Vitaminwater has been a popular beverage choice since its launch in 2000. It is now available in over 26 countries and continues to grow in popularity, with sales amounting to approximately $1.02 billion in the U.S. alone during 2018. The brand was acquired by Coca-Cola for an impressive $4.1 billion back in 2007, and it’s no surprise why – Vitaminwater contains around 4-5% of the daily nutritional requirements for healthy adults, as well as 100% of the recommended daily allowance of Vitamin C.
The “#Makeboringbrilliant” marketing campaign helped propel growth even further, increasing market share from 25% to 19.4%, while Millennials purchase more than any other age group, according to Forbes magazine (2020). In addition, Glaceau released their zero-calorie, stevia-sweetened formula called “Vitaminwater Zero” back in 2009, which also contributed significantly to overall success – not forgetting that each bottle contains 120 mg of potassium per serving too.
In this blog post, we will be exploring some interesting statistics about Vitamin Water, including information on advertising expenditure ($33 million), top-selling flavors (“Dragonfruit”), media exposure ($1 million), and much more.
Vitamin Water Statistics Overview
Glaceau Vitaminwater contains around 4-5% of the daily nutritional requirements for healthy adults.
This statistic is significant in the context of a blog post about Vitamin Water Statistics because it provides a clear indication of the nutritional value of the product. It shows that Vitamin Water is not just a refreshing beverage, but also a source of essential vitamins and minerals that can help contribute to a healthy diet.
Vitaminwater brand market share in the U.S. was 19.4% in the bottled functional water segment in 2019.
The fact that Vitaminwater brand market share in the U.S. was 19.4% in the bottled functional water segment in 2019 is a testament to the brand’s success and popularity. It shows that Vitaminwater is a leader in the functional water segment, and that it has a strong presence in the U.S. market. This statistic is an important piece of information for anyone looking to learn more about the brand and its success.
Millennials purchase Vitaminwater more than any other age group.
This statistic is significant in the context of a blog post about Vitamin Water Statistics because it demonstrates the power of the Millennial generation in terms of their purchasing habits. It shows that Millennials are more likely to purchase Vitamin Water than any other age group, which could be indicative of a larger trend in the beverage industry. This could be an important insight for marketers and businesses looking to target this demographic.
Vitaminwater’s advertising expenditure in the United States in 2018 amounted to $33.59 million.
This statistic is a telling indication of the importance Vitaminwater places on its presence in the United States. With an advertising expenditure of $33.59 million, it is clear that Vitaminwater is investing heavily in its brand and marketing efforts in the US. This statistic is a valuable insight into the company’s strategy and provides a useful benchmark for understanding the success of Vitaminwater’s marketing campaigns.
Glaceau Vitaminwater and Vitaminwater Zero both contain 100% of the recommended daily allowance of Vitamin C.
The fact that Glaceau Vitaminwater and Vitaminwater Zero both contain 100% of the recommended daily allowance of Vitamin C is a testament to the commitment of the company to providing a healthy and nutritious product. This statistic is a great example of how Vitamin Water is a great choice for those looking to get their daily dose of Vitamin C.
The “#Makeboringbrilliant” marketing campaign helped the Vitaminwater brand to grow by 8% in 2013.
This statistic is a testament to the success of the “#Makeboringbrilliant” marketing campaign, demonstrating that it was an effective tool in helping the Vitaminwater brand to grow by 8% in 2013. It is a clear indication that the campaign was successful in increasing brand awareness and driving sales. This is an important statistic to consider when discussing Vitamin Water Statistics, as it shows the impact of the campaign on the brand’s growth.
In a 25.3 fl oz (750 mL) serving of Glaceau Vitaminwater, there are approximately 100 calories.
The statistic regarding the calorie count of Glaceau Vitaminwater is an important one to consider when discussing Vitamin Water Statistics. Knowing the calorie content of a product can help inform decisions about what to drink and how much of it to consume. This statistic can be used to compare the calorie content of Vitamin Water to other beverages, allowing for a more informed choice.
Vitaminwater Active’s leading flavor, Orange Mango, contains electrolytes derived from coconut water.
The fact that Vitaminwater Active’s leading flavor, Orange Mango, contains electrolytes derived from coconut water is significant because it speaks to the company’s commitment to providing healthy and natural ingredients in their products. This is an important point to make in a blog post about Vitamin Water Statistics, as it shows that the company is dedicated to providing consumers with a healthy and refreshing beverage.
Vitaminwater received over 1.1 million U.S. dollars worth of media exposure in 2020.
The fact that Vitaminwater received over 1.1 million U.S. dollars worth of media exposure in 2020 is a testament to its success and popularity. This statistic speaks volumes about the brand’s ability to capture the attention of the public and generate interest in its products. It also shows that Vitaminwater is a trusted and reliable source of hydration, which is why it has been able to garner such a large amount of media attention. This statistic is an important indicator of the brand’s success and should be included in any blog post about Vitamin Water Statistics.
The Vitaminwater formula contains 120 mg of potassium per bottle.
The fact that Vitaminwater contains 120 mg of potassium per bottle is significant in the context of a blog post about Vitamin Water Statistics because it highlights the beverage’s potential to provide a healthy dose of essential minerals. Potassium is an important nutrient for maintaining healthy blood pressure, muscle and nerve function, and fluid balance, making it an important part of any balanced diet. By including this statistic in the blog post, readers can gain a better understanding of the potential health benefits of Vitaminwater.
Vitaminwater originally contained glycerol ester of wood rosin, which was removed due to consumer feedback.
This statistic is significant in the context of Vitamin Water Statistics because it demonstrates the company’s willingness to listen to their customers and make changes to their product based on consumer feedback. This speaks to the company’s commitment to providing a quality product that meets the needs and expectations of their customers.
Vitaminwater introduced a caffeinated alternative called “Energy” containing 50 mg of caffeine per 20 fl oz bottle.
This statistic is significant in the context of Vitamin Water Statistics because it demonstrates the company’s commitment to providing a variety of options to meet the needs of their customers. With the introduction of “Energy,” Vitaminwater has created a product that offers a boost of energy in a convenient, easy-to-consume form. This is an important development for those looking for a quick pick-me-up without the need for coffee or energy drinks.
In 2011, Vitaminwater’s market share in the U.S. was at 25%.
This statistic is a testament to the success of Vitaminwater in the U.S. market. It shows that the brand has been able to capture a significant portion of the market share, indicating that it is a popular choice among consumers. This statistic is important to consider when discussing the success of Vitaminwater and its place in the beverage industry.
The top-selling Vitaminwater flavor is Dragonfruit (Power-C).
This statistic is significant in the context of a blog post about Vitamin Water Statistics because it provides insight into the preferences of Vitamin Water consumers. Knowing the top-selling flavor can help marketers better understand what flavors are most popular and can be used to inform future product development and marketing strategies. Additionally, it can be used to compare the popularity of different flavors and identify trends in consumer preferences.
Conclusion
Vitaminwater has come a long way since its launch in 2000. From being acquired by Coca-Cola for $4.1 billion to becoming one of the leading brands in the functional water segment with a 19.4% market share, Vitaminwater is now available in over 26 countries and continues to grow year after year due to their innovative products.
For example, Vitaminwater Zero features a stevia-sweetened formula with zero calories, while Vitaminwater Active contains electrolytes derived from coconut water. With 100% of the recommended daily allowance of vitamin C, 120 mg of potassium per bottle, meeting 4-5% of nutritional requirements for healthy adults, and receiving $1 million worth of media exposure this year alone, it’s no wonder why Millennials purchase more than any other age group.
References
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8. – https://www.www.linkedin.com
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