GITNUX MARKETDATA REPORT 2024

B2B Content Marketing Statistics [Fresh Research]

Highlights: The Most Important B2B Content Marketing Statistics

  • 91% of B2B marketers use content marketing to reach their customers.
  • 70% of B2B marketers say their content marketing efforts are more successful than in previous years.
  • 87% of B2B marketers create content for different stages of the customer journey.
  • 61% of B2B marketers say their most effective content format is blog posts.
  • 55% of B2B marketers use infographics as a content marketing tactic.
  • 58% of B2B marketers identify email marketing as their most effective method for content distribution.
  • 77% of B2B marketers say that a effective content marketing strategy has improved their organization’s relationship with their audience.
  • 72% of B2B marketers measure content marketing success by the number of leads generated.
  • 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson.
  • 96% of B2B buyers want content from industry leaders and influencers.
  • 76% of B2B marketers use organic search as a top tactic for attracting a new audience.
  • 67% of B2B purchase decisions are influenced by digital content.
  • 75% of B2B marketers depend on in-person events for lead generation and engagement.
  • B2B marketers allocate, on average, 29% of their total marketing budget to content marketing.
  • B2B marketers who prioritize blogging efforts are 13 times more likely to see a positive ROI.
  • 83% of B2B marketers use email newsletters for content marketing.
  • B2B content marketing drives a 6 times higher conversion rate than other methods.
For students, scientists and academics

Would you like to write scientific papers faster?

Jenni's AI-powered text editor helps you write, edit, and cite with confidence. Save hours on your next paper.

Table of Contents

Content marketing is an essential part of any successful B2B strategy. It helps businesses reach their customers, build relationships with them, and ultimately drive sales. To better understand the impact content marketing has on B2B organizations, let’s take a look at some key statistics: 91% of B2B marketers use content marketing to reach their customers; 70% say it’s more successful than in previous years; 87% create content for different stages of the customer journey; 61% find blog posts most effective; 55% use infographics as a tactic; 58% identify email as most effective method for distribution; 77 % report improved relationship with audience due to effective strategies ; 72 % measure success by number of leads generated ; 47 % consume 3-5 pieces before engaging with salesperson ; 96 % want industry leaders/influencers’ content ; 80 % prefer articles over ads ; 76 % rely on organic search to attract new audiences 45%, time spent creating increased last year , 71%, white papers used for research & purchasing decisions , 67%, digital influences purchase decisions , 75%, depend on in person events lead gen & engagement 29%; budget allocated to CM 13x ROI blogging 83%; newsletters 20x conversion rate . These stats demonstrate that when done right, B2B Content Marketing can be highly beneficial and should not be overlooked.

The Most Important Statistics
91% of B2B marketers use content marketing to reach their customers.

This statistic is a powerful indicator of the effectiveness of content marketing for B2B marketers. It shows that the vast majority of B2B marketers have embraced content marketing as a key tool for reaching their customers, demonstrating its importance in the modern marketing landscape.

70% of B2B marketers say their content marketing efforts are more successful than in previous years.

This statistic is a testament to the effectiveness of B2B content marketing. It shows that the majority of marketers are seeing positive results from their efforts, indicating that content marketing is an effective strategy for B2B businesses. This is an important statistic to consider when discussing the success of B2B content marketing, as it provides evidence that the strategy is working.

B2B Content Marketing Statistics Overview

87% of B2B marketers create content for different stages of the customer journey.

This statistic is a testament to the importance of B2B content marketing in the customer journey. It shows that the majority of B2B marketers recognize the value of creating content tailored to different stages of the customer journey, from initial awareness to post-purchase engagement. This statistic is a powerful reminder that content marketing is an essential part of any successful B2B marketing strategy.

61% of B2B marketers say their most effective content format is blog posts.

This statistic is a powerful indicator of the effectiveness of blog posts as a content format for B2B marketers. It shows that the majority of B2B marketers have found blog posts to be the most successful content format for their business, making it a valuable piece of information for anyone looking to create content for B2B audiences.

55% of B2B marketers use infographics as a content marketing tactic.

This statistic is a powerful indicator of the effectiveness of infographics as a content marketing tactic for B2B marketers. It shows that a majority of B2B marketers have found success in using infographics to engage their target audience and drive conversions. This statistic is an important piece of information for any blog post about B2B Content Marketing Statistics, as it provides readers with a clear understanding of the effectiveness of infographics as a content marketing tactic.

58% of B2B marketers identify email marketing as their most effective method for content distribution.

This statistic is a powerful indicator of the effectiveness of email marketing for B2B content distribution. It shows that a majority of B2B marketers have found email to be the most successful way to get their content out to their target audience. This is an important statistic to consider when discussing B2B content marketing, as it demonstrates the importance of email in the overall content distribution strategy.

77% of B2B marketers say that a effective content marketing strategy has improved their organization’s relationship with their audience.

This statistic is a powerful testament to the impact that content marketing can have on B2B relationships. It shows that when done correctly, content marketing can be a powerful tool for strengthening the bond between an organization and its audience. This statistic is a great reminder of the importance of creating a well-thought-out content marketing strategy that is tailored to the needs of the target audience.

72% of B2B marketers measure content marketing success by the number of leads generated.

This statistic is indicative of the importance of lead generation in the B2B content marketing landscape. It shows that the majority of B2B marketers prioritize lead generation when measuring the success of their content marketing efforts, highlighting the need for content that is tailored to the needs of potential customers. This statistic is an important reminder that content marketing should be used to drive leads and conversions, not just to increase brand awareness.

47% of B2B buyers consume three to five pieces of content before engaging with a salesperson.

This statistic is a powerful reminder of the importance of content in the B2B sales process. It highlights the need for businesses to create content that is engaging and informative, as it is clear that potential buyers are looking for this type of material before they are willing to engage with a salesperson. This statistic is a great starting point for businesses to consider how they can create content that will draw in potential buyers and help them make an informed decision.

96% of B2B buyers want content from industry leaders and influencers.

This statistic is a powerful reminder of the importance of industry leaders and influencers in the B2B content marketing landscape. It highlights the need for businesses to tap into the expertise of these individuals in order to create content that resonates with their target audience. By leveraging the knowledge and experience of industry leaders and influencers, businesses can create content that is both informative and engaging, helping to build trust and credibility with their customers.

76% of B2B marketers use organic search as a top tactic for attracting a new audience.

This statistic is a testament to the power of organic search as a tool for B2B marketers to reach new audiences. It shows that a majority of B2B marketers recognize the potential of organic search to draw in new customers and are actively utilizing it as part of their content marketing strategy. This statistic is an important reminder of the importance of organic search in content marketing and should be taken into consideration when creating a content marketing plan.

67% of B2B purchase decisions are influenced by digital content.

This statistic is a powerful reminder of the importance of digital content in the B2B space. It highlights the need for businesses to create compelling content that resonates with their target audience and drives purchase decisions. By understanding the influence of digital content, businesses can create content that is tailored to their target audience and maximize the impact of their content marketing efforts.

75% of B2B marketers depend on in-person events for lead generation and engagement.

This statistic is a powerful reminder of the importance of in-person events for B2B marketers. It highlights the fact that, despite the rise of digital marketing, face-to-face interactions remain a key component of successful lead generation and engagement strategies. This statistic is a valuable insight for B2B marketers looking to maximize their content marketing efforts.

B2B marketers allocate, on average, 29% of their total marketing budget to content marketing.

This statistic is a telling indication of the importance of content marketing in the B2B space. It shows that B2B marketers are investing a significant portion of their budget into content marketing, demonstrating that they recognize the value of this type of marketing. This statistic is a valuable insight for any B2B marketer looking to maximize their marketing efforts.

B2B marketers who prioritize blogging efforts are 13 times more likely to see a positive ROI.

This statistic is a powerful reminder of the importance of blogging for B2B marketers. It highlights the potential for a positive return on investment when blogging is prioritized, and serves as a strong incentive for businesses to invest in content marketing. By emphasizing the potential for a positive ROI, this statistic encourages B2B marketers to take blogging seriously and invest in content marketing strategies that can help them reach their goals.

83% of B2B marketers use email newsletters for content marketing.

This statistic is a powerful indicator of the effectiveness of email newsletters as a content marketing tool for B2B marketers. It shows that the majority of B2B marketers have found email newsletters to be an effective way to reach their target audience and promote their content. This statistic is important to consider when discussing B2B content marketing strategies, as it demonstrates the potential of email newsletters as a powerful tool for content marketing.

B2B content marketing drives a 6 times higher conversion rate than other methods.

This statistic is a powerful testament to the effectiveness of B2B content marketing, demonstrating that it can be a highly successful tool for converting leads into customers. It is an invaluable piece of information for any business looking to maximize their return on investment in content marketing, and is an essential statistic to consider when discussing the potential of B2B content marketing.

Conclusion

Based on the statistics presented, it is clear that B2B content marketing is an effective and powerful tool for reaching customers. 91% of B2B marketers use content marketing to reach their customers, 70% say their efforts are more successful than in previous years, 87% create content for different stages of the customer journey, 61% identify blog posts as their most effective format and 55%, infographics. Email newsletters (83%) and email marketing (58%) are also popular methods used by B2B marketers to distribute content while organic search (76%), white papers (71%), digital content influence (67%) and in-person events lead generation/engagement(75%) remain important tactics too. Furthermore, 45% report increased time spent on creating quality contents with 29 % allocating a significant portion of budget towards this effort; 13 times higher ROI from blogging activities was reported along with 6x conversion rate compared to other methods. Finally 96 % buyers prefer industry leaders’ or influencers’ contents when making purchase decisions which further emphasizes the importance of having high quality relevant materials available at every stage during buyer’s journey process

References

0. – https://www.linkedin.com

1. – https://www.aberdeenessentials.com

2. – https://www.hbr.org

3. – https://www.contentmarketinginstitute.com

4. – https://www.semrush.com

5. – https://www.blogs.gartner.com

6. – https://www.chiefmarketer.com

7. – https://www.stateofinbound.com

8. – https://www.hubspot.com

9. – https://www.professionalacademy.com

10. – https://www.demandgenreport.com

11. – https://www.siriusdecisions.com

ZipDo, cited June 2023: B2B Content Marketing Statistics

FAQs

What is the primary goal of B2B content marketing?

The primary goal of B2B content marketing is to create and distribute valuable, relevant, and consistent content to attract, engage, and retain a well-defined target audience, ultimately driving profitable customer actions.

How does B2B content marketing differ from B2C content marketing?

B2B content marketing focuses on providing information and solutions to businesses and decision-makers in a professional setting, while B2C content marketing targets individual consumers with more emotional and personal messages. B2B content tends to be more in-depth, educational, and industry-specific, while B2C content prioritizes accessibility and entertainment value.

Which are the most effective B2B content marketing formats?

The most effective B2B content marketing formats include blog posts, case studies, whitepapers, webinars, industry reports, and infographics. Each format has its unique strengths, but all should be tailored to appeal to the target audience and convey the desired message.

How can a business measure the success of its B2B content marketing efforts?

Businesses can measure the success of their B2B content marketing efforts using key performance indicators (KPIs) such as website traffic, social media engagement, time spent on content, lead generation, conversion rates, and customer retention. More advanced metrics include tracking content performance over time, content quality, and sales revenue attributed to content marketing efforts.

What are some best practices for creating effective B2B content marketing?

Best practices for creating effective B2B content marketing include understanding your target audience's needs, developing a clear and consistent brand voice, focusing on high-quality content over quantity, covering relevant industry topics, optimizing content for search engines, utilizing various content formats, promoting content through multiple channels, and continuously monitoring and analyzing content performance for improvements.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents