GITNUX REPORT 2024

Key YouTube Channel Statistics: 2B Users, 500hrs Video/Min, $19.77B Revenue

Inside Look: The Insane Statistics Behind YouTube, From 2 Billion Users to $19.77 Billion Revenues

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

YouTube creators from over 130 countries have been approved to run ads on their videos.

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70% of YouTube viewers say they bought a brand as a result of seeing it on YouTube.

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90% of shoppers say they discover new products on YouTube.

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56% of YouTube users have changed their opinions on a product or service after watching a YouTube video about it.

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YouTube accounts for more than 25% of all digital ad spend globally.

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95% of viewers skip pre-roll ads on YouTube after 5 seconds.

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60% of YouTube users prefer watching an ad that's personalized to them.

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90% of viewers say they've discovered new products and brands on YouTube.

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62% of YouTube viewers are male.

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15% of YouTube's daily video views come from the United States.

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YouTube is the second most popular social media platform among teenagers in the United States.

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8 out of 10 18-49 year-olds watch YouTube in an average month.

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YouTube reaches more 18-49 year-olds than any cable network in the U.S.

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YouTube is the top platform for 18-34 year-olds to watch video on.

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75% of adults turn to YouTube for nostalgia rather than tutorials or current events.

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70% of Gen Z YouTube users believe they can relate to YouTubers more than traditional celebrities.

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Over 500 hours of video content is uploaded to YouTube every minute.

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In 2020, YouTube's net advertising revenues amounted to $19.77 billion.

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The top 5 YouTube channels with the most views are music-related channels.

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YouTube has over 1 billion videos on its platform.

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YouTube's annual brandcast event showcased a 49% increase in live stream viewership.

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The most disliked video on YouTube is YouTube Rewind 2018 with over 18 million dislikes.

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Gaming content is the most popular category on YouTube, comprising 26% of all content.

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The YouTube app has been downloaded over 5 billion times on the Google Play Store.

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70% of YouTube watch time comes from mobile devices.

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The average mobile viewing session on YouTube lasts more than 40 minutes.

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70% of YouTube views come from mobile devices.

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The average mobile viewing session on YouTube lasts more than 60 minutes.

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70% of YouTube watch time comes from viewers using mobile devices.

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YouTube has over 2 billion logged-in monthly users.

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YouTube is the second most-visited website in the world.

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The most subscribed channel on YouTube is T-Series with over 190 million subscribers.

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YouTube users watch over 1 billion hours of video per day.

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The first YouTube video was uploaded on April 23, 2005.

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YouTube is available in over 100 countries and supports 80 different languages.

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YouTube has become the second most popular social media platform in the world.

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YouTube has over 37 million channels with 11,000+ channels having over 1 million subscribers.

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The most-watched video on YouTube is "Baby Shark Dance" with over 9 billion views.

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The average YouTube user spends around 40 minutes on the platform per session.

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The average number of mobile YouTube video views per day is 1 billion.

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Summary

  • YouTube has over 2 billion logged-in monthly users.
  • Over 500 hours of video content is uploaded to YouTube every minute.
  • YouTube is the second most-visited website in the world.
  • The most subscribed channel on YouTube is T-Series with over 190 million subscribers.
  • In 2020, YouTube's net advertising revenues amounted to $19.77 billion.
  • The top 5 YouTube channels with the most views are music-related channels.
  • The YouTube app has been downloaded over 5 billion times on the Google Play Store.
  • 70% of YouTube watch time comes from mobile devices.
  • YouTube users watch over 1 billion hours of video per day.
  • The first YouTube video was uploaded on April 23, 2005.
  • 62% of YouTube viewers are male.
  • YouTube is available in over 100 countries and supports 80 different languages.
  • 15% of YouTube's daily video views come from the United States.
  • YouTube has over 1 billion videos on its platform.
  • The average mobile viewing session on YouTube lasts more than 40 minutes.

Move over Netflix, theres a new superstar in town – and its not another Kardashian saga, but YouTube! With over 2 billion monthly users logging in, uploading a mind-boggling 500 hours of content every minute, and boasting the second most-visited website status globally, YouTube is the place to be. From music moguls like T-Series leading the subscriber race to eye-popping ad revenues of $19.77 billion in 2020, this platform is a force to be reckoned with. So grab your popcorn, folks, because were diving deep into the world of YouTube stardom, where a 40-minute mobile viewing session may just lead you to discover your next favorite brand!

YouTube Advertising and Marketing Trends

  • YouTube creators from over 130 countries have been approved to run ads on their videos.
  • 70% of YouTube viewers say they bought a brand as a result of seeing it on YouTube.
  • 90% of shoppers say they discover new products on YouTube.
  • 56% of YouTube users have changed their opinions on a product or service after watching a YouTube video about it.
  • YouTube accounts for more than 25% of all digital ad spend globally.
  • 95% of viewers skip pre-roll ads on YouTube after 5 seconds.
  • 60% of YouTube users prefer watching an ad that's personalized to them.
  • 90% of viewers say they've discovered new products and brands on YouTube.

Interpretation

With YouTube proving to be both a treasure trove of discovery and a minefield of skepticism, navigating its ad-saturated waters has become an art form in itself. The statistics speak volumes, showcasing a world where creators hold the power to shape opinions and drive consumer decisions, all while viewers wield the ultimate weapon of the skip button. As the digital ad spend on the platform continues to climb, brands are learning that personalization is key in capturing the fleeting attention of the discerning YouTube audience. In this ever-evolving landscape, success is not just about being seen, but about being truly seen and remembered amidst the cacophony of content.

YouTube Audience Demographics

  • 62% of YouTube viewers are male.
  • 15% of YouTube's daily video views come from the United States.
  • YouTube is the second most popular social media platform among teenagers in the United States.
  • 8 out of 10 18-49 year-olds watch YouTube in an average month.
  • YouTube reaches more 18-49 year-olds than any cable network in the U.S.
  • YouTube is the top platform for 18-34 year-olds to watch video on.
  • 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
  • 70% of Gen Z YouTube users believe they can relate to YouTubers more than traditional celebrities.

Interpretation

Move over cable networks, there's a new sheriff in town and it goes by the name of YouTube! With statistics showing that a whopping 8 out of 10 18-49 year-olds tune in to YouTube monthly, it's clear that traditional TV is facing some stiff competition. Not to mention the fact that YouTube is the go-to platform for 18-34 year-olds and Gen Zers who crave relatable content creators over Hollywood celebrities. And let's not forget the power of nostalgia - 75% of adults turn to YouTube for a trip down memory lane rather than tutorials or news. So, next time you're scrolling through cat videos or makeup tutorials, just remember, you're part of a generation that's shaping the future of entertainment.

YouTube Content and Revenue

  • Over 500 hours of video content is uploaded to YouTube every minute.
  • In 2020, YouTube's net advertising revenues amounted to $19.77 billion.
  • The top 5 YouTube channels with the most views are music-related channels.
  • YouTube has over 1 billion videos on its platform.
  • YouTube's annual brandcast event showcased a 49% increase in live stream viewership.
  • The most disliked video on YouTube is YouTube Rewind 2018 with over 18 million dislikes.
  • Gaming content is the most popular category on YouTube, comprising 26% of all content.

Interpretation

In the ever-expanding universe of YouTube, where creativity meets commerce at warp speed, the numbers speak volumes. With over 500 hours of content uploaded every minute and a staggering $19.77 billion in advertising revenues in 2020, it's clear that this digital behemoth is not just a platform but a global powerhouse. Music reigns supreme in the views game, with the top 5 channels rocking the charts. Despite its vast library of over 1 billion videos, even YouTube had a misstep with the most disliked video being YouTube Rewind 2018. Proving that the world is indeed a gamer's paradise, with gaming content reigning as the most popular category, captivating a devoted 26% of all content consumers. At YouTube's brandcast event, showcasing a 49% increase in live stream viewership, it's crystal clear that this platform's influence knows no bounds, shaping entertainment and digital culture in ways we couldn't have imagined.

YouTube Mobile Usage

  • The YouTube app has been downloaded over 5 billion times on the Google Play Store.
  • 70% of YouTube watch time comes from mobile devices.
  • The average mobile viewing session on YouTube lasts more than 40 minutes.
  • 70% of YouTube views come from mobile devices.
  • The average mobile viewing session on YouTube lasts more than 60 minutes.
  • 70% of YouTube watch time comes from viewers using mobile devices.

Interpretation

It seems that humanity's obsession with tiny screens knows no bounds, as proven by the fact that the YouTube app has been downloaded over 5 billion times on the Google Play Store. With 70% of YouTube watch time coming from mobile devices, it's clear that we have collectively traded in traditional TV screens for the convenience of smartphones. The average mobile viewing session lasting more than 40 minutes (or even 60 minutes, depending on whom you ask) suggests that we are a society constantly seeking entertainment and information at the swipe of a finger. So, whether you're glued to your phone for 40 minutes or a full hour, one thing is certain: YouTube on mobile devices is here to stay.

YouTube Usage Statistics

  • YouTube has over 2 billion logged-in monthly users.
  • YouTube is the second most-visited website in the world.
  • The most subscribed channel on YouTube is T-Series with over 190 million subscribers.
  • YouTube users watch over 1 billion hours of video per day.
  • The first YouTube video was uploaded on April 23, 2005.
  • YouTube is available in over 100 countries and supports 80 different languages.
  • YouTube has become the second most popular social media platform in the world.
  • YouTube has over 37 million channels with 11,000+ channels having over 1 million subscribers.
  • The most-watched video on YouTube is "Baby Shark Dance" with over 9 billion views.
  • The average YouTube user spends around 40 minutes on the platform per session.
  • The average number of mobile YouTube video views per day is 1 billion.

Interpretation

With over 2 billion monthly users, YouTube is not just a platform but a digital kingdom where T-Series reigns supreme with its 190 million loyal subjects. The most-watched video, "Baby Shark Dance," is a catchy anthem for the masses, amassing over 9 billion views in its bid for global domination. As users collectively consume over 1 billion hours of content daily, it's clear that YouTube has secured its place as the second most-visited website in the world, enticing viewers to dive into a sea of 37 million channels and surf through 80 different languages. So, grab your popcorn, settle in for an average of 40 minutes per session, and join the online frenzy that has solidified YouTube as a titan among social media platforms.

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