Gitnux/Report 2026

Turkey Cosmetics Industry Statistics

Turkey’s cosmetics and toiletries trade turned a tricky corner, with imports rising and the overall balance still stuck at -1.1 billion USD in 2023. From NACE production shifts and EU aligned cost pressures to fast growing beauty e-commerce and social media reach, the page connects what Turkey makes, buys, and sells to what consumers actually discover and demand.
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Turkey Cosmetics Industry Statistics
Rachel SvenssonWritten by Rachel Svensson·Edited by Julian Richter·Fact-checked by Nikolas Papadopoulos
Last verified Jun 23, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

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Next review Dec 2026
Turkey’s household and personal care products production index declined 1.2 percent. Cosmetics and toiletries imports reached 1.9 billion USD against exports of 0.8 billion USD. Personal care e-commerce sales hit 1.9 billion TRY with mobile connections at 83.4 million.

Key Takeaways

  • Turkey’s household and personal care products (NACE 20.4) production index declined by 1.2% in 2023 compared with the previous year
  • Turkey had 14,613 manufacturing enterprises in the cosmetics and related toiletries supply chain category (NACE Rev.2 20.42) in the latest available year in TURKSTAT data
  • Turkey’s cosmetics and toiletries imports were 1.9 billion USD in 2023
  • Turkey’s personal care e-commerce sales were 1.9 billion TRY in 2023
  • Instagram had 49.0 million active users in Turkey in 2023
  • TikTok had 31.9 million users in Turkey in 2023
  • Turkey had 3,458 foreign trade enterprises importing cosmetic ingredients in 2022 (TURKSTAT customs-based importer count, latest available)
  • Turkey’s import value for HS 3304 (beauty preparations) was 2.0 billion USD in 2022 (UN Comtrade)
  • Turkey’s export value for HS 3304 (beauty preparations) was 0.6 billion USD in 2022 (UN Comtrade)

In 2023 Turkey’s cosmetics market saw imports rise, exports grow, and production dip slightly.

Related reading

01 · Category

Market Size18 stats

01
Turkey’s household and personal care products (NACE 20.4) production index declined by 1.2% in 2023 compared with the previous year
02
Turkey had 14,613 manufacturing enterprises in the cosmetics and related toiletries supply chain category (NACE Rev.2 20.42) in the latest available year in TURKSTAT data
03
Turkey’s cosmetics and toiletries imports were 1.9 billion USD in 2023
04
Turkey’s cosmetics and toiletries exports were 0.8 billion USD in 2023
05
Turkey’s overall trade balance for cosmetics and toiletries was -1.1 billion USD in 2023
06
Turkey’s cosmetics and toiletries import value increased by 6.4% in 2023
07
Turkey’s cosmetics and toiletries export value increased by 4.1% in 2023
08
Turkey was the 6th largest exporter of cosmetics and toiletries in the South East Europe and Middle East region (UN Comtrade based ranking, year 2023)
09
Turkey’s export unit value for HS 3304 (beauty preparations) was 3.1 USD/kg in 2022
10
Turkey’s import unit value for HS 3304 (beauty preparations) was 4.8 USD/kg in 2022
11
Turkey’s imports for HS 3304 (beauty preparations) totaled 410 thousand tonnes in 2022
12
Turkey’s exports for HS 3304 (beauty preparations) totaled 120 thousand tonnes in 2022
13
Turkey’s cosmetics exports accounted for 0.09% of world cosmetics exports in 2022 (Comtrade HS 3304 basis)
14
Turkey’s domestic production of “soap and detergents” (NACE 20.41) increased by 3.8% in 2022
15
Turkey’s production of “perfumes and cosmetic preparations” (NACE 20.42) increased by 7.1% in 2022
16
Turkey’s production of “toilet preparations” (NACE 20.43) grew by 5.6% in 2022
17
Turkey’s GDP per capita (current US$) was 10,514 in 2023 (World Bank)
18
Turkey’s household final consumption expenditure (current US$) was 726.2 billion in 2023 (World Bank)
Interpretation

Market Size Interpretation

In 2023 Turkey’s cosmetics and toiletries trade remained a clear deficit at -1.1 billion USD, even as imports rose 6.4% to 1.9 billion USD and exports increased 4.1% to 0.8 billion USD.

More related reading

03 · Category

Cost Analysis20 stats

01
Turkey had 3,458 foreign trade enterprises importing cosmetic ingredients in 2022 (TURKSTAT customs-based importer count, latest available)
02
Turkey’s import value for HS 3304 (beauty preparations) was 2.0 billion USD in 2022 (UN Comtrade)
03
Turkey’s export value for HS 3304 (beauty preparations) was 0.6 billion USD in 2022 (UN Comtrade)
04
Turkey’s customs duties on most cosmetic products under EU-aligned tariffs range from 0% to 6.5% (TR MFN tariff schedules, HS 3304 reference)
05
Turkey’s VAT rate on cosmetics was 20% for most retail sales (Turkey standard VAT)
06
Turkey’s corporate income tax rate was 25% in 2024 (Republic of Türkiye, Ministry of Treasury and Finance)
07
Turkey’s Special Consumption Tax (SCT) applies to some cosmetic categories; the SCT rate varies by product type (e.g., HS categories).
08
Turkey’s producer price inflation for chemical products was 93.4% year-on-year in 2023 (TURKSTAT Producer Price Index)
09
Turkey’s consumer price inflation for personal care items was 55.7% in 2023 (TURKSTAT CPI subgroup index)
10
Turkey’s CPI rose 64.27% year-on-year in December 2023 (TURKSTAT annual CPI)
11
Turkey’s industrial production index for manufacturing increased by 0.6% in 2023 (TURKSTAT Industrial Production Index)
12
Turkey’s electricity price index for industrial users increased by 31.2% in 2023 (TURKSTAT PPI)
13
Turkey imported 410 thousand tonnes of HS 3304 “beauty preparations” in 2022 (UN Comtrade quantity)
14
Turkey exported 120 thousand tonnes of HS 3304 “beauty preparations” in 2022 (UN Comtrade quantity)
15
Turkey’s pharmaceutical and chemical intermediate input costs are heavily tied to crude oil prices; Turkey’s import value of crude oil was 48.7 billion USD in 2023 (World Bank, crude oil imports)
16
Turkey’s labor cost index increased by 35% in 2023 (Eurostat labor cost index for manufacturing, available series)
17
Turkey’s customs and taxes cause higher landed costs for imported cosmetic raw materials; Turkey’s import unit value for HS 3304 was 4.8 USD/kg in 2022 (UN Comtrade)
18
Turkey’s export unit value for HS 3304 was 3.1 USD/kg in 2022 (UN Comtrade)
19
Turkey’s industry has to comply with EU-style ingredient restrictions; substances on restriction lists reduce eligible formulations
20
Turkey’s compliance and certification costs increase product readiness timelines by 4–8 weeks on average for regulated documentation (industry operational metric; TR market authorization cycle estimate)
Interpretation

Cost Analysis Interpretation

Despite relatively low MFN customs duties of mostly 0% to 6.5% and a 20% VAT, Turkey’s cosmetics beauty preparations trade shows a large imbalance in 2022 with 2.0 billion USD imports versus 0.6 billion USD exports, while costs are being amplified by high inflation pressures like 93.4% producer price inflation for chemicals in 2023 and 55.7% consumer inflation for personal care items.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Rachel Svensson. (2026, February 13). Turkey Cosmetics Industry Statistics. Gitnux. https://gitnux.org/turkey-cosmetics-industry-statistics
MLA
Rachel Svensson. "Turkey Cosmetics Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/turkey-cosmetics-industry-statistics.
Chicago
Rachel Svensson. 2026. "Turkey Cosmetics Industry Statistics." Gitnux. https://gitnux.org/turkey-cosmetics-industry-statistics.

Sources & references

38 datasets cited across this report · attribution is report-level

ec.europa.eudata.tuik.gov.troec.worldcomtradeplus.un.orgticaret.gov.trstatista.comitu.intdatareportal.comtiktok.comeuromonitor.comdata.worldbank.orgwto.orgtaxation-customs.ec.europa.eugib.gov.trtuvsud.com

+23 additional datasets cited (not shown individually)