GITNUXREPORT 2026

Tourism In Europe Statistics

Europe's tourism industry is thriving, having nearly fully recovered from the pandemic's impact.

Jannik Lindner

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

Tourism contributed €2.1 trillion to Europe's GDP in 2023, or 9.1% of total.

Statistic 2

France's tourism sector generated €215 billion in 2023, 7% of GDP.

Statistic 3

Spain earned €193 billion from tourism in 2023, 12.8% GDP share.

Statistic 4

Italy's tourism output was €231 billion in 2023, 13% of GDP.

Statistic 5

Germany's tourism added €105 billion to economy in 2023.

Statistic 6

UK tourism contributed £285 billion in 2023, 10% GDP.

Statistic 7

Greece's tourism GDP was €21 billion in 2023, 20% share.

Statistic 8

Portugal generated €25 billion from tourism in 2023, 15% GDP.

Statistic 9

Austria's tourism sector valued at €40 billion in 2023.

Statistic 10

Croatia earned €13.6 billion from tourism in 2023, 25% GDP.

Statistic 11

Switzerland's tourism contributed CHF 45 billion in 2023.

Statistic 12

Netherlands tourism GDP impact was €48 billion in 2023.

Statistic 13

Belgium's tourism added €17 billion to GDP in 2023.

Statistic 14

Sweden generated SEK 200 billion from tourism in 2023.

Statistic 15

Poland's tourism contributed PLN 100 billion in 2023.

Statistic 16

Hungary tourism GDP was HUF 5.5 trillion in 2023.

Statistic 17

Czech tourism generated CZK 600 billion in 2023.

Statistic 18

Denmark's tourism impact €10 billion in 2023.

Statistic 19

Norway tourism contributed NOK 150 billion in 2023.

Statistic 20

Finland's tourism GDP €12 billion in 2023.

Statistic 21

Romania earned €8 billion from tourism in 2023.

Statistic 22

Bulgaria's tourism GDP share 10%, €6 billion in 2023.

Statistic 23

Ireland tourism generated €10.5 billion in 2023.

Statistic 24

Paris tourism economic impact €45 billion in 2023.

Statistic 25

London contributed £40 billion to UK economy via tourism 2023.

Statistic 26

Rome's tourism GDP €25 billion in 2023.

Statistic 27

Barcelona generated €12 billion from tourism in 2023.

Statistic 28

Amsterdam's tourism impact €15 billion in 2023.

Statistic 29

Tourism employed 28.3 million people across Europe in 2023, 6.2% of total employment.

Statistic 30

France had 2.8 million tourism jobs in 2023.

Statistic 31

Spain employed 3.4 million in tourism sector in 2023.

Statistic 32

Italy's tourism workforce was 4.2 million in 2023.

Statistic 33

Germany supported 3.5 million tourism jobs in 2023.

Statistic 34

UK tourism employed 3.8 million people in 2023.

Statistic 35

Greece had 1.1 million tourism jobs in 2023.

Statistic 36

Portugal employed 800,000 in tourism in 2023.

Statistic 37

Austria's tourism sector had 700,000 jobs in 2023.

Statistic 38

Croatia supported 450,000 tourism jobs in 2023.

Statistic 39

Switzerland employed 550,000 in tourism 2023.

Statistic 40

Netherlands had 700,000 tourism jobs in 2023.

Statistic 41

Belgium employed 300,000 in tourism 2023.

Statistic 42

Sweden's tourism workforce 250,000 in 2023.

Statistic 43

Poland had 1.2 million tourism jobs 2023.

Statistic 44

Hungary employed 500,000 in tourism 2023.

Statistic 45

Czechia had 450,000 tourism jobs in 2023.

Statistic 46

Denmark employed 200,000 in tourism 2023.

Statistic 47

Norway's tourism jobs 180,000 in 2023.

Statistic 48

Finland had 150,000 tourism jobs 2023.

Statistic 49

Romania employed 600,000 in tourism 2023.

Statistic 50

Bulgaria had 400,000 tourism jobs in 2023.

Statistic 51

Ireland supported 300,000 tourism jobs 2023.

Statistic 52

Paris region had 500,000 tourism jobs in 2023.

Statistic 53

London employed 700,000 in tourism 2023.

Statistic 54

Rome had 400,000 tourism jobs 2023.

Statistic 55

Barcelona supported 150,000 tourism jobs 2023.

Statistic 56

Amsterdam had 120,000 tourism jobs in 2023.

Statistic 57

Vienna employed 150,000 in tourism 2023.

Statistic 58

In 2023, European hotels recorded 2.8 billion overnight stays, up 10% from 2022.

Statistic 59

France led with 455 million nights spent by tourists in 2023.

Statistic 60

Spain had 474 million overnight stays in 2023, 12% recovery.

Statistic 61

Italy registered 436 million nights in 2023.

Statistic 62

Germany saw 152 million foreign overnight stays in 2023.

Statistic 63

UK recorded 139 million nights by overseas visitors in 2023.

Statistic 64

Greece achieved 153 million nights in 2023, up 15%.

Statistic 65

Portugal logged 80 million overnight stays in 2023.

Statistic 66

Austria had 132 million nights in 2023.

Statistic 67

Croatia saw 112 million overnight stays in 2023.

Statistic 68

Switzerland recorded 42 million nights by internationals in 2023.

Statistic 69

Netherlands had 70 million nights in 2023.

Statistic 70

Belgium noted 38 million overnight stays in 2023.

Statistic 71

Sweden registered 24 million foreign nights in 2023.

Statistic 72

Poland had 85 million nights in 2023.

Statistic 73

Hungary saw 56 million overnight stays in 2023.

Statistic 74

Czechia recorded 49 million nights in 2023.

Statistic 75

Denmark had 42 million nights in 2023.

Statistic 76

Norway logged 19 million foreign nights in 2023.

Statistic 77

Finland saw 17 million nights in 2023.

Statistic 78

Romania had 28 million overnight stays in 2023.

Statistic 79

Bulgaria recorded 52 million nights in 2023.

Statistic 80

Ireland noted 27 million nights by overseas in 2023.

Statistic 81

Paris region had 200 million nights in 2023.

Statistic 82

London saw 85 million nights in 2023.

Statistic 83

Rome registered 45 million nights in 2023.

Statistic 84

Barcelona had 55 million nights in 2023.

Statistic 85

Amsterdam recorded 35 million nights in 2023.

Statistic 86

Vienna had 32 million nights in 2023.

Statistic 87

In 2023, France welcomed 100 million international tourists, a record high surpassing pre-pandemic levels by 8%.

Statistic 88

Spain saw 85.17 million international visitors in 2023, up 11.7% from 2022.

Statistic 89

Italy recorded 57.25 million inbound tourists in 2023, recovering to 98% of 2019 figures.

Statistic 90

Germany hosted 39.6 million international arrivals in 2023, a 13% increase year-over-year.

Statistic 91

The UK attracted 38.4 million overseas visitors in 2023, 5% above 2019 levels.

Statistic 92

Greece received 32.5 million international tourists in 2023, boosting arrivals by 20% from 2022.

Statistic 93

Portugal logged 26.5 million foreign tourists in 2023, a 18% rise from pre-COVID.

Statistic 94

Austria welcomed 31.2 million international guests in 2023, recovering fully to 2019.

Statistic 95

Turkey (European part focus) had 49.2 million visitors in 2023, up 25%.

Statistic 96

Netherlands saw 20.1 million inbound tourists in 2023, 7% growth.

Statistic 97

Switzerland recorded 10.8 million overnight stays by foreigners in Q1 2024 alone.

Statistic 98

Croatia attracted 20 million tourists in 2023, 15% increase.

Statistic 99

Belgium hosted 9.5 million international arrivals in 2023.

Statistic 100

Sweden saw 7.8 million foreign visitors in 2023.

Statistic 101

Poland recorded 18.5 million inbound tourists in 2023.

Statistic 102

Hungary welcomed 12.3 million international guests in 2023.

Statistic 103

Czech Republic had 11.2 million foreign arrivals in 2023.

Statistic 104

Denmark attracted 10.4 million tourists from abroad in 2023.

Statistic 105

Norway saw 5.6 million international visitors in 2023.

Statistic 106

Finland hosted 4.8 million inbound tourists in 2023.

Statistic 107

Romania recorded 6.2 million foreign tourists in 2023.

Statistic 108

Bulgaria welcomed 9.3 million international arrivals in 2023.

Statistic 109

Ireland saw 11.3 million overseas visitors in 2023.

Statistic 110

Europe as a whole reached 747 million international arrivals in 2023, 91% of 2019.

Statistic 111

Paris alone drew 19.1 million international tourists in 2023.

Statistic 112

London hosted 19.2 million inbound visitors in 2023.

Statistic 113

Rome attracted 10.3 million foreign tourists in 2023.

Statistic 114

Barcelona saw 12 million international arrivals in 2023.

Statistic 115

Amsterdam recorded 8.7 million tourists in 2023.

Statistic 116

Vienna welcomed 7.9 million international guests in 2023.

Statistic 117

International tourists spent €650 billion in Europe in 2023.

Statistic 118

France received €70 billion in tourist spending in 2023.

Statistic 119

Spain's tourists spent €108 billion in 2023.

Statistic 120

Italy saw €53 billion in tourism expenditure in 2023.

Statistic 121

Germany recorded €49 billion from tourist spending 2023.

Statistic 122

UK overseas visitors spent £32.5 billion in 2023.

Statistic 123

Greece earned €20.5 billion from tourists in 2023.

Statistic 124

Portugal tourists spent €14.8 billion in 2023.

Statistic 125

Austria received €28 billion in spending 2023.

Statistic 126

Croatia's tourist spending hit €10.2 billion in 2023.

Statistic 127

Switzerland saw CHF 22 billion spending by foreigners 2023.

Statistic 128

Netherlands tourists spent €25 billion in 2023.

Statistic 129

Belgium recorded €12.5 billion tourist spend 2023.

Statistic 130

Sweden saw SEK 150 billion in tourism spending 2023.

Statistic 131

Poland tourists spent PLN 80 billion in 2023.

Statistic 132

Hungary earned HUF 4.2 trillion from tourists 2023.

Statistic 133

Czechia saw CZK 450 billion spending 2023.

Statistic 134

Denmark tourists spent DKK 85 billion 2023.

Statistic 135

Norway recorded NOK 120 billion spending 2023.

Statistic 136

Finland tourists spent €6.5 billion 2023.

Statistic 137

Romania earned €5.2 billion from tourists 2023.

Statistic 138

Bulgaria saw BGN 12 billion spending 2023.

Statistic 139

Ireland overseas spending £6.8 billion 2023.

Statistic 140

Paris tourists spent €20 billion in 2023.

Statistic 141

London saw £21 billion spending by visitors 2023.

Statistic 142

Rome tourists spent €12 billion 2023.

Statistic 143

Barcelona recorded €9.8 billion spending 2023.

Statistic 144

Amsterdam tourists spent €8.5 billion 2023.

Statistic 145

Vienna saw €10 billion tourist spending 2023.

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Europe isn't just back—it's booming, as proven by a record-breaking 2023 that saw France host 100 million international tourists and the continent as a whole welcome nearly 747 million arrivals.

Key Takeaways

  • In 2023, France welcomed 100 million international tourists, a record high surpassing pre-pandemic levels by 8%.
  • Spain saw 85.17 million international visitors in 2023, up 11.7% from 2022.
  • Italy recorded 57.25 million inbound tourists in 2023, recovering to 98% of 2019 figures.
  • In 2023, European hotels recorded 2.8 billion overnight stays, up 10% from 2022.
  • France led with 455 million nights spent by tourists in 2023.
  • Spain had 474 million overnight stays in 2023, 12% recovery.
  • Tourism contributed €2.1 trillion to Europe's GDP in 2023, or 9.1% of total.
  • France's tourism sector generated €215 billion in 2023, 7% of GDP.
  • Spain earned €193 billion from tourism in 2023, 12.8% GDP share.
  • Tourism employed 28.3 million people across Europe in 2023, 6.2% of total employment.
  • France had 2.8 million tourism jobs in 2023.
  • Spain employed 3.4 million in tourism sector in 2023.
  • International tourists spent €650 billion in Europe in 2023.
  • France received €70 billion in tourist spending in 2023.
  • Spain's tourists spent €108 billion in 2023.

Europe's tourism industry is thriving, having nearly fully recovered from the pandemic's impact.

Economic Impact

  • Tourism contributed €2.1 trillion to Europe's GDP in 2023, or 9.1% of total.
  • France's tourism sector generated €215 billion in 2023, 7% of GDP.
  • Spain earned €193 billion from tourism in 2023, 12.8% GDP share.
  • Italy's tourism output was €231 billion in 2023, 13% of GDP.
  • Germany's tourism added €105 billion to economy in 2023.
  • UK tourism contributed £285 billion in 2023, 10% GDP.
  • Greece's tourism GDP was €21 billion in 2023, 20% share.
  • Portugal generated €25 billion from tourism in 2023, 15% GDP.
  • Austria's tourism sector valued at €40 billion in 2023.
  • Croatia earned €13.6 billion from tourism in 2023, 25% GDP.
  • Switzerland's tourism contributed CHF 45 billion in 2023.
  • Netherlands tourism GDP impact was €48 billion in 2023.
  • Belgium's tourism added €17 billion to GDP in 2023.
  • Sweden generated SEK 200 billion from tourism in 2023.
  • Poland's tourism contributed PLN 100 billion in 2023.
  • Hungary tourism GDP was HUF 5.5 trillion in 2023.
  • Czech tourism generated CZK 600 billion in 2023.
  • Denmark's tourism impact €10 billion in 2023.
  • Norway tourism contributed NOK 150 billion in 2023.
  • Finland's tourism GDP €12 billion in 2023.
  • Romania earned €8 billion from tourism in 2023.
  • Bulgaria's tourism GDP share 10%, €6 billion in 2023.
  • Ireland tourism generated €10.5 billion in 2023.
  • Paris tourism economic impact €45 billion in 2023.
  • London contributed £40 billion to UK economy via tourism 2023.
  • Rome's tourism GDP €25 billion in 2023.
  • Barcelona generated €12 billion from tourism in 2023.
  • Amsterdam's tourism impact €15 billion in 2023.

Economic Impact Interpretation

While Europe's cultural cathedrals might inspire visitors, the tourism sector itself is the towering economic engine that powers nearly a tenth of the continent's wealth, showing that what's priceless to the soul is also precisely priced by the spreadsheet.

Employment

  • Tourism employed 28.3 million people across Europe in 2023, 6.2% of total employment.
  • France had 2.8 million tourism jobs in 2023.
  • Spain employed 3.4 million in tourism sector in 2023.
  • Italy's tourism workforce was 4.2 million in 2023.
  • Germany supported 3.5 million tourism jobs in 2023.
  • UK tourism employed 3.8 million people in 2023.
  • Greece had 1.1 million tourism jobs in 2023.
  • Portugal employed 800,000 in tourism in 2023.
  • Austria's tourism sector had 700,000 jobs in 2023.
  • Croatia supported 450,000 tourism jobs in 2023.
  • Switzerland employed 550,000 in tourism 2023.
  • Netherlands had 700,000 tourism jobs in 2023.
  • Belgium employed 300,000 in tourism 2023.
  • Sweden's tourism workforce 250,000 in 2023.
  • Poland had 1.2 million tourism jobs 2023.
  • Hungary employed 500,000 in tourism 2023.
  • Czechia had 450,000 tourism jobs in 2023.
  • Denmark employed 200,000 in tourism 2023.
  • Norway's tourism jobs 180,000 in 2023.
  • Finland had 150,000 tourism jobs 2023.
  • Romania employed 600,000 in tourism 2023.
  • Bulgaria had 400,000 tourism jobs in 2023.
  • Ireland supported 300,000 tourism jobs 2023.
  • Paris region had 500,000 tourism jobs in 2023.
  • London employed 700,000 in tourism 2023.
  • Rome had 400,000 tourism jobs 2023.
  • Barcelona supported 150,000 tourism jobs 2023.
  • Amsterdam had 120,000 tourism jobs in 2023.
  • Vienna employed 150,000 in tourism 2023.

Employment Interpretation

While 28.3 million Europeans may be professionally obligated to smile at your vacation mishaps, their collective industry is the serious economic backbone propping up the continent.

Overnight Stays

  • In 2023, European hotels recorded 2.8 billion overnight stays, up 10% from 2022.
  • France led with 455 million nights spent by tourists in 2023.
  • Spain had 474 million overnight stays in 2023, 12% recovery.
  • Italy registered 436 million nights in 2023.
  • Germany saw 152 million foreign overnight stays in 2023.
  • UK recorded 139 million nights by overseas visitors in 2023.
  • Greece achieved 153 million nights in 2023, up 15%.
  • Portugal logged 80 million overnight stays in 2023.
  • Austria had 132 million nights in 2023.
  • Croatia saw 112 million overnight stays in 2023.
  • Switzerland recorded 42 million nights by internationals in 2023.
  • Netherlands had 70 million nights in 2023.
  • Belgium noted 38 million overnight stays in 2023.
  • Sweden registered 24 million foreign nights in 2023.
  • Poland had 85 million nights in 2023.
  • Hungary saw 56 million overnight stays in 2023.
  • Czechia recorded 49 million nights in 2023.
  • Denmark had 42 million nights in 2023.
  • Norway logged 19 million foreign nights in 2023.
  • Finland saw 17 million nights in 2023.
  • Romania had 28 million overnight stays in 2023.
  • Bulgaria recorded 52 million nights in 2023.
  • Ireland noted 27 million nights by overseas in 2023.
  • Paris region had 200 million nights in 2023.
  • London saw 85 million nights in 2023.
  • Rome registered 45 million nights in 2023.
  • Barcelona had 55 million nights in 2023.
  • Amsterdam recorded 35 million nights in 2023.
  • Vienna had 32 million nights in 2023.

Overnight Stays Interpretation

Europe's hotels, with a record-breaking 2.8 billion overnight stays, suggest that despite our digital age, we still crave the tangible romance of a foreign pillow, led by Spain and France in a sun-soaked, culture-filled showdown for tourist supremacy.

Tourist Arrivals

  • In 2023, France welcomed 100 million international tourists, a record high surpassing pre-pandemic levels by 8%.
  • Spain saw 85.17 million international visitors in 2023, up 11.7% from 2022.
  • Italy recorded 57.25 million inbound tourists in 2023, recovering to 98% of 2019 figures.
  • Germany hosted 39.6 million international arrivals in 2023, a 13% increase year-over-year.
  • The UK attracted 38.4 million overseas visitors in 2023, 5% above 2019 levels.
  • Greece received 32.5 million international tourists in 2023, boosting arrivals by 20% from 2022.
  • Portugal logged 26.5 million foreign tourists in 2023, a 18% rise from pre-COVID.
  • Austria welcomed 31.2 million international guests in 2023, recovering fully to 2019.
  • Turkey (European part focus) had 49.2 million visitors in 2023, up 25%.
  • Netherlands saw 20.1 million inbound tourists in 2023, 7% growth.
  • Switzerland recorded 10.8 million overnight stays by foreigners in Q1 2024 alone.
  • Croatia attracted 20 million tourists in 2023, 15% increase.
  • Belgium hosted 9.5 million international arrivals in 2023.
  • Sweden saw 7.8 million foreign visitors in 2023.
  • Poland recorded 18.5 million inbound tourists in 2023.
  • Hungary welcomed 12.3 million international guests in 2023.
  • Czech Republic had 11.2 million foreign arrivals in 2023.
  • Denmark attracted 10.4 million tourists from abroad in 2023.
  • Norway saw 5.6 million international visitors in 2023.
  • Finland hosted 4.8 million inbound tourists in 2023.
  • Romania recorded 6.2 million foreign tourists in 2023.
  • Bulgaria welcomed 9.3 million international arrivals in 2023.
  • Ireland saw 11.3 million overseas visitors in 2023.
  • Europe as a whole reached 747 million international arrivals in 2023, 91% of 2019.
  • Paris alone drew 19.1 million international tourists in 2023.
  • London hosted 19.2 million inbound visitors in 2023.
  • Rome attracted 10.3 million foreign tourists in 2023.
  • Barcelona saw 12 million international arrivals in 2023.
  • Amsterdam recorded 8.7 million tourists in 2023.
  • Vienna welcomed 7.9 million international guests in 2023.

Tourist Arrivals Interpretation

Europe is officially back in business, with tourists flocking from Parisian cafés to Croatian coastlines in such record-breaking droves that the continent appears to be not just recovering from the pandemic, but staging a spectacular and slightly overwhelming comeback tour.

Tourist Spending

  • International tourists spent €650 billion in Europe in 2023.
  • France received €70 billion in tourist spending in 2023.
  • Spain's tourists spent €108 billion in 2023.
  • Italy saw €53 billion in tourism expenditure in 2023.
  • Germany recorded €49 billion from tourist spending 2023.
  • UK overseas visitors spent £32.5 billion in 2023.
  • Greece earned €20.5 billion from tourists in 2023.
  • Portugal tourists spent €14.8 billion in 2023.
  • Austria received €28 billion in spending 2023.
  • Croatia's tourist spending hit €10.2 billion in 2023.
  • Switzerland saw CHF 22 billion spending by foreigners 2023.
  • Netherlands tourists spent €25 billion in 2023.
  • Belgium recorded €12.5 billion tourist spend 2023.
  • Sweden saw SEK 150 billion in tourism spending 2023.
  • Poland tourists spent PLN 80 billion in 2023.
  • Hungary earned HUF 4.2 trillion from tourists 2023.
  • Czechia saw CZK 450 billion spending 2023.
  • Denmark tourists spent DKK 85 billion 2023.
  • Norway recorded NOK 120 billion spending 2023.
  • Finland tourists spent €6.5 billion 2023.
  • Romania earned €5.2 billion from tourists 2023.
  • Bulgaria saw BGN 12 billion spending 2023.
  • Ireland overseas spending £6.8 billion 2023.
  • Paris tourists spent €20 billion in 2023.
  • London saw £21 billion spending by visitors 2023.
  • Rome tourists spent €12 billion 2023.
  • Barcelona recorded €9.8 billion spending 2023.
  • Amsterdam tourists spent €8.5 billion 2023.
  • Vienna saw €10 billion tourist spending 2023.

Tourist Spending Interpretation

While Spain is clearly winning the continental bake-off with its €108 billion sun-baked bounty, France and Italy remain fiercely competitive, proving that Europe's economy is still largely fueled by the irresistible trifecta of croissants, gelato, and the desperate need for a decent photograph.

Sources & References