While over 1.1 billion websites now crowd the digital universe, the staggering truth is that a mere 4.48% of them are truly alive with fresh content, revealing a vast graveyard of forgotten pages that most visitors never even see.
Key Takeaways
- As of January 2024, there are 1,138,910,263 total websites worldwide
- Approximately 197,000,000 websites are actively used with published content as of 2024
- Only 4.48% of all websites are active, meaning they have fresh content and recent updates, as per 2023 data
- Google.com receives 8.5 billion visits per day as of 2024
- YouTube.com averages 122 million visits daily worldwide in 2024
- Facebook.com sees 9.13 billion monthly visits in January 2024
- 96.55% of websites use HTTP/1.1 or HTTP/2 as of 2024
- JavaScript is used by 98.8% of all websites in 2024
- Nginx powers 34.2% of all websites as web server in 2024
- 81% of websites are vulnerable to known CVEs in 2023 scans
- DDoS attacks hit websites 2,000 times per day on average in 2023
- 30,000 websites hacked daily worldwide in 2023
- Global e-commerce sales reached $6.3 trillion in 2023, driven by websites
- Digital advertising spend on websites totaled $522 billion in 2023
- Affiliate marketing generated $15.7 billion revenue for US websites in 2023
With over a billion sites, few are truly active and design matters most.
Economic Metrics
- Global e-commerce sales reached $6.3 trillion in 2023, driven by websites
- Digital advertising spend on websites totaled $522 billion in 2023
- Affiliate marketing generated $15.7 billion revenue for US websites in 2023
- Average website development cost is $15,000 for small businesses in 2024
- 70% of small businesses invest in websites for $2,000-$10,000 annually
- Website ROI averages 267% for B2B marketers in 2023
- Global domain registration market valued at $4.5 billion in 2023
- E-commerce websites contribute 22% of global retail sales in 2024 projection
- PPC advertising costs $1-$2 per click on average for websites in 2023
- 51% of websites monetize via ads, generating $0.50-$5 CPM in 2023
- Subscription models on websites yield 5x higher retention revenue in 2023
- Web hosting market size hit $92.2 billion globally in 2023
- Average SaaS website ARPU is $1,200 annually in 2023
- 62% of B2B sales start with website visits, worth $1.8 trillion pipeline
- Influencer marketing via websites valued at $21.1 billion in 2023
- Cost per lead from websites averages $198 for B2B in 2023
- Global CDN market for websites $25.3 billion in 2023
- Email list building on websites costs $1-$5 per subscriber in 2023
- 75% of US consumers shop online weekly, boosting website revenues
- Web design agency average project $6,000-$75,000 in 2024
- Dark web marketplaces generate $1.7 billion annually via sites in 2023
- SEO services for websites average $2,500 monthly retainer in 2023
- Mobile commerce via websites to reach $2.51 trillion in 2024
Economic Metrics Interpretation
While the web is an ocean of data, the math is starkly simple: businesses pour billions into websites because they reliably turn digital real estate into trillions in sales, proving that even in the virtual world, location, location, location is everything.
Security Metrics
- 81% of websites are vulnerable to known CVEs in 2023 scans
- DDoS attacks hit websites 2,000 times per day on average in 2023
- 30,000 websites hacked daily worldwide in 2023
- 43% of websites have outdated CMS versions vulnerable to exploits in 2024
- Phishing websites increased by 58% to 1.2 million in 2023
- Malware infections affect 94,000 websites monthly in 2024
- 61% of breaches involve weak or stolen credentials on websites in 2023
- SQL injection vulnerabilities in 8% of tested websites in 2023
- XSS vulnerabilities found on 53% of websites per OWASP 2023
- Only 17% of websites use HTTP Strict Transport Security (HSTS) in 2024
- Ransomware attacks on websites rose 93% in 2023
- 75% of hacking-related breaches exploit web app vulnerabilities in 2023
- Bot traffic constitutes 47.4% of all web traffic, many malicious in 2023
- 32% of websites fail basic security headers tests in 2024
- Zero-day exploits targeted websites 25 times more in 2023
- 88% of data breaches start with compromised web credentials in 2023
- CSRF vulnerabilities persist in 19% of web apps in 2023 audits
- 2.9 billion personal records exposed via website breaches in 2023
- Only 26% of SMEs have web security insurance in 2023
- API security issues in 91% of tested websites in 2024
- 68% of websites use vulnerable third-party scripts in 2023
- Credential stuffing attacks on 1,800 websites daily in 2023
- 55% of websites lack Content Security Policy (CSP) in 2024
- IoT-related website attacks surged 150% in 2023
- 77% of enterprises faced web app attacks in past year 2023
- Global e-commerce fraud losses from websites hit $48 billion in 2023
Security Metrics Interpretation
The internet's house is not just on fire, but also has faulty locks, open windows, and a welcome mat for arsonists, yet most owners are still debating whether to buy insurance.
Technology Stack
- 96.55% of websites use HTTP/1.1 or HTTP/2 as of 2024
- JavaScript is used by 98.8% of all websites in 2024
- Nginx powers 34.2% of all websites as web server in 2024
- Apache HTTP Server is used by 30.1% of websites in 2024
- PHP is the server-side language on 77.4% of websites in 2024
- MySQL database is used by 47.1% of websites with known DBMS in 2024
- Google Fonts are used on 44.2% of websites in 2024
- jQuery JavaScript library is present on 75.8% of sites in 2024
- Bootstrap CSS framework is used by 24.1% of websites in 2024
- Cloudflare CDN is utilized by 18.5% of websites in 2024
- SSL/TLS encryption via Let's Encrypt on 34.8% of sites in 2024
- Progressive Web Apps (PWAs) adopted by 2.1% of top sites in 2024
- React.js framework used on 9.8% of top 10k sites in 2024
- WebAssembly implemented on 1.2% of websites in 2024
- AMP (Accelerated Mobile Pages) on 1.5% of sites in 2024
- Vue.js on 4.2% of top websites in 2024
- ASP.NET used by 6.1% of sites in 2024
- Redis caching on 1.8% of websites with DBMS in 2024
- Tailwind CSS on 3.4% of sites in 2024
- Docker containerization detected on 0.9% of production sites 2024
- GraphQL API on 2.3% of top APIs in 2024
- 52.3% of websites use responsive design meta viewport in 2024
- IPv6 enabled on 42% of top 1 million websites in 2024
- 28.7% of websites use CDN services in 2024
- AngularJS on 0.8% declining usage in 2024
- Node.js backend on 2.1% of sites in 2024
- MongoDB used by 5.2% of DBMS sites in 2024
Technology Stack Interpretation
The web in 2024 is a remarkably consistent, risk-averse, and stubbornly backward-compatible ecosystem where nearly everyone runs JavaScript on an NGINX or Apache server, speaks PHP to a MySQL database, and borrows Google's fonts, while the much-hyped cutting-edge tools are still just guests at the mainstream party.
Traffic Statistics
- Google.com receives 8.5 billion visits per day as of 2024
- YouTube.com averages 122 million visits daily worldwide in 2024
- Facebook.com sees 9.13 billion monthly visits in January 2024
- Instagram.com has 6.67 billion monthly visits in 2024
- Wikipedia.org receives 6.73 billion monthly visits in 2024
- Twitter.com (X.com) averages 5.5 billion monthly visits in 2024
- Amazon.com gets 2.45 billion monthly visits in 2024
- Baidu.com leads China with 4.2 billion monthly visits in 2024
- Yahoo.com has 3.5 billion monthly visits globally in 2024
- Reddit.com sees 3.46 billion monthly visits in 2024
- Top 100 websites capture 38% of global internet traffic in 2023
- Mobile traffic constitutes 59% of total web traffic in 2024
- US generates 18% of global website traffic in 2024
- India contributes 12% of global web traffic with 900 million users in 2024
- Video content drives 82% of internet traffic in 2024
- Social media websites account for 28% of total web referrals in 2023
- Search engines drive 53% of all website traffic in 2024
- Email marketing generates 4.24% of total website traffic on average in 2023
- Organic search provides 53% of traffic for B2B websites in 2024
- Direct traffic makes up 29% of visits to average websites in 2023
- Referral traffic from social is 6.6% globally in 2024
- Paid search traffic averages 15% for e-commerce sites in 2023
- Global internet traffic reached 4.6 zettabytes in 2023
- TikTok.com has 1.6 billion monthly visits in 2024
- LinkedIn.com receives 1.3 billion monthly visits in 2024
- Pinterest.com sees 482 million monthly visits in 2024
- Netflix.com averages 251 million monthly visits in 2024
Traffic Statistics Interpretation
The modern internet experience is essentially a global, collective sigh, where humanity obsessively alternates between asking Google for answers, watching them on YouTube, and then fruitlessly arguing about them on Facebook—all on our phones, naturally.
Usage Statistics
- As of January 2024, there are 1,138,910,263 total websites worldwide
- Approximately 197,000,000 websites are actively used with published content as of 2024
- Only 4.48% of all websites are active, meaning they have fresh content and recent updates, as per 2023 data
- The average website receives 1,200 unique visitors per month globally in 2023
- 52% of all websites use WordPress as their CMS, accounting for 43.4% of the top 10 million sites in 2024
- Mobile devices account for 54.8% of global website traffic in 2023
- The average time spent on a website is 52 seconds per session in 2023
- 70% of users abandon a website if it takes longer than 3 seconds to load, based on 2023 Google data
- 94% of first impressions are design-related for websites, from a 2023 survey of 100 users
- E-commerce websites see a 30% higher conversion rate with personalized recommendations in 2023
- Global websites grew by 15% year-over-year from 2022 to 2023, reaching over 1.1 billion
- 48% of users say website design is the primary factor in credibility judgment in 2023
- Average bounce rate for websites is 56% across industries in 2023
- 75% of users judge a company's credibility based on its website design in 2023 surveys
- 88% of users are less likely to return after a poor mobile experience in 2023
- 57% of websites are optimized for mobile as of 2024
- Average pages per session on websites is 2.85 globally in 2023
- 40% of users have cleared cookies to avoid tracking on websites in 2023 polls
- HTTPS adoption reached 82% of all websites by mid-2024
- 1.88 billion websites have IPv6 support as of 2024
- 62% of websites use Google Analytics for tracking in 2024
- Average website has 1.2 million backlinks in top domains 2023
- 73% of websites are in English language dominance in 2023
- Global average session duration on websites is 145 seconds in 2023
- 28% of websites redirect to HTTPS automatically in 2024
- 95% of websites fail accessibility standards per WCAG 2023 audits
- 3.5 billion internet users visit websites daily in 2024
- 85% of websites have a privacy policy page in 2023
- Average website uptime is 99.91% annually for top hosts in 2023
- 67% of users expect websites to load under 2 seconds in 2023
Usage Statistics Interpretation
The internet is a sprawling ghost town where over a billion websites stand abandoned, proving that while anyone can build a door to the digital world, captivating an audience for more than 52 seconds requires a design that loads in three and doesn't look like a ransom note.
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