Key Takeaways
- The U.S. resale market reached $177 billion in 2022, growing 15 times faster than traditional retail.
- Global second-hand fashion market projected to hit $350 billion by 2027.
- Thrift store sales in the U.S. grew by 7% annually from 2018-2023.
- 67% of U.S. consumers shopped secondhand in 2023.
- Millennials represent 45% of thrift shoppers in U.S.
- 42% of Gen Z bought used clothing in past year.
- Secondhand clothing saves 18,000 liters water per ton vs new.
- Thrift reduces CO2 emissions by 82 million tons annually in U.S.
- Resale diverts 2.5 billion pounds of textiles from landfills yearly.
- U.S. thrift sales $15.6 billion in 2022.
- Average thrift store transaction value $12.50 in 2023.
- Goodwill stores averaged 1,200 sq ft sales per store daily.
- Thrift job creation: 364,000 positions in U.S. 2023.
- Thrift industry employs 2% of U.S. retail workforce.
- Average thrift worker wage $15.50/hour 2023.
The global thrift industry is booming, driven by consumer demand for sustainable and affordable fashion.
Consumer Behavior and Demographics
- 67% of U.S. consumers shopped secondhand in 2023.
- Millennials represent 45% of thrift shoppers in U.S.
- 42% of Gen Z bought used clothing in past year.
- Women account for 62% of online resale purchases.
- Average thrift shopper visits store 12 times per year.
- 54% of thrift buyers motivated by savings.
- Urban consumers 2x more likely to thrift than rural.
- 38% of parents buy secondhand kids clothes.
- Boomers thrift for nostalgia, 28% participation rate.
- Average spend per thrift visit $25 in U.S.
- 51% of consumers prefer thrift over fast fashion.
- Hispanic Americans thrift at 55% rate.
- 65% of college students shop thrift weekly.
- Men’s thrift participation up 20% since 2020.
- 47% cite sustainability as top thrift reason.
- Average age of thrift shopper 35 years old.
- 72% of thrift shoppers are repeat buyers.
- Low-income households thrift 3x more often.
- 29% of thrift sales from impulse buys.
- LGBTQ+ community thrifts at 60% rate.
- 40% use apps for thrift hunting daily.
- Suburban thrift shoppers average $40 spend.
- 55% women aged 18-34 thrift monthly.
- Black consumers thrift participation 52%.
- 33% buy thrift for unique items.
- Gen X thrifts for value, 35% rate.
- 62% of thrifters share purchases on social media.
Consumer Behavior and Demographics Interpretation
Employment and Economic Impact
- Thrift job creation: 364,000 positions in U.S. 2023.
- Thrift industry employs 2% of U.S. retail workforce.
- Average thrift worker wage $15.50/hour 2023.
- 40% of thrift employees trained in job placement programs.
- Thrift stores generated $8B in economic activity locally.
- 25,000 new thrift jobs added in U.S. 2022-2023.
- Non-profit thrifts employ 300K people nationwide.
- Thrift training programs placed 200K in full-time jobs.
- Industry supports 1M indirect jobs via supply chain.
- Female employment in thrift 65% of workforce.
- Veteran hiring in thrift stores 15% above average.
- Turnover rate in thrift retail 35% annually.
- Thrift contributes $10B to GDP annually U.S.
- 50% of thrift workers from underserved communities.
- Online thrift platforms employ 50K directly 2023.
- Thrift franchise owners average 10 employees per store.
- Industry invests $2B in workforce development yearly.
- Part-time jobs 55% of thrift employment.
- Thrift reduces unemployment by 1.2% in local areas.
- 100K youth employed via thrift summer programs.
- Disabled workers 20% of thrift staff.
- Economic multiplier effect 1.8x sales in communities.
- Thrift stores in 12K locations employ avg 30 staff each.
- Gig economy thrifters (sellers) 500K active monthly.
- Senior employment in thrift 12% of workforce.
- Thrift payroll taxes contributed $1.5B federal 2023.
- Ex-offender hiring 10% of thrift positions.
- Regional thrift hubs like Midwest employ 100K combined.
Employment and Economic Impact Interpretation
Environmental and Sustainability Impact
- Secondhand clothing saves 18,000 liters water per ton vs new.
- Thrift reduces CO2 emissions by 82 million tons annually in U.S.
- Resale diverts 2.5 billion pounds of textiles from landfills yearly.
- Producing used clothing emits 99% less emissions than new.
- Thrift stores recycle 4.6 billion items annually worldwide.
- Secondhand market cuts water use by 2.5 billion cubic meters yearly.
- Landfill diversion from U.S. thrift: 700 million garments 2023.
- Resale apparel reduces energy use by 70% per item.
- Global thrift prevents 1.5 million tons plastic waste yearly.
- One thrift jacket saves 15kg CO2 vs new production.
- U.S. resale kept 109 million metric tons CO2 out since 2019.
- Thrift furniture reduces deforestation by reusing 50M tons wood.
- Secondhand electronics prevent 1M tons e-waste annually.
- Resale fashion lowers chemical pollution by 86%.
- Thrift stores save 20 million trees yearly via paper/cloth reuse.
- Global secondhand cuts methane emissions from landfills 30%.
- One ton thrifted textiles saves 11,000 kWh energy.
- Resale bikes reduce manufacturing emissions by 40 tons per 1000 units.
- U.S. thrift industry recycled 3.2B lbs clothing 2022.
- Thrift reduces fast fashion waste by 25% in EU.
- Secondhand toys divert 500K tons plastic from oceans yearly.
- Resale leather goods save 17,000 liters water per item.
- Thrift prevents 8M tons global textile waste annually.
- U.S. secondhand market offsets 1% of national CO2.
- Reused books save 32M trees yearly in U.S.
- Thrift apparel circularity rate 15% higher than linear.
- Global resale saves 1B kWh electricity per year.
- Thrift stores reduce transport emissions via local reuse.
- Secondhand cosmetics packaging recycled 200M units 2023.
- Resale sports gear cuts rubber pollution 12%.
Environmental and Sustainability Impact Interpretation
Market Size and Growth
- The U.S. resale market reached $177 billion in 2022, growing 15 times faster than traditional retail.
- Global second-hand fashion market projected to hit $350 billion by 2027.
- Thrift store sales in the U.S. grew by 7% annually from 2018-2023.
- Online resale segment expanded to $53 billion in the U.S. in 2023.
- U.S. thrift apparel market valued at $42 billion in 2023.
- European second-hand clothing market size was €24 billion in 2022.
- ThredUp processed over 50 million items in 2023 resale transactions.
- Global thrift furniture market expected to grow at 7.2% CAGR to 2030.
- U.S. vintage clothing segment hit $11 billion in 2022 sales.
- Resale market penetration in apparel reached 10% of total U.S. sales in 2023.
- Canadian thrift market valued at CAD 2.5 billion in 2023.
- Asia-Pacific second-hand market to grow 12% annually to $100B by 2028.
- U.S. kids' resale market at $6 billion in 2023.
- Luxury resale segment worldwide reached $33 billion in 2022.
- UK thrift stores generated £2.3 billion in 2022.
- U.S. home goods resale market $24 billion in 2023.
- Brazil second-hand apparel market $1.2 billion in 2023.
- Resale e-commerce grew 25% YoY in U.S. 2023.
- Australia thrift market size $1.8 billion AUD in 2022.
- Global sneaker resale market $2 billion in 2023.
- U.S. women's apparel resale $25 billion in 2023.
- France second-hand fashion €5 billion in 2022.
- Thrift electronics market U.S. $8 billion 2023.
- India thrift apparel growing 20% YoY to $3B by 2025.
- U.S. men's resale clothing $10 billion 2023.
- Germany used goods market €15 billion 2022.
- Resale video games U.S. $1.5 billion 2023.
- Mexico thrift market $800 million USD 2023.
- Projected U.S. resale $511B by 2028.
- Italy second-hand luxury $2.5B 2023.
Market Size and Growth Interpretation
Retail and Sales Performance
- U.S. thrift sales $15.6 billion in 2022.
- Average thrift store transaction value $12.50 in 2023.
- Goodwill stores averaged 1,200 sq ft sales per store daily.
- Online thrift platforms saw 35% GMV growth 2023.
- Top thrift item: jeans, 25% of clothing sales.
- Salvation Army thrift revenue $1.8B in 2022.
- 28% of thrift sales from accessories category.
- Brick-and-mortar thrift foot traffic up 8% post-pandemic.
- Depop app sales hit $1.2B GMV 2023.
- Thrift holiday sales peak 40% above average Dec.
- eBay secondhand listings 2B items active 2023.
- Average thrift store conversion rate 45%.
- Vinted Europe sales €1.7B in 2023.
- Thrift electronics sales up 22% YoY 2023.
- 15% of thrift revenue from online integrations.
- Plato's Closet franchise avg sales $1.2M per unit.
- Thrift housewares 18% of total sales volume.
- Black Friday thrift sales surged 50% 2023.
- Mercari Japan resale GMV ¥500B 2023.
- Thrift book sales $800M U.S. 2023.
- Average inventory turnover 12x yearly in thrift.
- Once Upon a Child avg unit volume $900K.
- Thrift toy sales 12% of holiday revenue.
- Facebook Marketplace thrift transactions 1B yearly.
- U.S. thrift gross margins average 68%.
- Luxury thrift consignment 30% sales growth.
- Goodwill.org online sales $500M 2023.
- Thrift shoe sales $3.2B U.S. 2023.
Retail and Sales Performance Interpretation
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