GITNUX MARKETDATA REPORT 2024
Shorts Video Duration Statistics
The average duration of shorts videos is typically less than 60 seconds.
In the following post, we explore the significance of video duration in the realm of short-form content, particularly focusing on YouTube Shorts. With a plethora of compelling statistics highlighting viewer preferences, engagement rates, and platform dynamics, we uncover key insights that shed light on the optimal length for maximizing impact and retention in this rapidly evolving digital landscape.
Statistic 1
"87% of marketers are aware of YouTube Shorts and its potential for short video content."
Statistic 2
"A study found that 60% of viewers prefer watching Shorts with a duration close to 15 seconds."
Statistic 3
"Over 50% of Gen Z finds 15-second videos to be the optimal length for social media platforms."
Statistic 4
"75% of YouTube views, including Shorts, come from mobile devices."
Statistic 5
"65% of viral Shorts videos fall within 20-25 seconds in duration."
Statistic 6
"YouTube estimates that Shorts can boost channel subscribers by up to 15%."
Statistic 7
"Approximately 70% of the top-performing Shorts videos are less than 60 seconds long."
Statistic 8
"79% of content creators see a higher engagement rate for videos under 30 seconds on Shorts."
Statistic 9
"TikTok, a key competitor to YouTube Shorts, reports most of its popular videos are under 30 seconds."
Statistic 10
"In 2021, YouTube Shorts generated more than 3.5 billion daily views globally."
Statistic 11
"The dropout rate for Shorts videos longer than 50 seconds is over 40%."
Statistic 12
"The average duration of YouTube Shorts videos is around 15 seconds."
Statistic 13
"YouTube Shorts videos exceeding 45 seconds experience a drop in viewer retention by 20%."
Statistic 14
"YouTube Shorts' engagement metrics show that videos under 60 seconds can retain viewer attention 200% better than longer formats."
Statistic 15
"Short video formats like YouTube Shorts have driven a 52% increase in user engagement."
Statistic 16
"YouTube Shorts has a maximum video length of 60 seconds."
Statistic 17
"Videos between 15-30 seconds tend to get higher engagement on YouTube Shorts."
Statistic 18
"Shorts sees peak engagement during the first 5-10 seconds of video playback."
Statistic 19
"Compared to longer videos, Shorts have a 30% higher share rate on average."
Statistic 20
"Average watch time on YouTube Shorts has increased by 95% year-over-year."
![Picture of Jannik Lindner](https://gitnux.org/wp-content/uploads/2023/12/jannik_2019-300x300-optimized.jpg)
Jannik Lindner
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The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.
Sources
blog.hootsuite.com
socialmediatoday.com
support.google.com
tubefilter.com
marketingdive.com
statista.com
businessofapps.com
blog.hubspot.com
contently.com
marketingcharts.com
youtube.com
uxdesign.cc
blog.buffer.com
theverge.com
wired.com
digitaltrends.com
sproutsocial.com
rivalar.com
searchenginejournal.com