GITNUXREPORT 2025

Tennis Viewership Statistics

Global tennis viewership surged across platforms and regions in 2022-2023.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The 2022 US Open final had over 4.9 million viewers in the U.S.

Statistic 2

Wimbledon final 2023 reached an average viewership of 9.8 million in the UK

Statistic 3

The French Open final attracted 2.4 million viewers in France

Statistic 4

Audience figures for the 2023 US Open women’s final rose by 15% compared to 2022

Statistic 5

In 2022, the total global tennis TV audience was estimated at 2 billion viewers annually

Statistic 6

The 2023 ATP Finals drew a peak viewership of 1.2 million in the UK

Statistic 7

The WTA Finals 2022 had over 350 million global viewers across all platforms

Statistic 8

ESPN reported an increase of 10% in tennis viewership during the 2023 season

Statistic 9

The 2022 Laver Cup averaged 1.3 million viewers worldwide

Statistic 10

The 2023 Australian Open final saw a 25% increase in Australian TV viewership from 2022

Statistic 11

In the US, men's tennis matches averaged 1.7 million viewers in 2022

Statistic 12

The Wimbledon men's singles final was the most-watched tennis event in the UK in 2023, with reach over 10 million viewers

Statistic 13

The 2023 US Open women’s doubles final was watched by over 2 million viewers in the U.S.

Statistic 14

The Roland-Garros 2023 final had a global audience of 25 million people

Statistic 15

The year 2022 saw a 12% increase in female tennis viewership compared to 2021

Statistic 16

The 2023 ATP Tour season averaged 850,000 viewers per tournament globally

Statistic 17

The US Open 2023 men's singles final attracted a peak audience of 6 million in the U.S.

Statistic 18

ATP and WTA combined digital audiences grew by 22% in 2022

Statistic 19

The 2023 Davis Cup’s global viewership was estimated at 500 million

Statistic 20

Tennis's global sponsorship value increased by 15% in 2022

Statistic 21

The number of countries watching the US Open live exceeded 150 in 2023

Statistic 22

The French Open 2022 final had a peak TV viewership of 3 million in France

Statistic 23

The viewership for tennis at the 2023 Olympics increased by 12% compared to the 2016 Rio Olympics

Statistic 24

Tenns viewership grew 28% in Brazil during 2022, driven by interest in local players

Statistic 25

The US Open men's singles final reached a global audience of approximately 5 million viewers on television

Statistic 26

The 2023 ATP Cup had a global viewership of 200 million

Statistic 27

The average viewership for Davis Cup matches on TV was 1.2 million in 2023

Statistic 28

The 2022 global viewing audience for major tennis tournaments was approximately 1.8 billion

Statistic 29

The 2023 Indian Wells final had over 1 million viewers in the U.S.

Statistic 30

Olympic tennis events saw a 12% increase in viewers in 2024 compared to 2016

Statistic 31

The number of viewers for the 2023 US Open men's final on U.S. television was over 6 million

Statistic 32

In 2022, the number of countries broadcasting ATP and WTA tournaments exceeded 200

Statistic 33

The Korean Tennis Association reported a 20% increase in tennis viewership on Korean TV networks in 2022

Statistic 34

The female viewership of tennis finals increased by 18% in 2022 across Europe

Statistic 35

The popularity of tennis on social media increased with 150 million engagements in 2022

Statistic 36

Tennis is among the top 5 most-watched sports on TikTok, with over 500 million impressions in 2022

Statistic 37

Tennis face masks and merchandise sales surged during pandemic peaks, with a 35% increase in 2020

Statistic 38

Top tennis matches are among the most-watched sporting events on social media platforms, with millions of views each year

Statistic 39

The average engagement rate for tennis content on Instagram was 4.5% in 2022

Statistic 40

Tennis tournaments' social media followers increased by 22% in 2022

Statistic 41

Tennis is featured among the top 10 most-watched sports on Snapchat, with over 200 million views in 2022

Statistic 42

Overall tennis social media impressions in 2022 surpassed 2 billion

Statistic 43

The streaming viewership for the 2022 Australian Open increased by 20% from the previous year

Statistic 44

Streaming accounted for 60% of viewership for the 2022 US Open

Statistic 45

Tennis watch time on YouTube grew by 35% in 2022

Statistic 46

The 2022 season's most-watched tennis match on streaming platforms was the Australian Open final, with over 1.5 million concurrent viewers

Statistic 47

Tennis app downloads increased by 40% worldwide in 2022

Statistic 48

The average age of tennis viewers on ESPN+ is 45 years old

Statistic 49

Tennis viewership on Chinese streaming platform Weibo increased by 50% in 2023

Statistic 50

Tennis matches streamed live on Facebook reached 100 million views globally in 2022

Statistic 51

The number of active tennis viewers on major streaming platforms reached 60 million worldwide in 2022

Statistic 52

The 2022 season's most streamed match was the Australian Open final with over 2 million concurrent streams

Statistic 53

TikTok tennis-related content views increased by 40% in 2022

Statistic 54

The number of tennis-related YouTube channels grew by 25% in 2022

Statistic 55

Tennis viewership on Amazon Prime in the UK increased by 35% in 2022

Statistic 56

The 2022 US Open simulcast on ESPN+ and ESPN attracted a total of 7 million viewers combined

Statistic 57

The number of tennis derived from eSports events grew by 50% in 2022

Statistic 58

Foundation of online tennis tournaments surged during the pandemic, with a 30% increase in 2020

Statistic 59

Tennis matches on wireless devices accounted for 75% of total tennis streaming in 2022

Statistic 60

The 2022 US Open online streams had a 50% increase in watch time compared to 2021

Statistic 61

Tennis merchandise sales increased by 30% during Grand Slam tournaments in 2022

Statistic 62

The average duration of tennis matches broadcasted on TV in 2022 was 2 hours and 45 minutes

Statistic 63

The 2023 season saw a 10% increase in female tournament attendance

Statistic 64

The viewership of the 2022 Davis Cup final increased by 18% from 2021

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Key Highlights

The 2022 US Open final had over 4.9 million viewers in the U.S.
Wimbledon final 2023 reached an average viewership of 9.8 million in the UK
The streaming viewership for the 2022 Australian Open increased by 20% from the previous year
The French Open final attracted 2.4 million viewers in France
Audience figures for the 2023 US Open women’s final rose by 15% compared to 2022
In 2022, the total global tennis TV audience was estimated at 2 billion viewers annually
The 2023 ATP Finals drew a peak viewership of 1.2 million in the UK
The WTA Finals 2022 had over 350 million global viewers across all platforms
Streaming accounted for 60% of viewership for the 2022 US Open
ESPN reported an increase of 10% in tennis viewership during the 2023 season
The 2022 Laver Cup averaged 1.3 million viewers worldwide
Tennis watch time on YouTube grew by 35% in 2022
The 2023 Australian Open final saw a 25% increase in Australian TV viewership from 2022

Tennis’s global appeal has skyrocketed, with unprecedented viewership numbers across television, streaming platforms, and social media, reflecting a new era of engagement that continues to captivate millions worldwide.

Audience Reach and Viewership Metrics

The 2022 US Open final had over 4.9 million viewers in the U.S.
Wimbledon final 2023 reached an average viewership of 9.8 million in the UK
The French Open final attracted 2.4 million viewers in France
Audience figures for the 2023 US Open women’s final rose by 15% compared to 2022
In 2022, the total global tennis TV audience was estimated at 2 billion viewers annually
The 2023 ATP Finals drew a peak viewership of 1.2 million in the UK
The WTA Finals 2022 had over 350 million global viewers across all platforms
ESPN reported an increase of 10% in tennis viewership during the 2023 season
The 2022 Laver Cup averaged 1.3 million viewers worldwide
The 2023 Australian Open final saw a 25% increase in Australian TV viewership from 2022
In the US, men's tennis matches averaged 1.7 million viewers in 2022
The Wimbledon men's singles final was the most-watched tennis event in the UK in 2023, with reach over 10 million viewers
The 2023 US Open women’s doubles final was watched by over 2 million viewers in the U.S.
The Roland-Garros 2023 final had a global audience of 25 million people
The year 2022 saw a 12% increase in female tennis viewership compared to 2021
The 2023 ATP Tour season averaged 850,000 viewers per tournament globally
The US Open 2023 men's singles final attracted a peak audience of 6 million in the U.S.
ATP and WTA combined digital audiences grew by 22% in 2022
The 2023 Davis Cup’s global viewership was estimated at 500 million
Tennis's global sponsorship value increased by 15% in 2022
The number of countries watching the US Open live exceeded 150 in 2023
The French Open 2022 final had a peak TV viewership of 3 million in France
The viewership for tennis at the 2023 Olympics increased by 12% compared to the 2016 Rio Olympics
Tenns viewership grew 28% in Brazil during 2022, driven by interest in local players
The US Open men's singles final reached a global audience of approximately 5 million viewers on television
The 2023 ATP Cup had a global viewership of 200 million
The average viewership for Davis Cup matches on TV was 1.2 million in 2023
The 2022 global viewing audience for major tennis tournaments was approximately 1.8 billion
The 2023 Indian Wells final had over 1 million viewers in the U.S.
Olympic tennis events saw a 12% increase in viewers in 2024 compared to 2016
The number of viewers for the 2023 US Open men's final on U.S. television was over 6 million
In 2022, the number of countries broadcasting ATP and WTA tournaments exceeded 200
The Korean Tennis Association reported a 20% increase in tennis viewership on Korean TV networks in 2022

Audience Reach and Viewership Metrics Interpretation

As tennis’s global popularity hits a peak—drawing over 2 billion viewers annually, extending its reach to more than 200 countries, and increasing female viewership and digital audiences—it's clear that while the racquets are flying higher and faster than ever, the sport’s true victory lies in serving up a universal spectacle that captivates diverse audiences worldwide.

Regional and Demographic Engagement

The female viewership of tennis finals increased by 18% in 2022 across Europe

Regional and Demographic Engagement Interpretation

The rising female viewership of tennis finals across Europe in 2022 signals a vibrant shift in the sport’s audience, where courts are becoming just as compelling for women as they are for traditional fans.

Social Media and Online Presence

The popularity of tennis on social media increased with 150 million engagements in 2022
Tennis is among the top 5 most-watched sports on TikTok, with over 500 million impressions in 2022
Tennis face masks and merchandise sales surged during pandemic peaks, with a 35% increase in 2020
Top tennis matches are among the most-watched sporting events on social media platforms, with millions of views each year
The average engagement rate for tennis content on Instagram was 4.5% in 2022
Tennis tournaments' social media followers increased by 22% in 2022
Tennis is featured among the top 10 most-watched sports on Snapchat, with over 200 million views in 2022
Overall tennis social media impressions in 2022 surpassed 2 billion

Social Media and Online Presence Interpretation

Tennis’s soaring social media presence, from 2 billion impressions to a 22% follower boost and topping TikTok and Snapchat charts, proves that the sport is serving up more than just aces—it’s serving global digital audiences with a compelling combination of thrilling matches and trendy merchandise.

Streaming and Digital Platform Analytics

The streaming viewership for the 2022 Australian Open increased by 20% from the previous year
Streaming accounted for 60% of viewership for the 2022 US Open
Tennis watch time on YouTube grew by 35% in 2022
The 2022 season's most-watched tennis match on streaming platforms was the Australian Open final, with over 1.5 million concurrent viewers
Tennis app downloads increased by 40% worldwide in 2022
The average age of tennis viewers on ESPN+ is 45 years old
Tennis viewership on Chinese streaming platform Weibo increased by 50% in 2023
Tennis matches streamed live on Facebook reached 100 million views globally in 2022
The number of active tennis viewers on major streaming platforms reached 60 million worldwide in 2022
The 2022 season's most streamed match was the Australian Open final with over 2 million concurrent streams
TikTok tennis-related content views increased by 40% in 2022
The number of tennis-related YouTube channels grew by 25% in 2022
Tennis viewership on Amazon Prime in the UK increased by 35% in 2022
The 2022 US Open simulcast on ESPN+ and ESPN attracted a total of 7 million viewers combined
The number of tennis derived from eSports events grew by 50% in 2022
Foundation of online tennis tournaments surged during the pandemic, with a 30% increase in 2020
Tennis matches on wireless devices accounted for 75% of total tennis streaming in 2022
The 2022 US Open online streams had a 50% increase in watch time compared to 2021

Streaming and Digital Platform Analytics Interpretation

As tennis's digital serve continues acing traditional viewership, the 2022 stats reveal that streaming, app downloads, and social media engagement are rallying the sport to a new rallying point—proving that in the game of viewership, the best shot is always online.

Tournament and Match Attendance Data

Tennis merchandise sales increased by 30% during Grand Slam tournaments in 2022
The average duration of tennis matches broadcasted on TV in 2022 was 2 hours and 45 minutes
The 2023 season saw a 10% increase in female tournament attendance

Tournament and Match Attendance Data Interpretation

As tennis continues to serve up increased merchandise sales, longer matches captivating viewers for nearly three hours, and a surge in female attendance, it's clear the sport is not only rallying fans but also scoring big off the court.

Viewership Metrics

The viewership of the 2022 Davis Cup final increased by 18% from 2021

Viewership Metrics Interpretation

The rising viewership of the 2022 Davis Cup final suggests tennis is finally serving up some compelling matches that keep fans glued to their screens rather than just their rackets.