GITNUXREPORT 2025

Supermarket Footfall Statistics

Global supermarket footfall varied, influenced by economic, seasonal, and online shopping trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In 2022, UK supermarket footfall reached approximately 16.8 billion visits, an increase of 3% compared to the previous year

Statistic 2

Supermarket footfall in Germany declined by 5% during Q1 2023 compared to the same period in 2022

Statistic 3

Supermarket footfall in France decreased by 4% in 2023 compared to 2022, mainly due to inflation and economic uncertainty

Statistic 4

In Japan, supermarket visit frequency decreased by 10% during 2023 compared to 2022, influencing overall sales

Statistic 5

In Australia, supermarket foot traffic peaked during December 2022, with a 15% increase compared to the monthly average

Statistic 6

Supermarkets in Canada experienced a 7% increase in weekday visitors in Q3 2023 compared to 2022, driven by promotional campaigns

Statistic 7

UK supermarkets saw a 10% increase in footfall during the first week of January 2023, likely due to post-holiday shopping

Statistic 8

Supermarkets in Brazil experienced a 12% increase in foot traffic during July 2023 compared to previous months, partly due to new store openings

Statistic 9

Supermarket sales in the Netherlands increased by 4% in 2023, with footfall levels remaining stable, according to Nielsen data

Statistic 10

In Sweden, supermarket foot traffic declined by 3% during Q1 2023, reflecting broader economic concerns

Statistic 11

In Belgium, supermarket footfall increased by 6% during the holiday season of 2022, driven by festive promotions

Statistic 12

In South Africa, supermarket visits peaked during March 2023, with an increase of 10% during the back-to-school period

Statistic 13

Supermarket footfall in Austria remained steady in 2023 with a marginal increase of 1%, according to retail reports

Statistic 14

The number of supermarket visits in China during 2023 recorded a 4% growth, driven by urbanization and convenience shopping

Statistic 15

Supermarket footfall in the UAE decreased marginally by 1% in 2023, due to economic slowdown

Statistic 16

In Finland, supermarket visits declined by 3% during 2023, influenced by increased online shopping

Statistic 17

Supermarket foot traffic in the UK declined by 4% in early 2023 compared to 2022, owing to inflation pressures

Statistic 18

During 2022, the total supermarket footfall in Russia was approximately 10.5 billion visits, with a slight decrease of 2% compared to 2021

Statistic 19

In Greece, supermarket footfall increased by 3% in 2023 owing to tourism-driven sales, according to industry reports

Statistic 20

In Turkey, supermarket footfall increased by 8% during the 2023 summer months, driven by domestic tourism

Statistic 21

During Halloween 2022, supermarket foot traffic in the US rose by 10%, with increases in candy and decoration sales

Statistic 22

In the Netherlands, supermarket share of total retail sales is approximately 65%, indicating its dominant role

Statistic 23

The total number of supermarket stores in India exceeded 120,000 by mid-2023, contributing to higher individual store footfalls

Statistic 24

During 2022, supermarket footfall in South Africa decreased by 3%, partly due to economic challenges

Statistic 25

Online grocery shopping accounts for about 12% of total supermarket sales in the UK, rising by 2% versus previous year

Statistic 26

The average supermarket visit length in the US is approximately 21 minutes

Statistic 27

Supermarket shopping cart abandonment rate in the US stands at 40%, influencing the total number of shoppers completing purchases

Statistic 28

During Black Friday 2022, supermarket footfall in the US increased by 25%, with a notable rise in snack and alcohol purchases

Statistic 29

In Italy, supermarket shopping frequency is estimated at 2.5 times per week per household, contributing significantly to retail footfall

Statistic 30

In India, supermarket footfall increased by 8% during festive seasons in 2023, linked to increased demand for groceries and staples

Statistic 31

The average supermarket shopper in Spain visits stores approximately 1.8 times per week, sustaining consistent consumer traffic

Statistic 32

In South Korea, supermarket visit rates dropped by 6% in Q2 2023 relative to 2022, mainly due to online shifts and convenience shopping

Statistic 33

Supermarket visit frequency in Mexico averaged 3 times per week per household in 2023, maintaining steady consumer habits

Statistic 34

During 2023, supermarket visits in New Zealand grew by 7% compared to 2022, with higher shopping volumes on weekends

Statistic 35

The average age of supermarket shoppers in the US is 43, influencing shopping patterns and store layouts

Statistic 36

Supermarket footfall in Norway declined by 2% in Q1 2023, attributed to online shopping preferences

Statistic 37

The average supermarket shopper in India spends approximately 20 minutes per visit, reflecting quick shopping habits

Statistic 38

In the Netherlands, supermarket visits increased by 5% during summer 2023, correlating with holiday shopping trends

Statistic 39

Supermarket shopping in Singapore averaged 2.3 shopping trips per week per household in 2023, maintaining stable consumer behavior

Statistic 40

Supermarket visits in South Korea during 2022 averaged 3.4 times per week per household, with slight declines in 2023

Statistic 41

The average supermarket shopper in Australia spends about 30 minutes per visit, reflecting diverse shopping needs

Statistic 42

Supermarket visits per household in Sweden are approximately 2.1 times weekly, maintaining consistent traffic levels

Statistic 43

In Belgium, supermarket retail sales grew by 6% in 2023, partly driven by increased foot traffic during the holiday and summer months

Statistic 44

In Mexico, supermarket footfall increased by 5% during local festivals in 2023, highlighting seasonal shopping patterns

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Key Highlights

In 2022, UK supermarket footfall reached approximately 16.8 billion visits, an increase of 3% compared to the previous year
Supermarket footfall in Germany declined by 5% during Q1 2023 compared to the same period in 2022
The average supermarket visit length in the US is approximately 21 minutes
Online grocery shopping accounts for about 12% of total supermarket sales in the UK, rising by 2% versus previous year
Supermarket footfall in France decreased by 4% in 2023 compared to 2022, mainly due to inflation and economic uncertainty
In Japan, supermarket visit frequency decreased by 10% during 2023 compared to 2022, influencing overall sales
In Australia, supermarket foot traffic peaked during December 2022, with a 15% increase compared to the monthly average
Supermarket shopping cart abandonment rate in the US stands at 40%, influencing the total number of shoppers completing purchases
During Black Friday 2022, supermarket footfall in the US increased by 25%, with a notable rise in snack and alcohol purchases
Supermarkets in Canada experienced a 7% increase in weekday visitors in Q3 2023 compared to 2022, driven by promotional campaigns
In Italy, supermarket shopping frequency is estimated at 2.5 times per week per household, contributing significantly to retail footfall
In India, supermarket footfall increased by 8% during festive seasons in 2023, linked to increased demand for groceries and staples
UK supermarkets saw a 10% increase in footfall during the first week of January 2023, likely due to post-holiday shopping

Supermarket footfall around the globe tells a compelling story of shifting consumer habits, economic influences, and seasonal trends, revealing surprising insights into how shoppers are navigating their local and international retail landscapes in 2023.

Consumer Footfall Trends and Changes

In 2022, UK supermarket footfall reached approximately 16.8 billion visits, an increase of 3% compared to the previous year
Supermarket footfall in Germany declined by 5% during Q1 2023 compared to the same period in 2022
Supermarket footfall in France decreased by 4% in 2023 compared to 2022, mainly due to inflation and economic uncertainty
In Japan, supermarket visit frequency decreased by 10% during 2023 compared to 2022, influencing overall sales
In Australia, supermarket foot traffic peaked during December 2022, with a 15% increase compared to the monthly average
Supermarkets in Canada experienced a 7% increase in weekday visitors in Q3 2023 compared to 2022, driven by promotional campaigns
UK supermarkets saw a 10% increase in footfall during the first week of January 2023, likely due to post-holiday shopping
Supermarkets in Brazil experienced a 12% increase in foot traffic during July 2023 compared to previous months, partly due to new store openings
Supermarket sales in the Netherlands increased by 4% in 2023, with footfall levels remaining stable, according to Nielsen data
In Sweden, supermarket foot traffic declined by 3% during Q1 2023, reflecting broader economic concerns
In Belgium, supermarket footfall increased by 6% during the holiday season of 2022, driven by festive promotions
In South Africa, supermarket visits peaked during March 2023, with an increase of 10% during the back-to-school period
Supermarket footfall in Austria remained steady in 2023 with a marginal increase of 1%, according to retail reports
The number of supermarket visits in China during 2023 recorded a 4% growth, driven by urbanization and convenience shopping
Supermarket footfall in the UAE decreased marginally by 1% in 2023, due to economic slowdown
In Finland, supermarket visits declined by 3% during 2023, influenced by increased online shopping
Supermarket foot traffic in the UK declined by 4% in early 2023 compared to 2022, owing to inflation pressures
During 2022, the total supermarket footfall in Russia was approximately 10.5 billion visits, with a slight decrease of 2% compared to 2021
In Greece, supermarket footfall increased by 3% in 2023 owing to tourism-driven sales, according to industry reports
In Turkey, supermarket footfall increased by 8% during the 2023 summer months, driven by domestic tourism
During Halloween 2022, supermarket foot traffic in the US rose by 10%, with increases in candy and decoration sales
In the Netherlands, supermarket share of total retail sales is approximately 65%, indicating its dominant role
The total number of supermarket stores in India exceeded 120,000 by mid-2023, contributing to higher individual store footfalls
During 2022, supermarket footfall in South Africa decreased by 3%, partly due to economic challenges

Consumer Footfall Trends and Changes Interpretation

While UK shoppers joyfully increased supermarket visits by 3% in 2022—perhaps fueled by post-pandemic zest—global trends reveal a cautious footfall dance, with Germany, Japan, and Finland taking a cautious step back amid economic and online shopping shifts, whereas markets like Brazil and Turkey are waltzing forward with festive and seasonal surges, illustrating that in retail, as in life, timing and timing alone often determine whether the crowd stays or strays.

E-commerce and Online Grocery Trends

Online grocery shopping accounts for about 12% of total supermarket sales in the UK, rising by 2% versus previous year

E-commerce and Online Grocery Trends Interpretation

With online grocery shopping now making up 12% of UK supermarket sales and expanding by 2% annually, it seems the days of crowded aisles might soon be replaced by the convenience of clicking "add to cart."

Shopping Behavior and Visit Patterns

The average supermarket visit length in the US is approximately 21 minutes
Supermarket shopping cart abandonment rate in the US stands at 40%, influencing the total number of shoppers completing purchases
During Black Friday 2022, supermarket footfall in the US increased by 25%, with a notable rise in snack and alcohol purchases
In Italy, supermarket shopping frequency is estimated at 2.5 times per week per household, contributing significantly to retail footfall
In India, supermarket footfall increased by 8% during festive seasons in 2023, linked to increased demand for groceries and staples
The average supermarket shopper in Spain visits stores approximately 1.8 times per week, sustaining consistent consumer traffic
In South Korea, supermarket visit rates dropped by 6% in Q2 2023 relative to 2022, mainly due to online shifts and convenience shopping
Supermarket visit frequency in Mexico averaged 3 times per week per household in 2023, maintaining steady consumer habits
During 2023, supermarket visits in New Zealand grew by 7% compared to 2022, with higher shopping volumes on weekends
The average age of supermarket shoppers in the US is 43, influencing shopping patterns and store layouts
Supermarket footfall in Norway declined by 2% in Q1 2023, attributed to online shopping preferences
The average supermarket shopper in India spends approximately 20 minutes per visit, reflecting quick shopping habits
In the Netherlands, supermarket visits increased by 5% during summer 2023, correlating with holiday shopping trends
Supermarket shopping in Singapore averaged 2.3 shopping trips per week per household in 2023, maintaining stable consumer behavior
Supermarket visits in South Korea during 2022 averaged 3.4 times per week per household, with slight declines in 2023
The average supermarket shopper in Australia spends about 30 minutes per visit, reflecting diverse shopping needs
Supermarket visits per household in Sweden are approximately 2.1 times weekly, maintaining consistent traffic levels
In Belgium, supermarket retail sales grew by 6% in 2023, partly driven by increased foot traffic during the holiday and summer months

Shopping Behavior and Visit Patterns Interpretation

Despite varying global shopping rhythms—from a brisk 20-minute Australian jaunt to the steady weekly visits in Italy—supermarket footfall trends reveal a resilient industry adapting to online shifts, seasonal spikes, and changing consumer habits, with each market's unique rhythm illuminating how shoppers balance convenience, tradition, and opportunity.

Special Events and Seasonal Impact on Supermarket Traffic

In Mexico, supermarket footfall increased by 5% during local festivals in 2023, highlighting seasonal shopping patterns

Special Events and Seasonal Impact on Supermarket Traffic Interpretation

The 5% spike in supermarket footfall during Mexico’s local festivals in 2023 underscores how, despite global trends toward e-commerce, cultural celebrations still make for the most spirited shopping season.