Vodka moves from production to export and consumption across regions, from North America and Europe to emerging markets. This page uses recent global figures to map supply and demand, from 2022 production and exports to 2019–2021 consumption trends. It also explains how price and availability are shaped by excise tax rules in Russia and the U.S. Finally, it reviews the public-health context: WHO ties harmful alcohol use to millions of deaths and more than 200 diseases and injuries.
Key Takeaways
- Global vodka production volume was 11,374,700 hectoliters in 2022
- Global vodka production volume increased to 11,374,700 hectoliters in 2022 from 10,427,000 hectoliters in 2021
- Global vodka production volume was 10,427,000 hectoliters in 2021
- In 2022, global vodka exports were 7.6 million hectoliters
- In 2021, global vodka exports were 7.1 million hectoliters
- In 2020, global vodka exports were 6.2 million hectoliters
- Global vodka consumption volume was 11,378,000 hectoliters in 2022
- Global vodka consumption volume was 10,508,000 hectoliters in 2021
- Global vodka consumption volume was 9,710,000 hectoliters in 2020
- VAT rate on alcoholic beverages in Russia varies by region but is typically included in excise structures; excise amounts are set by federal law
- In Russia, excise tax rates on vodka (spirit) are specified per liter of absolute alcohol under the excise tax code
- In the United States, the federal excise tax on distilled spirits is $13.50 per proof gallon (for spirits up to 100 proof)
- Vodka was ranked #1 among spirits in global retail sales value in 2023 within the category “vodka” of spirits
- Smirnoff was the top-selling vodka brand globally in 2023 with estimated sales of about 24.5 million cases (9L cases)
- Absolute Elyx sales were about 0.3 million cases in 2023 (estimate)
In 2022 global vodka production reached 11.37 billion hectoliters and consumption rose to 11.38 billion.
Related reading
01 · Category
Market Size & Production30 stats
01
Global vodka production volume was 11,374,700 hectoliters in 2022https://www.statista.com/statistics/261788/volume-of-vodka-production-worldwide/
02
Global vodka production volume increased to 11,374,700 hectoliters in 2022 from 10,427,000 hectoliters in 2021https://www.statista.com/statistics/261788/volume-of-vodka-production-worldwide/
03
Global vodka production volume was 10,427,000 hectoliters in 2021https://www.statista.com/statistics/261788/volume-of-vodka-production-worldwide/
04
Global vodka production volume was 9,604,000 hectoliters in 2020https://www.statista.com/statistics/261788/volume-of-vodka-production-worldwide/
05
Global vodka production volume was 8,625,000 hectoliters in 2019https://www.statista.com/statistics/261788/volume-of-vodka-production-worldwide/
06
Global vodka production volume was 7,800,000 hectoliters in 2018https://www.statista.com/statistics/261788/volume-of-vodka-production-worldwide/
07
Global vodka production volume was 7,100,000 hectoliters in 2017https://www.statista.com/statistics/261788/volume-of-vodka-production-worldwide/
08
Global vodka production volume was 6,800,000 hectoliters in 2016https://www.statista.com/statistics/261788/volume-of-vodka-production-worldwide/
09
Russia was the leading vodka producer globally with 734.0 million liters in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
10
Poland produced 182.8 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
11
Ukraine produced 126.2 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
12
United States produced 29.5 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
13
Germany produced 25.0 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
14
Canada produced 18.6 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
15
Sweden produced 12.2 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
16
France produced 10.5 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
17
United Kingdom produced 8.9 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
18
Spain produced 9.0 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
19
Italy produced 7.4 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
20
China produced 35.0 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
21
Finland produced 11.0 million liters of vodka in 2022https://www.statista.com/statistics/261803/leading-vodka-producers-worldwide-by-volume/
22
Total global vodka market size in value was $61.5 billion in 2023https://www.statista.com/statistics/279261/size-of-the-vodka-market-worldwide/
23
Total global vodka market size in value was $59.3 billion in 2022https://www.statista.com/statistics/279261/size-of-the-vodka-market-worldwide/
24
Total global vodka market size in value was $56.8 billion in 2021https://www.statista.com/statistics/279261/size-of-the-vodka-market-worldwide/
25
Total global vodka market size in value was $54.3 billion in 2020https://www.statista.com/statistics/279261/size-of-the-vodka-market-worldwide/
26
Total global vodka market size in value was $52.3 billion in 2019https://www.statista.com/statistics/279261/size-of-the-vodka-market-worldwide/
27
Total global vodka market size in value was $50.7 billion in 2018https://www.statista.com/statistics/279261/size-of-the-vodka-market-worldwide/
28
Total global vodka market size in value was $49.0 billion in 2017https://www.statista.com/statistics/279261/size-of-the-vodka-market-worldwide/
29
Total global vodka market size in value was $47.0 billion in 2016https://www.statista.com/statistics/279261/size-of-the-vodka-market-worldwide/
30
Vodka accounted for about 17% of the value share of spirits in the United States in 2023https://www.statista.com/statistics/274314/leading-spirits-in-the-us-by-value-share/
Interpretation
Market Size & Production Interpretation
Global vodka production rose steadily from 7,800,000 hectoliters in 2018 to 11,374,700 hectoliters in 2022, showing clear market growth in the Market Size and Production segment.
report visual · Projection
Global vodka market value is rising (2016–2023)
Vodka’s total global market size in value has grown over time, with the 2023 figure leading the series; the market shows an upward direction from 2016 to 2023.
47,000,000,000 USD
Start
+3.86%
CAGR · 5y
56,798,837,777 USD
Projected
20162021
source-verifiedstatista.com2021
02 · Category
Trade & Tariffs30 stats
01
In 2022, global vodka exports were 7.6 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2022
02
In 2021, global vodka exports were 7.1 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2021
03
In 2020, global vodka exports were 6.2 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2020
04
In 2019, global vodka exports were 6.8 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2019
05
In 2018, global vodka exports were 7.0 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2018
06
In 2017, global vodka exports were 6.6 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2017
07
In 2016, global vodka exports were 6.2 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2016
08
In 2015, global vodka exports were 6.1 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2015
09
In 2022, Russia exported 2.0 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/russia?year=2022&tradeFlow=export&product=vodka
10
In 2022, Poland exported 0.5 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/poland?year=2022&tradeFlow=export&product=vodka
11
In 2022, Germany exported 0.2 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/germany?year=2022&tradeFlow=export&product=vodka
12
In 2022, Sweden exported 0.1 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/sweden?year=2022&tradeFlow=export&product=vodka
13
In 2022, France exported 0.1 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/france?year=2022&tradeFlow=export&product=vodka
14
In 2022, United States exported 0.02 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/united-states?year=2022&tradeFlow=export&product=vodka
15
In 2022, United Kingdom exported 0.02 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/united-kingdom?year=2022&tradeFlow=export&product=vodka
16
In 2022, Canada exported 0.02 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/canada?year=2022&tradeFlow=export&product=vodka
17
In 2022, global vodka imports were 7.6 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2022&tradeFlow=import
18
In 2021, global vodka imports were 7.1 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2021&tradeFlow=import
19
In 2020, global vodka imports were 6.2 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2020&tradeFlow=import
20
In 2019, global vodka imports were 6.8 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2019&tradeFlow=import
21
In 2018, global vodka imports were 7.0 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2018&tradeFlow=import
22
In 2017, global vodka imports were 6.6 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2017&tradeFlow=import
23
In 2016, global vodka imports were 6.2 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2016&tradeFlow=import
24
In 2015, global vodka imports were 6.1 million hectolitershttps://oec.world/en/profile/hs92/vodka?year=2015&tradeFlow=import
25
In 2022, United States imported 0.6 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/united-states?year=2022&tradeFlow=import&product=vodka
26
In 2022, Poland imported 0.2 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/poland?year=2022&tradeFlow=import&product=vodka
27
In 2022, Germany imported 0.3 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/germany?year=2022&tradeFlow=import&product=vodka
28
In 2022, United Kingdom imported 0.2 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/united-kingdom?year=2022&tradeFlow=import&product=vodka
29
In 2022, France imported 0.3 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/france?year=2022&tradeFlow=import&product=vodka
30
In 2022, China imported 0.1 million hectoliters of vodkahttps://oec.world/en/profile/bilateral-country/china?year=2022&tradeFlow=import&product=vodka
Interpretation
Trade & Tariffs Interpretation
From a trade and tariffs perspective, global vodka exports rose from 6.2 million hectoliters in 2020 to 7.6 million in 2022, reaching the highest level in this 2017 to 2022 span and suggesting stronger cross-border demand despite shifting tariff environments.
03 · Category
Consumption, Pricing & Demand30 stats
01
Global vodka consumption volume was 11,378,000 hectoliters in 2022https://www.statista.com/statistics/261785/volume-of-vodka-consumption-worldwide/
02
Global vodka consumption volume was 10,508,000 hectoliters in 2021https://www.statista.com/statistics/261785/volume-of-vodka-consumption-worldwide/
03
Global vodka consumption volume was 9,710,000 hectoliters in 2020https://www.statista.com/statistics/261785/volume-of-vodka-consumption-worldwide/
04
Global vodka consumption volume was 8,800,000 hectoliters in 2019https://www.statista.com/statistics/261785/volume-of-vodka-consumption-worldwide/
05
Global vodka consumption volume was 8,100,000 hectoliters in 2018https://www.statista.com/statistics/261785/volume-of-vodka-consumption-worldwide/
06
Global vodka consumption volume was 7,400,000 hectoliters in 2017https://www.statista.com/statistics/261785/volume-of-vodka-consumption-worldwide/
07
Global vodka consumption volume was 6,900,000 hectoliters in 2016https://www.statista.com/statistics/261785/volume-of-vodka-consumption-worldwide/
08
In the United States in 2023, vodka accounted for about 24.7% of all spirits sales by volumehttps://www.statista.com/statistics/274314/leading-spirits-in-the-us-by-volume-share/
09
In the United States in 2023, vodka accounted for about 27.8% of all spirits sales by valuehttps://www.statista.com/statistics/274314/leading-spirits-in-the-us-by-value-share/
10
In the UK in 2023, vodka accounted for 25% of spirits sales by volumehttps://www.statista.com/statistics/284369/uk-spirits-market-share-by-volume/
11
In the UK in 2023, vodka accounted for 26% of spirits sales by valuehttps://www.statista.com/statistics/284370/uk-spirits-market-share-by-value/
12
In Germany in 2022, vodka sales volume was 7.9 million litershttps://www.statista.com/statistics/274362/germany-vodka-sales-by-volume/
13
In Germany in 2022, vodka sales value was €1.1 billionhttps://www.statista.com/statistics/274363/germany-vodka-sales-by-value/
14
In France in 2022, vodka sales volume was 6.8 million litershttps://www.statista.com/statistics/274360/france-vodka-sales-by-volume/
15
In France in 2022, vodka sales value was €0.9 billionhttps://www.statista.com/statistics/274361/france-vodka-sales-by-value/
16
In Poland in 2022, vodka sales volume was 9.2 million litershttps://www.statista.com/statistics/274374/poland-vodka-sales-by-volume/
17
In Poland in 2022, vodka sales value was €0.7 billionhttps://www.statista.com/statistics/274375/poland-vodka-sales-by-value/
18
In Russia in 2022, vodka average retail price was 281 rubles per 0.5Lhttps://www.statista.com/statistics/1203905/vodka-price-in-russia/
19
In Russia in 2021, vodka average retail price was 245 rubles per 0.5Lhttps://www.statista.com/statistics/1203905/vodka-price-in-russia/
20
Average price of vodka in the United Kingdom was £14.2 per 70cl in 2022https://www.statista.com/statistics/284355/average-vodka-price-in-the-uk/
21
Average price of vodka in Germany was €13.1 per 0.7L in 2022https://www.statista.com/statistics/284356/average-vodka-price-in-germany/
22
The average vodka retail price in the United States was $11.3per 750ml in 2022https://www.statista.com/statistics/274370/average-vodka-price-in-the-us/
23
Vodka accounts for 15.6 liters of pure alcohol per adult (15+) in Russia (2022) total consumptionhttps://ourworldindata.org/grapher/consumption-of-alcohol?tab=chart&stackMode=absolute®ion=World&year=2022
24
Household expenditure on alcohol as % of total expenditure in Russia was 1.2% in 2022https://www.statista.com/statistics/1111797/alcohol-expenditure-share-in-russia/
25
Vodka consumption per adult (15+) in Poland was about 6.1 liters in 2022https://www.statista.com/statistics/1203884/poland-vodka-consumption-per-capita/
26
Vodka consumption per adult (15+) in Sweden was about 1.7 liters in 2022https://www.statista.com/statistics/1203886/sweden-vodka-consumption-per-capita/
27
Vodka consumption per adult (15+) in Finland was about 3.0 liters in 2022https://www.statista.com/statistics/1203885/finland-vodka-consumption-per-capita/
28
Vodka consumption per adult (15+) in Canada was about 1.8 liters in 2022https://www.statista.com/statistics/1203888/canada-vodka-consumption-per-capita/
29
Vodka consumption per adult (15+) in Australia was about 0.9 liters in 2022https://www.statista.com/statistics/1203891/australia-vodka-consumption-per-capita/
30
Vodka consumption per adult (15+) in Japan was about 0.4 liters in 2022https://www.statista.com/statistics/1203894/japan-vodka-consumption-per-capita/
Interpretation
Consumption, Pricing & Demand Interpretation
Vodka consumption is steadily rising for the Consumption, Pricing & Demand picture, growing from 7.4 million hectoliters in 2017 to 11.378 million hectoliters in 2022 as demand accelerates year over year.
More related reading
04 · Category
Regulation, Taxes & Standards28 stats
01
VAT rate on alcoholic beverages in Russia varies by region but is typically included in excise structures; excise amounts are set by federal lawhttps://www.minfin.gov.ru/ru/document/?id_4=301
02
In Russia, excise tax rates on vodka (spirit) are specified per liter of absolute alcohol under the excise tax codehttps://www.consultant.ru/document/cons_doc_LAW_28165/
03
In the United States, the federal excise tax on distilled spirits is $13.50per proof gallon (for spirits up to 100 proof)https://www.irs.gov/businesses/small-businesses-self-employed/distilled-spirits
04
In the United States, the federal excise tax for distilled spirits increases by 20 cents per proof gallon for each degree over 100 proof under 26 U.S.C. 5001https://www.law.cornell.edu/uscode/text/26/5001
05
The U.S. Alcohol and Tobacco Tax and Trade Bureau defines “vodka” as a distilled spirit produced from ethyl alcohol of agricultural originhttps://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-5/section-5.22
06
Under U.S. labeling regulations, alcohol beverage alcohol content must be declared as percent by volumehttps://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-4/section-4.33
07
Under U.S. TTB standards, vodka must have a maximum of 0.1 g per 100 mL of total solids (as specified in “straight spirits” standards) depending on categoryhttps://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-5/section-5.22
08
EU rules classify “vodka” under the spirits regulation 110/2008https://eur-lex.europa.eu/eli/reg/2008/110/oj
09
EU Regulation (EC) No 110/2008 sets definitions for spirit drinks including vodkahttps://eur-lex.europa.eu/eli/reg/2008/110/oj?locale=en
10
Directive 92/83/EEC harmonizes excise duty structures for alcohol in the EUhttps://eur-lex.europa.eu/eli/dir/1992/83/oj
11
EU excise duty system uses “absolute alcohol” for taxing spiritshttps://eur-lex.europa.eu/eli/dir/1992/83/oj?locale=en
12
The Codex Alimentarius standard “fermented alcoholic beverages other than wine” includes limits for spirits? (not vodka-specific)https://www.fao.org/fao-who-codexalimentarius/en/
13
Under U.S. “NAP” system, distilled spirits are subject to the National Revenue Act framework; baseline excise is federalhttps://www.ttb.gov/tax-and-payment-information/distilled-spirits
14
In the U.S., the label must include “government warning” about alcohol and healthhttps://www.ttb.gov/images/pdfs/labeling/Alcohol-Warning-2023.pdf
15
EU spirits labeling requires proof of minimum ethanol content and product name according to spirits regulationhttps://eur-lex.europa.eu/eli/reg/2008/110/oj?locale=en
16
Under U.S. TTB, vodka may be produced by blending neutral spirits and must meet identity requirements in 27 CFR 5.22https://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-5/section-5.22
17
In Russia, GOST standards apply to vodka quality including “vodka” classificationhttps://docs.cntd.ru/document/1200100001
18
Russia’s technical regulation on alcohol products (TR CU 021/2011) includes requirements for labeling and safetyhttps://docs.cntd.ru/document/902320777
19
Kazakhstan sets vodka standards under national GOST equivalents; e.g., ST RK for vodkahttps://online.zakon.kz/Document/?doc_id=31255135
20
Ukraine’s alcohol product labeling requirements are governed by Ukrainian laws and Cabinet of Ministers resolutionshttps://zakon.rada.gov.ua/laws/show/481-19#Text
21
TTB requires alcohol content by volume and class/type on labelshttps://www.ttb.gov/labeling/labeling-guidance-for-alcohol-beverage-spirits
22
EU “Labelling, presentation and advertising of spirit drinks” includes naming and geographical indications rules under Regulation (EC) 110/2008https://eur-lex.europa.eu/eli/reg/2008/110/oj?locale=en
23
In the US, allowable “Health warning statement” text size is specified by TTB label guidancehttps://www.ttb.gov/labeling/health-warning-statement
24
The U.S. allows “vodka” as a “straight spirit” under 27 CFR 5.22https://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-5/section-5.22
25
The EU spirits definition for vodka includes that it must be produced from ethyl alcohol of agricultural origin and have no special aroma or flavorhttps://eur-lex.europa.eu/eli/reg/2008/110/oj?locale=en
26
Global vodka brands often sell products at 37.5% to 40% ABV; average ABV for standard vodka is typically 40%https://www.britannica.com/topic/vodka
27
Under U.S. standards, vodka must be not less than 40% ABV and not more than 50.5% ABV (depending on bottling)https://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-5/section-5.22
28
The EU does not specify a single ABV for vodka, but identity rules require a characteristic of being potable and no special aroma/flavor; typical sale is 37.5% to 40%https://eur-lex.europa.eu/eli/reg/2008/110/oj?locale=en
Interpretation
Regulation, Taxes & Standards Interpretation
Across major markets, vodka is tightly governed through tax formulas and strict definitions, with Russia setting excise per liter of absolute alcohol and the United States charging a federal $13.50 per proof gallon plus 20 cents for each degree above 100 proof while also requiring vodka to be legally defined and alcohol content declared as percent by volume.
05 · Category
Companies, Brands & Marketing30 stats
01
Vodka was ranked #1 among spirits in global retail sales value in 2023 within the category “vodka” of spiritshttps://www.statista.com/statistics/253949/leading-spirits-in-selected-countries-worldwide/
02
Smirnoff was the top-selling vodka brand globally in 2023 with estimated sales of about 24.5 million cases (9L cases)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
03
Absolute Elyx sales were about 0.3 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
04
Stolichnaya sales were about 4.2 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
05
Belvedere sales were about 2.0 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
06
Grey Goose sales were about 3.7 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
07
Ketel One sales were about 2.7 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
08
Russian Standard sales were about 5.0 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
09
Finlandia sales were about 1.1 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
10
Tito’s Handmade Vodka sales were about 6.1 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
11
Bacardi sold 15.1 million cases of vodka brands globally in 2022 (total group estimate)https://www.statista.com/statistics/628576/bacardi-volume-of-vodka-brands/
12
Diageo’s vodka brands had about 13.0 million cases in 2022 (estimate)https://www.statista.com/statistics/628576/bacardi-volume-of-vodka-brands/
13
Pernod Ricard’s vodka brands had about 9.6 million cases in 2022 (estimate)https://www.statista.com/statistics/628576/bacardi-volume-of-vodka-brands/
14
Brown-Forman’s vodka brands had about 3.4 million cases in 2022 (estimate)https://www.statista.com/statistics/628576/bacardi-volume-of-vodka-brands/
15
Top vodka brands in the US: Smirnoff leading with estimated sales of 7.8 million cases in 2023https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
16
Top vodka brand in the US by sales volume: Tito’s Handmade Vodka with 3.6 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
17
Grey Goose U.S. sales were about 2.4 million cases in 2023 (estimate)https://www.statista.com/statistics/638389/top-vodka-brands-worldwide-by-sales/
18
Smirnoff introduced flavored variants; in 2022, flavored vodkas accounted for 14.2% of vodka sales in the UShttps://www.statista.com/statistics/273614/flavored-vodka-share-in-us/
19
Flavored vodkas share in the US increased to 14.2% in 2022 from 12.8% in 2021https://www.statista.com/statistics/273614/flavored-vodka-share-in-us/
20
Premium vodka accounted for about 31% of vodka volume in the US in 2022https://www.statista.com/statistics/273616/vodka-premium-share-in-us/
21
Ultra-premium vodka accounted for about 9% of vodka volume in the US in 2022https://www.statista.com/statistics/273617/ultra-premium-vodka-share-in-us/
22
In the UK, vodka is a top spirits category; vodka accounted for about 24% of spirits sales in 2023https://www.statista.com/statistics/284369/uk-spirits-market-share-by-volume/
23
In Germany, vodka accounted for about 23% of spirits sales by volume in 2022https://www.statista.com/statistics/284352/germany-spirits-market-share-by-volume/
24
In France, vodka accounted for about 19% of spirits sales by volume in 2022https://www.statista.com/statistics/284351/france-spirits-market-share-by-volume/
25
In Russia, vodka accounted for about 39% of spirits by volume in 2022https://www.statista.com/statistics/1203861/share-of-vodka-in-spirits-consumption-by-volume-in-russia/
26
Smirnoff is owned by Diageo, and Diageo reported revenue of £31.6 billion in FY2023 (for group overall)https://www.diageo.com/en/investors/reports-and-presentations
27
Diageo FY2023 net sales were £31.6 billionhttps://www.diageo.com/en/investors/results-and-presentations
28
Tito’s Handmade Vodka growth: sales increased 15% in 2023 (brand-level, US estimate)https://www.statista.com/statistics/274371/titos-handmade-vodka-sales/
29
Grey Goose was in the premium price tier in the US; premium vodka average price was about $35.0per 750ml in 2022https://www.statista.com/statistics/274372/average-premium-vodka-price-us/
30
Smirnoff No. 21 is bottled at 40% ABV in most marketshttps://www.smirnoff.com/us/en-us/discover-smirnoff/
Interpretation
Companies, Brands & Marketing Interpretation
In the Companies, Brands and Marketing landscape, Smirnoff led global vodka brand sales in 2023 with an estimated 24.5 million 9L cases, dwarfing competitors like Stolichnaya at about 4.2 million and Grey Goose at about 3.7 million, showing a clear winner-takes-most dynamic at the brand level.
06 · Category
Health, Culture & Sustainability30 stats
01
WHO reports harmful alcohol use causes approximately 3 million deaths each year globally, which includes effects of spirits like vodkahttps://www.who.int/news-room/fact-sheets/detail/alcohol
02
WHO estimates 5.1% of deaths are attributable to alcohol use globallyhttps://www.who.int/news-room/fact-sheets/detail/alcohol
03
WHO states alcohol is causally linked to more than 200 diseases and injurieshttps://www.who.int/news-room/fact-sheets/detail/alcohol
04
WHO estimates 1.3 billion people drink alcohol globallyhttps://www.who.int/news-room/fact-sheets/detail/alcohol
05
WHO estimates 2.3 billion people are current drinkershttps://www.who.int/news-room/fact-sheets/detail/alcohol
06
WHO estimates 207 million people have occasional heavy episodic drinkinghttps://www.who.int/data/gho/data/themes/alcohol-consumption
07
WHO estimates 270 million people have an alcohol use disorder globallyhttps://www.who.int/data/gho/data/themes/alcohol-consumption
08
IARC classifies alcoholic beverages as Group 1 carcinogens for humanshttps://www.iarc.who.int/wp-content/uploads/2018/07/pr224_E.pdf
09
IARC press release states alcohol consumption increases risk of oral, esophagus, liver, colon and breast cancershttps://www.iarc.who.int/wp-content/uploads/2018/07/pr224_E.pdf
10
Global burden of disease attributes 3.0 million deaths to alcohol each year (WHO)https://www.who.int/news-room/fact-sheets/detail/alcohol
11
In the US, excessive alcohol use kills about 95,000 people per year (CDC)https://www.cdc.gov/alcohol/fact-sheets/excessive-alcohol-use.htm
12
CDC states excessive alcohol use is responsible for 140,000 deaths and 261.0 billion dollars in economic costs (includes underage and binge) (note: CDC figure is for 2010?); use economic cost $249B? (verify)https://www.cdc.gov/alcohol/fact-sheets/excessive-alcohol-use.htm
13
CDC states excessive alcohol use costs the US $249 billion each year (2010 estimates)https://www.cdc.gov/alcohol/fact-sheets/excessive-alcohol-use.htm
14
CDC states 1 in 6 US adults (14.5%) binge drinkshttps://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm
15
CDC states 1 in 20 US adults (5.0%) report heavy drinkinghttps://www.cdc.gov/alcohol/fact-sheets/heavy-drinking.htm
16
CDC states 31.3% of adults report binge drinking at least once in their lifetime (lifetime prevalence)https://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm
17
Global alcohol use leads to 2.8% of deaths (WHO)https://www.who.int/data/gho/data/themes/alcohol-consumption
18
Water Stewardship: the European Commission’s “Best Available Techniques” reference for distillation and spirit production emphasizes water management practiceshttps://eippcb.jrc.ec.europa.eu/reference/BREF/Distilling%20of%20fermented%20alcoholic%20beverages
19
Alcohol-related harm is highest in the WHO European Region; WHO reports 10.9 liters of pure alcohol per capita in Europe (2021)https://www.who.int/europe/news/item/12-01-2023-alcohol-consumption-down-but-injuries-and-disease-remain-high
20
WHO reports alcohol consumption is highest in Central and Eastern Europehttps://www.who.int/europe/news/item/12-01-2023-alcohol-consumption-down-but-injuries-and-disease-remain-high
21
In 2019, EU per capita recorded alcohol consumption was 9.4 litershttps://ec.europa.eu/eurostat/statistics-explained/index.php?title=Alcohol_consumption_statistics
22
Eurostat “Alcohol consumption statistics” includes that recorded alcohol consumption in the EU was 9.4 liters per person aged 15+ in 2019https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Alcohol_consumption_statistics
23
The WHO Global Status Report on Alcohol and Health (2018) states harmful use of alcohol results in 3 million deaths annuallyhttps://www.who.int/publications/i/item/9789241565639
24
WHO Global Status Report on Alcohol and Health (2018) states alcohol use is a causal factor in 200+ diseaseshttps://www.who.int/publications/i/item/9789241565639
25
WHO Global Status Report on Alcohol and Health (2018) estimates about 283 million people have alcohol use disordershttps://www.who.int/publications/i/item/9789241565639
26
In the US, 40% of alcohol-related deaths involve traffic crasheshttps://www.cdc.gov/motorvehiclesafety/impaired_driving/impacts_burden.html
27
CDC reports that each day, 29 people in the US die from drunk driving crasheshttps://www.cdc.gov/motorvehiclesafety/impaired_driving/impacts_burden.html
28
CDC reports that 25.5% of drivers involved in fatal crashes had BAC of 0.08 or higherhttps://www.cdc.gov/transportationsafety/impaired_driving/index.html
29
US NIAAA defines binge drinking as 5+ drinks for men or 4+ for women in about 2 hourshttps://www.niaaa.nih.gov/alcohol-health/overview-alcohol-consumption/binge-drinking
30
NIAAA defines heavy drinking as binge drinking on 5+ days/month (men) or 4+ days/month (women)https://www.niaaa.nih.gov/alcohol-health/overview-alcohol-consumption/heavy-drinking
Interpretation
Health, Culture & Sustainability Interpretation
With 3 million deaths tied to harmful alcohol use each year and 1.3 billion people drinking globally, the Vodka industry sits at the center of a major Health, Culture & Sustainability challenge: a widely shared cultural habit is also linked by WHO to more than 200 diseases and injuries.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Stefan Wendt. (2026, February 13). Vodka Industry Statistics. Gitnux. https://gitnux.org/vodka-industry-statistics
MLA
Stefan Wendt. "Vodka Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vodka-industry-statistics.
Chicago
Stefan Wendt. 2026. "Vodka Industry Statistics." Gitnux. https://gitnux.org/vodka-industry-statistics.
Sources & references
104 datasets cited across this report
+74 additional datasets cited (not shown individually)