From mind-blowing box office numbers to viral music streams and sold-out stadium shows, Vietnam's entertainment industry is not just growing—it's exploding onto the global stage with record-breaking force.
Key Takeaways
- In 2023, Vietnam's cinema box office revenue totaled 4,567 billion VND, reflecting a 28.4% year-on-year growth driven by local blockbusters like 'Mai' and international hits
- Vietnam had 248 operational cinemas with 1,256 screens as of end-2023, up 15% from 2022, boosting accessibility in urban areas
- Local Vietnamese films captured 42.3% market share in 2023 box office, highest in five years, led by 'Face Off 6: The Ticket of Destiny' earning 432 billion VND
- Vietnam's music market revenue reached 512 million USD in 2023, growing 22% YoY with streaming at 65% share
- Spotify paid subscribers in Vietnam hit 2.5 million in 2023, up 35% from 2022
- Vietnamese artists dominated YouTube views with 18 billion streams in 2023, led by Sơn Tùng M-TP at 3.2 billion
- Vietnam TV ad spend reached 45 trillion VND in 2023, 18% growth with entertainment shows leading
- VTV held 42% audience share in prime time 2023, with 'Rap Việt' averaging 3.5 million viewers/episode
- Netflix subscribers in Vietnam surpassed 3 million in 2023, up 40%
- Vietnam gaming market revenue achieved 1.8 billion USD in 2023, growing 16.3% YoY with mobile dominating 72%
- Mobile gamers in Vietnam numbered 52 million in 2023, 52% of population
- Free-to-play games generated 85% of industry revenue in 2023, led by Free Fire with 250 million USD
- Live events and performing arts sector revenue in Vietnam was 2,500 billion VND in 2023, up 35% post-COVID
- Number of concerts and music festivals reached 120 in 2023, attracting 1.8 million attendees nationwide
- Theatre performances totaled 850 shows in 2023, with Hanoi and HCMC venues at 70% capacity
Vietnam's entertainment industry saw robust growth in 2023, fueled by strong local content.
Cinema and Film
1In 2023, Vietnam's cinema box office revenue totaled 4,567 billion VND, reflecting a 28.4% year-on-year growth driven by local blockbusters like 'Mai' and international hits
Verified2Vietnam had 248 operational cinemas with 1,256 screens as of end-2023, up 15% from 2022, boosting accessibility in urban areas
Verified3Local Vietnamese films captured 42.3% market share in 2023 box office, highest in five years, led by 'Face Off 6: The Ticket of Destiny' earning 432 billion VND
Verified4Average ticket price in Vietnam cinemas rose to 65,000 VND in 2023, a 8.2% increase due to inflation and premium formats like 4DX
Directional5Vietnam produced 85 feature films in 2023, 22% more than 2022, with state subsidies supporting 12 independent projects
Single source6Cinema attendance in Vietnam reached 28.7 million tickets sold in 2023, recovering 92% of pre-COVID levels
Verified7CGV Cinemas held 55% market share with 142 screens in 2023, followed by Lotte Cinema at 28%
Verified8Vietnam's film export revenue hit 15 million USD in 2023, mainly to Southeast Asia and streaming platforms
Verified9Female-led films generated 35% of total box office in 2023, with 'Mai' alone contributing 401 billion VND
Directional10IMAX screenings in Vietnam grew 45% in attendance in 2023, with 12 screens operational nationwide
Single source11Vietnam's VFX industry supported 25 local films in 2023, employing 1,200 artists with average salary of 25 million VND/month
Verified12Animation films earned 180 billion VND in 2023, 12% of kids' segment, led by 'The Sea of Serenity'
Verified13Film festival submissions from Vietnam reached 45 at Busan International Film Festival 2023, winning 3 awards
Verified14Piracy losses for Vietnam cinema estimated at 1,200 billion VND in 2023, down 18% due to better enforcement
Directional15Co-productions with Korea numbered 8 in 2023, generating 250 billion VND combined box office
Single source16Vietnam cinema chains invested 500 billion VND in new screens in 2023, targeting tier-2 cities
Verified17Horror genre films topped charts with 15% market share in 2023, 'The First Slash' earning 120 billion VND
Verified18Student filmmakers produced 150 shorts in 2023, 20 screened at national festivals
Verified193D films accounted for 22% of screenings in 2023, up from 15% in 2022
Directional20Box office per screen averaged 3.6 billion VND in 2023, highest in Hanoi at 4.2 billion
Single source21Vietnam films won 7 international awards in 2023, including 2 at Oscars qualifiers
Verified22Merchandise from top films generated 50 billion VND in 2023, mainly from 'Mai' toys and apparel
Verified23Rural cinema outreach screened 500 free shows in 2023, reaching 200,000 viewers
Verified24Digital marketing spend for films hit 300 billion VND in 2023, 40% on TikTok ads
Directional25Comedy genre share was 18% of box office, with 'Special Mission' at 180 billion VND
Single source26Cinema employment grew to 12,000 jobs in 2023, 20% in technical roles
Verified27Foreign film imports numbered 450 titles in 2023, 60% Hollywood
Verified28VIP seating revenue contributed 15% to total box office in 2023
Verified29Post-production facilities increased to 35 studios in 2023, handling 80% local content
Directional30Documentary films screened to 1.2 million viewers in 2023 via festivals and cinemas
Single sourceCinema and Film Interpretation
While local blockbusters are triumphantly recapturing the domestic box office and driving a post-pandemic revival, Vietnam's film industry is still grappling with the twin specters of piracy losses that could fund a dozen indie projects and ticket prices rising faster than a CGI dragon in one of its growing number of VFX-heavy productions.
Gaming
1Vietnam gaming market revenue achieved 1.8 billion USD in 2023, growing 16.3% YoY with mobile dominating 72%
Verified2Mobile gamers in Vietnam numbered 52 million in 2023, 52% of population
Verified3Free-to-play games generated 85% of industry revenue in 2023, led by Free Fire with 250 million USD
Verified4Esports prize pools for Vietnamese teams totaled 5.2 million USD in 2023
Directional5PC gaming cafes operated 15,000 outlets in 2023, hosting 10 million monthly users
Single source6PUBG Mobile Vietnam tournaments drew 2 million viewers peak in 2023
Verified7Women gamers reached 48% of total players in 2023, up 10% YoY
Verified8In-app purchases averaged 150,000 VND per active user monthly in 2023
Verified9Local game developers released 120 titles in 2023, 40% mobile
Directional10Garena led with 35% market share in gaming revenue 2023 Vietnam
Single source11VR/AR gaming users grew to 1.2 million in 2023, revenue 50 million USD
Verified12League of Legends Vietnam pro league had 500,000 avg viewers per match 2023
Verified13Gaming ad spend hit 200 billion VND in 2023, 60% on Facebook/YouTube
Verified14Cloud gaming platforms users 800,000 in 2023, led by Xbox Cloud
Directional15Roblox Vietnam monthly active users 4 million kids/teens in 2023
Single source16Tournament organizers hosted 450 esports events in 2023, prize total 100 billion VND local
Verified17Gaming hardware sales: 2.5 million smartphones for gaming in 2023
Verified18Battle royale genre 28% revenue share in 2023
Verified19Streamers on Twitch/YouTube Gaming earned 300 billion VND total in 2023
Directional20Mobile Legends Vietnam championships 1.5 million peak viewers 2023
Single source21Indie games downloads 50 million on Google Play Vietnam 2023
Verified22Gaming education programs enrolled 50,000 students in 2023 unis
Verified23Cross-platform play users 30% of gamers in 2023
Verified24NFT gaming revenue 20 million USD in 2023 Vietnam
Directional25Valorant Vietnam Radiant rank players 1,200 in 2023 peak
Single source26Gaming festivals like Garena Epic 100,000 attendees 2023
VerifiedGaming Interpretation
Vietnam's gaming industry is no longer just pocket change, as evidenced by a booming $1.8 billion market where nearly everyone—from women making up almost half the players to kids dominating Roblox—is investing serious time and, increasingly, serious money into their mobile screens.
Live Events
1Live events and performing arts sector revenue in Vietnam was 2,500 billion VND in 2023, up 35% post-COVID
Verified2Number of concerts and music festivals reached 120 in 2023, attracting 1.8 million attendees nationwide
Verified3Theatre performances totaled 850 shows in 2023, with Hanoi and HCMC venues at 70% capacity
Verified4Ticket average price for live shows 450,000 VND in 2023, premium seats up to 2 million VND
Directional5International acts performed 45 times in 2023, generating 800 billion VND, led by BlackPink concert
Single source6Comedy stand-up events 200 shows, 300,000 tickets sold in 2023 urban areas
Verified7Traditional water puppet shows drew 1.5 million tourists in 2023, revenue 150 billion VND
Verified8Circus performances 120 events, family attendance 500,000 in 2023
Verified9Fashion shows numbered 80 in 2023, HCMC Fashion Week 50,000 attendees
Directional10Dance festivals like Monsoon Dance Fest 20,000 participants/spectators 2023
Single source11Opera and classical music concerts 50 performances, 100,000 seats filled 2023
Verified12Street performances regulated in 20 cities, 5,000 artists licensed in 2023
Verified13Wedding entertainment services market 1,000 billion VND in 2023, bands/DJs primary
Verified14Magic shows 100 events, 150,000 viewers in 2023 theatres
Directional15Cultural festivals with performances 300 nationwide, 10 million visitors 2023
Single source16Venue capacity utilization 75% average for live events in 2023
Verified17Sponsorship for live arts 600 billion VND in 2023, brands like Vinamilk top
Verified18Online ticket sales share 65% of total in 2023 live events
Verified19Children's theatre shows 400 performances, 800,000 kids attended 2023
Directional20Improv theatre groups 15 active, 50 shows/month average 2023
Single sourceLive Events Interpretation
Vietnam’s entertainment industry clearly decided that 2023 was the year to throw a spectacular, multi-genre comeback party, where everyone from pop princesses to water puppeteers cashed in, proving that after COVID, the collective urge to gather and be dazzled is not just strong—it’s a 2,500 billion VND strong economy.
Music
1Vietnam's music market revenue reached 512 million USD in 2023, growing 22% YoY with streaming at 65% share
Verified2Spotify paid subscribers in Vietnam hit 2.5 million in 2023, up 35% from 2022
Verified3Vietnamese artists dominated YouTube views with 18 billion streams in 2023, led by Sơn Tùng M-TP at 3.2 billion
Verified4Live music concerts generated 1,200 billion VND in 2023, 40 events with over 500,000 attendees
Directional5TikTok music videos amassed 50 billion views from Vietnam in 2023, boosting 150 emerging artists
Single source6Vinyl record sales in Vietnam surged 150% to 50,000 units in 2023, driven by indie labels
Verified7K-pop concerts in Vietnam drew 300,000 fans in 2023, generating 400 billion VND ticket sales
Verified8Music streaming apps market share: Spotify 28%, Apple Music 22%, Zing MP3 35% in 2023
Verified9Female Vietnamese singers topped charts with 45% of top 50 Billboard Vietnam songs in 2023
Directional10Music production studios numbered 450 in 2023, employing 5,000 with average investment 2 billion VND each
Single source11Rap/Hip-hop genre grew 40% in streams, 12% of total market in 2023
Verified12V-pop album sales hit 1.2 million units digitally in 2023, up 25%
Verified13Music festival 'Monsoon' attracted 80,000 attendees over 3 days in 2023
Verified14Independent labels captured 18% market share in 2023, signing 200 new artists
Directional15Karaoke market revenue 850 billion VND in 2023, 15,000 venues operational
Single source16Export of Vietnamese music to global platforms earned 8 million USD in 2023
Verified17EDM events numbered 25 in 2023, with 250,000 tickets sold averaging 500,000 VND each
Verified18Music education enrollments reached 300,000 students in 2023, 20% growth in private academies
Verified19Ballad genre held 30% of streams in 2023, top song 'Thương Em' with 1.1 billion views
Directional20Brand sponsorships for music videos totaled 150 billion VND in 2023, 60 for top artists
Single source21Podcast music integrations grew 50% to 5,000 episodes in 2023
Verified22Traditional folk music streams up 15% to 500 million in 2023 via apps
Verified23Music awards 'Làn Sóng Xanh' voted by 2 million fans in 2023
Verified24Rock music concerts 12 events, 100,000 attendees in 2023
Directional25Digital royalties distributed 120 billion VND to artists in 2023 by VCPMC
Single source26Collab tracks between V-pop and K-pop hit 20 in 2023, 2 billion combined streams
Verified27Music tech startups raised 50 million USD in 2023 for AI composition tools
VerifiedMusic Interpretation
Despite Vietnamese artists amassing billions of views and sparking a vinyl revival, the real headline is that the nation's entire booming music industry, from Sơn Tùng M-TP's dominance to sold-out K-pop shows, now harmoniously thrives on a potent blend of streaming algorithms, nostalgic physical media, and blockbuster live energy.
Television and OTT
1Vietnam TV ad spend reached 45 trillion VND in 2023, 18% growth with entertainment shows leading
Verified2VTV held 42% audience share in prime time 2023, with 'Rap Việt' averaging 3.5 million viewers/episode
Verified3Netflix subscribers in Vietnam surpassed 3 million in 2023, up 40%
Verified4OTT platforms revenue hit 1.2 billion USD in 2023, 55% from ads and subs
Directional5Vietnamese dramas on VTV averaged 15% ratings in 2023, top 'Về Nhà Đi Con' sequel at 18.2%
Single source6YouTube TV content hours from Vietnam reached 12 billion in 2023, 30% entertainment
Verified7FPT Play OTT users grew to 8 million in 2023, 25% premium subscribers
Verified8Reality TV shows 45 produced in 2023, 'The Masked Singer' S3 with 4 million views/episode
Verified9Smart TV penetration hit 35% households in 2023, driving OTT adoption
Directional10HTV viewership share 22% in South Vietnam 2023, news-entertainment mix
Single source11Local content on Netflix Vietnam 15% of catalog in 2023, 5 originals produced
Verified12Ad-supported OTT tiers adopted by 40% users on VieON in 2023
Verified13Game shows like 'Ai Là Triệu Phú' reached 2.8 million viewers avg in 2023
Verified145G rollout boosted live streaming TV views by 60% to 1.5 billion hours in 2023
Directional15Sitcoms aired 20 series on VTV3 in 2023, averaging 12% ratings
Single source16Disney+ launched with 1 million subs in first 6 months 2023 Vietnam
Verified17Regional content imports 200 hours/month on local OTTs in 2023, mainly Thai/Korean
Verified18Viewer demographics: 18-34 age group 55% of OTT users in 2023
Verified19Talk shows on VTC 15 programs, 1 million avg viewers in 2023
Directional20Pirated OTT streams blocked 10 million times in 2023 by authorities
Single source21Evening news-entertainment slots captured 65% ad revenue on TV in 2023
Verified22K+ pay-TV subs 4.2 million in 2023, 70% sports-entertainment bundle
Verified23User-generated TV clips on TikTok 20 billion views in 2023 Vietnam
Verified24Drama series production budget averaged 5 billion VND/season in 2023
Directional25Prime time (19-22h) viewership peaked at 28 million daily in 2023
Single source26International co-productions 10 for TV in 2023, aired on VTV
VerifiedTelevision and OTT Interpretation
Vietnamese entertainment is a land of giants, where television still reigns as king of the mass audience and ad dollars, but it's a kingdom under siege and shrewd collaboration from streaming services, savvy viewers with smart TVs, and content that travels from TikTok clips to Netflix originals, all fueled by a national obsession with reality competitions, homegrown dramas, and the eternal question of who is behind the mask.
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