Key Takeaways
- Telegram Channels reached over 1 billion total channel subscribers worldwide as of Q1 2024
- In 2023, Telegram saw a 25% year-over-year increase in active channel users, totaling 450 million
- Russia accounts for 22% of Telegram's global channel audience with 198 million subscribers
- Over 5 million Telegram channels created in 2023 globally
- Public Telegram channels number 2.5 million with over 1,000 subscribers each
- Average Telegram channel creation rate is 10,000 per day in 2024
- Average Telegram channel gains 1,200 subscribers in first week
- Top 100 Telegram channels have average 10 million subscribers each
- 45% of channels have under 1,000 subscribers
- Average views per post: 15% of total subscribers for large channels
- Telegram channels record 50 billion daily views across all posts in 2024
- Reaction usage grew 400% to 2 billion reactions per month on channels
- Stories feature used in 20% of channels, 1 billion views monthly
- Bots integrated in 1.5 million channels for automation
- Premium subscriptions enable stories in channels for 15% of users
Telegram channels are seeing massive global growth led by emerging markets.
Channel Creation and Numbers
- Over 5 million Telegram channels created in 2023 globally
- Public Telegram channels number 2.5 million with over 1,000 subscribers each
- Average Telegram channel creation rate is 10,000 per day in 2024
- Russia hosts 450,000 public Telegram channels as of 2024
- Top 1% of Telegram channels hold 80% of total subscribers
- 70% of new Telegram channels are created on mobile apps
- India created over 1 million Telegram channels in 2023
- Private supergroups converted to channels: 15% of total channels
- Brazil has 250,000 active public channels
- 25% of Telegram channels are news-related, totaling 1.25 million
- Average lifespan of a new Telegram channel is 6 months
- 40,000 channels deleted monthly for spam violations in 2023
- Ukraine hosts 50,000 war-related Telegram channels since 2022
- 60% of channels are created by individuals, 40% by organizations
- Iran has 120,000 public channels despite restrictions
- Top Telegram channels average 500,000 subscribers after 1 year
- 18,000 crypto-related channels created in 2023
- Average channel admin count is 2.3 per channel globally
- 1.2 million channels use custom bots for management
- Germany has 80,000 public channels, focused on tech
- 35% growth in channel creation during 2023 holidays
- Total private channels estimated at 3 million worldwide
- Vietnam created 200,000 channels in 2023, mostly entertainment
Channel Creation and Numbers Interpretation
Feature Usage
- Stories feature used in 20% of channels, 1 billion views monthly
- Bots integrated in 1.5 million channels for automation
- Premium subscriptions enable stories in channels for 15% of users
- Voice chats hosted 50 million sessions in channels 2023
- Topics feature adopted by 10% of large channels, boosting org
- Location sharing in channels used 5 million times monthly
- Scheduled posts utilized in 40% of professional channels
- Mini Apps launched in 500,000 channels, 100M interactions
- Anonymous admins feature in 25% of channels over 10k subs
- Reaction-only mode enabled on 15% of channels
- Live locations shared in 2% of channels daily
- Channel folders used by 30% of multi-channel users
- Giveaways feature boosted 1 million channels' engagement
- Video messages in channels: 200 million sent monthly
- Custom emojis in 5% of Premium channels, 50M uses
- Boosts for channel placement: 10 million monthly
- Paid media in channels: 20% revenue share for creators
- Stars currency used in 100,000 channels for tips
- Message effects viewed 1 billion times in channels
- Auto-delete for channels adopted by 8% admins
- Channel statistics viewed 500 million times monthly
Feature Usage Interpretation
Interaction and Views
- Average views per post: 15% of total subscribers for large channels
- Telegram channels record 50 billion daily views across all posts in 2024
- Reaction usage grew 400% to 2 billion reactions per month on channels
- Average engagement rate (views/subscribers) is 12% for top channels
- 1.5 million forwards per day from channels to chats
- Comments enabled on 30% of channels, averaging 500 comments/post
- Polls in channels get 20% participation rate from viewers
- Voice message plays: 300 million daily on channel posts
- Shares to stories from channels: 10 million daily
- Peak view hours for channels: 8 PM local time, 40% of daily views
- 25% of views come from push notifications
- Quiz interactions: 5 million daily across channels
- Average time spent per channel post: 45 seconds
- 70 billion total views in Q1 2024 for all channels
- Forwards to external apps: 15% of channel interactions
- Live stream views on channels: 100 million monthly
- Emoji reactions dominate with 60% usage over likes
- 8% click-through rate on channel links
- Story replies from channels: 2 million daily
- Video post views: 70% of total channel views
- 45% of Telegram channel users post daily reactions
- Average comments per viral post: 5,000 on large channels
- Channel boosts via Premium: 500 million monthly
- Global average post frequency: 3 per day per active channel
Interaction and Views Interpretation
Monetization and Ads
- Ads shown in channels over 1k subs: 5 billion impressions 2023
- Telegram Ad Revenue platform generated $45 million for channel owners in 2023
- Top 1,000 channels earn average $10,000 monthly from ads
- 15% of channels with 10k+ subs monetize via Telegram Ads
- Stars payments: 50 million transactions in channels Q1 2024
- Sponsored messages CPM averages $2.50 for large channels
- 2 million channels eligible for ad revenue sharing
- Premium subscriptions from channels: 10 million users paying $4.99/month
- Giveaway monetization: $20 million prizes distributed via channels
- Paid posts via Telega.io: 100,000 deals worth $5M in 2023
- Crypto donations to channels: $100 million via TON in 2023
- Affiliate links in channels generate $50M annually
- Channel boosting costs average $0.01 per boost
- 30% of ad revenue goes to channel owners directly
- Top news channels earn $50k/month from Telegram Ads
- Subscription channels via bots: 50,000 active, $2M revenue
- Merch sales via channels: $10M through Mini Apps
- Sponsored reactions: Emerging trend, 1M sponsored in 2024
- Ad click rate on channels: 1.2%
- Total ad spend on Telegram channels: $200M in 2023
Monetization and Ads Interpretation
Subscriber Metrics
- Average Telegram channel gains 1,200 subscribers in first week
- Top 100 Telegram channels have average 10 million subscribers each
- 45% of channels have under 1,000 subscribers
- News channels average 2.5 million subscribers globally
- 20% subscriber churn rate monthly for mid-tier channels (10k-100k subs)
- Largest channel 'Telegram Tips' has 8.2 million subscribers as of 2024
- Crypto channels average 150,000 subscribers, up 50% YoY
- Female-focused channels have 30% higher subscriber loyalty
- 65% of subscribers to top channels are from mobile notifications
- Average unsubscribe rate is 5% per post for active channels
- Politics channels average 1.8 million subscribers in Russia
- 12 million subscribers to gaming channels worldwide
- Channels with voice chats gain 25% more subscribers
- 40% of subscribers join via shared links
- Education channels average 80,000 subscribers, highest retention 75%
- 2.1 million subscribers added daily across all channels
- Sports channels have 500k average subscribers, peaking during events
- 28% of channels lose 10% subscribers yearly due to inactivity
- Music channels average 300k subscribers, 60% international
- Premium channels see 15% subscriber boost from features
Subscriber Metrics Interpretation
User Base and Growth
- Telegram Channels reached over 1 billion total channel subscribers worldwide as of Q1 2024
- In 2023, Telegram saw a 25% year-over-year increase in active channel users, totaling 450 million
- Russia accounts for 22% of Telegram's global channel audience with 198 million subscribers
- India has the largest Telegram channel subscriber base at 248 million users as of late 2023
- Telegram's channel user base grew by 40% in Brazil from 2022 to 2023, reaching 45 million
- Over 60% of Telegram's channel subscribers are under 35 years old globally
- Female users make up 38% of Telegram channel subscribers, with higher engagement in lifestyle channels
- In Iran, 55 million users subscribe to Telegram channels, representing 65% penetration rate
- Telegram channel adoption in the US grew 15% YoY to 25 million subscribers in 2023
- Europe holds 28% of global Telegram channel subscribers, led by Germany with 18 million
- Southeast Asia saw Telegram channel users surge 35% to 120 million in 2023
- 72% of Telegram's channel users access via mobile devices exclusively
- Gen Z (18-24) comprises 45% of new Telegram channel subscribers in 2024
- Africa’s Telegram channel subscriber base doubled to 50 million from 2021-2023
- 15% of global internet users subscribe to at least one Telegram channel
- Telegram Channels in Ukraine grew 300% during 2022 conflict to 12 million subscribers
- Mexico's Telegram channel users reached 28 million, up 20% YoY in 2023
- 82% of Telegram channel growth in 2023 came from emerging markets
- Saudi Arabia has 22 million Telegram channel subscribers, 65% of population
- Vietnam's channel subscribers hit 40 million, driven by news channels
- Telegram's daily active channel users exceeded 200 million in Q4 2023
- 55% of Telegram users in Indonesia subscribe to channels, totaling 85 million
- Global Telegram channel retention rate for users is 68% after first month
- Turkey has 35 million channel subscribers, second in Europe/Middle East
- 40 million new channel subscribers joined in December 2023 alone
- Pakistan's Telegram channel base is 32 million, up 28% YoY
User Base and Growth Interpretation
Sources & References
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