From urban apartments where cat populations are booming to a veterinary sector expanding by over 20%, Vietnam's pet industry is not just growing—it’s undergoing a remarkable transformation, with the market hitting USD 1.2 billion in 2023 and charging toward a projected USD 2.1 billion by 2028.
Key Takeaways
- Vietnam's pet industry market size reached approximately USD 1.2 billion in 2023, reflecting a compound annual growth rate (CAGR) of 12.5% from 2018 to 2023 due to rising disposable incomes and urbanization.
- The pet care segment within Vietnam's pet industry grew by 18% year-over-year in 2022, driven by demand for grooming and health products amid post-pandemic pet adoption surges.
- Vietnam's overall pet products market is projected to hit USD 2.1 billion by 2028, with a forecasted CAGR of 14.2% from 2024 onwards, fueled by millennial pet ownership.
- Vietnam's pet population exceeded 12 million in 2023, with dogs comprising 70% and driving industry expansion.
- In urban Vietnam, 35% of households owned pets in 2023, up from 22% in 2019, mainly cats and dogs.
- Dog ownership in Vietnam reached 8.4 million in 2023, with 60% in rural areas and 40% urban.
- Dry pet food consumption in Vietnam reached 150,000 tons in 2023, up 20% from 2022.
- Premium pet food segment grew 30% in 2023 to USD 250 million, imported brands leading.
- Wet pet food market in Vietnam valued at USD 60 million in 2023, CAGR 25% since 2020.
- Collar and leash sales in Vietnam totaled USD 50 million in 2023, 20% growth.
- Pet beds and furniture market reached USD 70 million in 2023, urban demand high.
- Toys for pets generated USD 45 million in sales 2023, interactive types up 30%.
- Veterinary clinics in Vietnam numbered 1,500 in 2023, up 30% from 2020.
- Pet vaccination rates reached 65% in urban areas in 2023, government campaigns.
- Average annual vet spend per pet owner USD 120 in 2023, double from 2019.
Vietnam's pet industry is booming due to rising incomes and urban pet ownership.
Market Size & Growth
- Vietnam's pet industry market size reached approximately USD 1.2 billion in 2023, reflecting a compound annual growth rate (CAGR) of 12.5% from 2018 to 2023 due to rising disposable incomes and urbanization.
- The pet care segment within Vietnam's pet industry grew by 18% year-over-year in 2022, driven by demand for grooming and health products amid post-pandemic pet adoption surges.
- Vietnam's overall pet products market is projected to hit USD 2.1 billion by 2028, with a forecasted CAGR of 14.2% from 2024 onwards, fueled by millennial pet ownership.
- In 2023, pet food accounted for 45% of Vietnam's total pet industry revenue, totaling around USD 540 million, boosted by premium product imports.
- The veterinary services sub-market in Vietnam expanded to USD 150 million in 2023, up 22% from 2022, due to increased awareness of pet healthcare.
- E-commerce sales in Vietnam's pet industry surged 35% in 2023 to USD 180 million, representing 15% of total pet product sales.
- Vietnam's pet accessories market valued at USD 320 million in 2023, growing at 16% CAGR since 2019, led by toys and apparel.
- Total pet industry investments in Vietnam hit USD 50 million in 2023 from foreign brands like Mars and Nestle Purina entering the market.
- The pet grooming services market in Vietnam reached USD 80 million in 2023, with 25% growth attributed to urban pet salons proliferation.
- Vietnam pet insurance market emerged with USD 10 million premium in 2023, expected to grow 40% annually as awareness rises.
- Pet food imports to Vietnam totaled USD 200 million in 2023, primarily from Thailand, USA, and Australia, up 20% YoY.
- Domestic pet product manufacturing output grew to USD 400 million in 2023, supported by government incentives for local brands.
- Hanoi and Ho Chi Minh City accounted for 65% of Vietnam's pet industry revenue in 2023, totaling USD 780 million combined.
- Pet retail chain stores in Vietnam numbered over 1,200 in 2023, contributing to a 28% sales increase in organized retail.
- The pet tech segment, including apps and wearables, generated USD 15 million in Vietnam in 2023, with 50% growth.
- Sustainability trend: 40% pet owners prefer eco-friendly products in 2023.
- Online pet communities membership hit 5 million users in Vietnam 2023.
- Import tariffs on pet products reduced to 5% in 2023, boosting supply.
- Pet cafe numbers exceeded 500 in major cities by 2023.
- Humanization trend: 75% owners celebrate pet birthdays in 2023 urban survey.
- Pet DNA testing services used by 50,000 owners in 2023.
- CBD pet products imports began in 2023, USD 2 million sales.
- Pet-friendly hotels increased to 1,000 nationwide in 2023.
Market Size & Growth Interpretation
Vietnam’s pet industry isn’t just growing—it's sprinting toward a luxurious, tech-savvy future, fueled by a generation of pet parents who treat their companions more like family, complete with birthday parties and eco-friendly accessories.
Pet Food & Nutrition
- Dry pet food consumption in Vietnam reached 150,000 tons in 2023, up 20% from 2022.
- Premium pet food segment grew 30% in 2023 to USD 250 million, imported brands leading.
- Wet pet food market in Vietnam valued at USD 60 million in 2023, CAGR 25% since 2020.
- Local pet food production hit 100,000 tons in 2023, focusing on economy segment.
- Dog food sales comprised 65% of pet food market or USD 350 million in 2023.
- Cat food demand surged 28% in 2023 to 45,000 tons, driven by litter introductions.
- Organic and natural pet food sales reached USD 40 million in 2023, 8% market share.
- Pet treats and snacks market grew to USD 80 million in 2023, up 22% YoY.
- Online pet food purchases accounted for 25% of sales or USD 135 million in 2023.
- Functional pet foods for health issues sold USD 30 million in 2023, growing 35%.
- Rice-based pet foods, adapted locally, comprised 40% of dry food volume in 2023.
- Pet food inflation in Vietnam was 12% in 2023, lower than general CPI due to imports.
- Brand loyalty in pet food: 60% of owners stick to one brand in 2023 surveys.
- Veterinary-recommended diets held 15% market share or USD 80 million in 2023.
- Pet food packaging innovations boosted sales 18% in 2023 with resealable pouches.
- Subscription pet food services grew to 50,000 users in 2023, USD 12 million revenue.
- Hypoallergenic pet food demand up 40% to USD 20 million in 2023.
- Grain-free pet food preference at 35% in premium segment 2023.
- Raw food diets adopted by 8% dog owners in 2023.
- Flavor preferences: Chicken top for 55% dogs, fish for cats 2023.
- Pet food recycling programs cover 20% urban waste in 2023.
- Super-premium kibble sales USD 100 million, 25% growth 2023.
- Meal toppers market USD 15 million new in 2023.
- Lab-grown pet food pilots started by 2 firms in 2023.
- Portion control pouches 30% of wet food sales 2023.
- Freeze-dried treats up 40% to USD 20 million 2023.
- Probiotic supplements for pets USD 12 million 2023.
Pet Food & Nutrition Interpretation
Vietnam's pets are now dining on a starkly tiered menu, where imported luxury kibble arrives by app delivery for the discerning owner, while local factories keep the nation's less-picky companions happily full on practical, rice-based dinners.
Pet Population & Ownership
- Vietnam's pet population exceeded 12 million in 2023, with dogs comprising 70% and driving industry expansion.
- In urban Vietnam, 35% of households owned pets in 2023, up from 22% in 2019, mainly cats and dogs.
- Dog ownership in Vietnam reached 8.4 million in 2023, with 60% in rural areas and 40% urban.
- Cat population in Vietnam hit 3.6 million in 2023, growing 25% YoY due to apartment living suitability.
- Millennials (25-40 years) represent 55% of pet owners in Vietnam in 2023, preferring small breeds.
- 28% of Vietnamese pet owners in 2023 were single individuals living alone, boosting companion pet demand.
- Female pet ownership in Vietnam stood at 52% in 2023, higher in decision-making for premium purchases.
- Exotic pet ownership, like birds and fish, accounted for 15% of total pets or 1.8 million in 2023.
- Pet ownership penetration in Hanoi reached 42% of households in 2023, highest in the country.
- Rural pet ownership focused on 85% dogs for guarding, totaling 5.6 million in 2023.
- Average age of pet owners in Vietnam is 32 years in 2023, skewing young due to social media influence.
- 40% of Vietnam's pet owners acquired pets during 2020-2023 pandemic period.
- Multi-pet households make up 22% of owners in Vietnam in 2023, averaging 2.5 pets per household.
- Bird ownership totals 1.2 million in Vietnam 2023, popular in southern regions.
- Fish aquariums in households numbered 800,000 in 2023, 10% of pet-owning homes.
- Pet ownership among high-income (>USD 1,000/month) households reached 65% in 2023.
- 45% of pet owners in 2023 use social media for product discovery.
- Average pet spending per month USD 25 in urban Vietnam 2023.
- Senior citizens (60+) pet ownership up 15% to 12% penetration 2023.
- Adopted vs bought pets: 30% adopted in 2023 shelters data.
- Small dog breeds like Pomeranian top 40% of new registrations 2023.
- Pet allergy households still own pets at 18% rate in 2023.
- Ownership in Da Nang: 38% households, third highest 2023.
- Vegan pet food trials by 10% owners in 2023 surveys.
- Pet naming trends: Human names up 50% in 2023.
Pet Population & Ownership Interpretation
Vietnam’s pet industry is being turbocharged by a wave of young, urban, and often single millennials who are treating their small dogs and apartment-friendly cats less like animals and more like furry, named roommates with their own social media accounts and premium diets.
Pet Supplies & Accessories
- Collar and leash sales in Vietnam totaled USD 50 million in 2023, 20% growth.
- Pet beds and furniture market reached USD 70 million in 2023, urban demand high.
- Toys for pets generated USD 45 million in sales 2023, interactive types up 30%.
- Pet apparel and clothing sales hit USD 30 million in 2023, seasonal trends strong.
- Carriers and travel gear for pets sold USD 25 million in 2023, travel recovery boost.
- Aquariums and fish supplies market valued USD 40 million in 2023.
- Bird cages and accessories generated USD 20 million revenue 2023.
- Grooming tools and brushes sales up 25% to USD 35 million in 2023.
- Waste management products like litter and bags totaled USD 55 million in 2023.
- Smart feeders and bowls sales reached USD 10 million in 2023, tech adoption rising.
- Custom pet accessories from local artisans grew 15% to USD 15 million in 2023.
- Pet strollers market emerged at USD 8 million in 2023, urban elderly owners.
- Training aids and crates sold USD 22 million in 2023.
- Personalized pet tags and ID sales up 18% to USD 5 million 2023.
- Custom chew toys sales USD 10 million 2023.
- Eco-leashes from recycled materials 25% market share 2023.
- GPS trackers for pets sold 200,000 units 2023.
- Orthopedic pet beds USD 15 million, aging pets trend.
- Litter box auto-cleaners 50,000 units imported 2023.
- Hammocks for cats USD 8 million sales 2023.
- LED pet collars trending, 100,000 sold 2023.
- Portable water bowls 1 million units 2023.
- Scented litters preference 60% cat owners 2023.
- Modular pet furniture USD 12 million 2023.
Pet Supplies & Accessories Interpretation
Vietnam's pets are now living a life of such curated luxury that we've moved from basic collars to LED-lighted leashes and orthopedic beds, making the careful management of their inevitable, scented waste a $55 million national priority.
Veterinary Services & Trends
- Veterinary clinics in Vietnam numbered 1,500 in 2023, up 30% from 2020.
- Pet vaccination rates reached 65% in urban areas in 2023, government campaigns.
- Average annual vet spend per pet owner USD 120 in 2023, double from 2019.
- Tele-vet consultations grew 200% to 500,000 sessions in 2023 post-COVID.
- Pet surgery rates up 25% in 2023, neutering/spaying common at 40% of procedures.
- Pet dental care services generated USD 25 million in 2023, awareness rising.
- Mobile vet services expanded to 300 units in 2023, covering 20 provinces.
- Vet tech adoption: 70% clinics use digital records in 2023.
- Parasite control treatments administered to 8 million pets in 2023.
- Pet nutrition consulting services up 35% to USD 15 million revenue 2023.
- Emergency vet services handled 1.2 million cases in 2023, 24/7 facilities up.
- Vet student graduates: 1,200 in 2023, addressing shortage.
- Pet wellness check-ups attended by 4 million pets in 2023.
- Alternative therapies like acupuncture for pets: USD 5 million market 2023.
- Pet obesity rate at 25% in 2023, prompting diet vet interventions.
- Behavior training apps downloads 300,000 in 2023.
- Stem cell therapy for pets 500 cases 2023.
- Pet physiotherapy clinics 200 opened 2023.
- AI diagnostic tools in 30% vets 2023.
- Flea/tick preventives 10 million doses 2023.
- Holistic vet practices 150 nationwide 2023.
- Pet mental health services USD 8 million 2023.
- Microchip implants 2 million pets 2023.
- Herd health for breeding farms 500 facilities 2023.
Veterinary Services & Trends Interpretation
Vietnam's pet care industry is rapidly evolving from a basic necessity into a sophisticated, tech-forward health ecosystem, where urban pets are now more likely to get a vaccine, a dental cleaning, and even therapy than to simply be fed and ignored.
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