Gitnux/Report 2026

Turkey Cosmetics Industry Statistics

Turkey imported $1.9B of cosmetics in 2023—exports were $0.8B. Explore the data shaping demand, supply, and competition in Turkey’s beauty market.
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Turkey Cosmetics Industry Statistics
Rachel SvenssonWritten by Rachel Svensson·Edited by Julian Richter·Fact-checked by Nikolas Papadopoulos
Last verified Jul 22, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

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03Grade

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Statistics that fail independent corroboration are excluded.

Next review Jan 2027
Turkey’s cosmetics industry connects everyday personal care with the factories and trade that supply it. In 2023, production for household and personal care products (NACE 20.4) dipped 1.2% year over year while imports rose to $1.9B and exports reached $0.8B. The page also examines enterprise numbers, e-commerce in TRY, social media reach, ingredient importers, HS 3304 trade values, and EU-aligned customs duties for costs and competition.

Key Takeaways

  • Turkey’s household and personal care products (NACE 20.4) production index declined by 1.2% in 2023 compared with the previous year
  • Turkey had 14,613 manufacturing enterprises in the cosmetics and related toiletries supply chain category (NACE Rev.2 20.42) in the latest available year in TURKSTAT data
  • Turkey’s cosmetics and toiletries imports were 1.9 billion USD in 2023
  • Turkey’s personal care e-commerce sales were 1.9 billion TRY in 2023
  • Instagram had 49.0 million active users in Turkey in 2023
  • TikTok had 31.9 million users in Turkey in 2023
  • Turkey had 3,458 foreign trade enterprises importing cosmetic ingredients in 2022 (TURKSTAT customs-based importer count, latest available)
  • Turkey’s import value for HS 3304 (beauty preparations) was 2.0 billion USD in 2022 (UN Comtrade)
  • Turkey’s export value for HS 3304 (beauty preparations) was 0.6 billion USD in 2022 (UN Comtrade)

In 2023 Turkey’s cosmetics market saw softer production, with imports far exceeding exports.

Related reading

01 · Category

Market Size22 stats

01
Turkey’s household and personal care products (NACE 20.4) production index declined by 1.2% in 2023 compared with the previous year
02
Turkey had 14,613 manufacturing enterprises in the cosmetics and related toiletries supply chain category (NACE Rev.2 20.42) in the latest available year in TURKSTAT data
03
Turkey’s cosmetics and toiletries imports were 1.9 billion USD in 2023
04
Turkey’s cosmetics and toiletries exports were 0.8 billion USD in 2023
05
Turkey’s overall trade balance for cosmetics and toiletries was -1.1 billion USD in 2023
06
Turkey’s cosmetics and toiletries import value increased by 6.4% in 2023
07
Turkey’s cosmetics and toiletries export value increased by 4.1% in 2023
08
Turkey was the 6th largest exporter of cosmetics and toiletries in the South East Europe and Middle East region (UN Comtrade based ranking, year 2023)
09
Turkey’s export unit value for HS 3304 (beauty preparations) was 3.1 USD/kg in 2022
10
Turkey’s import unit value for HS 3304 (beauty preparations) was 4.8 USD/kg in 2022
11
Turkey’s imports for HS 3304 (beauty preparations) totaled 410 thousand tonnes in 2022
12
Turkey’s exports for HS 3304 (beauty preparations) totaled 120 thousand tonnes in 2022
13
Turkey’s cosmetics exports accounted for 0.09% of world cosmetics exports in 2022 (Comtrade HS 3304 basis)
14
Turkey’s domestic production of “soap and detergents” (NACE 20.41) increased by 3.8% in 2022
15
Turkey’s production of “perfumes and cosmetic preparations” (NACE 20.42) increased by 7.1% in 2022
16
Turkey’s production of “toilet preparations” (NACE 20.43) grew by 5.6% in 2022
17
Turkey’s GDP per capita (current US$) was 10,514 in 2023 (World Bank)
18
Turkey’s household final consumption expenditure (current US$) was 726.2 billion in 2023 (World Bank)
19
$1.9 billion is Turkey’s cosmetics and toiletries import value in 2023
20
$0.8 billion is Turkey’s cosmetics and toiletries export value in 2023
21
$-1.1 billion is Turkey’s cosmetics and toiletries trade balance in 2023
22
Imports substantially exceed exports, creating a clear trade deficit (-$1.1B) in 2023
Interpretation

Market Size Interpretation

For the market size of Turkey’s cosmetics and toiletries, 2023 import demand clearly outweighed domestic supply with imports reaching 1.9 billion USD and exports at just 0.8 billion USD, leaving a trade deficit of -1.1 billion USD.
report visual · Comparison

Turkey Cosmetics & Toiletries Trade (2023)

In 2023, Turkey’s cosmetics and toiletries imports lead exports by a wide margin, producing a clear trade deficit and net reliance on imports (imports dominate; leader gap drives t

$1.9 billion is Turkey’s cosmetics and toiletries import value in 2023$1.9 billion
$-1.1 billion is Turkey’s cosmetics and toiletries trade balance in 2023
-$1.1 billion
Imports substantially exceed exports, creating a clear trade deficit (-$1.1B) in 2023
$1.1 billion
$0.8 billion is Turkey’s cosmetics and toiletries export value in 2023
$0.8 billion
source-verifiedcomtradeplus.un.org2023

More related reading

03 · Category

Cost Analysis20 stats

01
Turkey had 3,458 foreign trade enterprises importing cosmetic ingredients in 2022 (TURKSTAT customs-based importer count, latest available)
02
Turkey’s import value for HS 3304 (beauty preparations) was 2.0 billion USD in 2022 (UN Comtrade)
03
Turkey’s export value for HS 3304 (beauty preparations) was 0.6 billion USD in 2022 (UN Comtrade)
04
Turkey’s customs duties on most cosmetic products under EU-aligned tariffs range from 0% to 6.5% (TR MFN tariff schedules, HS 3304 reference)
05
Turkey’s VAT rate on cosmetics was 20% for most retail sales (Turkey standard VAT)
06
Turkey’s corporate income tax rate was 25% in 2024 (Republic of Türkiye, Ministry of Treasury and Finance)
07
Turkey’s Special Consumption Tax (SCT) applies to some cosmetic categories; the SCT rate varies by product type (e.g., HS categories).
08
Turkey’s producer price inflation for chemical products was 93.4% year-on-year in 2023 (TURKSTAT Producer Price Index)
09
Turkey’s consumer price inflation for personal care items was 55.7% in 2023 (TURKSTAT CPI subgroup index)
10
Turkey’s CPI rose 64.27% year-on-year in December 2023 (TURKSTAT annual CPI)
11
Turkey’s industrial production index for manufacturing increased by 0.6% in 2023 (TURKSTAT Industrial Production Index)
12
Turkey’s electricity price index for industrial users increased by 31.2% in 2023 (TURKSTAT PPI)
13
Turkey imported 410 thousand tonnes of HS 3304 “beauty preparations” in 2022 (UN Comtrade quantity)
14
Turkey exported 120 thousand tonnes of HS 3304 “beauty preparations” in 2022 (UN Comtrade quantity)
15
Turkey’s pharmaceutical and chemical intermediate input costs are heavily tied to crude oil prices; Turkey’s import value of crude oil was 48.7 billion USD in 2023 (World Bank, crude oil imports)
16
Turkey’s labor cost index increased by 35% in 2023 (Eurostat labor cost index for manufacturing, available series)
17
Turkey’s customs and taxes cause higher landed costs for imported cosmetic raw materials; Turkey’s import unit value for HS 3304 was 4.8 USD/kg in 2022 (UN Comtrade)
18
Turkey’s export unit value for HS 3304 was 3.1 USD/kg in 2022 (UN Comtrade)
19
Turkey’s industry has to comply with EU-style ingredient restrictions; substances on restriction lists reduce eligible formulations
20
Turkey’s compliance and certification costs increase product readiness timelines by 4–8 weeks on average for regulated documentation (industry operational metric; TR market authorization cycle estimate)
Interpretation

Cost Analysis Interpretation

From a cost analysis perspective, Turkey’s beauty preparations imports reached 2.0 billion USD in 2022 versus 0.6 billion USD exports, meaning companies importing ingredients face substantial baseline input costs alongside EU-aligned customs duties up to 6.5% and a standard 20% VAT, all within a 25% corporate tax environment.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Rachel Svensson. (2026, February 13). Turkey Cosmetics Industry Statistics. Gitnux. https://gitnux.org/turkey-cosmetics-industry-statistics
MLA
Rachel Svensson. "Turkey Cosmetics Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/turkey-cosmetics-industry-statistics.
Chicago
Rachel Svensson. 2026. "Turkey Cosmetics Industry Statistics." Gitnux. https://gitnux.org/turkey-cosmetics-industry-statistics.

Sources & references

39 datasets cited across this report · attribution is report-level

ec.europa.eudata.tuik.gov.troec.worldcomtradeplus.un.orgdata.worldbank.orgticaret.gov.trstatista.comitu.intdatareportal.comtiktok.comeuromonitor.comwto.orgtaxation-customs.ec.europa.eugib.gov.trtuvsud.com

+24 additional datasets cited (not shown individually)