wellness are reshaping beauty into a high-tech, multi-billion dollar science of self-enhancement.

Sources & References

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