Vietnam isn't just buzzing with motorbikes—it's a booming culinary superpower, where a food and beverage industry valued at over $25 billion contributes a staggering 28.5% to the nation's retail sales and fuels dynamic trends from skyrocketing e-commerce to a surge in plant-based alternatives.
Key Takeaways
- Vietnam's food and beverage market size was valued at approximately 25.4 billion USD in 2022
- The F&B sector contributed 28.5% to Vietnam's total retail sales in 2023, reaching 678 trillion VND
- Organized F&B market in Vietnam grew by 12.7% YoY in 2023 to 586.4 trillion VND
- Vietnam produced 1.8 million metric tons of robusta coffee in 2023/24 crop year
- Rice production reached 43.5 million tons in 2023
- Aquaculture output 5.1 million tons in 2023
- Per capita food consumption in Vietnam averaged 1,200 kg/year in 2023
- Average monthly F&B spending per household 2.5 million VND in urban areas 2023
- 65% of Vietnamese consume instant noodles weekly
- Vietnam exported 4.5 billion USD in agricultural products in 2023, F&B key
- Coffee exports 35,000 tons green beans worth 4.2 billion USD in 2023
- Rice exports 8.1 million tons valued at 4.7 billion USD in 2023
- Vietnam F&B market projected to reach 45.5 billion USD by 2025, CAGR 10.5%
- Organized F&B segment to grow 15% annually to 2030
- Beverage market forecast 20 billion USD by 2028, CAGR 9%
Vietnam's booming F&B industry shows strong growth across diverse sectors and promising future potential.
Consumption Patterns
- Per capita food consumption in Vietnam averaged 1,200 kg/year in 2023
- Average monthly F&B spending per household 2.5 million VND in urban areas 2023
- 65% of Vietnamese consume instant noodles weekly
- Beer consumption per capita 43 liters annually in 2023
- Soft drinks intake 25 liters per capita yearly
- Dairy consumption per capita 28 kg in 2023
- Meat consumption 58 kg per capita, pork dominant at 70%
- Seafood consumption 42 kg per capita, highest in SE Asia
- Coffee consumption per capita 2.5 kg annually
- Bottled water consumption 40 liters per capita in 2023
- 72% urban consumers prefer healthy snacks
- Ready-to-eat meals consumption up 18% YoY to 15% of dinners
- Functional beverages drunk by 45% millennials daily
- 55% households buy organic products weekly
- Ice cream per capita 1.5 liters yearly
- Confectionery intake 2 kg per capita
- Fruit juice consumption 12 liters per capita
- 80% consume street food daily in urban areas
- Plant-based milk adoption 12% households
- Energy drink consumption 3 liters per capita among youth
- Wine consumption per capita 0.4 liters, growing 15%
- 68% prefer local brands for F&B
- Online F&B orders 40% of urban consumption
- Halal food demand from 10 million Muslim consumers
- Pet food consumption doubled to 20 kg per pet annually
Consumption Patterns Interpretation
Vietnam’s hearty appetite reveals a nation in delicious flux, where a steadfast love for instant noodles and street food coexists with a burgeoning demand for healthy snacks, organic produce, and online convenience, all washed down with remarkable quantities of beer and coffee.
Export/Import Data
- Vietnam exported 4.5 billion USD in agricultural products in 2023, F&B key
- Coffee exports 35,000 tons green beans worth 4.2 billion USD in 2023
- Rice exports 8.1 million tons valued at 4.7 billion USD in 2023
- Seafood exports 9.8 billion USD in 2023
- Cashew nuts exported 650,000 tons for 3.6 billion USD
- Pepper exports 250,000 tons worth 1.2 billion USD
- Instant noodles exported 200 million packs, 150 million USD
- Frozen shrimp exports 800,000 tons, 3.5 billion USD
- Tra fish exports 1.2 million tons, 1.8 billion USD
- Coffee soluble exports 45,000 tons, 800 million USD
- Beer exports 100 million liters, 150 million USD
- Fruit exports 1.5 million tons, 3.2 billion USD
- Vegetables exports 1.1 million tons, 1.5 billion USD
- Processed foods exports grew 12% to 10 billion USD
- US F&B imports from Vietnam 7.2 billion USD in 2023
- EU seafood imports 2.5 billion EUR from Vietnam
- China rice imports 2 million tons from Vietnam
- Japan tra fish imports 300,000 tons
- Imported dairy products 1.2 billion USD in 2023
- Beer imports 50 million liters, 120 million USD
- Sugar imports 500,000 tons for processing
- Edible oils imported 1.5 million tons, 2 billion USD
- Wheat imports 5 million tons for flour milling
- F&B FDI inflows 2.5 billion USD in 2023
Export/Import Data Interpretation
While the world sips its morning Vietnamese coffee and savors its Mekong Delta shrimp, the country's own pantry is surprisingly international, with its booming export kitchen stocked by imported wheat, dairy, and oil, proving Vietnam has mastered the art of the global grocery swap.
Future Projections & Trends
- Vietnam F&B market projected to reach 45.5 billion USD by 2025, CAGR 10.5%
- Organized F&B segment to grow 15% annually to 2030
- Beverage market forecast 20 billion USD by 2028, CAGR 9%
- Plant-based foods to reach 500 million USD by 2027
- E-commerce F&B sales 10 billion USD by 2025
- Halal F&B market 2 billion USD by 2030
- Ready-to-drink tea volume 2 billion liters by 2027
- Craft beer segment CAGR 20% to 2028
- Dairy alternatives 300 million USD by 2025
- Organic F&B 1 billion USD by 2030, CAGR 15%
- Coffee consumption to double to 5 kg per capita by 2030
- Seafood exports 15 billion USD target by 2030
- Rice exports stable at 6-7 million tons annually post-2025
- Functional foods CAGR 14% to 3 billion USD by 2028
- Street food modernization 30% market share by 2027
- Pet food market 500 million USD by 2028, CAGR 22%
- Low/no alcohol beverages 15% market by 2030
- Sustainable packaging adoption 50% F&B by 2027
- Health-focused snacks 40% sales growth by 2026
- Food delivery apps 60% urban penetration by 2025
- Premium F&B segment double to 5 billion USD by 2028
- AI in supply chain 20% efficiency gain by 2030
- Vegan options in restaurants triple by 2027
- Cold chain logistics capacity double by 2025
Future Projections & Trends Interpretation
Vietnam's F&B market is trading its street food stools for investor seats, sprinting toward a future where your bia hơi might be craft, your phở could be plant-based, and the only thing growing faster than the coffee consumption is the delivery app bringing it all to your door.
Market Size & Revenue
- Vietnam's food and beverage market size was valued at approximately 25.4 billion USD in 2022
- The F&B sector contributed 28.5% to Vietnam's total retail sales in 2023, reaching 678 trillion VND
- Organized F&B market in Vietnam grew by 12.7% YoY in 2023 to 586.4 trillion VND
- Vietnam's beverage market revenue stood at 14.2 billion USD in 2023
- Food processing industry revenue hit 35.2% growth in 2022, totaling 1,200 trillion VND
- F&B e-commerce sales surged 25% to 2.5 billion USD in 2023
- Ho Chi Minh City's F&B market valued at 150 trillion VND in 2023
- Vietnam's instant noodle market reached 1.1 billion USD with 8.5 billion packs sold in 2023
- Dairy market in Vietnam grew to 4.8 billion USD in 2023, CAGR 8.2%
- Confectionery sector revenue at 1.2 billion USD in 2023
- Beer market volume 4.2 billion liters in 2023
- Soft drinks market 5.6 billion liters volume in 2023
- Processed meat market 2.1 billion USD in 2023
- Bakery products market 1.8 billion USD, growing 7.5% annually
- Seafood processing revenue 8.5 billion USD in 2023
- Coffee processing industry output 1.8 million tons in 2023
- Rice milling capacity 50 million tons annually in Vietnam
- Sugar production 1.4 million tons in 2022/23 season
- Edible oil production 2.2 million tons in 2023
- Fruit juice production 1.5 billion liters in 2023
- Mineral water production 1.2 billion liters annually
- Canned food production 1.8 million tons in 2023
- Frozen food output grew 15% to 500,000 tons in 2023
- Snack food market 900 million USD in 2023
- Functional food sales 1.5 billion USD, CAGR 12%
- Organic food market 250 million USD in 2023
- Halal food market potential 1 billion USD by 2025
- Pet food market 150 million USD growing 18% YoY
- Energy drinks volume 450 million liters in 2023
- Wine imports value 120 million USD in 2023
Market Size & Revenue Interpretation
Vietnam's food and beverage sector is not just simmering; it's a full-blown, high-pressure boil where even the instant noodles are rising at a billion-dollar clip and the only thing outpacing coffee production is the nation's thirst for a good time, proving that from street stalls to e-commerce carts, feeding 100 million people is a deliciously serious business.
Production Statistics
- Vietnam produced 1.8 million metric tons of robusta coffee in 2023/24 crop year
- Rice production reached 43.5 million tons in 2023
- Aquaculture output 5.1 million tons in 2023
- Pork production 3.5 million tons in 2023
- Poultry meat production 1.2 million tons annually
- Milk production 1.6 million tons in 2023
- Sugar cane crushed 18.2 million tons yielding 1.7 million tons sugar
- Cashew nut processing 2.2 million tons in 2023
- Pepper production 250,000 tons, leading exporter
- Rubber latex production 1.3 million tons in 2023
- Tea production 120,000 tons green leaf equivalent
- Fruit production 19 million tons in 2023
- Vegetable output 18.5 million tons annually
- Beer production 5.1 billion liters in 2023
- Carbonated soft drinks output 2.8 billion liters
- Bottled water production 4.5 billion liters in 2023
- Instant coffee production 45,000 tons exported
- Frozen seafood processed 800,000 tons
- Noodle production 5.2 billion packs
- Bread and bakery production 1.1 million tons
- Confectionery output 350,000 tons chocolate equivalent
- Edible oil refined 1.9 million tons
- Fruit processing 1.2 million tons canned/juiced
- Soy sauce production 450,000 tons annually
- MSG production 800,000 tons
- Canned fish 250,000 tons processed
- Ice cream production 150,000 tons in 2023
- Yogurt output 300 million liters
Production Statistics Interpretation
Vietnam is fueling the world one fierce cup of robusta, one immense bowl of rice, and one refreshing bottle of water at a time, all while quietly packing a staggering 5.2 billion packs of noodles into the global pantry.
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