GITNUXREPORT 2026

Vacation Ownership Industry Statistics

The vacation ownership industry is experiencing strong global growth and record-breaking sales.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

The average age of U.S. vacation ownership buyers is 49 years in 2023.

Statistic 2

54% of U.S. vacation owners are college graduates.

Statistic 3

Women represent 52% of primary vacation ownership decision-makers.

Statistic 4

Median household income of owners is $105,000 annually.

Statistic 5

68% of owners are married or in a domestic partnership.

Statistic 6

Baby Boomers (55-73) comprise 48% of U.S. owners.

Statistic 7

42% of buyers come from the Northeast U.S. region.

Statistic 8

Gen X (44-59) accounts for 32% of new purchases.

Statistic 9

27% of owners have children under 18 living at home.

Statistic 10

Hispanic/Latino buyers grew 18% in share to 14%.

Statistic 11

Average owner tenure is 12.5 years with ownership.

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61% of owners are retired or semi-retired.

Statistic 13

Millennials (27-42) represent 15% of total owners.

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35% of buyers have prior timeshare rental experience.

Statistic 15

African American ownership rate doubled to 8% since 2015.

Statistic 16

Top states for owners: Florida 28%, California 12%.

Statistic 17

73% of owners have household net worth over $500K.

Statistic 18

Gen Z trial participation up 45% via family gifting.

Statistic 19

51% of owners are from urban/suburban areas.

Statistic 20

Average buyer age at first purchase: 46 years.

Statistic 21

22% of owners are self-employed or business owners.

Statistic 22

Asian American buyers at 6% share, up 20% YoY.

Statistic 23

64% of owners have postgraduate education or higher.

Statistic 24

Repeat buyers from referrals: 38% of sales.

Statistic 25

Southern U.S. residents: 31% of owner base.

Statistic 26

47% of owners aged 50+ have multiple properties.

Statistic 27

Female-led households: 19% of ownership.

Statistic 28

Midwest owners prefer points systems at 58%.

Statistic 29

High-net-worth individuals (>1M assets): 29%.

Statistic 30

In 2022, the U.S. vacation ownership industry achieved a record $10.5 billion in total sales volume, marking a 9% increase from 2021.

Statistic 31

Globally, the vacation ownership market was valued at $12.4 billion in 2023, projected to reach $23.6 billion by 2030 at a CAGR of 9.6%.

Statistic 32

The European vacation ownership market grew by 7.2% in 2022, reaching €5.8 billion in revenue.

Statistic 33

Asia-Pacific vacation ownership sector expanded at 11.3% CAGR from 2018-2023, driven by rising middle-class tourism.

Statistic 34

U.S. vacation ownership contributed $85 billion to the national economy in 2022 through direct, indirect, and induced spending.

Statistic 35

The global timeshare market size stood at USD 9.72 billion in 2021 and is expected to grow at a CAGR of 7.5% from 2022 to 2030.

Statistic 36

In 2023, North American vacation ownership sales reached $11.2 billion, up 12% YoY.

Statistic 37

Latin American vacation ownership market valued at $1.8 billion in 2022, with Brazil leading at 45% share.

Statistic 38

The vacation ownership industry's global revenue grew 15% in 2021 post-COVID recovery.

Statistic 39

U.S. vacation ownership market share of overall lodging industry is 2.1% but generates 5.4% of resort revenue.

Statistic 40

Australian vacation ownership sector reported AUD 1.2 billion in sales for 2022, up 8%.

Statistic 41

Middle East vacation ownership market projected to grow from $0.9B in 2023 to $2.1B by 2028 at 18% CAGR.

Statistic 42

Canadian vacation ownership sales hit CAD 1.5 billion in 2023, 10% growth driven by domestic demand.

Statistic 43

The industry's global market size increased by 14.2% in Q4 2022 alone.

Statistic 44

U.S. vacation ownership volume sales rose 11% to 270,000 units in 2022.

Statistic 45

South African timeshare market valued at ZAR 4.5 billion in 2023.

Statistic 46

Global vacation ownership penetration rate in tourism market is 1.8% as of 2023.

Statistic 47

Mexico's vacation ownership industry generated $1.2 billion USD in 2022.

Statistic 48

The sector's average annual growth rate from 2015-2023 was 7.8% globally.

Statistic 49

U.S. interval ownership sales reached $6.8 billion in 2022.

Statistic 50

European market CAGR projected at 6.5% through 2027.

Statistic 51

Vacation ownership's share of global vacation spending is 3.2% in 2023.

Statistic 52

India's nascent market hit INR 15 billion in 2023.

Statistic 53

U.S. fee-for-service revenue in vacation ownership was $4.2 billion in 2022.

Statistic 54

Global points-based ownership systems grew 22% in market share since 2019.

Statistic 55

Caribbean vacation ownership market at $0.7 billion in 2022.

Statistic 56

China's market expanded to CNY 10 billion in 2023 at 12% YoY.

Statistic 57

U.S. industry employed 220,000 people directly in 2022.

Statistic 58

Global resale market for vacation ownership was $1.1 billion in 2023.

Statistic 59

The sector's GDP contribution in U.S. was 0.4% in 2022.

Statistic 60

U.S. resorts average 1,200 total units each.

Statistic 61

Florida hosts 35% of all U.S. vacation ownership resorts.

Statistic 62

Average resort occupancy rate: 85% in peak season.

Statistic 63

1,200 resorts worldwide with over 7 million beds.

Statistic 64

Hawaii has 120 dedicated vacation ownership resorts.

Statistic 65

Average maintenance fee: $1,025 per week in 2023.

Statistic 66

42% of resorts offer on-site spas and wellness.

Statistic 67

Gulf Coast resorts average 85% annual utilization.

Statistic 68

68% of resorts have pools exceeding 10,000 sq ft.

Statistic 69

Europe averages 250 units per resort property.

Statistic 70

Staff-to-unit ratio: 1:8 in U.S. resorts.

Statistic 71

75% of resorts integrate smart home tech by 2023.

Statistic 72

Mexico resorts: 300+ properties, avg 400 units.

Statistic 73

Energy efficiency upgrades in 55% of resorts.

Statistic 74

Average resort age: 18 years, with 20% new builds.

Statistic 75

82% of resorts offer exchange partnerships.

Statistic 76

Mountain resorts average 92% winter occupancy.

Statistic 77

Urban vacation resorts grew 15% in number since 2020.

Statistic 78

Avg housekeeping cost per unit: $45 weekly.

Statistic 79

61% resorts have EV charging stations installed.

Statistic 80

Caribbean resorts avg 75 units, high-end focus.

Statistic 81

Digital check-in adoption: 88% of resorts.

Statistic 82

Waterpark-integrated resorts: 12% of total.

Statistic 83

Avg revenue per available unit (RevPAU): $950.

Statistic 84

Golf course access in 34% of U.S. resorts.

Statistic 85

Sustainability certifications held by 47% resorts.

Statistic 86

There are approximately 1,577 vacation ownership resorts in the United States as of 2023.

Statistic 87

10.2 million U.S. households own vacation ownership interests in 2023.

Statistic 88

89% of owners plan to pass their vacation ownership to family members.

Statistic 89

Vacation ownership penetration rate in U.S. households is 8.1% in 2023.

Statistic 90

15.7 million individuals participated in vacation ownership in 2022.

Statistic 91

72% of owners use their ownership 7 or more times per year.

Statistic 92

Global vacation ownership owners number 9.5 million in 2023.

Statistic 93

In Europe, 1.2 million households own timeshares as of 2022.

Statistic 94

65% of owners acquired their first timeshare before age 50.

Statistic 95

Vacation club memberships grew to 4.5 million globally in 2023.

Statistic 96

41% of U.S. owners have multiple ownership interests.

Statistic 97

International exchange usage by owners reached 2.1 million stays in 2022.

Statistic 98

78% of owners report high satisfaction with their purchase.

Statistic 99

Right-to-use contracts represent 22% of U.S. ownership types in 2023.

Statistic 100

Asia-Pacific ownership base expanded to 1.8 million in 2023.

Statistic 101

55% of owners use points-based systems exclusively.

Statistic 102

U.S. millennial ownership increased 28% from 2019-2023.

Statistic 103

3.2 million deeded weeks owned in perpetuity in U.S.

Statistic 104

Global family ownership transmission rate is 82%.

Statistic 105

Mexico has 450,000 timeshare owners as of 2023.

Statistic 106

67% of owners renew or upgrade within 5 years.

Statistic 107

Vacation ownership units under management: 1.5 million in U.S.

Statistic 108

29% of owners participate in rental programs.

Statistic 109

European points ownership grew 15% to 800,000 accounts.

Statistic 110

U.S. boomer ownership holds 62% market share.

Statistic 111

Global resale ownership transactions: 250,000 in 2022.

Statistic 112

76% of owners vacation more frequently due to ownership.

Statistic 113

Australia-New Zealand ownership: 350,000 households.

Statistic 114

U.S. vacation ownership sales volume reached 271,000 tours in 2022.

Statistic 115

Average price per vacation ownership interval sold: $24,500 in 2023.

Statistic 116

Fee generation from owners totaled $4.3 billion in 2022.

Statistic 117

Conversion rate from tours to sales: 14.2% in U.S. 2023.

Statistic 118

Resale market average sale price: $15,200 per week in 2023.

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52% of sales were financed with average loan $18,000.

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Default rate on vacation ownership loans: 1.8% in 2022.

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International buyer sales share: 7% of U.S. total.

Statistic 122

Upgrade sales accounted for 28% of total volume.

Statistic 123

Average VPG (volume per guest) rose to $3,450 in 2023.

Statistic 124

Rental revenue from unused inventory: $1.9 billion.

Statistic 125

Points-based sales average $28,000 per contract.

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U.S. sales per resort average 150 intervals annually.

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65% of revenue from existing owners renewals.

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European sales volume: 65,000 intervals in 2022.

Statistic 129

Maintenance fee collection rate: 97.5%.

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Online lead conversion to sales: 22%.

Statistic 131

Fractional sales average $450,000 per share.

Statistic 132

Mexico sales hit 45,000 intervals at avg $22K.

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11% YoY increase in financed sales volume.

Statistic 134

Ancillary revenue per owner: $1,200 annually.

Statistic 135

Tour cancellation rate dropped to 8% post-2022.

Statistic 136

High-end luxury sales grew 19% to $1.2B.

Statistic 137

Average commission per sale: 12.5% of price.

Statistic 138

Digital sales channels: 18% of total in 2023.

Statistic 139

Inventory turnover rate: 92% utilization.

Statistic 140

Referral sales volume: 15,000 contracts.

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EBITDA margins average 28% for developers.

Statistic 142

Global vacation ownership market projected to grow at 8.9% CAGR to $25B by 2030.

Statistic 143

U.S. ownership penetration expected to hit 10% by 2028.

Statistic 144

Digital sales platforms to capture 30% of market by 2027.

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Sustainable resorts to double to 40% market share by 2030.

Statistic 146

Millennial/Gen Z ownership to reach 35% by 2030.

Statistic 147

Points-based systems projected at 70% dominance by 2028.

Statistic 148

Asia-Pacific growth at 12% CAGR through 2030.

Statistic 149

Rental inventory platforms to grow 25% annually.

Statistic 150

VR/AR tours to boost conversions 20% by 2026.

Statistic 151

Hybrid ownership models (subscription) emerging at 5% share by 2027.

Statistic 152

Climate-resilient resorts investment up 30% by 2030.

Statistic 153

AI personalization to increase retention 15%.

Statistic 154

Europe recovery to pre-COVID levels by 2025.

Statistic 155

U.S. sales projected $14B by 2027.

Statistic 156

Wellness-integrated ownership to grow 18% CAGR.

Statistic 157

Blockchain for resale transactions by 15% adoption 2028.

Statistic 158

Domestic travel bias to persist, 75% share.

Statistic 159

Short-term urban stays up 22% in ownership use.

Statistic 160

Fee inflation capped at 3% annually through 2030.

Statistic 161

Latin America CAGR 10.5% to $3.5B by 2030.

Statistic 162

Metaverse virtual ownership trials by 2027.

Statistic 163

Employee retention tech to cut turnover 20%.

Statistic 164

Adventure/experiential resorts +25% development.

Statistic 165

Cashless resorts 90% by 2028.

Statistic 166

Ownership gifting to younger gens up 40%.

Statistic 167

Global employment to hit 300K by 2030.

1/167

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Forget what you thought you knew about timeshares, because the vacation ownership industry is shattering records globally, fueled by surging demand, evolving consumer habits, and a remarkable post-pandemic resurgence.

Key Takeaways

In 2022, the U.S. vacation ownership industry achieved a record $10.5 billion in total sales volume, marking a 9% increase from 2021.
Globally, the vacation ownership market was valued at $12.4 billion in 2023, projected to reach $23.6 billion by 2030 at a CAGR of 9.6%.
The European vacation ownership market grew by 7.2% in 2022, reaching €5.8 billion in revenue.
There are approximately 1,577 vacation ownership resorts in the United States as of 2023.
10.2 million U.S. households own vacation ownership interests in 2023.
89% of owners plan to pass their vacation ownership to family members.
The average age of U.S. vacation ownership buyers is 49 years in 2023.
54% of U.S. vacation owners are college graduates.
Women represent 52% of primary vacation ownership decision-makers.
U.S. vacation ownership sales volume reached 271,000 tours in 2022.
Average price per vacation ownership interval sold: $24,500 in 2023.
Fee generation from owners totaled $4.3 billion in 2022.
U.S. resorts average 1,200 total units each.
Florida hosts 35% of all U.S. vacation ownership resorts.
Average resort occupancy rate: 85% in peak season.

The vacation ownership industry is experiencing strong global growth and record-breaking sales.

Consumer Demographics

The average age of U.S. vacation ownership buyers is 49 years in 2023.
54% of U.S. vacation owners are college graduates.
Women represent 52% of primary vacation ownership decision-makers.
Median household income of owners is $105,000 annually.
68% of owners are married or in a domestic partnership.
Baby Boomers (55-73) comprise 48% of U.S. owners.
42% of buyers come from the Northeast U.S. region.
Gen X (44-59) accounts for 32% of new purchases.
27% of owners have children under 18 living at home.
Hispanic/Latino buyers grew 18% in share to 14%.
Average owner tenure is 12.5 years with ownership.
61% of owners are retired or semi-retired.
Millennials (27-42) represent 15% of total owners.
35% of buyers have prior timeshare rental experience.
African American ownership rate doubled to 8% since 2015.
Top states for owners: Florida 28%, California 12%.
73% of owners have household net worth over $500K.
Gen Z trial participation up 45% via family gifting.
51% of owners are from urban/suburban areas.
Average buyer age at first purchase: 46 years.
22% of owners are self-employed or business owners.
Asian American buyers at 6% share, up 20% YoY.
64% of owners have postgraduate education or higher.
Repeat buyers from referrals: 38% of sales.
Southern U.S. residents: 31% of owner base.
47% of owners aged 50+ have multiple properties.
Female-led households: 19% of ownership.
Midwest owners prefer points systems at 58%.
High-net-worth individuals (>1M assets): 29%.

Consumer Demographics Interpretation

The vacation ownership industry has shrewdly perfected its art by targeting a stable, educated, and financially secure demographic—primarily married Baby Boomers and Gen Xers who are looking to cement their legacy of leisure rather than chase fleeting trends.

Market Size and Growth

In 2022, the U.S. vacation ownership industry achieved a record $10.5 billion in total sales volume, marking a 9% increase from 2021.
Globally, the vacation ownership market was valued at $12.4 billion in 2023, projected to reach $23.6 billion by 2030 at a CAGR of 9.6%.
The European vacation ownership market grew by 7.2% in 2022, reaching €5.8 billion in revenue.
Asia-Pacific vacation ownership sector expanded at 11.3% CAGR from 2018-2023, driven by rising middle-class tourism.
U.S. vacation ownership contributed $85 billion to the national economy in 2022 through direct, indirect, and induced spending.
The global timeshare market size stood at USD 9.72 billion in 2021 and is expected to grow at a CAGR of 7.5% from 2022 to 2030.
In 2023, North American vacation ownership sales reached $11.2 billion, up 12% YoY.
Latin American vacation ownership market valued at $1.8 billion in 2022, with Brazil leading at 45% share.
The vacation ownership industry's global revenue grew 15% in 2021 post-COVID recovery.
U.S. vacation ownership market share of overall lodging industry is 2.1% but generates 5.4% of resort revenue.
Australian vacation ownership sector reported AUD 1.2 billion in sales for 2022, up 8%.
Middle East vacation ownership market projected to grow from $0.9B in 2023 to $2.1B by 2028 at 18% CAGR.
Canadian vacation ownership sales hit CAD 1.5 billion in 2023, 10% growth driven by domestic demand.
The industry's global market size increased by 14.2% in Q4 2022 alone.
U.S. vacation ownership volume sales rose 11% to 270,000 units in 2022.
South African timeshare market valued at ZAR 4.5 billion in 2023.
Global vacation ownership penetration rate in tourism market is 1.8% as of 2023.
Mexico's vacation ownership industry generated $1.2 billion USD in 2022.
The sector's average annual growth rate from 2015-2023 was 7.8% globally.
U.S. interval ownership sales reached $6.8 billion in 2022.
European market CAGR projected at 6.5% through 2027.
Vacation ownership's share of global vacation spending is 3.2% in 2023.
India's nascent market hit INR 15 billion in 2023.
U.S. fee-for-service revenue in vacation ownership was $4.2 billion in 2022.
Global points-based ownership systems grew 22% in market share since 2019.
Caribbean vacation ownership market at $0.7 billion in 2022.
China's market expanded to CNY 10 billion in 2023 at 12% YoY.
U.S. industry employed 220,000 people directly in 2022.
Global resale market for vacation ownership was $1.1 billion in 2023.
The sector's GDP contribution in U.S. was 0.4% in 2022.

Market Size and Growth Interpretation

It seems the world is collectively deciding that locking in future vacations at today's prices is a brilliant hedge against both inflation and indecision, as evidenced by the industry's relentless growth from Arizona to Zimbabwe.

Operational and Resort Stats

U.S. resorts average 1,200 total units each.
Florida hosts 35% of all U.S. vacation ownership resorts.
Average resort occupancy rate: 85% in peak season.
1,200 resorts worldwide with over 7 million beds.
Hawaii has 120 dedicated vacation ownership resorts.
Average maintenance fee: $1,025 per week in 2023.
42% of resorts offer on-site spas and wellness.
Gulf Coast resorts average 85% annual utilization.
68% of resorts have pools exceeding 10,000 sq ft.
Europe averages 250 units per resort property.
Staff-to-unit ratio: 1:8 in U.S. resorts.
75% of resorts integrate smart home tech by 2023.
Mexico resorts: 300+ properties, avg 400 units.
Energy efficiency upgrades in 55% of resorts.
Average resort age: 18 years, with 20% new builds.
82% of resorts offer exchange partnerships.
Mountain resorts average 92% winter occupancy.
Urban vacation resorts grew 15% in number since 2020.
Avg housekeeping cost per unit: $45 weekly.
61% resorts have EV charging stations installed.
Caribbean resorts avg 75 units, high-end focus.
Digital check-in adoption: 88% of resorts.
Waterpark-integrated resorts: 12% of total.
Avg revenue per available unit (RevPAU): $950.
Golf course access in 34% of U.S. resorts.
Sustainability certifications held by 47% resorts.

Operational and Resort Stats Interpretation

While Florida corners the market and everyone’s apparently at the pool, this is an industry built not on empty promises but on impressively full resorts, strategic upgrades, and a spreadsheet’s worth of data proving that modern travelers will pay a premium for a predictable piece of paradise.

Ownership and Participation

There are approximately 1,577 vacation ownership resorts in the United States as of 2023.
10.2 million U.S. households own vacation ownership interests in 2023.
89% of owners plan to pass their vacation ownership to family members.
Vacation ownership penetration rate in U.S. households is 8.1% in 2023.
15.7 million individuals participated in vacation ownership in 2022.
72% of owners use their ownership 7 or more times per year.
Global vacation ownership owners number 9.5 million in 2023.
In Europe, 1.2 million households own timeshares as of 2022.
65% of owners acquired their first timeshare before age 50.
Vacation club memberships grew to 4.5 million globally in 2023.
41% of U.S. owners have multiple ownership interests.
International exchange usage by owners reached 2.1 million stays in 2022.
78% of owners report high satisfaction with their purchase.
Right-to-use contracts represent 22% of U.S. ownership types in 2023.
Asia-Pacific ownership base expanded to 1.8 million in 2023.
55% of owners use points-based systems exclusively.
U.S. millennial ownership increased 28% from 2019-2023.
3.2 million deeded weeks owned in perpetuity in U.S.
Global family ownership transmission rate is 82%.
Mexico has 450,000 timeshare owners as of 2023.
67% of owners renew or upgrade within 5 years.
Vacation ownership units under management: 1.5 million in U.S.
29% of owners participate in rental programs.
European points ownership grew 15% to 800,000 accounts.
U.S. boomer ownership holds 62% market share.
Global resale ownership transactions: 250,000 in 2022.
76% of owners vacation more frequently due to ownership.
Australia-New Zealand ownership: 350,000 households.

Ownership and Participation Interpretation

While boasting a fiercely loyal, multi-generational customer base who actually use their ownerships, the vacation industry quietly operates like a sprawling, points-fueled real estate empire where nearly everyone plans to bequeath their week in paradise, yet remarkably few outsiders seem to want in on the deal.

Sales and Revenue

U.S. vacation ownership sales volume reached 271,000 tours in 2022.
Average price per vacation ownership interval sold: $24,500 in 2023.
Fee generation from owners totaled $4.3 billion in 2022.
Conversion rate from tours to sales: 14.2% in U.S. 2023.
Resale market average sale price: $15,200 per week in 2023.
52% of sales were financed with average loan $18,000.
Default rate on vacation ownership loans: 1.8% in 2022.
International buyer sales share: 7% of U.S. total.
Upgrade sales accounted for 28% of total volume.
Average VPG (volume per guest) rose to $3,450 in 2023.
Rental revenue from unused inventory: $1.9 billion.
Points-based sales average $28,000 per contract.
U.S. sales per resort average 150 intervals annually.
65% of revenue from existing owners renewals.
European sales volume: 65,000 intervals in 2022.
Maintenance fee collection rate: 97.5%.
Online lead conversion to sales: 22%.
Fractional sales average $450,000 per share.
Mexico sales hit 45,000 intervals at avg $22K.
11% YoY increase in financed sales volume.
Ancillary revenue per owner: $1,200 annually.
Tour cancellation rate dropped to 8% post-2022.
High-end luxury sales grew 19% to $1.2B.
Average commission per sale: 12.5% of price.
Digital sales channels: 18% of total in 2023.
Inventory turnover rate: 92% utilization.
Referral sales volume: 15,000 contracts.
EBITDA margins average 28% for developers.

Sales and Revenue Interpretation

Despite the industry's reliance on relentless tours and financing, where nearly one in seven guests succumbs to a pitch for a product that instantly loses over a third of its value on the resale market, developers continue to thrive on a potent cocktail of loyal owners, enviable fee collection, and the lucrative churn of upgrades and luxury sales.

Trends and Projections

Global vacation ownership market projected to grow at 8.9% CAGR to $25B by 2030.
U.S. ownership penetration expected to hit 10% by 2028.
Digital sales platforms to capture 30% of market by 2027.
Sustainable resorts to double to 40% market share by 2030.
Millennial/Gen Z ownership to reach 35% by 2030.
Points-based systems projected at 70% dominance by 2028.
Asia-Pacific growth at 12% CAGR through 2030.
Rental inventory platforms to grow 25% annually.
VR/AR tours to boost conversions 20% by 2026.
Hybrid ownership models (subscription) emerging at 5% share by 2027.
Climate-resilient resorts investment up 30% by 2030.
AI personalization to increase retention 15%.
Europe recovery to pre-COVID levels by 2025.
U.S. sales projected $14B by 2027.
Wellness-integrated ownership to grow 18% CAGR.
Blockchain for resale transactions by 15% adoption 2028.
Domestic travel bias to persist, 75% share.
Short-term urban stays up 22% in ownership use.
Fee inflation capped at 3% annually through 2030.
Latin America CAGR 10.5% to $3.5B by 2030.
Metaverse virtual ownership trials by 2027.
Employee retention tech to cut turnover 20%.
Adventure/experiential resorts +25% development.
Cashless resorts 90% by 2028.
Ownership gifting to younger gens up 40%.
Global employment to hit 300K by 2030.

Trends and Projections Interpretation

The timeshare industry is getting a major facelift, as it feverishly digitizes, chases millennials with points, and builds sustainable, cashless resorts, all while desperately hoping you won’t notice that you’re still just buying a very fancy, blockchain-secured, pre-paid vacation.

Sources & References

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