GITNUX MARKETDATA REPORT 2024

Ai In The Digital Media Industry Statistics

Artificial intelligence in the digital media industry is expected to facilitate personalization, optimize content delivery, and enhance user experiences.

Statistic 1

"According to IDC, spending on AI technologies in the media and entertainment industry will reach nearly $1.5 billion by 2024."

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Statistic 2

"According to Adobe, at least 31% of marketers believe AI will be the most critical trend for improving customer experience."

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Statistic 3

"According to a report from Harvard Business Review, 72% of business executives believe AI will offer sizable business advantage."

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Statistic 4

"PWC estimates that AI could contribute up to $15.7 trillion to the global economy by 2030."

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Statistic 5

"Adobe reports that agencies using AI for data analysis are more than twice as likely to substantially outperform their business goals."

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Statistic 6

"According to Forbes, the AI in the digital media market was worth $1.2 billion in 2019, which is expected to reach $6.2 billion by 2027."

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Statistic 7

"Accenture predicts AI has potential to boost profitability by 38% and generate $14 trillion in additional revenue by 2035."

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Statistic 8

"According to Radiant Insights, AI in the digital media industry will grow with a CAGR of 28.2% from 2021-2027."

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Statistic 9

"A PWC report states that 67% of executives say AI helps humans and machines collaborate, increasing productivity."

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Statistic 10

"In 2020, Deloitte discovered that the covid-19 pandemic accelerated AI adoption by several years, with nearly two-thirds of senior executives stating they increased investments in AI and automation."

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Statistic 11

"Oracle reported that nearly 80% of brands will use AI for customer interactions by 2020."

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Statistic 12

"According to Statista, approximately 59% of US businesses use AI to improve efficiency and productivity."

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Statistic 13

"Salesforce reports that 51% of marketers are already using AI, and more than a quarter (27%) plan to incorporate the technology in 2021."

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Statistic 14

"Reuters has found that 75% of publishers use AI to suggest content to readers, highlighting AI’s role in personalising the news experience."

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Statistic 15

"According to IBM, 62% of media and entertainment executives believe AI will have a significant impact on audience engagement."

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