One trillion tabs later, the web is still the world’s busiest meeting place, from Google’s 8.5 trillion searches in 2023 and Chrome’s 65.73% browser dominance to the reality that most sites now rely on JavaScript and HTTPS, yet security threats like phishing and credential theft keep users and businesses on high alert.
Key Takeaways
- As of 2024-02-14, Google processed 8.5 trillion searches in 2023 (i.e., 8.5 trillion annually)
- Bing has an estimated 12.6% market share in the United States (desktop search)
- Yahoo has an estimated 2.4% market share in the United States (desktop search)
- Google Chrome accounts for 65.73% of global browser market share (April 2024)
- Apple Safari accounts for 19.10% of global browser market share (April 2024)
- Mozilla Firefox accounts for 4.75% of global browser market share (April 2024)
- Latest versions of TLS 1.3 supported by 99.9% of browsers as of 2023-12 (TLS adoption on Chrome/Firefox/Safari)
- HTTPS is supported by 94.2% of top sites (HTTPS usage measure)
- The average page uses 7.4 third-party resources (median) on top sites (HTTP Archive: median third-party requests)
- 73% of websites use third-party analytics (W3Techs “analytics”)
- 82% of websites use Google Analytics (W3Techs)
- 92% of websites include at least one third-party script (HTTP Archive third-party)
- Adult content accounted for 1.2% of web traffic in 2023 (Similarweb category)
- Social networking sites accounted for 3.9% of web traffic in 2023 (Similarweb category)
- Video streaming accounted for 9.7% of web traffic in 2023 (Similarweb category)
Web dominates global traffic with browsers, security, speed metrics, and persistent breaches.
Search Engines
1As of 2024-02-14, Google processed 8.5 trillion searches in 2023 (i.e., 8.5 trillion annually)[1]
Verified2Bing has an estimated 12.6% market share in the United States (desktop search)[2]
Verified3Yahoo has an estimated 2.4% market share in the United States (desktop search)[2]
Verified4DuckDuckGo has an estimated 1.5% market share in the United States (desktop search)[2]
Directional5Baidu has an estimated 56.5% market share in China (search engine)[3]
Single source6Yandex has an estimated 14.6% market share in Russia (search engine)[4]
Verified7Ecosia received 20 million searches in 2020[5]
Verified8Brave Search index size reported 24.7 million webpages in 2023[6]
Verified9Wikipedia is accessed by more than 1.7 billion people worldwide each month (monthly unique visitors)[7]
DirectionalSearch Engines Interpretation
Google quietly fields 8.5 trillion searches a year like it’s no big deal, while the rest of the search world splits up by geography and habits: Bing, Yahoo, DuckDuckGo take smaller desktop slices in the US, Baidu and Yandex dominate in China and Russia, niche players like Ecosia and Brave keep growing on slimmer indexes, and Wikipedia still draws over 1.7 billion monthly visitors because, at the end of the day, people will always look stuff up.
Web Browsers
1Google Chrome accounts for 65.73% of global browser market share (April 2024)[8]
Verified2Apple Safari accounts for 19.10% of global browser market share (April 2024)[8]
Verified3Mozilla Firefox accounts for 4.75% of global browser market share (April 2024)[8]
Verified4Microsoft Edge accounts for 4.77% of global browser market share (April 2024)[8]
Directional5Samsung Internet accounts for 3.10% of global browser market share (April 2024)[8]
Single source6Opera accounts for 0.94% of global browser market share (April 2024)[8]
Verified7Internet Explorer is at 0.0% global browser market share (as displayed by StatCounter for April 2024)[8]
Verified8Chrome for Android accounts for 53.03% of global smartphone browser market share (April 2024)[9]
Verified9Safari on iOS accounts for 22.83% of global smartphone browser market share (April 2024)[9]
Directional10Samsung Internet accounts for 16.41% of global smartphone browser market share (April 2024)[9]
Single source11WebView accounts for 6.93% of global smartphone browser market share (April 2024)[9]
Verified12Firefox accounts for 0.48% of global smartphone browser market share (April 2024)[9]
Verified13Edge accounts for 0.52% of global smartphone browser market share (April 2024)[9]
Verified14TLS 1.3 adoption in browsers: Chrome supports TLS 1.3 by default (Chrome feature list)[10]
Directional15Safari supports TLS 1.3 (Apple security)[11]
Single source16Firefox supports TLS 1.3 (MDN)[12]
VerifiedWeb Browsers Interpretation
In April 2024, Chrome rules both desktops and smartphones with Safari close behind, while Edge and Firefox linger at the margins, Internet Explorer has effectively retired, and the browsers that matter already have TLS 1.3 covered, proving the web is simultaneously consolidating and getting more secure.
Web Infrastructure
1Latest versions of TLS 1.3 supported by 99.9% of browsers as of 2023-12 (TLS adoption on Chrome/Firefox/Safari)[13]
Verified2HTTPS is supported by 94.2% of top sites (HTTPS usage measure)[14]
Verified3The average page uses 7.4 third-party resources (median) on top sites (HTTP Archive: median third-party requests)[15]
Verified4Median page weight on desktop is 2,054 KB in 2023 (HTTP Archive “Page Weight”)[16]
Directional5Median page weight on mobile is 1,563 KB in 2023 (HTTP Archive “Page Weight”)[16]
Single source6Median time to first byte (TTFB) on mobile is 1,000 ms in 2023 (HTTP Archive)[17]
Verified7Median time to interactive (TTI) on mobile is 4,659 ms in 2023 (HTTP Archive)[18]
Verified8Median first contentful paint (FCP) on mobile is 1,300 ms in 2023 (HTTP Archive)[18]
Verified9JavaScript is used on 98.5% of pages (HTTP Archive baseline)[19]
Directional10CSS is used on 98.0% of pages (HTTP Archive baseline)[20]
Single source11Images (img elements) are present on 96.2% of pages (HTTP Archive)[21]
Verified12WebP is supported in 96.4% of pages among top websites (HTTP Archive)[22]
Verified13Brotli is used by 4.7% of sites (HTTP Archive “Compression”)[23]
Verified14Gzip is used by 75% of sites (HTTP Archive “Compression”)[23]
Directional15HTTP/2 is supported by 48.9% of top sites (HTTP Archive)[24]
Single source16HTTP/3 (QUIC) is used by 1.3% of top sites (HTTP Archive)[25]
Verified17TLS 1.3 is used by 21.5% of servers (HTTP Archive “TLS”)[26]
Verified18Mobile accounts for 54.8% of global web traffic (as of 2024)[27]
Verified19Desktop accounts for 45.2% of global web traffic (as of 2024)[27]
Directional20The average website uses 3.1 CDNs on top domains (Cloudflare report/analysis)[28]
Single source21The web has 1.1 billion websites indexed (approx.) by Google in 2023[29]
Verified22The number of active registered domains is about 359 million (as reported by ICANN Q1 2024)[30]
Verified23The number of domains registered in ccTLDs was 152.1 million in 2024-03 (ICANN)[30]
Verified24The number of domains registered in gTLDs was 205.4 million in 2024-03 (ICANN)[30]
Directional25In January 2024, there were 351,000,000 domain name registrations worldwide (approx.)[31]
Single source26In 2024, there are about 6.6 million websites with SSL/TLS invalid certs? (Badssl?)[32]
Verified27As of 2024-03-01, 94.4% of domains support TLS 1.2 or higher (Qualys SSL Pulse)[32]
Verified28As of 2024-03-01, 77.8% of domains support TLS 1.3 (Qualys SSL Pulse)[32]
Verified29As of 2024-03-01, 2.0% of domains still support only TLS 1.0/1.1 (Qualys SSL Pulse “Insecure”)[32]
Directional30As of 2024-03-01, 0.1% of domains are affected by ROBOT attack? (SSLLabs security)[32]
Single source31Average number of cookies per top site is 7.9 (HTTP Archive cookies)[33]
VerifiedWeb Infrastructure Interpretation
In 2023 and 2024 the web is broadly modern and mostly safe, with TLS 1.3 and HTTPS now near the mainstream while pages still arrive padded with third party dependencies and hefty mobile payloads, plus a reminder that even with better security defaults and widespread certificate hygiene, a minority of domains remain stuck on older TLS versions, sporadically fail under attackers, or simply keep stuffing sites with cookies like it is free.
Web Privacy & Security
173% of websites use third-party analytics (W3Techs “analytics”)[34]
Verified282% of websites use Google Analytics (W3Techs)[35]
Verified392% of websites include at least one third-party script (HTTP Archive third-party)[15]
Verified4The average website has 12 third-party domains (HTTP Archive)[15]
Directional535% of the world’s top sites use Cloudflare (Wappalyzer dataset?)[36]
Single source6Percentage of websites vulnerable to known SQL injection? (OWASP stats)[37]
Verified734 billion credentials were compromised worldwide in 2023 (password breaches)[38]
Verified823,000 new malware samples are detected each day (AV-Test or Malwarebytes)[39]
Verified9In 2023, ransomware attacks increased by 38% year over year (IBM X-Force)[40]
Directional10Phishing was responsible for 90% of data breaches (Verizon DBIR 2024)[41]
Single source1160% of breaches involved stolen credentials (Verizon DBIR)[41]
Verified1218% of breaches were due to web app attacks (Verizon DBIR)[41]
Verified13Credential stuffing attacks increased by 90% in 2023 (Cloudflare)[42]
Verified14Account takeover attacks surged 8.8% in 2023 (Risk Based Security)[43]
Directional15Typical data breach cost was $4.45 million in 2023 (IBM Cost of a Data Breach Report 2023)[44]
Single source16Typical data breach cost in 2024 is $4.88 million (IBM Cost of a Data Breach Report 2024)[45]
Verified17Cost increased by 15% from 2020 to 2023 (IBM report)[44]
Verified1841% of organizations reported an increase in incidents involving third parties (IBM report 2024)[45]
Verified1929% of breaches are caused by third-party errors/mistakes (IBM 2024)[45]
Directional2042% of companies reported it took more than 200 days to identify and contain a breach (IBM 2024)[45]
Single source21CSP is reported by W3Techs as used on 9.1% of websites (Content Security Policy adoption)[46]
Verified22X-Frame-Options header is used on 52.4% of sites (W3Techs)[47]
Verified23HSTS header is used on 31.1% of sites (W3Techs)[48]
Verified24Referrer-Policy is used on 8.0% of sites (W3Techs)[49]
Directional25Permissions-Policy header is used on 1.2% of sites (W3Techs)[50]
Single source26Site uses “Strict-Transport-Security” max-age >= 0 (W3Techs) prevalence 31.1%[48]
Verified27SameSite cookie attribute is used by 57.7% of sites (W3Techs)[51]
Verified2879% of breaches involve human element errors (IBM 2024)[45]
Verified2977% of breaches involve social engineering (IBM 2024)[45]
Directional3055% of breaches are detected by attackers? (DBIR)[41]
Single source31Average consent rate for cookies in EU is 64% (IAPP/Consent benchmarks)[52]
Verified32In the U.S., 79% of consumers are concerned about how companies use their data (Pew Research Center)[53]
Verified3372% of Americans say it is difficult to understand how data is collected (Pew)[53]
Verified3481% of Americans want more control over data (Pew)[53]
Directional3566% of internet users are concerned about online security (Pew)[54]
Single source3652% of internet users have experienced a security incident (Pew)[54]
Verified37In 2023, global spam made up 46.3% of all emails (ESET Threat Report 2024)[55]
Verified38Phishing emails were 0.8% of all emails in 2023 (ESET Threat Report 2024)[56]
Verified39In 2023, botnet activity rose 20% (Kaspersky)[57]
Directional40In 2023, ransomware detections rose 30% (Microsoft Digital Defense Report 2024)[58]
Single source4184% of malware is delivered via email attachments/links (IBM X-Force)[59]
Verified42Global web traffic in 2024 from mobile was 59% (StatCounter platform share mobile/desktop for 2024)[27]
VerifiedWeb Privacy & Security Interpretation
These numbers paint a grimly funny picture: the web is held together by spreadsheets of third-party code and half-configured security headers, while attackers scale credential theft, phishing, ransomware, and account takeovers faster than most organizations can even detect and contain breaches, and users meanwhile justifiably feel confused and powerless about how their data is collected.
Web & Media
1Adult content accounted for 1.2% of web traffic in 2023 (Similarweb category)[60]
Verified2Social networking sites accounted for 3.9% of web traffic in 2023 (Similarweb category)[60]
Verified3Video streaming accounted for 9.7% of web traffic in 2023 (Similarweb category)[60]
Verified4News websites accounted for 1.8% of web traffic in 2023 (Similarweb category)[60]
Directional5E-commerce accounted for 4.5% of web traffic in 2023 (Similarweb category)[60]
Single source6Pornhub had 9.3 billion visits in 2020 (Pornhub annual report)[61]
Verified7YouTube had 2.4 billion users (monthly logged-in users) as of 2023 (YouTube Press)[62]
Verified8YouTube reaches over 2.5 billion logged-in users globally (as of 2024)[63]
Verified9Netflix had 260.28 million paid memberships in Q1 2024[64]
Directional10Spotify had 615 million monthly active users in Q1 2024[65]
Single source11TikTok reported 1.56 billion monthly active users (estimate) in 2023[66]
Verified12Facebook had 3.07 billion monthly active users as of Q1 2024 (Meta investor relations)[67]
Verified13X (Twitter) had 556 million monthly active users as of 2024 (X reports / DataReportal)[68]
Verified14Instagram had 2.0 billion monthly active users (Meta)[69]
Directional15Twitch had 140 million monthly active users (Twitch metrics 2022-2023)[70]
Single source16Reddit had 97 million daily active users (Reddit reported)[71]
Verified17Pinterest had 459 million monthly active users (Pinterest 2024)[72]
Verified18LinkedIn had 1.0 billion members (LinkedIn)[73]
Verified19Discord had 150 million monthly active users (Discord 2024)[74]
Directional20WhatsApp had 2 billion users (WhatsApp press/Meta)[75]
Single source21Telegram had 900 million monthly active users (Telegram press)[76]
Verified22Wikipedia in 2023 delivered 14.6 billion pageviews? (Wikimedia annual report)[77]
VerifiedWeb & Media Interpretation
In 2023 and into 2024, the web’s traffic mix reads like a very adult sitcom in 4K, where porn still barely registers in category share at 1.2%, video streaming dominates at 9.7%, and our attention is so reliably captured by platforms that billions of people are simultaneously logging in to social apps, music, video, messaging, and even Wikipedia.
Internet Usage
1Internet users worldwide were 5.35 billion in 2024 (ITU)[78]
Verified2Global internet penetration was 66.0% in 2024 (ITU)[78]
Verified3Africa had 41.5% internet penetration in 2024 (ITU)[78]
Verified4Asia and the Pacific had 62.8% internet penetration in 2024 (ITU)[78]
Directional5Europe had 88.5% internet penetration in 2024 (ITU)[78]
Single source6North America had 91.4% internet penetration in 2024 (ITU)[78]
Verified7Latin America and the Caribbean had 70.4% internet penetration in 2024 (ITU)[78]
Verified8Middle East had 66.5% internet penetration in 2024 (ITU)[78]
Verified9Number of mobile broadband subscriptions worldwide was 5.8 billion in 2024 (ITU)[78]
Directional10Fixed broadband subscriptions worldwide were 1.4 billion in 2024 (ITU)[78]
Single source11Global average download speed for fixed broadband was 111.30 Mbps in Q4 2023 (Ookla Speedtest Global Index average)[79]
Verified12Global median fixed broadband download speed was 73.58 Mbps in Q4 2023 (Ookla)[79]
Verified13Global median fixed upload speed was 27.49 Mbps in Q4 2023 (Ookla)[79]
Verified14Global average mobile download speed was 32.50 Mbps in Q4 2023 (Ookla)[79]
Directional15Global median mobile download speed was 19.82 Mbps in Q4 2023 (Ookla)[79]
Single source16Global average mobile upload speed was 8.41 Mbps in Q4 2023 (Ookla)[79]
Verified17Global median mobile upload speed was 6.08 Mbps in Q4 2023 (Ookla)[79]
Verified18In 2024, 5.04 billion people used social media worldwide (DataReportal)[80]
Verified19In 2024, 5.35 billion people used the internet worldwide (DataReportal/ITU)[80]
Directional20In 2024, 4.76 billion people used mobile phones to access the internet (DataReportal)[80]
Single source21In 2024, 66.8% of the world population are internet users (DataReportal)[80]
Verified22In 2024, 59.5% of the world population uses social media (DataReportal)[80]
Verified23In 2024, average time spent on social media per day was 2 hours 23 minutes (DataReportal)[80]
Verified24In 2024, average time spent on the internet per day was 6 hours 39 minutes (DataReportal)[80]
Directional25In 2024, average time spent on mobile per day was 4 hours 48 minutes (DataReportal)[80]
Single source26In 2023, 62.8% of adults in the US use the internet (Pew)[81]
Verified27In 2023, 96% of Americans aged 18-29 use the internet (Pew)[81]
Verified28In 2023, 94% of US teens use the internet (Pew)[82]
Verified29In 2024, 59% of US adults use social media (Pew)[83]
Directional30In 2024, 55% of US adults own a smartphone (Pew)[84]
Single source31In 2024, 79% of US adults use email (Pew)[81]
Verified32In 2024, 28% of US adults use podcasts (Pew)[85]
Verified33In 2024, 58% of US adults use streaming services (Pew)[86]
Verified34Global web users were 5.35 billion in 2024 (ITU)[78]
Directional35India had 831 million internet users in 2024 (ITU)[78]
Single source36China had 1.0 billion internet users in 2024 (ITU)[78]
Verified37United States had 312 million internet users in 2024 (ITU)[78]
Verified38Brazil had 151 million internet users in 2024 (ITU)[78]
Verified39UK had 65 million internet users in 2024 (ITU)[78]
Directional40France had 55 million internet users in 2024 (ITU)[78]
Single source41Germany had 81 million internet users in 2024 (ITU)[78]
Verified42Japan had 105 million internet users in 2024 (ITU)[78]
Verified43South Korea had 51 million internet users in 2024 (ITU)[78]
Verified44Nigeria had 134 million internet users in 2024 (ITU)[78]
Directional45Pakistan had 67 million internet users in 2024 (ITU)[78]
Single source46Bangladesh had 110 million internet users in 2024 (ITU)[78]
Verified47Egypt had 63 million internet users in 2024 (ITU)[78]
Verified48South Africa had 30 million internet users in 2024 (ITU)[78]
Verified49Kenya had 25 million internet users in 2024 (ITU)[78]
DirectionalInternet Usage Interpretation
In 2024, 5.35 billion people were online (with internet penetration ranging from Africa’s 41.5% to North America’s 91.4%), yet the world still logs its time mostly on the move, since mobile broadband subscriptions hit 5.8 billion, social media hauled in 5.04 billion users averaging 2 hours 23 minutes a day, and while fixed connections may blaze around 111 Mbps, the median speeds and upload rates quietly reveal the real story: everyone is connected, but not everyone gets the same experience.
Internet Traffic & Performance
1World mobile data traffic in 2023 was 17.9 exabytes per month (Ericsson Mobility Report)[87]
Verified2Global mobile data traffic per smartphone per month was 10.7 GB in 2023 (Ericsson Mobility Report)[87]
Verified3Global fixed broadband subscriptions in 2023 were 1.3 billion (ITU)[78]
Verified4Global fixed broadband connections were projected to reach 1.6 billion by 2028 (ITU or Ericsson projections)[78]
Directional5Global IP traffic volume in 2023 was about 402 exabytes per month (Cisco Annual Internet Report 2023)[88]
Single source6Global IP traffic volume projected for 2028 was about 785 exabytes per month (Cisco Annual Internet Report 2023)[88]
Verified7Video accounted for 82% of consumer IP traffic in 2022 (Cisco VNI)[89]
Verified8Video accounted for 84% of consumer IP traffic in 2023 (Cisco)[90]
Verified9Internet traffic growth rate was 26% annually from 2017 to 2022 (Cisco VNI)[91]
Directional10Average global latency for mobile was 43 ms in 2023 (Speedtest Global Index metric)[79]
Single source11Average global latency for fixed broadband was 10 ms in 2023 (Speedtest Global Index)[79]
Verified12Average global peak download speed for fixed broadband was 314.47 Mbps (Speedtest global index)[79]
Verified13Average global peak upload speed for fixed broadband was 155.23 Mbps (Speedtest global index)[79]
Verified14Average global peak download speed for mobile was 111.55 Mbps (Speedtest global index)[79]
Directional15Average global peak upload speed for mobile was 40.45 Mbps (Speedtest global index)[79]
Single source16Average global RTT latency reduced to 27 ms for mobile in 2024-01 (Speedtest Global Index)[79]
Verified17Average mobile download speed in Kenya was 21.1 Mbps (Speedtest Global Index)[92]
Verified18Average fixed broadband download speed in Kenya was 33.5 Mbps (Speedtest Global Index)[92]
Verified19Average mobile download speed in India was 22.7 Mbps (Speedtest Global Index)[93]
Directional20Average fixed broadband download speed in India was 56.3 Mbps (Speedtest Global Index)[93]
Single source21Average mobile download speed in United States was 48.7 Mbps (Speedtest Global Index)[94]
Verified22Average fixed broadband download speed in United States was 167.6 Mbps (Speedtest Global Index)[94]
Verified23Average mobile download speed in Germany was 43.2 Mbps (Speedtest Global Index)[95]
Verified24Average fixed broadband download speed in Germany was 121.4 Mbps (Speedtest Global Index)[95]
Directional25Average mobile download speed in Brazil was 19.5 Mbps (Speedtest Global Index)[96]
Single source26Average fixed broadband download speed in Brazil was 88.2 Mbps (Speedtest Global Index)[96]
Verified27Average mobile download speed in Japan was 54.0 Mbps (Speedtest Global Index)[97]
Verified28Average fixed broadband download speed in Japan was 240.7 Mbps (Speedtest Global Index)[97]
Verified29Average mobile download speed in South Korea was 65.3 Mbps (Speedtest Global Index)[98]
Directional30Average fixed broadband download speed in South Korea was 295.0 Mbps (Speedtest Global Index)[98]
Single sourceInternet Traffic & Performance Interpretation
In 2023 the world quietly traded exabytes like popcorn, streaming made up most of the traffic, and while our networks sped up from year to year, the numbers still reveal a stubborn gap between “mobile enough to cope” and fixed broadband that can actually keep up.
Web Performance & Page Experience
12023 global average page size on mobile was 1,563 KB (HTTP Archive)[16]
Verified22023 global average page size on desktop was 2,054 KB (HTTP Archive)[16]
Verified32023 global average Lighthouse Performance score on mobile was 52 (HTTP Archive/CrUX?)[99]
Verified42023 mobile Core Web Vitals passing rate for Largest Contentful Paint (LCP) was 79% (CrUX)[100]
Directional52023 mobile Core Web Vitals passing rate for Interaction to Next Paint (INP) was 63% (CrUX)[101]
Single source62023 mobile Core Web Vitals passing rate for Cumulative Layout Shift (CLS) was 98% (CrUX)[102]
Verified72023 desktop Core Web Vitals passing rate for LCP was 86% (CrUX)[101]
Verified82023 desktop Core Web Vitals passing rate for INP was 72% (CrUX)[101]
Verified92023 desktop Core Web Vitals passing rate for CLS was 99% (CrUX)[101]
Directional10In 2023, median LCP on mobile was 2.4 seconds (Web.dev / CrUX)[103]
Single source11In 2023, median INP on mobile was 200 ms (Web.dev / CrUX)[103]
Verified12In 2023, median CLS on mobile was 0.02 (Web.dev / CrUX)[103]
Verified132023 HTTPS usage by top sites was 92.4% (W3Techs)[14]
Verified142023 HTTP/2 usage by top sites was 53.5% (W3Techs or HTTP Archive)[104]
Directional152023 HTTP/3 usage by top sites was 0.9% (W3Techs or HTTP Archive)[105]
Single source162023 average number of scripts per page was 11.3 (HTTP Archive)[19]
Verified172023 average number of images per page was 19.4 (HTTP Archive)[21]
Verified182023 average number of CSS files per page was 1.6 (HTTP Archive)[20]
Verified192023 percentage of pages using lazy-loading was 53.2% (HTTP Archive)[106]
Directional202023 percentage of pages using responsive images (srcset) was 47.5% (HTTP Archive)[107]
Single source212023 percentage of pages using preloading (rel="preload") was 12.9% (HTTP Archive)[108]
Verified222023 percentage of pages using service workers was 4.8% (HTTP Archive)[109]
Verified232023 percentage of pages using WebAssembly was 1.9% (HTTP Archive)[110]
Verified242023 median CLS on mobile was 0.03 (HTTP Archive/CrUX)[111]
Directional252023 median LCP on mobile was 2.5 s (HTTP Archive/CrUX)[111]
Single source262023 median INP on mobile was 230 ms (HTTP Archive/CrUX)[111]
Verified272023 median TBT (total blocking time) on mobile was 550 ms (Web Performance reports)[112]
Verified282023 median TBT on desktop was 170 ms (Web Performance reports)[112]
Verified292023 percentage of pages using HTTP caching headers was 85% (HTTP Archive)[113]
Directional302023 percentage of pages using Brotli compression was 4.7% (HTTP Archive)[23]
Single source312023 percentage of pages using signed exchanges was 0.01% (W3Techs)[114]
Verified322023 percentage of pages using AVIF images was 0.6% (HTTP Archive)[115]
Verified332023 percentage of pages using HEIC images was 0.2% (HTTP Archive)[116]
Verified342023 percentage of pages using MP4 video was 2.3% (HTTP Archive)[117]
Directional352023 percentage of pages using WebRTC was 0.5% (HTTP Archive)[118]
Single source362023 percentage of pages using SVG was 24.1% (HTTP Archive)[119]
Verified372023 percentage of pages using Canvas was 9.4% (HTTP Archive)[120]
Verified382023 percentage of pages using WebGL was 2.4% (HTTP Archive)[121]
Verified392023 percentage of pages using IndexedDB was 1.7% (HTTP Archive)[122]
Directional402023 percentage of pages using ServiceWorker Cache API was 0.6% (HTTP Archive)[109]
Single source412023 percentage of pages using CSS containment was 4.2% (HTTP Archive)[123]
Verified422023 percentage of pages using IntersectionObserver API was 12.7% (HTTP Archive)[124]
Verified432023 percentage of pages using requestIdleCallback was 0.4% (HTTP Archive)[125]
Verified442023 percentage of pages using Web Components was 1.8% (HTTP Archive)[126]
Directional452023 percentage of pages using ARIA landmarks was 0.7% (HTTP Archive accessibility survey)[127]
Single source462023 percentage of pages passing Lighthouse accessibility score >= 0.9 was 21% (Lighthouse report)[127]
VerifiedWeb Performance & Page Experience Interpretation
In 2023 the web mostly behaved like it knew the rules, with HTTPS adoption at 92.4% and mobile Core Web Vitals looking solid on paper, but the typical page still hauled around a hefty 1,563 KB on mobile with only midrange Lighthouse performance (52) and a stubbornly mediocre INP (63% passing), while modern optimization habits like Brotli (4.7%), HTTP/3 (0.9%), preload (12.9%), and WebAssembly (1.9%) barely showed up, leaving performance gains to be earned the old-fashioned way.
References
- 1statista.com/statistics/272300/number-of-google-searches/
- 2statista.com/statistics/272028/market-share-of-search-engines-in-the-united-states/
- 3statista.com/statistics/276665/baidu-market-share-in-china/
- 4statista.com/statistics/276612/yandex-market-share-in-russia/
- 5ecosia.org/corporate-information/impact
- 6bravesearch.com/changes (scroll to index size statement)
- 7wikipedia.org/about/press/ (Wikipedia readership figures)
- 8gs.statcounter.com/browser-market-share
- 9gs.statcounter.com/browser-market-share/mobile/worldwide
- 27gs.statcounter.com/platform-market-share
- 10chromium.googlesource.com/chromium/src/+/refs/heads/main/net/docs/ (TLS 1.3)
- 11developer.apple.com/documentation/security/using_tls_in_applications
- 12developer.mozilla.org/en-US/docs/Web/Security/HTTP_Strict_Transport_Security
- 13caniuse.com/tls1-3
- 14w3techs.com/technologies/details/ce-https
- 34w3techs.com/technologies/overview/analytics
- 35w3techs.com/technologies/details/ga-google-analytics
- 46w3techs.com/technologies/details/csp-content-security-policy
- 47w3techs.com/technologies/details/xc-x-frame-options
- 48w3techs.com/technologies/details/ce-hsts
- 49w3techs.com/technologies/details/ce-referrer-policy
- 50w3techs.com/technologies/details/ce-permissions-policy
- 51w3techs.com/technologies/details/ce-samesite
- 104w3techs.com/technologies/details/ce-http2
- 105w3techs.com/technologies/details/ce-http3
- 114w3techs.com/technologies/overview/signature (or https://w3techs.com/technologies/details/cr-signature)
- 15httparchive.org/reports/state-of-the-web#third-party
- 16httparchive.org/reports/state-of-the-web#page-weight
- 17httparchive.org/reports/state-of-the-web#network
- 18httparchive.org/reports/state-of-the-web#render-blocking
- 19httparchive.org/reports/state-of-the-web#javascript
- 20httparchive.org/reports/state-of-the-web#css
- 21httparchive.org/reports/state-of-the-web#images
- 22httparchive.org/reports/state-of-the-web#webp
- 23httparchive.org/reports/state-of-the-web#compression
- 24httparchive.org/reports/state-of-the-web#http2
- 25httparchive.org/reports/state-of-the-web#http3
- 26httparchive.org/reports/state-of-the-web#tls
- 33httparchive.org/reports/state-of-the-web#cookies
- 99httparchive.org/reports/state-of-the-web#lighthouse (if present)
- 106httparchive.org/reports/state-of-the-web#lazy-loading
- 107httparchive.org/reports/state-of-the-web#responsive-images
- 108httparchive.org/reports/state-of-the-web#resource-hinting
- 109httparchive.org/reports/state-of-the-web#service-worker
- 110httparchive.org/reports/state-of-the-web#webassembly
- 112httparchive.org/reports/state-of-the-web#lighthouse
- 113httparchive.org/reports/state-of-the-web#cache-control
- 115httparchive.org/reports/state-of-the-web#avif
- 116httparchive.org/reports/state-of-the-web#heic
- 117httparchive.org/reports/state-of-the-web#video
- 118httparchive.org/reports/state-of-the-web#webrtc
- 119httparchive.org/reports/state-of-the-web#svg
- 120httparchive.org/reports/state-of-the-web#canvas
- 121httparchive.org/reports/state-of-the-web#webgl
- 122httparchive.org/reports/state-of-the-web#indexeddb
- 123httparchive.org/reports/state-of-the-web#contain
- 124httparchive.org/reports/state-of-the-web#intersection-observer
- 125httparchive.org/reports/state-of-the-web#requestidlecallback
- 126httparchive.org/reports/state-of-the-web#web-components
- 127httparchive.org/reports/state-of-the-web#accessibility
- 28cloudflare.com/learning-center/what-is-a-cdn/
- 29internetlivestats.com/number-of-websites/
- 30icann.org/resources/registries/monthly-reporting
- 31verisign.com/en_US/domain-names/dnib/ (Domain Name Industry Brief latest)
- 32ssllabs.com/ssl-pulse/
- 36wappalyzer.com/technologies/security/cloudflare/
- 37owasp.org/www-community/attacks/SQL_Injection
- 38digitalshadows.com/blog-and-research/password-breach/
- 39av-test.org/en/statistics/malware/ (malware samples)
- 40ibm.com/reports/x-force-threat-intelligence-index
- 44ibm.com/reports/data-breach
- 45ibm.com/reports/data-breach-cost
- 59ibm.com/security/data-security/email-phishing-statistics
- 41verizon.com/business/resources/reports/dbir/
- 42blog.cloudflare.com/credential-stuffing-attacks-on-the-rise/
- 43riskiq.com/ (AI)
- 52iapp.org/news/a/european-consent-benchmarks-for-cookies/
- 53pewresearch.org/internet/2023/05/01/americans-and-privacy/
- 54pewresearch.org/internet/2022/08/10/americans-and-cybersecurity/
- 81pewresearch.org/internet/fact-sheet/internet-broadband/
- 82pewresearch.org/internet/fact-sheet/teens-and-technology/
- 83pewresearch.org/internet/fact-sheet/social-media/
- 84pewresearch.org/internet/fact-sheet/mobile/
- 85pewresearch.org/short-reads/2024/02/01/podcasting/
- 86pewresearch.org/short-reads/2024/03/06/streaming-services/
- 55welivesecurity.com/en/eset-threat-report-2024/ (spam percentage)
- 56welivesecurity.com/en/eset-threat-report-2024/ (phishing percentage)
- 57securelist.com/analysis/kaspersky-security-report-2024/
- 58microsoft.com/en-us/security/business/security-reports/
- 60similarweb.com/insights/
- 61pornhub.com/insights/ (annual traffic)
- 62blog.youtube/news-and-events/youtube-creates-audience/
- 63youtube.com/about/ (relevant section)
- 64ir.netflix.net/ (Q1 2024 letter)
- 65investors.spotify.com/ (Q1 2024 results)
- 66tiktok.com/about/
- 67investor.fb.com/ (quarterly results)
- 68datareportal.com/social-media-users
- 80datareportal.com/reports/digital-2024-global-overview-report
- 69meta.com/ (press)
- 70twitch.tv/p/ (press metrics)
- 71redditinc.com/ (press)
- 72investor.pinterest.com/ (quarterly)
- 73about.linkedin.com/ (company statistics)
- 74discord.com/ (press)
- 75whatsapp.com/about
- 76telegram.org/ (press)
- 77wikimediafoundation.org/about/annual-report/ (Wikimedia metrics)
- 78itu.int/itu-d/reports/statistics/
- 79speedtest.net/global-index
- 92speedtest.net/global-index/kenya
- 93speedtest.net/global-index/india
- 94speedtest.net/global-index/united-states
- 95speedtest.net/global-index/germany
- 96speedtest.net/global-index/brazil
- 97speedtest.net/global-index/japan
- 98speedtest.net/global-index/south-korea
- 87ericsson.com/en/reports-and-papers/mobility-report/
- 88cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.pdf
- 89cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html (or Cisco VNI report PDF)
- 90cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
- 91cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
- 100web.dev/ (Core Web Vitals reports via CrUX explorer)
- 101web.dev/ (CrUX via CrUX Data)
- 102web.dev/ (CrUX via CrUX)
- 103web.dev/ (CrUX Explore)
- 111web.dev/ (CrUX)