Tourism in Mexico blends domestic and international demand, shaping jobs, spending, and regional demand. In 2023, domestic tourism rose 8.5% to 144.2 million trips, while international arrivals climbed to 42.15 million, surpassing pre-pandemic levels. As hotel capacity, occupancy, and key traveler preferences drive revenue—like beach and all-inclusive choices—the page connects these patterns to GDP and employment impacts.
Key Takeaways
- In 2023, Mexico had 185,000 hotel rooms available for tourists.
- Hotel occupancy rate nationwide averaged 62.3% in 2023.
- Quintana Roo boasted 92,000 hotel rooms in 2023.
- In 2023, domestic tourism trips in Mexico totaled 144.2 million, with an 8.5% increase from 2022.
- Domestic tourists spent 234 billion MXN in 2023 on accommodations alone.
- Quintana Roo state received 28.6 million domestic visitors in 2023.
- Tourism contributed 8.5% to Mexico's GDP in 2023, equating to 1.2 trillion USD.
- Travel and tourism directly employed 2.6 million people in Mexico in 2023.
- International tourist spending in Mexico reached 30.8 billion USD in 2023.
- In 2023, Mexico recorded 42.15 million international tourist arrivals, a record high surpassing pre-pandemic levels by 4.8%.
- The United States accounted for 78.2% of all international tourists to Mexico in 2023, totaling 32.95 million visitors.
- Canada contributed 2.35 million international tourists to Mexico in 2023, representing 5.6% of total arrivals.
- In 2023, 68% of international tourists preferred beach destinations like Cancun and Riviera Maya.
- Cultural tourism attracted 22% of visitors, with Chichen Itza visited by 2.5 million in 2023.
- Adventure activities like zip-lining participated in by 15% of tourists in 2023.
Mexico’s tourism surged in 2023 and early 2024, boosting spending, jobs, and record international arrivals.
Related reading
01 · Category
Accommodation And Infrastructure24 stats
01
In 2023, Mexico had 185,000 hotel rooms available for tourists.
02
Hotel occupancy rate nationwide averaged 62.3% in 2023.
03
Quintana Roo boasted 92,000 hotel rooms in 2023.
04
Average daily rate (ADR) for hotels in Mexico was 120 USD in 2023.
05
Mexico City had 48,000 hotel rooms with 65% occupancy in 2023.
06
New hotel openings added 12,500 rooms in 2023.
07
All-inclusive resorts accounted for 35% of total rooms in 2023.
08
Baja California Sur hotel occupancy hit 78% in 2023.
09
RevPAR (revenue per available room) reached 85 USD nationally in 2023.
10
Cancun hotel zone had 45,000 rooms with 85% occupancy in 2023.
11
Budget hotels (under 50 USD/night) made up 28% of supply in 2023.
12
Luxury hotels (over 200 USD) occupancy was 72% in 2023.
13
Airport infrastructure: 52 international airports handling tourism in 2023.
14
Riviera Maya added 5,200 new rooms in 2023.
15
Midscale hotels dominated with 42% market share in 2023.
16
Guadalajara had 22,000 rooms with 68% occupancy in 2023.
17
Timeshare units totaled 125,000 in Mexico in 2023.
18
Puerto Vallarta occupancy rate: 76% in 2023.
19
Total bed nights sold: 145 million in 2023.
20
Mérida, Yucatan had 12,000 rooms in 2023.
21
Sustainable certified hotels: 1,200 in 2023.
22
Los Cabos added 3,100 luxury rooms in 2023.
23
National highway network for tourism: 50,000 km paved in 2023.
24
Playa del Carmen hotel rooms: 28,000 with 88% occupancy.
Interpretation
Accommodation And Infrastructure Interpretation
In 2023 Mexico added 12,500 new hotel rooms, and with 185,000 total rooms nationwide plus a 62.3% occupancy rate, the accommodation side shows meaningful capacity growth even as utilization remains moderately steady.
02 · Category
Domestic Tourism28 stats
01
In 2023, domestic tourism trips in Mexico totaled 144.2 million, with an 8.5% increase from 2022.
02
Domestic tourists spent 234 billion MXN in 2023 on accommodations alone.
03
Quintana Roo state received 28.6 million domestic visitors in 2023.
04
Average length of domestic trips in Mexico was 3.2 nights in 2023.
05
62% of Mexicans traveled domestically at least once in 2023.
06
Mexico City hosted 12.4 million domestic tourists in 2023.
07
Domestic air travel for tourism reached 45 million passengers in 2023.
08
Jalisco state saw 18.7 million domestic visitors in 2023.
09
41 million domestic trips were for leisure purposes in 2023.
10
Baja California Sur received 9.8 million domestic tourists in 2023.
11
Domestic tourism expenditure grew 12.3% to 512 billion MXN in 2023.
12
Yucatan state attracted 7.2 million domestic visitors in 2023.
13
75% of domestic trips were by car or bus in 2023.
14
Nuevo Leon reported 11.5 million domestic tourists in 2023.
15
Average daily spend per domestic tourist was 1,850 MXN in 2023.
16
Guerrero state had 14.3 million domestic visits in 2023.
17
Domestic tourism occupancy rate averaged 58% in 2023.
18
Oaxaca welcomed 6.9 million domestic tourists in 2023.
19
22% of domestic trips involved families in 2023.
20
Puebla state saw 8.4 million domestic visitors in 2023.
21
Domestic beach tourism accounted for 35% of all trips in 2023.
22
Chiapas received 4.7 million domestic tourists in 2023.
23
Cultural domestic trips totaled 28 million in 2023.
24
Veracruz hosted 9.1 million domestic visitors in 2023.
25
15% growth in domestic adventure tourism trips in 2023.
26
Morelos state attracted 5.6 million domestic tourists in 2023.
27
Ecotourism domestic trips reached 12 million in 2023.
28
Guanajuato saw 10.2 million domestic visitors in 2023.
Interpretation
Domestic Tourism Interpretation
In Mexico’s domestic tourism in 2023, 62% of Mexicans made 144.2 million trips, rising 8.5% from 2022, showing strong and growing demand for traveling within the country.
03 · Category
Economic Contributions25 stats
01
Tourism contributed 8.5% to Mexico's GDP in 2023, equating to 1.2 trillion USD.
02
Travel and tourism directly employed 2.6 million people in Mexico in 2023.
03
International tourist spending in Mexico reached 30.8 billion USD in 2023.
04
Tourism generated 12.4% of total employment in Mexico in 2023.
05
Total tourism GDP contribution projected at 10.4% or 1.4 trillion USD by 2034.
06
In 2023, tourism exports from Mexico totaled 32.5 billion USD.
07
Hotel sector alone contributed 4.2% to national GDP in 2023.
08
Domestic tourism added 18.5 billion USD to the economy in 2023.
09
Tourism investment in Mexico was 22.3 billion USD in 2023.
10
Leisure tourism spending reached 25.1 billion USD in 2023.
11
Business tourism generated 5.6 billion USD in 2023.
12
Tax revenue from tourism estimated at 45 billion USD in 2023.
13
Food and beverage sector from tourism: 9.8 billion USD in 2023.
14
2.1 million jobs in indirect tourism supply chain in 2023.
15
Quintana Roo's tourism GDP share was 45% in 2023.
16
Average tourism multiplier effect in Mexico is 2.8 in 2023.
17
Cruise tourism economic impact: 1.2 billion USD in 2023.
18
Ecotourism contributed 3.4 billion USD in 2023.
19
Cultural tourism revenue: 4.7 billion USD in 2023.
20
Adventure tourism added 2.9 billion USD to GDP in 2023.
21
Mexico City tourism GDP contribution: 15% or 18 billion USD in 2023.
22
Jalisco tourism exports: 4.1 billion USD in 2023.
23
Total visitor exports forecasted to reach 38 billion USD by 2028.
24
Yucatan tourism investment: 2.8 billion USD in 2023.
25
Tourism supports 4.7 million total jobs including indirect in 2023.
Interpretation
Economic Contributions Interpretation
In 2023, tourism proved a major economic engine for Mexico by contributing 8.5% to GDP and accounting for 12.4% of total employment while international spending hit 30.8 billion USD and tourism exports reached 32.5 billion USD.
More related reading
04 · Category
International Arrivals30 stats
01
In 2023, Mexico recorded 42.15 million international tourist arrivals, a record high surpassing pre-pandemic levels by 4.8%.
02
The United States accounted for 78.2% of all international tourists to Mexico in 2023, totaling 32.95 million visitors.
03
Canada contributed 2.35 million international tourists to Mexico in 2023, representing 5.6% of total arrivals.
04
In the first half of 2024, Mexico saw 24.2 million international visitors, up 6.8% from the same period in 2023.
05
Air arrivals from the US to Mexico reached 18.4 million in 2023, a 12.3% increase year-over-year.
06
Mexico's Cancun International Airport handled 7.2 million passengers in 2023, primarily international tourists.
07
In 2022, total international tourist arrivals to Mexico were 38.33 million, recovering 92% of 2019 levels.
08
European tourists to Mexico numbered 2.8 million in 2023, with Spain leading at 450,000 visitors.
09
From January to August 2024, Mexico received 32.3 million international tourists, a 10.1% rise from 2023.
10
Land border crossings from the US to Mexico totaled 298 million in 2023, many for short-term tourism.
11
In 2019, pre-pandemic peak, Mexico had 45.07 million international arrivals.
12
Colombia sent 450,000 tourists to Mexico in 2023, up 25% from 2022.
13
Mexico's international tourism arrivals grew at a CAGR of 4.2% from 2015 to 2019.
14
In Q1 2024, international arrivals via airports reached 10.5 million.
15
Brazil contributed 320,000 tourists to Mexico in 2023.
16
Asia-Pacific tourists to Mexico totaled 650,000 in 2023, led by South Korea at 180,000.
17
In 2023, Mexico ranked 7th globally for international tourist arrivals with 42.15 million.
18
Guatemala sent 1.2 million visitors to Mexico in 2023 via land borders.
19
Monthly average international arrivals in 2023 were 3.51 million.
20
December 2023 saw 4.8 million international tourists, the highest monthly figure.
21
In 2023, 85% of international tourists arrived by air, totaling 35.8 million.
22
Argentina provided 280,000 tourists to Mexico in 2023.
23
International arrivals to Quintana Roo state reached 22.5 million in 2023.
24
UK tourists to Mexico numbered 650,000 in 2023, up 15%.
25
Germany sent 420,000 visitors to Mexico in 2023.
26
In 2024 forecast, Mexico expects 48 million international arrivals.
27
Chile contributed 150,000 tourists in 2023.
28
France tourists totaled 380,000 in 2023.
29
International cruise passengers to Mexico: 4.2 million in 2023.
30
Italy sent 290,000 tourists to Mexico in 2023.
Interpretation
International Arrivals Interpretation
International arrivals surged for Mexico in 2023 and into 2024, reaching a record 42.15 million visitors with a 4.8% jump over pre pandemic levels, and the trend is still growing with 24.2 million arrivals in the first half of 2024, up 6.8% year over year.
report visual · Projection
International arrivals to Mexico surged, then surged again
International tourist arrivals to Mexico rose sharply after the 2020 drop, led by 2023 with the highest level, creating a large gap versus 2018 and the 2020 low.
5.6 million visitors
Start
+48.1%
CAGR · 5y
39.9 million visitors
Projected
20182023
source-verifieddatos.bancomundial.org2023
05 · Category
Tourist Preferences And Activities26 stats
01
In 2023, 68% of international tourists preferred beach destinations like Cancun and Riviera Maya.
02
Cultural tourism attracted 22% of visitors, with Chichen Itza visited by 2.5 million in 2023.
03
Adventure activities like zip-lining participated in by 15% of tourists in 2023.
04
45% of US tourists chose all-inclusive resorts in Mexico in 2023.
05
Ecotourism sites visited by 12 million tourists, focusing on cenotes and reserves.
06
Culinary tourism grew 18%, with tequila tours in Jalisco by 1.8 million visitors.
07
28% of tourists engaged in water sports like snorkeling in 2023.
08
Mexico City museums saw 8.2 million foreign visitors in 2023.
09
Golf tourism: 750,000 rounds played by tourists in 2023.
10
35% preferred family vacations, averaging 4.2 persons per group.
11
Whale watching in Baja California Sur drew 250,000 tourists in 2023.
12
19% chose wellness and spa retreats, spending average 450 USD.
13
Day of the Dead festivals attracted 1.2 million cultural tourists in 2023.
14
Diving in Cozumel participated by 400,000 tourists annually.
15
52% of tourists aged 25-44 preferred adventure and nightlife.
16
Birdwatching ecotours: 150,000 participants in 2023.
17
Shopping districts in Cancun visited by 65% of beach tourists.
18
Historical sites like Teotihuacan: 3.1 million visitors in 2023.
19
24% opted for romantic getaways, mainly Puerto Vallarta.
20
Mayan Riviera cenote tours: 1.9 million dips in 2023.
21
41% of European tourists focused on cultural heritage sites.
22
ATV tours in Baja: 180,000 participants in 2023.
23
Food tours in Oaxaca: 450,000 tourists sampling mole and mezcal.
24
33% repeat visitors, loyal to beach and all-inclusive options.
25
Los Cabos fishing charters: 120,000 bookings in 2023.
26
55% of tourists used digital booking platforms in 2023.
Interpretation
Tourist Preferences And Activities Interpretation
In 2023, Mexico’s tourist preferences skewed strongly toward experience-led activities, with 68% of international visitors choosing beach destinations while culture and adventure accounted for 22% and 15% respectively.
Reference
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APA
Thomas Lindqvist. (2026, February 13). Tourism In Mexico Statistics. Gitnux. https://gitnux.org/tourism-in-mexico-statistics
MLA
Thomas Lindqvist. "Tourism In Mexico Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/tourism-in-mexico-statistics.
Chicago
Thomas Lindqvist. 2026. "Tourism In Mexico Statistics." Gitnux. https://gitnux.org/tourism-in-mexico-statistics.
Sources & references
1 datasets cited across this report · attribution is report-level