Google.com takes the global #1 spot on SimilarWeb with 109.15 billion monthly visits in March 2024, yet mobile flips the traffic split to 55% while desktop holds 45%. The ranking shifts are even sharper for platforms like TikTok, where nearly all traffic is mobile, and for e-commerce giants such as Amazon, where the e-comm share tilts toward mobile as well. Keep an eye on how those device patterns and engagement signals reshape who wins each category.
Key Takeaways
- SimilarWeb desktop global #1 Google.com 45% traffic share Q4 2023 vs mobile 55%
- YouTube desktop 32% of its traffic Q4 2023, mobile dominant at 68% SimilarWeb
- Facebook desktop 28% Q4 2023, 72% mobile per SimilarWeb device split
- SimilarWeb global e-comm #1 Amazon.com 7.56B visits March 2024, 45% category share
- eBay.com #2 global e-comm SimilarWeb March 2024 1.23B visits auctions
- AliExpress #3 e-comm 890M visits March 2024 international sales
- Semrush Q1 2024: Google.com avg bounce rate 38% on desktop, 42% mobile in rankings
- Ahrefs data YouTube.com bounce 44% avg, session duration 8min 32sec top engagement 2024
- Moz Facebook pages avg bounce 51%, pages/session 2.1 for social ranking 2024
- In March 2024, Google.com ranked #1 globally on SimilarWeb with 109.15 billion monthly visits, capturing 8.92% of total internet traffic worldwide
- YouTube.com held the #2 spot on SimilarWeb's global ranking in March 2024 with 45.82 billion visits, representing 3.75% of global traffic primarily from video content consumption
- Facebook.com was #3 on SimilarWeb global in March 2024 with 22.67 billion visits, accounting for 1.85% share driven by social networking
- Statista reports global top websites by visits: Google 92B in 2023 avg monthly
- YouTube averaged 41B monthly visits globally in 2023 per Statista, up 12% from 2022
- Facebook 2023 avg 19.5B monthly visits, down 5% YoY per Statista global data
Google leads global traffic but video and mobile dominate across YouTube, social, and ecommerce.
Device-Based Rankings
1SimilarWeb desktop global #1 Google.com 45% traffic share Q4 2023 vs mobile 55%
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2YouTube desktop 32% of its traffic Q4 2023, mobile dominant at 68% SimilarWeb
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3Facebook desktop 28% Q4 2023, 72% mobile per SimilarWeb device split
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4Amazon desktop 41% e-comm traffic Q4 2023, mobile 59% SimilarWeb
Single source
5Reddit desktop 52% forums Q4 2023, mobile 48% balanced SimilarWeb
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6Wikipedia desktop 60% informational reads Q4 2023, mobile 40% SimilarWeb
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7Twitter desktop 35% Q4 2023, 65% mobile tweets SimilarWeb data
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8Netflix desktop streaming 55% Q4 2023, mobile 45% SimilarWeb
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9TikTok near 95% mobile only Q4 2023 global SimilarWeb stats
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10Instagram 92% mobile traffic Q4 2023 photo/video focus SimilarWeb
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Device-Based Rankings Interpretation
The data reveals our digital duality: we cling to desktops for power-searching, serious shopping, and deep dives, while our mobile phones are our go-to for fleeting entertainment, social snacking, and constant scrolling.
E-commerce Rankings
1SimilarWeb global e-comm #1 Amazon.com 7.56B visits March 2024, 45% category share
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2eBay.com #2 global e-comm SimilarWeb March 2024 1.23B visits auctions
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3AliExpress #3 e-comm 890M visits March 2024 international sales
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4Etsy.com #4 e-comm SimilarWeb 456M visits crafts March 2024
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5Walmart.com #5 US e-comm focus 389M visits March 2024 SimilarWeb
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6Semrush e-comm keywords Amazon ranks for 12.4M top 3 positions 2024
Single source
7Ahrefs eBay backlinks 2.1B supporting auction ranking 2024
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8Statista Amazon 37.2% US e-comm market share by visits 2023
Directional
9SimilarWeb Taobao.com #1 China e-comm 7.9B visits March 2024
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10JD.com #2 China e-comm SimilarWeb 4.5B visits March 2024
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E-commerce Rankings Interpretation
Amazon's gargantuan traffic and keyword dominance clearly proclaims it the global retail monarch, while a fierce battle for the remaining scraps of the internet's shopping cart plays out between specialized challengers from eBay's auctions to Etsy's crafts and the separate, parallel universe of Chinese e-commerce giants.
Engagement Metrics
1Semrush Q1 2024: Google.com avg bounce rate 38% on desktop, 42% mobile in rankings
Directional
2Ahrefs data YouTube.com bounce 44% avg, session duration 8min 32sec top engagement 2024
Verified
3Moz Facebook pages avg bounce 51%, pages/session 2.1 for social ranking 2024
Verified
4Backlinko Instagram bounce rate 39%, dwell time 5min 12sec visual content 2024
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5Semrush Wikipedia bounce 47%, pages/session 3.4 encyclopedia depth 2024
Single source
6Ahrefs Twitter bounce 52%, avg session 4min 15sec real-time scrolls 2024
Single source
7Moz Yahoo bounce 49%, session duration 3min 45sec portal mix 2024
Single source
8Semrush Amazon bounce 36%, cart abandonment 68% e-comm metric 2024
Single source
9Ahrefs Reddit bounce 48%, pages/session 4.2 thread reading 2024
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10Backlinko Baidu bounce 41%, session 6min China search depth 2024
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Engagement Metrics Interpretation
The data reveals that online success is a delicate balance between sticky engagement and impatient exits, where even the mightiest platforms must constantly battle the gravitational pull of the 'back' button.
Global Traffic Leaders
1In March 2024, Google.com ranked #1 globally on SimilarWeb with 109.15 billion monthly visits, capturing 8.92% of total internet traffic worldwide
Directional
2YouTube.com held the #2 spot on SimilarWeb's global ranking in March 2024 with 45.82 billion visits, representing 3.75% of global traffic primarily from video content consumption
Directional
3Facebook.com was #3 on SimilarWeb global in March 2024 with 22.67 billion visits, accounting for 1.85% share driven by social networking
Verified
4Instagram.com ranked #4 globally on SimilarWeb March 2024 with 21.34 billion visits, 1.74% of traffic from mobile photo/video sharing
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5Wikipedia.org at #5 on SimilarWeb global March 2024 with 15.67 billion visits, 1.28% share from informational queries
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6Twitter.com (X.com) #6 on SimilarWeb March 2024 global with 12.45 billion visits, 1.02% traffic from real-time news and discussions
Single source
7Yahoo.com #7 SimilarWeb global March 2024, 8.92 billion visits, 0.73% share from search and email services
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8Amazon.com #8 on SimilarWeb March 2024 global ranking with 7.56 billion visits, 0.62% from e-commerce shopping
Directional
9Yandex.ru #9 SimilarWeb global March 2024, 6.78 billion visits mainly from Russia, 0.55% global share
Single source
10Reddit.com #10 on SimilarWeb March 2024 with 5.23 billion visits, 0.43% traffic from community forums
Single source
11Baidu.com #11 SimilarWeb global March 2024, 4.89 billion visits, 0.40% share dominated by Chinese search traffic
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12TikTok.com #12 on SimilarWeb March 2024 global with 4.21 billion visits from short-form video, 0.34% share
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13Live.com #13 SimilarWeb March 2024, 3.67 billion visits from Microsoft email/outlook, 0.30% global
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14Netflix.com #14 global SimilarWeb March 2024 with 2.98 billion visits, 0.24% from streaming entertainment
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15Weather.com #15 SimilarWeb March 2024, 2.45 billion visits for weather info, 0.20% share
Single source
Global Traffic Leaders Interpretation
While Google reigns as the planet’s undeniable digital agora with over 109 billion monthly visitors, the rest of the top fifteen reveal our collective online purpose: to watch, connect, learn, argue, shop, and check if we need an umbrella.
Historical Trends
1Statista reports global top websites by visits: Google 92B in 2023 avg monthly
Directional
2YouTube averaged 41B monthly visits globally in 2023 per Statista, up 12% from 2022
Verified
3Facebook 2023 avg 19.5B monthly visits, down 5% YoY per Statista global data
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4Wikipedia 14.2B avg monthly 2023, stable +1% YoY Statista
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5Amazon.com 6.8B monthly avg 2023, +18% growth Statista historical
Directional
6Reddit surged to 4.1B avg monthly 2023, +45% YoY Statista ranking climb
Directional
7TikTok reached 3.9B monthly avg 2023, +67% from 2022 per Statista trends
Verified
8Twitter.com dropped to 10.2B avg 2023 from 15B in 2022 per Statista post-acquisition
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9Netflix 2.7B monthly avg 2023, -8% YoY subscriber impact Statista
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10Pornhub.com 3.5B avg 2023 adult traffic, +10% Statista historical data
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Historical Trends Interpretation
The digital throne remains firmly Google's, but the court below is a chaotic drama of meteoric rises (hello, TikTok and Reddit), stubborn stalwarts (bravo, stable Wikipedia), and a few notable slip-ups (looking at you, Twitter and Netflix), proving the internet's attention is both voracious and deliciously fickle.
Regional Rankings
1SimilarWeb US ranking Jan 2024: Google.com #1 with 28.4 billion visits, 23% US traffic share
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2SimilarWeb US #2 YouTube.com 12.1 billion visits, 10% share from video streaming in Jan 2024
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3Facebook.com #3 US SimilarWeb Jan 2024, 9.8 billion visits, 8.2% market from social logins
Single source
4Amazon.com #4 US SimilarWeb Jan 2024 with 7.2 billion visits, 6.1% e-comm dominance
Single source
5Reddit.com #5 US Jan 2024 SimilarWeb 2.9 billion visits, rising 15% YoY in forums
Single source
6SimilarWeb India #1 Google.com 15.3 billion visits Jan 2024, 45% local search share
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7YouTube.com #2 India SimilarWeb Jan 2024 8.7 billion visits, 25% video consumption
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8Facebook.com #3 India 6.2 billion visits SimilarWeb Jan 2024, 18% social traffic
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9Instagram.com #4 India SimilarWeb Jan 2024 4.1 billion visits from youth demographics
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10SimilarWeb China #1 Baidu.com 12.8 billion visits Jan 2024, 52% search monopoly
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11Taobao.com #2 China SimilarWeb Jan 2024 7.9 billion e-comm visits, 32% share
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12WeChat.com #3 China 5.4 billion visits SimilarWeb Jan 2024 super-app traffic
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13QQ.com #4 China SimilarWeb Jan 2024 4.2 billion messaging/entertainment visits
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14SimilarWeb UK #1 Google.com 4.5 billion visits Jan 2024, 28% share
Directional
15YouTube.com #2 UK SimilarWeb 2.1 billion visits Jan 2024 video lead
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16Facebook.com #3 UK 1.8 billion SimilarWeb Jan 2024 social
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17Amazon.co.uk #4 UK SimilarWeb 1.4 billion e-comm visits Jan 2024
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Regional Rankings Interpretation
While Google effortlessly lords over the global digital commons, the regional web crowns its own emperors, from Amazon's shopping kingdom and YouTube's video empire to the walled-off dynasties of Baidu, Taobao, and WeChat in China, proving that while we all browse, we do so within distinct cultural fiefdoms.
SEO Ranking Factors
1Semrush.com reported Google.com with Domain Authority 100 and 25.4 trillion backlinks as of Q1 2024 in global SEO rankings
Verified
2Ahrefs data shows YouTube.com with DR 100 and 12.8 billion referring domains in March 2024 SEO metrics
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3Moz.com ranks Facebook.com with Domain Authority 96 and Spam Score 1% for top social site SEO in 2024
Directional
4Backlinko analysis: Instagram.com has 4.2 billion backlinks with anchor text diversity of 78% in 2024 rankings
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5SEMrush indicates Wikipedia.org page authority average 85 across top pages for informational ranking dominance 2024
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6Ahrefs ranks Twitter.com DR 94 with 1.8 billion dofollow backlinks boosting real-time ranking in Q1 2024
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7Moz Domain Authority for Yahoo.com at 92 with 89% trusted link profile in 2024 SEO stats
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8Semrush.com shows Amazon.com with 18.7 trillion backlinks and organic traffic of 2.1 billion monthly in 2024
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9Ahrefs data: Yandex.ru DR 92 with 450 million referring domains from Cyrillic regions 2024
Directional
10Moz ranks Reddit.com DA 91, up 2 points YoY due to 1.2 billion user-generated links in 2024
Verified
11Backlinko: Baidu.com 15.3 trillion backlinks, 95% from Chinese domains for regional SEO lead 2024
Directional
12Semrush TikTok.com organic keywords 1.4 million ranking top 3 globally in video SEO 2024
Directional
13Ahrefs Live.com DR 95 with Microsoft ecosystem links totaling 9.1 billion in 2024
Verified
14Moz Netflix.com DA 93, 78% branded anchors for entertainment search rankings 2024
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15Semrush Weather.com 450k keywords, 65% featured snippets in weather niche ranking 2024
Directional
SEO Ranking Factors Interpretation
While Google's 25 trillion backlinks flex pure dominance, YouTube's 13 billion referring domains prove video is the new content king, and Wikipedia's impeccable authority reminds us that in the flood of social and commercial giants, reliable information still holds its own formidable throne.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Felix Zimmermann. (2026, February 13). Website Ranking Statistics. Gitnux. https://gitnux.org/website-ranking-statistics
MLA
Felix Zimmermann. "Website Ranking Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/website-ranking-statistics.
Chicago
Felix Zimmermann. 2026. "Website Ranking Statistics." Gitnux. https://gitnux.org/website-ranking-statistics.
Sources & References
- Reference 1SIMILARWEBsimilarweb.com
similarweb.com
- Reference 2SEMRUSHsemrush.com
semrush.com
- Reference 3AHREFSahrefs.com
ahrefs.com
- Reference 4MOZmoz.com
moz.com
- Reference 5BACKLINKObacklinko.com
backlinko.com
- Reference 6STATISTAstatista.com
statista.com