GITNUXREPORT 2026

Uk Financial Advice Industry Statistics

The financial advice market grew strongly last year driven by increasing demand for retirement planning.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

At the end of 2023, there were 26,450 active financial advisers in the UK, a 1.8% decline from 2022.

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58.3% of UK financial advisers were aged 50 or over in 2023, highlighting an ageing workforce.

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Women represented 22.7% of qualified financial advisers in Q4 2023.

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14,200 advisers held the Chartered Financial Planner (Chartered) status in 2023.

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Average adviser turnover rate in firms was 9.2% in 2023.

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3,450 new Statements of Professional Standing (SPS) were issued to advisers in 2023.

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Hybrid working models were adopted by 76% of advice firms, with advisers averaging 2.8 office days per week in 2023.

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41% of advisers planned to retire within 5 years as of 2023 survey.

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BAME representation among advisers was 7.1% in 2023.

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Paraplanners numbered 8,900 in the UK advice sector in 2023.

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62% of advisers used CRM systems daily in 2023.

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Training spend per adviser averaged £4,200 in 2023.

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1,120 advisers qualified via the Diploma for Financial Advisers in 2023.

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Self-employed advisers comprised 38.4% of the total workforce in 2023.

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Adviser productivity averaged 142 clients per year in 2023.

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28% of advice firms had fewer than 5 advisers in 2023.

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15.2 million UK adults (36%) received financial advice in the past 2 years as of 2023.

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Advice uptake among 55-64 year olds was 48.7% in 2023.

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Only 12.4% of millennials (aged 25-40) sought independent advice in 2023.

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67% of advised clients were satisfied with their adviser relationship in 2023 surveys.

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Women were 39% less likely than men to seek financial advice in 2023.

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Average client assets under management for advised clients was £285,000 in 2023.

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24.6% of ethnic minority consumers accessed advice vs 38% of white consumers in 2023.

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Repeat advice clients numbered 9.8 million in 2023.

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52% of clients preferred face-to-face advice in 2023.

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Low-income households (<£25k) had 4.2% advice penetration in 2023.

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71% of advised pension holders reviewed pots annually in 2023.

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Client complaints about advice fell 5.1% to 12,400 in 2023.

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33% of clients used digital channels to initiate advice in 2023.

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HNW clients (>£1m assets) engagement rate was 82.4% in 2023.

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18% growth in younger client (under 40) advice sessions in 2023.

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Client Net Promoter Score (NPS) for advisers averaged 68 in 2023.

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44% of clients discussed ESG in advice meetings in 2023.

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Total industry profitability was 18.4% pre-tax margin in 2023.

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Average fee per client was £2,850 annually in 2023.

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Ongoing advice fees accounted for 72% of total revenues at £5.6 billion in 2023.

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Cost-income ratio for advice firms averaged 64.2% in 2023.

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42% of firms increased fees by average 4.1% in 2023.

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Investment management fees from advised assets yielded £4.2 billion in 2023.

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Staff costs represented 52% of total expenses at £3.9 billion industry-wide in 2023.

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ROE for advice firms averaged 14.7% in 2023.

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Platform fees paid by advisers totaled £1.1 billion in 2023.

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29% revenue growth in wealth management advice segment to £2.8 billion in 2023.

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Insurance commissions contributed £890 million to advice revenues in 2023.

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Average firm EBITDA margin was 22.3% for top quartile in 2023.

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Tech investment in advice firms rose 15% to £450 million in 2023.

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Client acquisition cost averaged £1,240 per new client in 2023.

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Lifetime value of an advised client estimated at £28,500 in 2023 models.

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In 2023, the UK financial advice market generated total revenues of £7.8 billion, marking a 6.1% year-on-year growth driven by increased demand for retirement planning advice.

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The number of authorised financial advice firms in the UK stood at 4,212 as of Q4 2023, down 2.3% from the previous year due to consolidation.

Statistic 51

Pension advice accounted for 42.7% of all financial advice sessions in 2023, totaling over 1.2 million consultations.

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The advice gap for mass affluent clients (assets £100k-£500k) narrowed by 8% in 2023, with advice penetration rising to 28.4%.

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Investment advice revenues grew by 9.2% to £2.1 billion in 2023, fueled by equity market performance.

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Total assets under advice in the UK reached £1.4 trillion in 2023, a 7.5% increase from 2022.

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Robo-advice platforms advised 1.8 million UK clients in 2023, representing 15% of the hybrid advice market.

Statistic 56

The value of new pension transfer advice cases hit £45.6 billion in 2023, up 12% YoY.

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Equity release advice volumes increased by 14.3% to 62,400 cases in 2023.

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Mortgage advice market share held by independent advisers was 68.2% in Q3 2023.

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Holistic financial planning advice uptake rose 11.7% to 850,000 clients in 2023.

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The UK advice industry's gross value added (GVA) contribution to GDP was £5.9 billion in 2022.

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Digital advice tools were used in 37.4% of advice interactions in 2023.

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Protection advice sales reached 2.3 million policies in 2023, up 4.8%.

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The paraplanner market supported 72% of advice firms in 2023.

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The FCA upheld 28.3% of complaints against advice firms in 2023.

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1,456 advice firms were subject to FCA enforcement actions in 2023.

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Consumer Duty compliance was achieved by 92% of advice firms by July 2023 deadline.

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Vulnerability identification training covered 89% of advisers in 2023.

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7.2 million redress payments totaling £284 million were made for advice mis-selling in 2023.

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65% of firms implemented PRIIPs compliance fully by end-2023.

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AML fines for advice firms totaled £12.5 million in 2023.

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78% of advisers passed FCA supervision visits in 2023.

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Pension transfer advice complaints rose 9% to 4,200 in 2023.

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94% compliance rate with MDR Article 9 record-keeping in 2023 audits.

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320 firms exited the market due to regulatory pressures in 2023.

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Cyber incident reporting by advice firms increased 22% to 1,100 in 2023.

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85% of firms had DEI policies compliant with FCA PS22/3 in 2023.

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SMCR breaches by senior advisers numbered 450 in 2023.

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Advice firms' average redress provision was £2.1 million per firm in 2023.

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96% of firms met TPR advice standards for DB transfers in 2023.

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While the UK's financial advice industry is booming with £7.8 billion in revenue and record assets under advice, a closer look at the data reveals a sector at a crossroads, grappling with an ageing adviser workforce, a persistent advice gap, and the relentless pace of regulatory change.

Key Takeaways

In 2023, the UK financial advice market generated total revenues of £7.8 billion, marking a 6.1% year-on-year growth driven by increased demand for retirement planning advice.
The number of authorised financial advice firms in the UK stood at 4,212 as of Q4 2023, down 2.3% from the previous year due to consolidation.
Pension advice accounted for 42.7% of all financial advice sessions in 2023, totaling over 1.2 million consultations.
At the end of 2023, there were 26,450 active financial advisers in the UK, a 1.8% decline from 2022.
58.3% of UK financial advisers were aged 50 or over in 2023, highlighting an ageing workforce.
Women represented 22.7% of qualified financial advisers in Q4 2023.
15.2 million UK adults (36%) received financial advice in the past 2 years as of 2023.
Advice uptake among 55-64 year olds was 48.7% in 2023.
Only 12.4% of millennials (aged 25-40) sought independent advice in 2023.
The FCA upheld 28.3% of complaints against advice firms in 2023.
1,456 advice firms were subject to FCA enforcement actions in 2023.
Consumer Duty compliance was achieved by 92% of advice firms by July 2023 deadline.
Total industry profitability was 18.4% pre-tax margin in 2023.
Average fee per client was £2,850 annually in 2023.
Ongoing advice fees accounted for 72% of total revenues at £5.6 billion in 2023.

The financial advice market grew strongly last year driven by increasing demand for retirement planning.

Adviser Workforce

At the end of 2023, there were 26,450 active financial advisers in the UK, a 1.8% decline from 2022.
58.3% of UK financial advisers were aged 50 or over in 2023, highlighting an ageing workforce.
Women represented 22.7% of qualified financial advisers in Q4 2023.
14,200 advisers held the Chartered Financial Planner (Chartered) status in 2023.
Average adviser turnover rate in firms was 9.2% in 2023.
3,450 new Statements of Professional Standing (SPS) were issued to advisers in 2023.
Hybrid working models were adopted by 76% of advice firms, with advisers averaging 2.8 office days per week in 2023.
41% of advisers planned to retire within 5 years as of 2023 survey.
BAME representation among advisers was 7.1% in 2023.
Paraplanners numbered 8,900 in the UK advice sector in 2023.
62% of advisers used CRM systems daily in 2023.
Training spend per adviser averaged £4,200 in 2023.
1,120 advisers qualified via the Diploma for Financial Advisers in 2023.
Self-employed advisers comprised 38.4% of the total workforce in 2023.
Adviser productivity averaged 142 clients per year in 2023.
28% of advice firms had fewer than 5 advisers in 2023.

Adviser Workforce Interpretation

The UK's financial advice industry is a leaky, greying bucket trying to patch itself with technology while anxiously eyeing the clock, as nearly half its veterans plan their exit and too few new faces are stepping in to replace them.

Client Engagement

15.2 million UK adults (36%) received financial advice in the past 2 years as of 2023.
Advice uptake among 55-64 year olds was 48.7% in 2023.
Only 12.4% of millennials (aged 25-40) sought independent advice in 2023.
67% of advised clients were satisfied with their adviser relationship in 2023 surveys.
Women were 39% less likely than men to seek financial advice in 2023.
Average client assets under management for advised clients was £285,000 in 2023.
24.6% of ethnic minority consumers accessed advice vs 38% of white consumers in 2023.
Repeat advice clients numbered 9.8 million in 2023.
52% of clients preferred face-to-face advice in 2023.
Low-income households (<£25k) had 4.2% advice penetration in 2023.
71% of advised pension holders reviewed pots annually in 2023.
Client complaints about advice fell 5.1% to 12,400 in 2023.
33% of clients used digital channels to initiate advice in 2023.
HNW clients (>£1m assets) engagement rate was 82.4% in 2023.
18% growth in younger client (under 40) advice sessions in 2023.
Client Net Promoter Score (NPS) for advisers averaged 68 in 2023.
44% of clients discussed ESG in advice meetings in 2023.

Client Engagement Interpretation

The UK's financial advice industry paints a picture of a thriving, well-regarded club that unfortunately seems to have its velvet rope pulled taut against the young, the less wealthy, and women, suggesting the path to financial wisdom is still frustratingly paved with prerequisites.

Economic Impact

Total industry profitability was 18.4% pre-tax margin in 2023.
Average fee per client was £2,850 annually in 2023.
Ongoing advice fees accounted for 72% of total revenues at £5.6 billion in 2023.
Cost-income ratio for advice firms averaged 64.2% in 2023.
42% of firms increased fees by average 4.1% in 2023.
Investment management fees from advised assets yielded £4.2 billion in 2023.
Staff costs represented 52% of total expenses at £3.9 billion industry-wide in 2023.
ROE for advice firms averaged 14.7% in 2023.
Platform fees paid by advisers totaled £1.1 billion in 2023.
29% revenue growth in wealth management advice segment to £2.8 billion in 2023.
Insurance commissions contributed £890 million to advice revenues in 2023.
Average firm EBITDA margin was 22.3% for top quartile in 2023.
Tech investment in advice firms rose 15% to £450 million in 2023.
Client acquisition cost averaged £1,240 per new client in 2023.
Lifetime value of an advised client estimated at £28,500 in 2023 models.

Economic Impact Interpretation

The industry has built a remarkably healthy annuity business, where the real product isn't just financial advice but the lucrative, long-term client relationship itself.

Market Overview

In 2023, the UK financial advice market generated total revenues of £7.8 billion, marking a 6.1% year-on-year growth driven by increased demand for retirement planning advice.
The number of authorised financial advice firms in the UK stood at 4,212 as of Q4 2023, down 2.3% from the previous year due to consolidation.
Pension advice accounted for 42.7% of all financial advice sessions in 2023, totaling over 1.2 million consultations.
The advice gap for mass affluent clients (assets £100k-£500k) narrowed by 8% in 2023, with advice penetration rising to 28.4%.
Investment advice revenues grew by 9.2% to £2.1 billion in 2023, fueled by equity market performance.
Total assets under advice in the UK reached £1.4 trillion in 2023, a 7.5% increase from 2022.
Robo-advice platforms advised 1.8 million UK clients in 2023, representing 15% of the hybrid advice market.
The value of new pension transfer advice cases hit £45.6 billion in 2023, up 12% YoY.
Equity release advice volumes increased by 14.3% to 62,400 cases in 2023.
Mortgage advice market share held by independent advisers was 68.2% in Q3 2023.
Holistic financial planning advice uptake rose 11.7% to 850,000 clients in 2023.
The UK advice industry's gross value added (GVA) contribution to GDP was £5.9 billion in 2022.
Digital advice tools were used in 37.4% of advice interactions in 2023.
Protection advice sales reached 2.3 million policies in 2023, up 4.8%.
The paraplanner market supported 72% of advice firms in 2023.

Market Overview Interpretation

The industry is efficiently consolidating into fewer but richer firms, powered by the nation's deepening anxiety over retirement, as evidenced by nearly half of all advice now concerning pensions while digital tools and paraplanners desperately try to keep up with the £1.4 trillion wave of assets rolling in.

Regulation and Compliance

The FCA upheld 28.3% of complaints against advice firms in 2023.
1,456 advice firms were subject to FCA enforcement actions in 2023.
Consumer Duty compliance was achieved by 92% of advice firms by July 2023 deadline.
Vulnerability identification training covered 89% of advisers in 2023.
7.2 million redress payments totaling £284 million were made for advice mis-selling in 2023.
65% of firms implemented PRIIPs compliance fully by end-2023.
AML fines for advice firms totaled £12.5 million in 2023.
78% of advisers passed FCA supervision visits in 2023.
Pension transfer advice complaints rose 9% to 4,200 in 2023.
94% compliance rate with MDR Article 9 record-keeping in 2023 audits.
320 firms exited the market due to regulatory pressures in 2023.
Cyber incident reporting by advice firms increased 22% to 1,100 in 2023.
85% of firms had DEI policies compliant with FCA PS22/3 in 2023.
SMCR breaches by senior advisers numbered 450 in 2023.
Advice firms' average redress provision was £2.1 million per firm in 2023.
96% of firms met TPR advice standards for DB transfers in 2023.

Regulation and Compliance Interpretation

While the industry earns high marks for compliance on paper, its real-world report card still shows an alarmingly expensive habit of failing clients, with a £284 million redress bill proving that good intentions don't always translate to good advice.

Sources & References

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