GITNUXREPORT 2026

Advertising And Marketing Industry Statistics

Global advertising is booming, driven by digital growth and new channels.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

U.S. search ad spend reached $88.7 billion in 2023, Google 80% share.

Statistic 2

Global paid search advertising market valued at $162.4 billion in 2023.

Statistic 3

Amazon's U.S. ad revenue grew 22% to $46.9 billion in 2023.

Statistic 4

YouTube ad revenue worldwide hit $31.5 billion in 2023, up 8%.

Statistic 5

Facebook ad revenue reached $132 billion globally in 2023.

Statistic 6

TikTok global ad revenue estimated at $18.5 billion in 2023.

Statistic 7

LinkedIn ad revenue grew 10% to $11.2 billion in 2023.

Statistic 8

Snapchat U.S. ad revenue increased 5% to $4.6 billion in 2023.

Statistic 9

Pinterest ad revenue rose 18% to $3.06 billion globally in 2023.

Statistic 10

Twitter (X) ad revenue declined 40% to $2.5 billion in 2023.

Statistic 11

Global display ad spend via programmatic was $455 billion in 2023.

Statistic 12

Mobile ad spend worldwide reached $362 billion in 2023, 62% of digital total.

Statistic 13

In-app mobile ad revenue hit $315 billion globally in 2023.

Statistic 14

Over-the-top (OTT) video ad spend grew 15% to $67 billion in 2023.

Statistic 15

Native advertising market valued at $98.2 billion globally in 2023.

Statistic 16

Retargeting ad spend increased 14% to $45.6 billion in 2023.

Statistic 17

Affiliate marketing revenue reached $17 billion in the U.S. in 2023.

Statistic 18

Email marketing software market hit $1.5 billion globally in 2023.

Statistic 19

SMS marketing spend grew 12% to $8.2 billion worldwide in 2023.

Statistic 20

Global digital out-of-home (DOOH) ad revenue reached $25.4 billion in 2023.

Statistic 21

U.S. CTV ad spend projected at $30 billion for 2024, up 19%.

Statistic 22

Programmatic direct deals accounted for 35% of digital ad spend in 2023.

Statistic 23

Header bidding adoption reached 72% of publishers' digital ad revenue in 2023.

Statistic 24

Meta's Reels ads drove 15% of its video ad revenue in 2023.

Statistic 25

Google's Performance Max campaigns generated 20% of search ad spend in 2023.

Statistic 26

65% of marketers plan to increase digital budgets in 2024 per Deloitte survey.

Statistic 27

AI adoption in marketing reached 35% of companies in 2023 Gartner report.

Statistic 28

72% of consumers prefer personalized ads, HubSpot 2023 State of Marketing.

Statistic 29

Privacy-first marketing strategies adopted by 88% of brands post-Cookiepocalypse 2023.

Statistic 30

Short-form video content drove 55% of social engagement in 2023.

Statistic 31

Zero-party data usage up 40% among marketers in 2023.

Statistic 32

61% of CMOs increased influencer budgets in 2023.

Statistic 33

Omnichannel strategies delivered 287% higher purchase rates in 2023 study.

Statistic 34

Voice search optimization prioritized by 45% of SEO pros in 2023.

Statistic 35

Metaverse advertising trials reached $800 million spend in 2023.

Statistic 36

Sustainability claims in ads scrutinized by 67% of consumers 2023.

Statistic 37

User-generated content influenced 79% of purchase decisions 2023.

Statistic 38

Headless CMS adoption in martech stack hit 28% in 2023.

Statistic 39

52% of brands using Web3 for loyalty programs in 2023 pilots.

Statistic 40

Predictive analytics ROI averaged 15x in marketing campaigns 2023.

Statistic 41

Live streaming commerce sales hit $500 billion globally projected 2023 actual $423B.

Statistic 42

94% of marketers say content marketing more cost-effective than ads 2023.

Statistic 43

AR/VR ad experiences boosted conversion 36% in 2023 tests.

Statistic 44

Cookie deprecation led to 25% shift to contextual targeting 2023.

Statistic 45

B2B marketers using ABM saw 208% increase in revenue 2023.

Statistic 46

Global advertising revenue reached $963.3 billion in 2023, up 7.7% from 2022, driven by digital channels.

Statistic 47

U.S. ad spending hit $375.3 billion in 2023, with digital accounting for 64.3% of total.

Statistic 48

Programmatic advertising spend globally exceeded $558 billion in 2023, representing 81% of display ad buys.

Statistic 49

Asia-Pacific ad market grew by 8.2% to $285 billion in 2023, led by China and India.

Statistic 50

Connected TV (CTV) ad revenue in the U.S. surged 22.8% to $25.2 billion in 2023.

Statistic 51

Retail media networks generated $57.6 billion globally in 2023, a 22% year-over-year increase.

Statistic 52

Global out-of-home (OOH) advertising revenue rose 11.5% to $42.6 billion in 2023 post-pandemic recovery.

Statistic 53

U.K. total ad spend increased 9.5% to £32.7 billion in 2023, with online at 82.5% share.

Statistic 54

Audio advertising in the U.S. grew 5.1% to $5.3 billion in 2023, boosted by podcasts.

Statistic 55

Print advertising revenue declined 12.4% to $11.2 billion in the U.S. in 2023.

Statistic 56

Global ad spend projected to reach $1.096 trillion by 2027, with CAGR of 4.6% from 2023-2027.

Statistic 57

Europe ad market value stood at $196 billion in 2023, growing 6.8% YoY.

Statistic 58

Influencer marketing industry valued at $21.1 billion globally in 2023, up 20.5%.

Statistic 59

U.S. digital ad spend forecasted to hit $303 billion in 2024, 7.6% growth.

Statistic 60

Latin America ad revenue grew 12.3% to $45.7 billion in 2023.

Statistic 61

Middle East and Africa ad spend increased 10.2% to $18.4 billion in 2023.

Statistic 62

Canadian ad market reached CAD 14.5 billion in 2023, up 6.8%.

Statistic 63

Australia's total ad expenditure hit AUD 13.2 billion in 2023, digital at 68%.

Statistic 64

Germany's ad spend grew 4.5% to €32.1 billion in 2023.

Statistic 65

France ad market value was €17.8 billion in 2023, online share 78%.

Statistic 66

Brazil's ad revenue reached $9.8 billion in 2023, up 11.7%.

Statistic 67

Japan's ad spend totaled ¥7.3 trillion in 2023, flat growth.

Statistic 68

India's advertising market expanded 15.4% to ₹1.1 trillion in 2023.

Statistic 69

China's ad revenue hit $140 billion in 2023, digital dominating at 85%.

Statistic 70

South Korea ad spend reached KRW 25 trillion in 2023, up 4.2%.

Statistic 71

Global video ad spend grew 12.5% to $221 billion in 2023.

Statistic 72

Search advertising worldwide generated $289 billion in 2023.

Statistic 73

Display ad revenue globally was $212 billion in 2023, programmatic heavy.

Statistic 74

Social media ad spend hit $207 billion globally in 2023.

Statistic 75

E-commerce ad spend surged 18% to $92 billion in 2023.

Statistic 76

Global social media ad spend share was 28.5% of total digital in 2023.

Statistic 77

Facebook (Meta) held 20.5% of global social ad market share in 2023.

Statistic 78

Instagram ad revenue contributed 35% to Meta's total ad income in 2023.

Statistic 79

TikTok's U.S. ad revenue reached $6.1 billion in 2023, up 95% YoY.

Statistic 80

YouTube shorts ads generated $2.8 billion in 2023 globally.

Statistic 81

LinkedIn sponsored content ads grew 12% to $4.5 billion in 2023.

Statistic 82

Snapchat AR ads revenue hit $500 million in 2023.

Statistic 83

Twitter (X) promoted tweets accounted for 60% of its ad revenue drop in 2023.

Statistic 84

Pinterest promoted pins drove 45% engagement uplift in ads in 2023.

Statistic 85

Global influencer marketing on Instagram valued at $7.8 billion in 2023.

Statistic 86

TikTok shop ads generated $4.2 billion in live commerce revenue in 2023.

Statistic 87

Facebook Shops ad conversions rose 25% in 2023.

Statistic 88

YouTube trueview ads had 1.5% CTR average in 2023.

Statistic 89

LinkedIn video ads grew 45% in impressions in 2023.

Statistic 90

Snapchat discover ads CPM averaged $12.50 in 2023.

Statistic 91

78% of Instagram users take action after seeing ads in 2023 survey.

Statistic 92

TikTok ads achieved 1.2 billion downloads influenced in 2023.

Statistic 93

Meta advantage+ shopping campaigns improved ROAS by 32% in 2023.

Statistic 94

YouTube masthead ads reached 90% incremental lift in 2023 tests.

Statistic 95

Global social commerce ad spend hit $99 billion in 2023.

Statistic 96

U.S. TV ad spend totaled $61.5 billion in 2023, down 2.1%.

Statistic 97

National TV ad revenue in U.S. fell 7.5% to $42.3 billion in 2023.

Statistic 98

Radio ad spend in U.S. was $3.1 billion in 2023, stable growth.

Statistic 99

Newspaper print ad revenue dropped 14% to $8.9 billion U.S. 2023.

Statistic 100

Magazine ad pages declined 5.2% in 2023, revenue $7.2 billion U.S.

Statistic 101

Direct mail ad spend grew 4.1% to $44 billion globally in 2023.

Statistic 102

Cinema advertising revenue recovered to $3.5 billion globally 2023.

Statistic 103

Billboards (static OOH) generated $7.8 billion in U.S. 2023.

Statistic 104

Super Bowl ad spend averaged $7 million per 30-second spot in 2023.

Statistic 105

Local TV ad revenue U.S. up 1.2% to $19.2 billion in 2023 political boost.

Statistic 106

Cable TV ad spend declined 8.3% to $18.5 billion U.S. 2023.

Statistic 107

Print directory ads fell 20% to $1.2 billion U.S. in 2023.

Statistic 108

Transit advertising revenue $2.1 billion U.S. 2023, up 6%.

Statistic 109

Place-based OOH ads like elevators reached $1.8 billion global 2023.

Statistic 110

U.K. TV ad spend grew 5.2% to £4.9 billion in 2023.

Statistic 111

French print media ad revenue €2.3 billion in 2023, down 6%.

Statistic 112

German radio ad market €4.1 billion stable in 2023.

Statistic 113

Japanese TV ad spend ¥2.1 trillion in 2023.

Statistic 114

Indian print ad revenue ₹22,000 crore in 2023, slight decline.

1/114

Sources

Trusted by 500+ publications

+497

The advertising world isn't just growing, it's hurtling towards a trillion-dollar future, fueled by digital dominance, booming channels like CTV and retail media, and a global shift that leaves traditional print in the dust.

Key Takeaways

Global advertising revenue reached $963.3 billion in 2023, up 7.7% from 2022, driven by digital channels.
U.S. ad spending hit $375.3 billion in 2023, with digital accounting for 64.3% of total.
Programmatic advertising spend globally exceeded $558 billion in 2023, representing 81% of display ad buys.
U.S. search ad spend reached $88.7 billion in 2023, Google 80% share.
Global paid search advertising market valued at $162.4 billion in 2023.
Amazon's U.S. ad revenue grew 22% to $46.9 billion in 2023.
Global social media ad spend share was 28.5% of total digital in 2023.
Facebook (Meta) held 20.5% of global social ad market share in 2023.
Instagram ad revenue contributed 35% to Meta's total ad income in 2023.
U.S. TV ad spend totaled $61.5 billion in 2023, down 2.1%.
National TV ad revenue in U.S. fell 7.5% to $42.3 billion in 2023.
Radio ad spend in U.S. was $3.1 billion in 2023, stable growth.
65% of marketers plan to increase digital budgets in 2024 per Deloitte survey.
AI adoption in marketing reached 35% of companies in 2023 Gartner report.
72% of consumers prefer personalized ads, HubSpot 2023 State of Marketing.

Global advertising is booming, driven by digital growth and new channels.

Digital Ad Spend

U.S. search ad spend reached $88.7 billion in 2023, Google 80% share.
Global paid search advertising market valued at $162.4 billion in 2023.
Amazon's U.S. ad revenue grew 22% to $46.9 billion in 2023.
YouTube ad revenue worldwide hit $31.5 billion in 2023, up 8%.
Facebook ad revenue reached $132 billion globally in 2023.
TikTok global ad revenue estimated at $18.5 billion in 2023.
LinkedIn ad revenue grew 10% to $11.2 billion in 2023.
Snapchat U.S. ad revenue increased 5% to $4.6 billion in 2023.
Pinterest ad revenue rose 18% to $3.06 billion globally in 2023.
Twitter (X) ad revenue declined 40% to $2.5 billion in 2023.
Global display ad spend via programmatic was $455 billion in 2023.
Mobile ad spend worldwide reached $362 billion in 2023, 62% of digital total.
In-app mobile ad revenue hit $315 billion globally in 2023.
Over-the-top (OTT) video ad spend grew 15% to $67 billion in 2023.
Native advertising market valued at $98.2 billion globally in 2023.
Retargeting ad spend increased 14% to $45.6 billion in 2023.
Affiliate marketing revenue reached $17 billion in the U.S. in 2023.
Email marketing software market hit $1.5 billion globally in 2023.
SMS marketing spend grew 12% to $8.2 billion worldwide in 2023.
Global digital out-of-home (DOOH) ad revenue reached $25.4 billion in 2023.
U.S. CTV ad spend projected at $30 billion for 2024, up 19%.
Programmatic direct deals accounted for 35% of digital ad spend in 2023.
Header bidding adoption reached 72% of publishers' digital ad revenue in 2023.
Meta's Reels ads drove 15% of its video ad revenue in 2023.
Google's Performance Max campaigns generated 20% of search ad spend in 2023.

Digital Ad Spend Interpretation

This torrent of data ultimately reveals a simple, relentless truth: every corner of our digital existence, from the Google search we begrudgingly trust to the TikTok scroll we secretly enjoy, has been meticulously paved into a toll road for advertisers.

Industry Trends

65% of marketers plan to increase digital budgets in 2024 per Deloitte survey.
AI adoption in marketing reached 35% of companies in 2023 Gartner report.
72% of consumers prefer personalized ads, HubSpot 2023 State of Marketing.
Privacy-first marketing strategies adopted by 88% of brands post-Cookiepocalypse 2023.
Short-form video content drove 55% of social engagement in 2023.
Zero-party data usage up 40% among marketers in 2023.
61% of CMOs increased influencer budgets in 2023.
Omnichannel strategies delivered 287% higher purchase rates in 2023 study.
Voice search optimization prioritized by 45% of SEO pros in 2023.
Metaverse advertising trials reached $800 million spend in 2023.
Sustainability claims in ads scrutinized by 67% of consumers 2023.
User-generated content influenced 79% of purchase decisions 2023.
Headless CMS adoption in martech stack hit 28% in 2023.
52% of brands using Web3 for loyalty programs in 2023 pilots.
Predictive analytics ROI averaged 15x in marketing campaigns 2023.
Live streaming commerce sales hit $500 billion globally projected 2023 actual $423B.
94% of marketers say content marketing more cost-effective than ads 2023.
AR/VR ad experiences boosted conversion 36% in 2023 tests.
Cookie deprecation led to 25% shift to contextual targeting 2023.
B2B marketers using ABM saw 208% increase in revenue 2023.

Industry Trends Interpretation

While marketers are hastily diverting digital budgets towards AI, influencers, and the metaverse, the real plot twist is that consumers, armed with skepticism and a craving for authenticity, are ultimately being won over by personalization, user-generated content, and the old-fashioned power of a well-told story.

Market Size & Growth

Global advertising revenue reached $963.3 billion in 2023, up 7.7% from 2022, driven by digital channels.
U.S. ad spending hit $375.3 billion in 2023, with digital accounting for 64.3% of total.
Programmatic advertising spend globally exceeded $558 billion in 2023, representing 81% of display ad buys.
Asia-Pacific ad market grew by 8.2% to $285 billion in 2023, led by China and India.
Connected TV (CTV) ad revenue in the U.S. surged 22.8% to $25.2 billion in 2023.
Retail media networks generated $57.6 billion globally in 2023, a 22% year-over-year increase.
Global out-of-home (OOH) advertising revenue rose 11.5% to $42.6 billion in 2023 post-pandemic recovery.
U.K. total ad spend increased 9.5% to £32.7 billion in 2023, with online at 82.5% share.
Audio advertising in the U.S. grew 5.1% to $5.3 billion in 2023, boosted by podcasts.
Print advertising revenue declined 12.4% to $11.2 billion in the U.S. in 2023.
Global ad spend projected to reach $1.096 trillion by 2027, with CAGR of 4.6% from 2023-2027.
Europe ad market value stood at $196 billion in 2023, growing 6.8% YoY.
Influencer marketing industry valued at $21.1 billion globally in 2023, up 20.5%.
U.S. digital ad spend forecasted to hit $303 billion in 2024, 7.6% growth.
Latin America ad revenue grew 12.3% to $45.7 billion in 2023.
Middle East and Africa ad spend increased 10.2% to $18.4 billion in 2023.
Canadian ad market reached CAD 14.5 billion in 2023, up 6.8%.
Australia's total ad expenditure hit AUD 13.2 billion in 2023, digital at 68%.
Germany's ad spend grew 4.5% to €32.1 billion in 2023.
France ad market value was €17.8 billion in 2023, online share 78%.
Brazil's ad revenue reached $9.8 billion in 2023, up 11.7%.
Japan's ad spend totaled ¥7.3 trillion in 2023, flat growth.
India's advertising market expanded 15.4% to ₹1.1 trillion in 2023.
China's ad revenue hit $140 billion in 2023, digital dominating at 85%.
South Korea ad spend reached KRW 25 trillion in 2023, up 4.2%.
Global video ad spend grew 12.5% to $221 billion in 2023.
Search advertising worldwide generated $289 billion in 2023.
Display ad revenue globally was $212 billion in 2023, programmatic heavy.
Social media ad spend hit $207 billion globally in 2023.
E-commerce ad spend surged 18% to $92 billion in 2023.

Market Size & Growth Interpretation

The advertising world, now a near-trillion-dollar behemoth, is frantically sprinting toward a digital, programmatic, and screen-filled future, dragging its wheezing, print-based past behind it like a forgotten receipt.

Social Media Ads

Global social media ad spend share was 28.5% of total digital in 2023.
Facebook (Meta) held 20.5% of global social ad market share in 2023.
Instagram ad revenue contributed 35% to Meta's total ad income in 2023.
TikTok's U.S. ad revenue reached $6.1 billion in 2023, up 95% YoY.
YouTube shorts ads generated $2.8 billion in 2023 globally.
LinkedIn sponsored content ads grew 12% to $4.5 billion in 2023.
Snapchat AR ads revenue hit $500 million in 2023.
Twitter (X) promoted tweets accounted for 60% of its ad revenue drop in 2023.
Pinterest promoted pins drove 45% engagement uplift in ads in 2023.
Global influencer marketing on Instagram valued at $7.8 billion in 2023.
TikTok shop ads generated $4.2 billion in live commerce revenue in 2023.
Facebook Shops ad conversions rose 25% in 2023.
YouTube trueview ads had 1.5% CTR average in 2023.
LinkedIn video ads grew 45% in impressions in 2023.
Snapchat discover ads CPM averaged $12.50 in 2023.
78% of Instagram users take action after seeing ads in 2023 survey.
TikTok ads achieved 1.2 billion downloads influenced in 2023.
Meta advantage+ shopping campaigns improved ROAS by 32% in 2023.
YouTube masthead ads reached 90% incremental lift in 2023 tests.
Global social commerce ad spend hit $99 billion in 2023.

Social Media Ads Interpretation

While Meta's empire consolidates its power, TikTok's explosive growth and the relentless rise of social commerce prove that the only thing shifting faster than consumer attention is the industry's mountain of cash trying to follow it.

Traditional Advertising

U.S. TV ad spend totaled $61.5 billion in 2023, down 2.1%.
National TV ad revenue in U.S. fell 7.5% to $42.3 billion in 2023.
Radio ad spend in U.S. was $3.1 billion in 2023, stable growth.
Newspaper print ad revenue dropped 14% to $8.9 billion U.S. 2023.
Magazine ad pages declined 5.2% in 2023, revenue $7.2 billion U.S.
Direct mail ad spend grew 4.1% to $44 billion globally in 2023.
Cinema advertising revenue recovered to $3.5 billion globally 2023.
Billboards (static OOH) generated $7.8 billion in U.S. 2023.
Super Bowl ad spend averaged $7 million per 30-second spot in 2023.
Local TV ad revenue U.S. up 1.2% to $19.2 billion in 2023 political boost.
Cable TV ad spend declined 8.3% to $18.5 billion U.S. 2023.
Print directory ads fell 20% to $1.2 billion U.S. in 2023.
Transit advertising revenue $2.1 billion U.S. 2023, up 6%.
Place-based OOH ads like elevators reached $1.8 billion global 2023.
U.K. TV ad spend grew 5.2% to £4.9 billion in 2023.
French print media ad revenue €2.3 billion in 2023, down 6%.
German radio ad market €4.1 billion stable in 2023.
Japanese TV ad spend ¥2.1 trillion in 2023.
Indian print ad revenue ₹22,000 crore in 2023, slight decline.

Traditional Advertising Interpretation

The advertising world is having a classic identity crisis, desperately clinging to the glitzy, expensive ghost of TV's past while its wallet quietly migrates to the tangible, the local, and the places people can't scroll away from.

Sources & References

Logos provided by Logo.dev