The U.S. wellness market reached 34.6 billion dollars. Wellness apps counted 255.7 million users globally. Thirty four percent of consumers report using wearable activity trackers.
Key Takeaways
- 31.6% of the global wellness market revenue in 2023 attributed to spa & beauty services
- 255.7 million people used wellness apps globally in 2022
- $2.4 trillion U.S. consumer spending on health and personal care in 2022
- 34% of consumers report using wearable activity trackers (2023 global survey)
- 45% of U.S. adults report tracking their diet at least occasionally (2022)
- 58% of U.S. consumers used a digital health tool at least once in 2022
- Up to 45 minutes per day of moderate-to-vigorous activity reduces all-cause mortality risk (2020 dose-response meta-analysis)
- Aerobic exercise improves cardiorespiratory fitness and reduces cardiovascular disease risk (2022 systematic review)
- Mindfulness-based stress reduction programs show small-to-moderate improvements in anxiety and depression symptoms (2020 meta-analysis)
- Globally, 1 in 4 adults have insufficient physical activity (2022 WHO estimate)
- The global digital therapeutics market is projected to reach $5.2 billion by 2027 (2022 report)
- The global functional food market is projected to reach $353.8 billion by 2030 (2023 report)
- U.S. employers provided $6.1 trillion in total compensation in 2023 including health benefits (BEA employer compensation component)
- $1,152 average annual health spending per U.S. person in 2021 (OECD-style breakdown via CMS datasets)
- U.S. workers lost 12.9 million days to sickness absence in 2022 (JAMA/Harvard business absence estimate)
Digital wellness is booming, with apps, wearables, and meditation helping people improve health and reduce risks.
Related reading
01 · Category
Market Size12 stats
01
31.6% of the global wellness market revenue in 2023 attributed to spa & beauty services
02
255.7 million people used wellness apps globally in 2022
03
$2.4 trillion U.S. consumer spending on health and personal care in 2022
04
US$3.8 trillion global health expenditure in 2019
05
$68.7 billion U.S. market size for fitness & wellness-related apps in 2023
06
$9.5 billion global market size for meditation apps in 2023
07
$2.8 billion global market size for sleep aids in 2023
08
13.6% year-over-year growth in the global mindfulness market from 2022 to 2023 (market value growth rate)
09
$5.0 billion global market size for digital mental health in 2023
10
$34.0 billion global market size for mind-body fitness in 2023
11
$17.7 billion global market size for sports medicine in 2023
12
$34.6 billion U.S. wellness market size in 2024 (includes fitness, spa & beauty, nutrition, and other segments)
Interpretation
Market Size Interpretation
In the Market Size view of wellness, spending and demand are scaling fast, with U.S. health and personal care reaching $2.4 trillion in 2022 and global health expenditure at $3.8 trillion in 2019, while digital wellness is expanding too as 255.7 million people used wellness apps in 2022 and fitness and wellness related apps grow to $68.7 billion by 2023.
02 · Category
User Adoption4 stats
01
34% of consumers report using wearable activity trackers (2023 global survey)
02
45% of U.S. adults report tracking their diet at least occasionally (2022)
03
58% of U.S. consumers used a digital health tool at least once in 2022
04
58.7% of U.S. adults who use telehealth for at least one service say they want to continue using it after the COVID-19 public health emergency (2022)
Interpretation
User Adoption Interpretation
User adoption in wellness is steadily widening, with 58% of U.S. consumers using a digital health tool at least once in 2022 and 45% tracking their diet, showing that mainstream engagement is already well established beyond wearables.
03 · Category
Health Outcomes7 stats
01
Up to 45 minutes per day of moderate-to-vigorous activity reduces all-cause mortality risk (2020 dose-response meta-analysis)
02
Aerobic exercise improves cardiorespiratory fitness and reduces cardiovascular disease risk (2022 systematic review)
03
Mindfulness-based stress reduction programs show small-to-moderate improvements in anxiety and depression symptoms (2020 meta-analysis)
04
Regular meditation is associated with reduced anxiety symptoms (Hedges' g reported in 2019 meta-analysis)
05
4–7 hours of sleep is associated with increased risk of mortality compared with 7–8 hours (NIH-referenced meta-analysis)
06
Weight loss of 5–10% improves metabolic parameters in overweight or obese adults (2021 review)
07
Dietary fiber intake of at least 25 g/day is associated with lower risk of cardiovascular disease (2020 meta-analysis)
Interpretation
Health Outcomes Interpretation
For Health Outcomes, the evidence suggests that as little as up to 45 minutes per day of moderate to vigorous activity and even a 5 to 10 percent weight loss can improve key health measures, while getting about 7 to 8 hours of sleep and managing stress through mindfulness can help reduce mortality risk and anxiety and depression symptoms.
04 · Category
Industry Trends5 stats
01
Globally, 1 in 4 adults have insufficient physical activity (2022 WHO estimate)
02
The global digital therapeutics market is projected to reach $5.2 billion by 2027 (2022 report)
03
The global functional food market is projected to reach $353.8 billion by 2030 (2023 report)
04
The global probiotics market is projected to reach $100.3 billion by 2030 (2023 report)
05
The global sports nutrition market is projected to reach $95.6 billion by 2030 (2024 report)
Interpretation
Industry Trends Interpretation
Industry Trends show a rapidly expanding wellness economy, with functional foods set to reach $353.8 billion by 2030, probiotics forecast at $100.3 billion by 2030, and sports nutrition projected to hit $95.6 billion by 2030 as 1 in 4 adults globally still fail to get enough physical activity.
More related reading
05 · Category
Cost Analysis5 stats
01
U.S. employers provided $6.1 trillion in total compensation in 2023 including health benefits (BEA employer compensation component)
02
$1,152average annual health spending per U.S. person in 2021 (OECD-style breakdown via CMS datasets)
03
U.S. workers lost 12.9 million days to sickness absence in 2022 (JAMA/Harvard business absence estimate)
04
Sleep disorders cost the U.S. economy an estimated $107.0 billion annually (2019 estimate)
05
In 2022, 37% of small businesses reported mental health as a major workforce issue (survey)
Interpretation
Cost Analysis Interpretation
Cost analysis shows that wellness is a major financial factor, with U.S. workers losing 12.9 million sickness-absence days in 2022 and sleep disorders alone costing $107.0 billion annually, reinforcing that improving health and mental well-being can directly reduce large and ongoing economic expenses.
06 · Category
Health & Risk1 stats
01
18.7% of global adults reported doing no physical activity (0 days/week) in 2016, equivalent to an estimated 1.5 billion people
Interpretation
Health & Risk Interpretation
In 2016, 18.7% of global adults reported doing no physical activity, which translates to about 1.5 billion people, underscoring a major Health and Risk concern linked to sedentary lifestyles.
07 · Category
Industry Impact6 stats
01
28% average reduction in absenteeism reported by organizations with integrated wellness programs (surveyed organizations, 2021)
02
6.9% decrease in total medical costs for employees participating in wellness programs (meta-analysis of employer wellness effects, 2019)
03
$2,640average annual ROI per employee from wellness program participation (employer wellness ROI estimate, 2020)
04
12% average reduction in healthcare utilization for participants in chronic-disease management programs (systematic review, 2021)
05
1.7 fewer sick days per year among employees using preventive wellness interventions (employer study, 2018)
06
63% of healthcare organizations report increased demand for digital health services since 2020 (survey, 2022)
Interpretation
Industry Impact Interpretation
Industry impact is becoming measurable and increasingly digital, with organizations reporting a 28% average reduction in absenteeism and a 6.9% drop in medical costs from wellness programs while 63% of healthcare organizations say demand for digital health services has risen since 2020.
08 · Category
Performance Metrics5 stats
01
16% of U.S. adults report using telehealth for mental health services at least once (2023)
02
1.6 million wellness app downloads were recorded in the U.S. during Q1 2024 (quarterly downloads)
03
27% decrease in emergency department visits linked to remote monitoring programs for chronic heart failure (study, 2020)
04
0.92 hazard ratio for all-cause mortality in participants assigned to an exercise intervention versus control in a meta-analysis (2021)
05
34% reduction in depressive symptoms among participants receiving mindfulness-based interventions (meta-analysis effect size, 2020)
Interpretation
Performance Metrics Interpretation
Performance metrics show clear impact, with a 27% decrease in emergency department visits from remote monitoring programs and a 34% reduction in depressive symptoms from mindfulness interventions, while broader uptake like 16% of U.S. adults using telehealth for mental health underscores growing measurement-ready access.
report visual · Comparison
Which parts of wellness adoption are leading?
Digital wellness adoption is widespread—especially via digital health tools—while telehealth use remains a key ongoing preference.
58.7% of U.S. adults who use telehealth for at least one service say they want to continue using it after the COVID-19 p58.7%
58% of U.S. consumers used a digital health tool at least once in 2022
58%
16% of U.S. adults report using telehealth for mental health services at least once (2023)
16%
source-verifiedhimss.org · ama-assn.org · aspe.hhs.gov2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Felix Zimmermann. (2026, February 13). Wellness Statistics. Gitnux. https://gitnux.org/wellness-statistics
MLA
Felix Zimmermann. "Wellness Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/wellness-statistics.
Chicago
Felix Zimmermann. 2026. "Wellness Statistics." Gitnux. https://gitnux.org/wellness-statistics.
Sources & references
45 datasets cited across this report · attribution is report-level
+14 additional datasets cited (not shown individually)