GITNUX MARKETDATA REPORT 2024

Must-Know Virtual Events Statistics [Latest Report]

Statistic 1

"43% of marketers believe community building is easier with virtual events."

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Statistic 2

"67% of businesses use virtual events to complement in-person events."

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Statistic 3

"87% of marketers say that virtual events have had a positive impact on their business."

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Statistic 4

"92% of webinar attendees want a live question-and-answer session at the end."

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Statistic 5

"The average attendance rate for marketing webinars stands at 44%."

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Statistic 6

"74% of event planners offer on-demand content post-event."

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Statistic 7

"41% of marketers say that virtual events have significantly lowered their overall event costs."

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Statistic 8

"60% of virtual event organizers consider attendee engagement their biggest challenge."

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Statistic 9

"79% of marketers use a secure sign-up method to collect registrations for virtual events."

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Statistic 10

"The average cost savings from hosting a virtual event is approximately 30% of an in-person event."

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Statistic 11

"Approximately 33% of virtual event registrants actually attend the event."

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Statistic 12

"58% of virtual event organizers use email to promote their events."

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Statistic 13

"80% of virtual event attendees are likely to attend virtual events in the future."

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Statistic 14

"81% of executives perceive virtual events as a critical component of their event strategies."

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Statistic 15

"Webinars saw an increase in attendance rates to around 57% in recent years."

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Statistic 16

"38% of marketers found hybrid events to be the most effective format during the shift to virtual."

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Statistic 17

"69% of virtual event attendees are likely to recommend the event to a friend or colleague."

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Statistic 18

"Virtual event participation increased by 34% in 2020."

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Statistic 19

"More than 70% of event planners moved their in-person events entirely virtual during the pandemic."

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Statistic 20

"55% of event organizers have used virtual event platforms for the first time in 2020."

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