Did you know that across the globe, people are now spending over two and a half hours every single day scrolling through their social feeds?
Key Takeaways
- In 2023, global internet users spent an average of 2 hours 25 minutes per day on social media platforms
- Worldwide, the average daily time spent on social media reached 145 minutes in 2023 for users aged 16-64
- Globally, social media users averaged 2.5 hours daily in Q4 2023, marking a 2.3% increase year-over-year
- US adults spent an average of 2 hours 8 minutes daily on social media in 2023
- In the UK, average daily social media time was 1 hour 49 minutes in 2023 for adults
- Brazil users averaged 3 hours 49 minutes daily on social media in 2023, highest globally
- TikTok users worldwide spent an average of 52 minutes daily in 2023
- Facebook daily time per user was 30.9 minutes globally in Q4 2023
- Instagram users averaged 33 minutes daily worldwide in 2023
- Global Gen Z spends 3 hours 37 minutes daily on TikTok in 2023
- Worldwide, women aged 25-34 averaged 2 hours 45 minutes daily on social media 2023
- Men aged 18-24 spent 3 hours 12 minutes daily globally on social media 2023
- Global daily social media time increased 2.3% from 2022 to 2023 to 145 minutes
- US social media daily time rose from 1 hour 44 minutes in 2020 to 2 hours 8 minutes in 2023
- Global average grew 15% from 2019 to 2023, reaching 2.4 hours daily
Global social media usage steadily increased to nearly two and a half hours daily.
Country-Specific
1US adults spent an average of 2 hours 8 minutes daily on social media in 2023
Verified2In the UK, average daily social media time was 1 hour 49 minutes in 2023 for adults
Verified3Brazil users averaged 3 hours 49 minutes daily on social media in 2023, highest globally
Verified4Indians spent 2 hours 36 minutes daily on social media in 2023
Directional5In the Philippines, daily social media time averaged 3 hours 53 minutes in 2023
Single source6South Africans averaged 3 hours 29 minutes daily on social media in 2023
Verified7Nigeria users spent 3 hours 42 minutes daily on social media in 2023
Verified8In Kenya, average daily social media usage was 3 hours 37 minutes in 2023
Verified9Australians spent 1 hour 58 minutes daily on social media in 2023
Directional10In Canada, daily social media time averaged 1 hour 52 minutes in 2023
Single source11Germans averaged 1 hour 26 minutes daily on social media in 2023
Verified12French users spent 1 hour 31 minutes daily on social media in 2023
Verified13In Japan, average daily social media time was 48 minutes in 2023
Verified14Indonesians averaged 3 hours 18 minutes daily on social media in 2023
Directional15In Mexico, daily social media usage was 2 hours 40 minutes in 2023
Single source16Argentinians spent 3 hours 14 minutes daily on social media in 2023
Verified17In Turkey, average daily social media time was 2 hours 58 minutes in 2023
Verified18UAE residents averaged 3 hours 6 minutes daily on social media in 2023
Verified19In Saudi Arabia, daily social media time was 2 hours 50 minutes in 2023
Directional20Russians spent 1 hour 58 minutes daily on social media in 2023
Single source21In the US, Gen Z spent 4 hours 39 minutes daily on social media in 2023
Verified22UK 16-24 year olds averaged 2 hours 48 minutes daily on social media in 2023
Verified23In Brazil, women spent 3 hours 55 minutes daily on social media in 2023
Verified24Philippines men averaged 3 hours 51 minutes daily on social media in 2023
Directional25South Africa urban users spent 3 hours 36 minutes daily in 2023
Single source26In Nigeria, 18-34 year olds averaged 4 hours 2 minutes daily on social media 2023
Verified27Kenya's daily social media time for youth was 3 hours 48 minutes in 2023
Verified28US average daily social media time increased to 2 hours 16 minutes in 2024
Verified29UK daily social media usage for adults was 1 hour 57 minutes in 2024
DirectionalCountry-Specific Interpretation
While it appears we are outsourcing our collective consciousness to the scroll, with some nations practically holding board meetings in the comments section, the universally concerning truth is that a significant and growing slice of human life is now spent watching others live theirs.
Demographic Breakdown
1Global Gen Z spends 3 hours 37 minutes daily on TikTok in 2023
Verified2Worldwide, women aged 25-34 averaged 2 hours 45 minutes daily on social media 2023
Verified3Men aged 18-24 spent 3 hours 12 minutes daily globally on social media 2023
Verified4US adults over 65 spent 41 minutes daily on social media 2023
Directional5Global millennials averaged 2 hours 50 minutes daily social media 2023
Single source6Teens (13-17) worldwide spent 3 hours 50 minutes daily on social media 2023
Verified7Women globally outspent men by 3 minutes daily on social media 2023
Verified8Urban youth aged 16-24 averaged 3 hours 10 minutes daily global 2023
Verified9Baby boomers global daily social media time 1 hour 5 minutes 2023
Directional10High-income global users spent 2 hours 18 minutes daily 2023
Single source11Low-income countries users averaged 3 hours 20 minutes daily 2023
Verified12LGBTQ+ youth spent 4 hours 15 minutes daily on social media global 2023
Verified13Parents globally averaged 2 hours 15 minutes daily social media 2023
Verified14Students worldwide 18-24 spent 3 hours 45 minutes daily 2023
Directional15Remote workers averaged 2 hours 40 minutes daily global 2023
Single source16Gamers spent 3 hours 5 minutes daily on social media global 2023
Verified17Influencer followers averaged 2 hours 55 minutes daily 2023 global
Verified18US Black adults spent 2 hours 25 minutes daily social media 2023
Verified19Hispanic US users averaged 2 hours 35 minutes daily 2023
Directional20Asian US adults 2 hours 10 minutes daily social media 2023
Single source21White US adults averaged 1 hour 55 minutes daily 2023
VerifiedDemographic Breakdown Interpretation
The social media time clock reveals a generational and demographic divide where scrolling appears inversely proportional to life stage, with teens and LGBTQ+ youth leading in digital immersion while everyone else gradually logs off to presumably live in, or at least occasionally glance at, the real world.
Global Usage
1In 2023, global internet users spent an average of 2 hours 25 minutes per day on social media platforms
Verified2Worldwide, the average daily time spent on social media reached 145 minutes in 2023 for users aged 16-64
Verified3Globally, social media users averaged 2.5 hours daily in Q4 2023, marking a 2.3% increase year-over-year
Verified4In 2024, the global average daily social media usage hit 151 minutes among internet users
Directional5Average global time on social media was 142 minutes per day in 2022 for adults
Single source6Worldwide daily social media time averaged 2 hours 21 minutes in early 2023
Verified7Global users spent 2 hours 28 minutes daily on social media in 2023, per GWI data
Verified8In 2023, the world average for social media daily usage was 149 minutes across 50+ countries
Verified9Global daily social media time stood at 143 minutes in 2021, rising steadily
Directional10Average worldwide social media session length was 30 minutes in 2023, totaling 2.4 hours daily
Single source11In Q1 2024, global average daily social media use was 152 minutes for 16+ users
Verified12Global social media daily time averaged 2 hours 20 minutes in 2022 per Kepios analysis
Verified13Worldwide, users aged 18-24 spent 3 hours 7 minutes daily on social media in 2023 globally
Verified14Global average weekly social media time was 16.8 hours in 2023, equating to 2.4 hours daily
Directional15In 2023, global social media penetration led to 2 hours 26 minutes average daily use
Single source16Average global daily social media time for women was 2 hours 30 minutes in 2023
Verified17Worldwide men averaged 2 hours 22 minutes daily on social media in 2023
Verified18Global urban users spent 2 hours 35 minutes daily on social media in 2023
Verified19In 2024 projections, global daily social media time to reach 2.5 hours
Directional20Global average social media time per session was 34 minutes in Q3 2023
Single source21Worldwide daily social media usage averaged 147 minutes in 2023 for mobile users
Verified22In 2023, global social media time totaled 10.75 billion hours daily across users
Verified23Average global daily time on social media apps was 2 hours 19 minutes in 2022
Verified24Global 16-64 year olds averaged 2 hours 27 minutes daily on social media in 2024
Directional25Worldwide social media daily time was 144 minutes in 2021
Single source26In 2023, global average social media use per user was 151 minutes daily
Verified27Global daily social media engagement time averaged 2.42 hours in late 2023
Verified28Worldwide, social media daily time for 2023 was 2 hours 25 minutes per DataReportal
Verified29Global average monthly social media time was 72.8 hours in 2023
Directional30In 2024, global daily social media time averaged 153 minutes early-year
Single sourceGlobal Usage Interpretation
Despite humanity's astonishing collective ascent, we now spend roughly a quarter of our waking life meticulously curating an online persona, a digital echo that often speaks louder than our actual lives.
Platform-Specific
1TikTok users worldwide spent an average of 52 minutes daily in 2023
Verified2Facebook daily time per user was 30.9 minutes globally in Q4 2023
Verified3Instagram users averaged 33 minutes daily worldwide in 2023
Verified4YouTube daily watch time averaged 48.7 minutes per user in 2023 globally
Directional5Snapchat daily time spent was 30 minutes per user in 2023 US data extrapolated globally
Single source6WhatsApp daily usage time averaged 20 minutes per user worldwide in 2023
Verified7Twitter (X) users spent 34 minutes daily on average in 2023
Verified8LinkedIn daily time per user was 7 minutes 28 seconds globally in 2023
Verified9Pinterest users averaged 14.5 minutes daily worldwide in 2023
Directional10Reddit daily time spent was 30 minutes per user in 2023
Single source11TikTok daily time in US was 58 minutes per user in 2023
Verified12Facebook time spent in India averaged 28 minutes daily in 2023
Verified13Instagram global daily average rose to 34 minutes in 2024
Verified14YouTube users in Brazil spent 1 hour 5 minutes daily in 2023
Directional15Snapchat global average daily time was 31 minutes in Q1 2024
Single source16WhatsApp time in Philippines was 25 minutes daily per user 2023
Verified17Twitter daily engagement time globally 34.2 minutes in late 2023
Verified18LinkedIn professionals spent 8 minutes daily on average 2023
Verified19Pinterest daily time increased to 15 minutes globally 2023
Directional20Reddit US users averaged 38 minutes daily in 2023
Single source21TikTok Gen Z global time 95 minutes daily in 2023
Verified22Facebook boomers spent 25 minutes daily globally 2023
Verified23Instagram women averaged 36 minutes daily worldwide 2023
Verified24YouTube kids content time 1 hour 10 minutes daily global avg 2023
Directional25Snapchat teens spent 50 minutes daily US/global 2023
Single source26WhatsApp business users 22 minutes daily 2023 global
Verified27Twitter news consumption 40 minutes daily heavy users 2023
Verified28LinkedIn job seekers 12 minutes daily 2023 global
VerifiedPlatform-Specific Interpretation
The modern human attention span has been quietly partitioned, auctioned, and occupied by a colorful council of apps, with TikTok clearly winning the land war for minutes while LinkedIn remains the polite but brief professional handshake we quickly forget.
Temporal Trends
1Global daily social media time increased 2.3% from 2022 to 2023 to 145 minutes
Verified2US social media daily time rose from 1 hour 44 minutes in 2020 to 2 hours 8 minutes in 2023
Verified3Global average grew 15% from 2019 to 2023, reaching 2.4 hours daily
Verified4TikTok time spent doubled from 24 minutes in 2020 to 52 minutes daily in 2023 globally
Directional5Facebook daily time declined 10% from 34 minutes in 2021 to 30.9 in 2023
Single source6Instagram time per user up 5% year-over-year to 33 minutes in 2023
Verified7Post-COVID, global social media time surged 20% from 2020 lows in 2023
Verified8Gen Z daily time increased 8% from 2022 to 3 hours 37 minutes in 2023
Verified9Brazil's daily average jumped 12% to 3 hours 49 minutes from 2022 in 2023
Directional10UK adult time stable at 1.8 hours daily from 2022 to 2023
Single source11Philippines saw 4% YoY increase to 3 hours 53 minutes daily in 2023
Verified12Global mobile social media time up 3% to 151 minutes in 2024 from 2023
Verified13Women’s global daily time rose 2% to 2 hours 30 minutes in 2023 vs 2022
Verified14Men’s average increased 1.5% to 2 hours 22 minutes globally 2023
Directional15Teens' daily time grew 6% worldwide to 3 hours 50 minutes in 2023
Single source16YouTube daily time per user up 4% to 48.7 minutes global 2023
Verified17Snapchat time stable at 30 minutes daily from 2022 to 2023 global
Verified18Twitter daily time up 7% amid rebrand to X in 2023
Verified19LinkedIn time grew 9% to 7.5 minutes daily professionals 2023
Directional20Global weekly social media time from 15.2 hours in 2022 to 16.8 in 2023
Single source21US Gen Z time up 10% to 4 hours 39 minutes daily in 2023 vs 2022
Verified22India daily average increased 5% to 2 hours 36 minutes in 2023
Verified23Projections show global daily time to 2.5 hours by end-2024, up 3%
Verified24Post-pandemic stabilization saw 1% global growth in 2023 daily time
DirectionalTemporal Trends Interpretation
We seem to be in an unspoken global competition where, despite our best intentions, we’re all diligently training to become professional spectators of each other’s curated lives.
Sources & References
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- Reference 7BUSINESSOFAPPSbusinessofapps.comVisit source
- Reference 8KEPIOSkepios.comVisit source
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- Reference 11PEWRESEARCHpewresearch.orgVisit source
- Reference 12NEWZOOnewzoo.comVisit source