GITNUXREPORT 2026

Tourism In Japan Statistics

Tourism in Japan reached record highs before pandemic, driving significant economic growth.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

In 2023, domestic trips in Japan totaled 522.5 million.

Statistic 2

Japanese residents took 308 million overnight domestic trips in 2022.

Statistic 3

Domestic tourism expenditure by Japanese reached 21.6 trillion yen in 2022.

Statistic 4

Number of domestic overnight stays in Japan was 563 million in 2022.

Statistic 5

Hot spring (onsen) visits by domestic tourists: 500 million annually pre-pandemic.

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Hokkaido saw 42 million domestic visitors in 2019.

Statistic 7

Okinawa domestic tourist arrivals: 10.2 million in 2019.

Statistic 8

Kyoto domestic overnight stays: 28 million in 2019.

Statistic 9

Tokyo domestic day trips: over 100 million annually pre-2020.

Statistic 10

Average domestic trip spending per person: 35,000 yen in 2022.

Statistic 11

Family trips accounted for 28% of domestic tourism in Japan in 2022.

Statistic 12

Solo domestic travel in Japan rose to 35% in 2023 surveys.

Statistic 13

Rural domestic tourism visits increased 15% post-2021 in Japan.

Statistic 14

Ski resort domestic visitors: 12 million annually in peak seasons.

Statistic 15

Theme park domestic attendance: Tokyo Disneyland 15 million in 2019.

Statistic 16

Domestic train trips for tourism: 200 million passengers yearly.

Statistic 17

Camping domestic trips: 8 million in 2022.

Statistic 18

Heritage site domestic visits: 50 million to Himeji Castle area yearly.

Statistic 19

Beach tourism domestic: 30 million summer visits to Okinawa.

Statistic 20

Autumn foliage viewing trips: 40 million domestic annually.

Statistic 21

Cherry blossom hanami domestic participants: 80 million in spring.

Statistic 22

Domestic business-leisure combined trips: 10% of total in 2022.

Statistic 23

Youth domestic travel (under 30): 25% share in 2023.

Statistic 24

Senior domestic tourism (65+): 40 million trips in 2022.

Statistic 25

International tourism contributed 4.8% to Japan's GDP in 2019.

Statistic 26

Tourism directly generated 4.3 trillion yen in GDP for Japan in 2019.

Statistic 27

Total tourism GDP contribution in Japan: 28.2 trillion yen in 2019.

Statistic 28

Tourism employment in Japan: 4.89 million jobs in 2019.

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International visitor spending in Japan: 4.8 trillion yen in 2019.

Statistic 30

Domestic tourism spending: 24.8 trillion yen in 2019.

Statistic 31

Hotel sector revenue from tourism: 2.1 trillion yen in 2019.

Statistic 32

Retail sales boosted by tourists: 1.5 trillion yen extra in 2019.

Statistic 33

Food and beverage tourism revenue: 5.2 trillion yen in 2019.

Statistic 34

Transportation tourism income: 3.4 trillion yen from visitors in 2019.

Statistic 35

Post-pandemic tourism GDP recovery: 80% of 2019 levels in 2023.

Statistic 36

Projected tourism GDP in 2024: 33 trillion yen for Japan.

Statistic 37

Tax revenue from tourism: 1.2 trillion yen annually pre-2020.

Statistic 38

Inbound tourism multiplier effect: 1.7 times direct spending in Japan.

Statistic 39

Rural tourism economic boost: 2 trillion yen in regional GDP 2019.

Statistic 40

Festival tourism revenue: 1 trillion yen yearly from matsuri events.

Statistic 41

Anime tourism economic impact: 100 billion yen annually.

Statistic 42

Luxury tourism spending: 500 billion yen from high-end visitors 2019.

Statistic 43

Medical tourism revenue: 50 billion yen in 2019 for Japan.

Statistic 44

Sports tourism GDP share: 300 billion yen in events like Olympics prep.

Statistic 45

Japan has 120,000 hotel rooms available for tourists as of 2023.

Statistic 46

Occupancy rate of hotels in Tokyo: 85% in peak 2023 season.

Statistic 47

Shinkansen high-speed rail network spans 2,850 km serving tourists.

Statistic 48

Narita Airport international passenger traffic: 42 million in 2019.

Statistic 49

Haneda Airport handled 85 million passengers in 2019.

Statistic 50

Tourist visa-free entries: 50 countries eligible for Japan.

Statistic 51

English signage coverage in major tourist areas: 70% as of 2023.

Statistic 52

JR Pass sales to tourists: 3 million annually pre-2020.

Statistic 53

Rental car usage by tourists: 1 million vehicles yearly.

Statistic 54

Wi-Fi hotspots for tourists: 200,000 free spots nationwide.

Statistic 55

In 2019, Japan recorded 31.88 million international visitor arrivals, marking a record high before the pandemic.

Statistic 56

International visitors to Japan increased by 5.7% year-on-year in 2018 to reach 31.19 million.

Statistic 57

From January to November 2023, Japan saw 25.07 million foreign visitors.

Statistic 58

In 2023, the number of international tourists visiting Japan reached 25.07 million for the full year.

Statistic 59

South Korea accounted for 6.17 million visitors to Japan in 2019, the highest from any single country.

Statistic 60

Chinese mainland visitors to Japan numbered 9.60 million in 2019.

Statistic 61

Taiwan sent 4.86 million tourists to Japan in 2019.

Statistic 62

Hong Kong visitors to Japan reached 2.25 million in 2019.

Statistic 63

The United States contributed 3.81 million visitors to Japan in 2019.

Statistic 64

Australia sent 0.62 million tourists to Japan in 2019.

Statistic 65

In the first half of 2024, Japan welcomed over 17 million international visitors.

Statistic 66

Repeat international visitors to Japan made up 47.1% of total in 2019.

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First-time international visitors to Japan were 52.9% in 2019.

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Average length of stay for international visitors in Japan was 8.55 nights in 2019.

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Purpose of visit: Sightseeing accounted for 69.6% of international tourists in 2019.

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International visitors staying at least one night in Japan: 22.47 million in 2019.

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Day-trip international visitors to Japan: 9.41 million in 2019.

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Female international visitors to Japan comprised 52.5% in 2019.

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Age group 20-29 years made up 23.1% of international visitors to Japan in 2019.

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International visitors to Japan aged 60+ were 14.7% in 2019.

Statistic 75

Tokyo hosted 14 million international tourists in 2019.

Statistic 76

Kyoto received 8.2 million foreign visitors in 2019.

Statistic 77

Osaka prefecture tourist arrivals: 12 million international in 2019.

Statistic 78

Hokkaido ski resorts attracted 5 million visitors in winter 2019.

Statistic 79

Okinawa beach tourism: 9 million visitors annually pre-pandemic.

Statistic 80

Mt. Fuji climbers: 300,000 annually, 28% international.

Statistic 81

Universal Studios Japan annual attendance: 14.9 million in 2019.

Statistic 82

Tokyo Disneyland: 18.6 million visitors in 2019.

Statistic 83

Nara Deer Park: 10 million tourists yearly.

Statistic 84

Hiroshima Peace Memorial: 1.5 million international visitors 2019.

Statistic 85

Golden Pavilion (Kinkaku-ji) Kyoto: 2 million visitors monthly average.

Statistic 86

Shibuya Crossing daily footfall: 2,500 people crossing at peak.

Statistic 87

Fushimi Inari Taisha shrine steps: 4 million visitors yearly.

Statistic 88

Hakone hot springs area: 20 million overnight stays annually.

Statistic 89

Nikko Toshogu Shrine: 3.2 million tourists in 2019.

Statistic 90

Miyajima Island torii gate: 2.8 million international 2019.

Statistic 91

Average spending per international tourist in Japan was 159,000 yen in 2019.

Statistic 92

Shopping expenditure by tourists: 35% of total spend, 53,800 yen average 2019.

Statistic 93

Accommodation spending per international visitor: 28,400 yen in 2019.

Statistic 94

Food and drink tourist spend: 24,600 yen per person 2019.

Statistic 95

Transportation costs for tourists: 15,200 yen average 2019.

Statistic 96

Entertainment and sightseeing spend: 12,300 yen per tourist 2019.

Statistic 97

Chinese tourists average spend: 221,000 yen in Japan 2019.

Statistic 98

US tourists average expenditure: 190,000 yen per trip 2019.

Statistic 99

Taiwanese tourist spend: 140,000 yen average 2019.

Statistic 100

Luxury goods purchases by tourists: 500 billion yen in 2019.

Statistic 101

Duty-free shopping sales: 400 billion yen from tourists 2019.

Statistic 102

Per capita daily spend by tourists: 20,000 yen excluding accommodation.

Statistic 103

2023 international tourist spend recovery: 4.5 trillion yen.

Statistic 104

Hotel room rates average for tourists: 15,000 yen/night 2023.

Statistic 105

Souvenir spending: 10,000 yen average per tourist.

Statistic 106

Restaurant meal costs for tourists: 3,000 yen average per meal.

Statistic 107

Shinkansen ticket average tourist purchase: 12,000 yen.

Statistic 108

Onsen ryokan stay average: 40,000 yen per night.

Statistic 109

Theme park ticket spends: 10,000 yen per person average.

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From the neon pulse of Tokyo to the tranquil temples of Kyoto, Japan's extraordinary appeal as a global destination is captured in numbers: a record 31.88 million international visitors in 2019 and a swift post-pandemic rebound that saw over 17 million arrivals in just the first half of 2024, fueled by everything from cherry blossom pilgrimages and luxury shopping to hot spring retreats and anime tourism.

Key Takeaways

In 2019, Japan recorded 31.88 million international visitor arrivals, marking a record high before the pandemic.
International visitors to Japan increased by 5.7% year-on-year in 2018 to reach 31.19 million.
From January to November 2023, Japan saw 25.07 million foreign visitors.
In 2023, domestic trips in Japan totaled 522.5 million.
Japanese residents took 308 million overnight domestic trips in 2022.
Domestic tourism expenditure by Japanese reached 21.6 trillion yen in 2022.
International tourism contributed 4.8% to Japan's GDP in 2019.
Tourism directly generated 4.3 trillion yen in GDP for Japan in 2019.
Total tourism GDP contribution in Japan: 28.2 trillion yen in 2019.
Tokyo hosted 14 million international tourists in 2019.
Kyoto received 8.2 million foreign visitors in 2019.
Osaka prefecture tourist arrivals: 12 million international in 2019.
Average spending per international tourist in Japan was 159,000 yen in 2019.
Shopping expenditure by tourists: 35% of total spend, 53,800 yen average 2019.
Accommodation spending per international visitor: 28,400 yen in 2019.

Tourism in Japan reached record highs before pandemic, driving significant economic growth.

Domestic Tourism

In 2023, domestic trips in Japan totaled 522.5 million.
Japanese residents took 308 million overnight domestic trips in 2022.
Domestic tourism expenditure by Japanese reached 21.6 trillion yen in 2022.
Number of domestic overnight stays in Japan was 563 million in 2022.
Hot spring (onsen) visits by domestic tourists: 500 million annually pre-pandemic.
Hokkaido saw 42 million domestic visitors in 2019.
Okinawa domestic tourist arrivals: 10.2 million in 2019.
Kyoto domestic overnight stays: 28 million in 2019.
Tokyo domestic day trips: over 100 million annually pre-2020.
Average domestic trip spending per person: 35,000 yen in 2022.
Family trips accounted for 28% of domestic tourism in Japan in 2022.
Solo domestic travel in Japan rose to 35% in 2023 surveys.
Rural domestic tourism visits increased 15% post-2021 in Japan.
Ski resort domestic visitors: 12 million annually in peak seasons.
Theme park domestic attendance: Tokyo Disneyland 15 million in 2019.
Domestic train trips for tourism: 200 million passengers yearly.
Camping domestic trips: 8 million in 2022.
Heritage site domestic visits: 50 million to Himeji Castle area yearly.
Beach tourism domestic: 30 million summer visits to Okinawa.
Autumn foliage viewing trips: 40 million domestic annually.
Cherry blossom hanami domestic participants: 80 million in spring.
Domestic business-leisure combined trips: 10% of total in 2022.
Youth domestic travel (under 30): 25% share in 2023.
Senior domestic tourism (65+): 40 million trips in 2022.

Domestic Tourism Interpretation

With a population roughly the size of a Tokyo train at rush hour, Japan's domestic tourism engine hums along so powerfully that it seems the entire nation is on a perpetual quest—for hot springs, cherry blossoms, and a quiet campsite far from the very crowds they themselves create.

Economic Impact

International tourism contributed 4.8% to Japan's GDP in 2019.
Tourism directly generated 4.3 trillion yen in GDP for Japan in 2019.
Total tourism GDP contribution in Japan: 28.2 trillion yen in 2019.
Tourism employment in Japan: 4.89 million jobs in 2019.
International visitor spending in Japan: 4.8 trillion yen in 2019.
Domestic tourism spending: 24.8 trillion yen in 2019.
Hotel sector revenue from tourism: 2.1 trillion yen in 2019.
Retail sales boosted by tourists: 1.5 trillion yen extra in 2019.
Food and beverage tourism revenue: 5.2 trillion yen in 2019.
Transportation tourism income: 3.4 trillion yen from visitors in 2019.
Post-pandemic tourism GDP recovery: 80% of 2019 levels in 2023.
Projected tourism GDP in 2024: 33 trillion yen for Japan.
Tax revenue from tourism: 1.2 trillion yen annually pre-2020.
Inbound tourism multiplier effect: 1.7 times direct spending in Japan.
Rural tourism economic boost: 2 trillion yen in regional GDP 2019.
Festival tourism revenue: 1 trillion yen yearly from matsuri events.
Anime tourism economic impact: 100 billion yen annually.
Luxury tourism spending: 500 billion yen from high-end visitors 2019.
Medical tourism revenue: 50 billion yen in 2019 for Japan.
Sports tourism GDP share: 300 billion yen in events like Olympics prep.

Economic Impact Interpretation

Japan’s economy doesn’t just politely bow to tourism—it gives it a full-on, job-creating, region-reviving, festival-funding bear hug, proving that a visitor’s yen is worth far more than its face value.

Infrastructure & Spending

Japan has 120,000 hotel rooms available for tourists as of 2023.
Occupancy rate of hotels in Tokyo: 85% in peak 2023 season.
Shinkansen high-speed rail network spans 2,850 km serving tourists.
Narita Airport international passenger traffic: 42 million in 2019.
Haneda Airport handled 85 million passengers in 2019.
Tourist visa-free entries: 50 countries eligible for Japan.
English signage coverage in major tourist areas: 70% as of 2023.
JR Pass sales to tourists: 3 million annually pre-2020.
Rental car usage by tourists: 1 million vehicles yearly.
Wi-Fi hotspots for tourists: 200,000 free spots nationwide.

Infrastructure & Spending Interpretation

While Japan's infrastructure impressively hustles to accommodate millions—from packed bullet trains to near-capacity Tokyo hotels—the fact that English signs still play a game of hide-and-seek in 30% of major tourist spots suggests the welcoming embrace comes with a charming, and occasionally confusing, nudge.

International Visitors

In 2019, Japan recorded 31.88 million international visitor arrivals, marking a record high before the pandemic.
International visitors to Japan increased by 5.7% year-on-year in 2018 to reach 31.19 million.
From January to November 2023, Japan saw 25.07 million foreign visitors.
In 2023, the number of international tourists visiting Japan reached 25.07 million for the full year.
South Korea accounted for 6.17 million visitors to Japan in 2019, the highest from any single country.
Chinese mainland visitors to Japan numbered 9.60 million in 2019.
Taiwan sent 4.86 million tourists to Japan in 2019.
Hong Kong visitors to Japan reached 2.25 million in 2019.
The United States contributed 3.81 million visitors to Japan in 2019.
Australia sent 0.62 million tourists to Japan in 2019.
In the first half of 2024, Japan welcomed over 17 million international visitors.
Repeat international visitors to Japan made up 47.1% of total in 2019.
First-time international visitors to Japan were 52.9% in 2019.
Average length of stay for international visitors in Japan was 8.55 nights in 2019.
Purpose of visit: Sightseeing accounted for 69.6% of international tourists in 2019.
International visitors staying at least one night in Japan: 22.47 million in 2019.
Day-trip international visitors to Japan: 9.41 million in 2019.
Female international visitors to Japan comprised 52.5% in 2019.
Age group 20-29 years made up 23.1% of international visitors to Japan in 2019.
International visitors to Japan aged 60+ were 14.7% in 2019.

International Visitors Interpretation

Japan’s tourism engine was revving at a historic high in 2019, charming a record crowd mostly bent on sightseeing and skewing young and female, but with nearly half already loyal enough for an encore visit before the global intermission hit.

Popular Attractions

Tokyo hosted 14 million international tourists in 2019.
Kyoto received 8.2 million foreign visitors in 2019.
Osaka prefecture tourist arrivals: 12 million international in 2019.
Hokkaido ski resorts attracted 5 million visitors in winter 2019.
Okinawa beach tourism: 9 million visitors annually pre-pandemic.
Mt. Fuji climbers: 300,000 annually, 28% international.
Universal Studios Japan annual attendance: 14.9 million in 2019.
Tokyo Disneyland: 18.6 million visitors in 2019.
Nara Deer Park: 10 million tourists yearly.
Hiroshima Peace Memorial: 1.5 million international visitors 2019.
Golden Pavilion (Kinkaku-ji) Kyoto: 2 million visitors monthly average.
Shibuya Crossing daily footfall: 2,500 people crossing at peak.
Fushimi Inari Taisha shrine steps: 4 million visitors yearly.
Hakone hot springs area: 20 million overnight stays annually.
Nikko Toshogu Shrine: 3.2 million tourists in 2019.
Miyajima Island torii gate: 2.8 million international 2019.

Popular Attractions Interpretation

Japan deftly juggles its profound cultural soul with relentless, crowd-pleasing spectacle, hosting millions who come for everything from serene temples and sobering memorials to bustling crossings, cartoon castles, and the simple, shared joy of feeding a deer.

Tourist Expenditure

Average spending per international tourist in Japan was 159,000 yen in 2019.
Shopping expenditure by tourists: 35% of total spend, 53,800 yen average 2019.
Accommodation spending per international visitor: 28,400 yen in 2019.
Food and drink tourist spend: 24,600 yen per person 2019.
Transportation costs for tourists: 15,200 yen average 2019.
Entertainment and sightseeing spend: 12,300 yen per tourist 2019.
Chinese tourists average spend: 221,000 yen in Japan 2019.
US tourists average expenditure: 190,000 yen per trip 2019.
Taiwanese tourist spend: 140,000 yen average 2019.
Luxury goods purchases by tourists: 500 billion yen in 2019.
Duty-free shopping sales: 400 billion yen from tourists 2019.
Per capita daily spend by tourists: 20,000 yen excluding accommodation.
2023 international tourist spend recovery: 4.5 trillion yen.
Hotel room rates average for tourists: 15,000 yen/night 2023.
Souvenir spending: 10,000 yen average per tourist.
Restaurant meal costs for tourists: 3,000 yen average per meal.
Shinkansen ticket average tourist purchase: 12,000 yen.
Onsen ryokan stay average: 40,000 yen per night.
Theme park ticket spends: 10,000 yen per person average.

Tourist Expenditure Interpretation

The data reveals that international tourists are on a serious shopping pilgrimage in Japan, accounting for over a third of their budget, while their experience of traditional culture comes with a surprisingly modest price tag.

Sources & References

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