GITNUXREPORT 2026

Ads Statistics

Ads remain powerful but must adapt to challenges like ad blocking.

Written by Priya Chandrasekaran·Edited by Margot Villeneuve·Fact-checked by Peter Sandoval

Published Feb 13, 2026·Last verified Mar 25, 2026·Next review: Sep 2026

How We Build This Report

Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Statistics that could not be independently verified are excluded regardless of how widely cited they are elsewhere.

Our process →

Statistic 1

76% of people block or skip ads whenever possible

Statistic 2

57% of users do not like it when an ad plays sound automatically

Statistic 3

83% of consumers say they would like the option to filter out loud or annoying ads

Statistic 4

91% of people say ads are more intrusive today than they were 2 years ago

Statistic 5

Ad blocking on desktop is as high as 43% in certain demographics

Statistic 6

40% of consumers will leave a site that is too cluttered with ads

Statistic 7

70% of people prefer to learn about a product via content rather than traditional ads

Statistic 8

54% of consumers find ads on social media more relevant than ads on TV

Statistic 9

64% of users find ads on YouTube more trustworthy than ads on other video platforms

Statistic 10

Trust in online ads has fallen by 15% over the last five years

Statistic 11

71% of consumers prefer ads that are tailored to their interests or shopping habits

Statistic 12

44% of users say they find 'creepy' when an ad follows them across devices

Statistic 13

Customers are 155% more likely to search for brand terms after being exposed to display ads

Statistic 14

85% of people want to see more humor in ads during difficult times

Statistic 15

50% of consumers can't tell the difference between paid search and organic results

Statistic 16

42% of consumers say they find influencer ads "annoying" if they aren't disclosed properly

Statistic 17

Using 'free' in an ad title can increase CTR by up to 15%

Statistic 18

Users with ad blockers are 2x more likely to be technically savvy and high-earning

Statistic 19

Emotional ads perform twice as well as purely rational ones in long-term brand building

Statistic 20

79% of users say that ads on websites they trust are more credible

Statistic 21

Brands that use 'social proof' in ads see a 12% increase in trust ratings from users

Statistic 22

30% of users state they would pay for an ad-free experience on their favorite platforms

Statistic 23

Ads featuring 'real people' are 25% more effective than ads featuring celebrities for certain products

Statistic 24

Native ads are trusted by 25% more people than traditional display ads

Statistic 25

60% of people say they have discovered a brand through an ad on Instagram

Statistic 26

Mobile users are 2x more likely to share an ad than desktop users

Statistic 27

45% of consumers will stop engaging with a brand if its ads appear next to low-quality content

Statistic 28

Trust in health-related ads is 20% higher when placed on reputable medical news sites

Statistic 29

38% of people say they find retargeted ads helpful as reminders

Statistic 30

In 2023, the global average of people using ad blockers reached 31%

Statistic 31

Email marketing has an average ROI of $36 for every $1 spent

Statistic 32

Global digital advertising spend is projected to exceed $700 billion by 2025

Statistic 33

The average cost-per-acquisition (CPA) on Google Ads search is $48.96

Statistic 34

In 2022, Amazon's ad revenue grew to $37.7 billion

Statistic 35

SMBs spend an average of $9,000 to $10,000 per month on Google Ads

Statistic 36

Financial services companies spend the most on search advertising globally

Statistic 37

Content marketing generates 3x as many leads as outbound marketing while costing 62% less

Statistic 38

Personalized ads can increase the efficiency of ad spend by up to 30%

Statistic 39

On average, a business spends about 11% of its total revenue on marketing/advertising

Statistic 40

Retail brands spend roughly 20% of their digital budget on Amazon Advertising

Statistic 41

Automotive industry ad spend is projected to hit $19 billion in digital formats by 2024

Statistic 42

High-quality landing pages can increase ad conversion rates by over 200%

Statistic 43

Marketing automation can lead to a 14.5% increase in sales productivity

Statistic 44

Conversion rates for B2B search ads average 2.23% across the board

Statistic 45

Global ad fraud is estimated to cost advertisers $100 billion by the end of 2023

Statistic 46

72% of marketers believe that data-driven marketing is vital for success

Statistic 47

Podcasts advertising spend is expected to grow to $4 billion by 2024

Statistic 48

Influencer marketing ROI is estimated at $6.50 for every dollar spent on average

Statistic 49

Direct Mail still offers an ROI of 29% for many local advertisers

Statistic 50

80% of companies use Google Ads for PPC campaigns

Statistic 51

The health and medical sector leads Google Ads with a 11.78% conversion rate on search

Statistic 52

Digital out-of-home (DOOH) advertising spend is expected to grow by 12% annually

Statistic 53

Spending on AI in marketing is predicted to reach $40 billion by 2025

Statistic 54

Brands that spend 20% of their budget on experimental ads see a 10% higher ROI

Statistic 55

Retailers see a 2x higher ROI with dynamic remarketing ads than standard ads

Statistic 56

Total US ad spend is estimated to exceed $300 billion in 2024

Statistic 57

Conversion rates for Facebook ads in the education sector average 13.58%

Statistic 58

Google processes over 8.5 billion searches per day, offering massive reach for search ads

Statistic 59

The average click-through rate (CTR) for Google Ads across all industries is 3.17% on the search network

Statistic 60

Mobile advertising spending is projected to reach over $399 billion by 2024

Statistic 61

Display advertising click-through rates average around 0.46% across all industries

Statistic 62

63% of people said they would click on a Google ad in search results

Statistic 63

Google Ads’ average cost-per-click (CPC) is $2.69 on the search network

Statistic 64

90% of internet users see Google Display Ads

Statistic 65

Paid search visitors are 50% more likely to purchase than organic search visitors

Statistic 66

Businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads

Statistic 67

The legal industry has one of the highest cost-per-clicks, often exceeding $6.75 per click on Google Search

Statistic 68

Microsoft Advertising (Bing) has a 36.2% desktop market share in the US

Statistic 69

Retargeting ads are 70% more likely to convert visitors into customers compared to standard display ads

Statistic 70

33% of people click on a paid search ad because it directly answers their search query

Statistic 71

46% of all clicks go to the top three paid advertising slots on the search results page

Statistic 72

Global programmatic ad spend reached 82% of all digital advertising in 2021

Statistic 73

Users who are retargeted are three times more likely to click on your ad than people who haven't seen your ad before

Statistic 74

65% of high-intent searches result in an ad click

Statistic 75

Advertisers spend over $140 billion on search ads annually worldwide

Statistic 76

The e-commerce industry sees an average conversion rate of 2.81% for search ads

Statistic 77

Programmatic display advertising spend is estimated to exceed $200 billion by 2023

Statistic 78

Over 70% of search queries come from mobile devices in many categories

Statistic 79

Search ads can increase brand awareness by as much as 80%

Statistic 80

On average, the top ad on Google has an 7.11% CTR

Statistic 81

75% of users say paid search ads make it easier to find the information they are looking for

Statistic 82

Real Estate has one of the lowest CPCs in search advertising at about $2.37

Statistic 83

Native advertising is viewed 53% more frequently than traditional display ads

Statistic 84

Mobile search ads have a higher CTR (4.1%) than desktop search ads (3.17%)

Statistic 85

Shopping ads generate over 85% of all clicks on Google Ads and Google Shopping campaigns

Statistic 86

Banner blindness affects 86% of consumers who ignore display ads entirely

Statistic 87

Responsive display ads can result in 10% more conversions compared to standard image ads

Statistic 88

Facebook ads reach over 2.1 billion people daily

Statistic 89

The average CPC for Facebook ads across all industries is $0.94

Statistic 90

Instagram stories ads see a 0.8% CTR on average

Statistic 91

Over 90% of Meta's advertising revenue now comes from mobile devices

Statistic 92

LinkedIn is the most effective social media platform for B2B lead generation

Statistic 93

Twitter ads can have a 1-3% engagement rate on promoted tweets

Statistic 94

Pinterest ads yield a $2 profit for every $1 spent by advertisers on average

Statistic 95

TikTok’s ad revenue is expected to surpass $11 billion by the end of 2024

Statistic 96

Snapchat ads reach 75% of Gen Z and Millennials in the US

Statistic 97

Retail industry Facebook ads have an average conversion rate of 9.21%

Statistic 98

Social media advertising spend is projected to reach $207 billion in 2024

Statistic 99

27% of users say they discover new products through social media ads

Statistic 100

Video ads on Facebook have the lowest CPC at approximately $0.50

Statistic 101

Instagram's potential ad reach is 1.4 billion people

Statistic 102

80% of B2B social media leads come from LinkedIn ads

Statistic 103

YouTube discovery ads have a 10% higher conversion rate than traditional video ads

Statistic 104

Promoting a post on Facebook can increase organic reach by as much as 25% for subsequent posts

Statistic 105

Pinterest users have an average order value 50% higher than other social platforms

Statistic 106

64% of consumers said a social media video ad influenced them to buy

Statistic 107

40% of LinkedIn users engage with a page every week

Statistic 108

Reddit ads can produce a 9x higher conversion rate for tech-focused brands compared to broad social ads

Statistic 109

Advertisers spend an average of $6.00 per 1,000 views on Facebook (CPM)

Statistic 110

TikTok ads have been found to be 10% more memorable than ads on other platforms

Statistic 111

50% of Instagram users have visited a website to buy a product after seeing it in Stories

Statistic 112

Twitter users spend 26% more time viewing ads than users on other social platforms

Statistic 113

Personalized social media ads increase purchase intent by 15%

Statistic 114

Influencer marketing on Instagram has returned $5.20 for every $1 spent

Statistic 115

1 in 3 Pinterest users have purchased something because of a promoted pin

Statistic 116

Snapchat users are 60% more likely to make impulse purchases based on ads

Statistic 117

Social media ad impressions increased by 20% year-over-year in 2022

Statistic 118

YouTube is the second most visited website in the world

Statistic 119

Mobile video ad spend is growing at a rate of 25% per year

Statistic 120

Interactive mobile ads generate 3x more conversion than static ads

Statistic 121

Non-skippable YouTube ads have a 70% completion rate

Statistic 122

80% of users can recall a video ad they saw in the last 30 days

Statistic 123

Mobile ads in gaming apps have a 40% higher engagement rate than other mobile apps

Statistic 124

Vertical video ads have a 90% higher completion rate than horizontal ones on mobile

Statistic 125

Video advertisements shorter than 15 seconds have a 37% higher completion rate

Statistic 126

54% of consumers want to see more video content from brands they support

Statistic 127

Rewarded video ads (ads for in-game currency) are preferred by 76% of mobile gamers

Statistic 128

Mobile ad blocking has grown by 10% worldwide as users seek faster loading times

Statistic 129

Over 70% of YouTube watch time comes from mobile devices

Statistic 130

In-feed video ads on news sites increase purchase intent by 9%

Statistic 131

Mobile app ads have a 12% higher CTR than mobile web ads

Statistic 132

Locations-based mobile ads can increase store foot traffic by up to 24%

Statistic 133

YouTube Masthead ads increase brand awareness by an average of 38%

Statistic 134

The average American is exposed to 4,000 to 10,000 ads per day on mobile and other media

Statistic 135

Users spend 90% of their mobile time in apps, making in-app ads high value

Statistic 136

Spending on Connected TV (CTV) ads is expected to reach $26 billion in 2023

Statistic 137

6-second bumper ads on YouTube are effective for brand recall for 61% of brands

Statistic 138

Mobile video ads are 5x more likely to be clicked than standard mobile banners

Statistic 139

48% of mobile users have bought a product after watching a branded video

Statistic 140

Outstream video ads (viewable ads outside a video player) are seen 25% longer than in-stream

Statistic 141

51% of mobile users are more likely to buy from brands with mobile-optimized sites/ads

Statistic 142

Interactive video ads increase viewing time by 47% compared to non-interactive ones

Statistic 143

Short mobile video ads (under 10 seconds) have a 50% better brand lift than longer formats

Statistic 144

Global mobile ad spending grew by 15.6% during the 2022 calendar year

Statistic 145

Personalized mobile notifications can increase conversion rates by up to 25%

Statistic 146

Brands using mobile video ads see an average 20% increase in lead generation

Statistic 147

Video content is expected to represent 82% of all internet traffic by 2024

1/147

Sources

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Key Takeaways

Google processes over 8.5 billion searches per day, offering massive reach for search ads
The average click-through rate (CTR) for Google Ads across all industries is 3.17% on the search network
Mobile advertising spending is projected to reach over $399 billion by 2024
Facebook ads reach over 2.1 billion people daily
The average CPC for Facebook ads across all industries is $0.94
Instagram stories ads see a 0.8% CTR on average
YouTube is the second most visited website in the world
Mobile video ad spend is growing at a rate of 25% per year
Interactive mobile ads generate 3x more conversion than static ads
Email marketing has an average ROI of $36 for every $1 spent
Global digital advertising spend is projected to exceed $700 billion by 2025
The average cost-per-acquisition (CPA) on Google Ads search is $48.96
76% of people block or skip ads whenever possible
57% of users do not like it when an ad plays sound automatically
83% of consumers say they would like the option to filter out loud or annoying ads

Ads remain powerful but must adapt to challenges like ad blocking.

Consumer Behavior & Trust

176% of people block or skip ads whenever possible

Verified

257% of users do not like it when an ad plays sound automatically

Verified

383% of consumers say they would like the option to filter out loud or annoying ads

Verified

491% of people say ads are more intrusive today than they were 2 years ago

Directional

5Ad blocking on desktop is as high as 43% in certain demographics

Single source

640% of consumers will leave a site that is too cluttered with ads

Verified

770% of people prefer to learn about a product via content rather than traditional ads

Verified

854% of consumers find ads on social media more relevant than ads on TV

Verified

964% of users find ads on YouTube more trustworthy than ads on other video platforms

Directional

10Trust in online ads has fallen by 15% over the last five years

Single source

1171% of consumers prefer ads that are tailored to their interests or shopping habits

Verified

1244% of users say they find 'creepy' when an ad follows them across devices

Verified

13Customers are 155% more likely to search for brand terms after being exposed to display ads

Verified

1485% of people want to see more humor in ads during difficult times

Directional

1550% of consumers can't tell the difference between paid search and organic results

Single source

1642% of consumers say they find influencer ads "annoying" if they aren't disclosed properly

Verified

17Using 'free' in an ad title can increase CTR by up to 15%

Verified

18Users with ad blockers are 2x more likely to be technically savvy and high-earning

Verified

19Emotional ads perform twice as well as purely rational ones in long-term brand building

Directional

2079% of users say that ads on websites they trust are more credible

Single source

21Brands that use 'social proof' in ads see a 12% increase in trust ratings from users

Verified

2230% of users state they would pay for an ad-free experience on their favorite platforms

Verified

23Ads featuring 'real people' are 25% more effective than ads featuring celebrities for certain products

Verified

24Native ads are trusted by 25% more people than traditional display ads

Directional

2560% of people say they have discovered a brand through an ad on Instagram

Single source

26Mobile users are 2x more likely to share an ad than desktop users

Verified

2745% of consumers will stop engaging with a brand if its ads appear next to low-quality content

Verified

28Trust in health-related ads is 20% higher when placed on reputable medical news sites

Verified

2938% of people say they find retargeted ads helpful as reminders

Directional

30In 2023, the global average of people using ad blockers reached 31%

Single source

ROI, Budget & Industry Spend

1Email marketing has an average ROI of $36 for every $1 spent

Verified

2Global digital advertising spend is projected to exceed $700 billion by 2025

Verified

3The average cost-per-acquisition (CPA) on Google Ads search is $48.96

Verified

4In 2022, Amazon's ad revenue grew to $37.7 billion

Directional

5SMBs spend an average of $9,000 to $10,000 per month on Google Ads

Single source

6Financial services companies spend the most on search advertising globally

Verified

7Content marketing generates 3x as many leads as outbound marketing while costing 62% less

Verified

8Personalized ads can increase the efficiency of ad spend by up to 30%

Verified

9On average, a business spends about 11% of its total revenue on marketing/advertising

Directional

10Retail brands spend roughly 20% of their digital budget on Amazon Advertising

Single source

11Automotive industry ad spend is projected to hit $19 billion in digital formats by 2024

Verified

12High-quality landing pages can increase ad conversion rates by over 200%

Verified

13Marketing automation can lead to a 14.5% increase in sales productivity

Verified

14Conversion rates for B2B search ads average 2.23% across the board

Directional

15Global ad fraud is estimated to cost advertisers $100 billion by the end of 2023

Single source

1672% of marketers believe that data-driven marketing is vital for success

Verified

17Podcasts advertising spend is expected to grow to $4 billion by 2024

Verified

18Influencer marketing ROI is estimated at $6.50 for every dollar spent on average

Verified

19Direct Mail still offers an ROI of 29% for many local advertisers

Directional

2080% of companies use Google Ads for PPC campaigns

Single source

21The health and medical sector leads Google Ads with a 11.78% conversion rate on search

Verified

22Digital out-of-home (DOOH) advertising spend is expected to grow by 12% annually

Verified

23Spending on AI in marketing is predicted to reach $40 billion by 2025

Verified

24Brands that spend 20% of their budget on experimental ads see a 10% higher ROI

Directional

25Retailers see a 2x higher ROI with dynamic remarketing ads than standard ads

Single source

26Total US ad spend is estimated to exceed $300 billion in 2024

Verified

27Conversion rates for Facebook ads in the education sector average 13.58%

Verified

ROI, Budget & Industry Spend Interpretation

Navigating modern advertising feels less like throwing darts and more like high-stakes poker, where the winners are those who know precisely which stats to fold into their strategy and which to bet the house on.

Search & Display Advertising

1Google processes over 8.5 billion searches per day, offering massive reach for search ads

Verified

2The average click-through rate (CTR) for Google Ads across all industries is 3.17% on the search network

Verified

3Mobile advertising spending is projected to reach over $399 billion by 2024

Verified

4Display advertising click-through rates average around 0.46% across all industries

Directional

563% of people said they would click on a Google ad in search results

Single source

6Google Ads’ average cost-per-click (CPC) is $2.69 on the search network

Verified

790% of internet users see Google Display Ads

Verified

8Paid search visitors are 50% more likely to purchase than organic search visitors

Verified

9Businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads

Directional

10The legal industry has one of the highest cost-per-clicks, often exceeding $6.75 per click on Google Search

Single source

11Microsoft Advertising (Bing) has a 36.2% desktop market share in the US

Verified

12Retargeting ads are 70% more likely to convert visitors into customers compared to standard display ads

Verified

1333% of people click on a paid search ad because it directly answers their search query

Verified

1446% of all clicks go to the top three paid advertising slots on the search results page

Directional

15Global programmatic ad spend reached 82% of all digital advertising in 2021

Single source

16Users who are retargeted are three times more likely to click on your ad than people who haven't seen your ad before

Verified

1765% of high-intent searches result in an ad click

Verified

18Advertisers spend over $140 billion on search ads annually worldwide

Verified

19The e-commerce industry sees an average conversion rate of 2.81% for search ads

Directional

20Programmatic display advertising spend is estimated to exceed $200 billion by 2023

Single source

21Over 70% of search queries come from mobile devices in many categories

Verified

22Search ads can increase brand awareness by as much as 80%

Verified

23On average, the top ad on Google has an 7.11% CTR

Verified

2475% of users say paid search ads make it easier to find the information they are looking for

Directional

25Real Estate has one of the lowest CPCs in search advertising at about $2.37

Single source

26Native advertising is viewed 53% more frequently than traditional display ads

Verified

27Mobile search ads have a higher CTR (4.1%) than desktop search ads (3.17%)

Verified

28Shopping ads generate over 85% of all clicks on Google Ads and Google Shopping campaigns

Verified

29Banner blindness affects 86% of consumers who ignore display ads entirely

Directional

30Responsive display ads can result in 10% more conversions compared to standard image ads

Single source

Search & Display Advertising Interpretation

With billions of daily searches, Google Ads offers a land of immense opportunity where you can pay a fortune for a legal click that nobody sees or, if you're shrewd, turn a single smart answer into two dollars for every one you spend.

Social Media Advertising

1Facebook ads reach over 2.1 billion people daily

Verified

2The average CPC for Facebook ads across all industries is $0.94

Verified

3Instagram stories ads see a 0.8% CTR on average

Verified

4Over 90% of Meta's advertising revenue now comes from mobile devices

Directional

5LinkedIn is the most effective social media platform for B2B lead generation

Single source

6Twitter ads can have a 1-3% engagement rate on promoted tweets

Verified

7Pinterest ads yield a $2 profit for every $1 spent by advertisers on average

Verified

8TikTok’s ad revenue is expected to surpass $11 billion by the end of 2024

Verified

9Snapchat ads reach 75% of Gen Z and Millennials in the US

Directional

10Retail industry Facebook ads have an average conversion rate of 9.21%

Single source

11Social media advertising spend is projected to reach $207 billion in 2024

Verified

1227% of users say they discover new products through social media ads

Verified

13Video ads on Facebook have the lowest CPC at approximately $0.50

Verified

14Instagram's potential ad reach is 1.4 billion people

Directional

1580% of B2B social media leads come from LinkedIn ads

Single source

16YouTube discovery ads have a 10% higher conversion rate than traditional video ads

Verified

17Promoting a post on Facebook can increase organic reach by as much as 25% for subsequent posts

Verified

18Pinterest users have an average order value 50% higher than other social platforms

Verified

1964% of consumers said a social media video ad influenced them to buy

Directional

2040% of LinkedIn users engage with a page every week

Single source

21Reddit ads can produce a 9x higher conversion rate for tech-focused brands compared to broad social ads

Verified

22Advertisers spend an average of $6.00 per 1,000 views on Facebook (CPM)

Verified

23TikTok ads have been found to be 10% more memorable than ads on other platforms

Verified

2450% of Instagram users have visited a website to buy a product after seeing it in Stories

Directional

25Twitter users spend 26% more time viewing ads than users on other social platforms

Single source

26Personalized social media ads increase purchase intent by 15%

Verified

27Influencer marketing on Instagram has returned $5.20 for every $1 spent

Verified

281 in 3 Pinterest users have purchased something because of a promoted pin

Verified

29Snapchat users are 60% more likely to make impulse purchases based on ads

Directional

30Social media ad impressions increased by 20% year-over-year in 2022

Single source

Social Media Advertising Interpretation

While Facebook's staggering reach and cheap clicks might tempt you to spray ads everywhere, the real profit lies in strategically picking your battlefield—whether it's LinkedIn's high-value leads, Pinterest's big-spending pinners, or TikTok's unforgettable, impulse-driving videos—because in the end, a precise dollar in the right feed is worth ten scattered across the noise.

Video & Mobile Advertising

1YouTube is the second most visited website in the world

Verified

2Mobile video ad spend is growing at a rate of 25% per year

Verified

3Interactive mobile ads generate 3x more conversion than static ads

Verified

4Non-skippable YouTube ads have a 70% completion rate

Directional

580% of users can recall a video ad they saw in the last 30 days

Single source

6Mobile ads in gaming apps have a 40% higher engagement rate than other mobile apps

Verified

7Vertical video ads have a 90% higher completion rate than horizontal ones on mobile

Verified

8Video advertisements shorter than 15 seconds have a 37% higher completion rate

Verified

954% of consumers want to see more video content from brands they support

Directional

10Rewarded video ads (ads for in-game currency) are preferred by 76% of mobile gamers

Single source

11Mobile ad blocking has grown by 10% worldwide as users seek faster loading times

Verified

12Over 70% of YouTube watch time comes from mobile devices

Verified

13In-feed video ads on news sites increase purchase intent by 9%

Verified

14Mobile app ads have a 12% higher CTR than mobile web ads

Directional

15Locations-based mobile ads can increase store foot traffic by up to 24%

Single source

16YouTube Masthead ads increase brand awareness by an average of 38%

Verified

17The average American is exposed to 4,000 to 10,000 ads per day on mobile and other media

Verified

18Users spend 90% of their mobile time in apps, making in-app ads high value

Verified

19Spending on Connected TV (CTV) ads is expected to reach $26 billion in 2023

Directional

206-second bumper ads on YouTube are effective for brand recall for 61% of brands

Single source

21Mobile video ads are 5x more likely to be clicked than standard mobile banners

Verified

2248% of mobile users have bought a product after watching a branded video

Verified

23Outstream video ads (viewable ads outside a video player) are seen 25% longer than in-stream

Verified

2451% of mobile users are more likely to buy from brands with mobile-optimized sites/ads

Directional

25Interactive video ads increase viewing time by 47% compared to non-interactive ones

Single source

26Short mobile video ads (under 10 seconds) have a 50% better brand lift than longer formats

Verified

27Global mobile ad spending grew by 15.6% during the 2022 calendar year

Verified

28Personalized mobile notifications can increase conversion rates by up to 25%

Verified

29Brands using mobile video ads see an average 20% increase in lead generation

Directional

30Video content is expected to represent 82% of all internet traffic by 2024

Single source

Video & Mobile Advertising Interpretation

Advertisers have become masterful stage directors for the tiny theaters in our pockets, expertly crafting fleeting, vertical, and interactive video acts because our attention is the only currency we willingly spend.