Starbucks is one of the most recognizable coffee brands in the world. With over 33,833 stores worldwide and a net revenue of $23.5 billion in 2020, Starbucks has become an international phenomenon. The company’s mobile app boasts more than 20 million active users in the United States alone, while its loyalty program My Starbucks Rewards has over 20 million members across North America. In addition to this impressive growth, Starbucks purchases around 3% of all global coffee production and holds a brand value worth nearly $48 billion as of 2021 – making it one of the top 50 most valuable brands globally. This blog post will explore some interesting statistics about Starbucks’ operations and customer base that demonstrate just how successful they have been since their inception in 1971.
Starbucks Statistics Overview
Starbucks’ annual expenditure on advertising in 2020 was around $258.8 million.
This statistic is a testament to the importance Starbucks places on advertising. It shows that the company is willing to invest heavily in marketing and promotion in order to ensure that its products and services remain top-of-mind for consumers. This is especially important in a competitive market, where companies must differentiate themselves in order to stand out. By investing in advertising, Starbucks is able to reach a wide audience and ensure that its brand remains visible and recognizable.
Around 62% of Starbucks customers in the US are women.
This statistic is significant in the context of a blog post about Starbucks Statistics because it reveals the gender breakdown of the company’s customer base. It is important to note that women make up the majority of Starbucks customers in the US, indicating that the company has been successful in appealing to a female demographic. This information can be used to inform marketing strategies and product development decisions, as well as to better understand the preferences of the company’s customers.
Approximately 46% of Starbucks customers in the US belong to the 25-40 age group.
This statistic is significant in the context of a blog post about Starbucks Statistics as it provides insight into the demographic of the company’s customer base. It indicates that the majority of Starbucks customers in the US are within the 25-40 age group, which can be used to inform marketing strategies and product development.
Starbucks’ largest market outside the United States is China, with over 4,700 stores.
This statistic is a testament to the global reach of Starbucks. It demonstrates that the company has been able to successfully expand its operations to a foreign market, and that it has been able to establish a strong presence in China. This speaks to the company’s ability to adapt to different cultures and to create a successful business model that resonates with customers in different countries.
In 2020, about 90% of Starbucks stores were company-operated, while 10% were licensed stores.
This statistic is a key indicator of Starbucks’ business model and how it has evolved over time. It provides insight into the company’s strategy for growth and expansion, as well as how it has chosen to manage its stores. It also gives an indication of the company’s reliance on franchising and licensing, which can have a significant impact on its profitability. Furthermore, this statistic can be used to compare Starbucks’ performance to that of its competitors, providing valuable insight into the competitive landscape.
Starbucks’ market share of U.S. coffee chains in 2020 was roughly 38.00%.
This statistic is a testament to Starbucks’ success in the U.S. coffee market. It shows that the company has managed to capture a significant portion of the market share, indicating that it is a major player in the industry. This statistic is important to consider when discussing Starbucks’ overall performance and success, as it provides a clear indication of the company’s market dominance.
Starbucks sold approximately 4.2 billion disposable cups globally in 2020.
This statistic is a testament to the sheer scale of Starbucks’ global reach. It highlights the immense popularity of the company’s products and services, and the sheer number of people who rely on Starbucks for their daily coffee fix. It also serves as a reminder of the environmental impact of single-use cups, and the need for more sustainable alternatives.
Approximately 50% of Starbucks consumers in the US visit the store at least once a week.
This statistic is a testament to the loyalty of Starbucks customers in the US. It speaks to the power of the Starbucks brand and the quality of their products and services that so many people are willing to visit the store on a weekly basis. This statistic is an important piece of information to consider when discussing the success of Starbucks and the impact it has had on the US market.
Starbucks was ranked 91st in the 2021 Fortune 500 list of the largest United States corporations by total revenue.
This statistic is a testament to the success of Starbucks, demonstrating that the company has achieved a high level of success in terms of total revenue. It is a reflection of the company’s ability to remain competitive in the market and to continue to grow and expand its operations. This statistic is a great example of the success that Starbucks has achieved and is a great addition to any blog post about Starbucks Statistics.
Starbucks introduced its loyalty program, My Starbucks Rewards, in December 2009, which now has over 20 million active members in the United States.
This statistic is a testament to the success of Starbucks’ My Starbucks Rewards program, demonstrating that it has become an integral part of the Starbucks experience for millions of customers. It speaks to the power of loyalty programs to drive customer engagement and loyalty, and serves as a reminder of the importance of providing customers with incentives to keep them coming back.
16% of Starbucks customers in the US have incomes over $120,000.
This statistic is significant in the context of a blog post about Starbucks Statistics because it reveals the purchasing power of the company’s customer base. It shows that a significant portion of Starbucks customers have the financial means to purchase their products and services, which is a key factor in the company’s success.
As of October 2021, Starbucks had approximately 2.1 million followers on LinkedIn.
The fact that Starbucks has amassed 2.1 million followers on LinkedIn is a testament to the company’s reach and influence. It speaks to the brand’s ability to engage with its customers and build relationships with them. This statistic is a reflection of the company’s success in leveraging social media to reach a wide audience and create a strong presence in the digital space.
The average annual revenue per company-owned Starbucks store in the United States and Canada in 2020 was $901,000.
This statistic is a testament to the success of Starbucks in the United States and Canada. It shows that the company is able to generate a significant amount of revenue from each store, which is a testament to the quality of their products and services. This statistic is also important for potential investors, as it shows that Starbucks is a profitable business and a good investment opportunity. Furthermore, this statistic can be used to compare Starbucks to other coffee chains and to measure the success of Starbucks’ marketing and operational strategies.
In a 2020 survey, 45% of US respondents said they visited Starbucks because of convenience.
This statistic is a telling indication of the importance of convenience in the minds of US respondents when it comes to Starbucks. It shows that convenience is a major factor in why people choose to visit Starbucks, and this could be a useful piece of information for anyone looking to understand the motivations behind why people visit the coffee chain.
As of October 2021, Starbucks had nearly 20 million followers on Instagram.
The sheer number of followers Starbucks has on Instagram is a testament to the brand’s immense popularity. It’s a clear indication that Starbucks has a strong presence on social media, and that its content resonates with a large audience. This statistic is a powerful reminder of the reach and influence Starbucks has, and it’s an important factor to consider when discussing the brand’s success.
Conclusion
Starbucks is one of the most successful and recognizable coffee brands in the world. With over 33,833 stores worldwide, a net revenue of $23.5 billion in 2020, more than 20 million active users on its mobile app in the United States alone, 3% share of global coffee production and 45th rank among top valuable brands globally with brand value worth $47.753 billion; Starbucks has established itself as an industry leader. The company’s annual expenditure on advertising was around $258.8 million while 62% customers are women and 46% belong to 25-40 age group respectively from US market only which further strengthens their position as a leading player in this sector. Moreover, China is Starbucks’ largest market outside USA with 4700+ stores followed by 90:10 ratio for company operated & licensed store respectively across all markets including US & Canada where average annual revenue per store stands at 901K USD (2020). Furthermore survey results suggest that convenience plays major role when it comes to choosing specific coffee shop like Starbucks (45%). Last but not least social media presence also adds up significantly towards overall success story with nearly 20M followers on Instagram & 2M followers on LinkedIn platform combined together making them one of biggest players within food/beverage segment today.
References
0. – https://www.instagram.com
1. – https://www.fool.com
2. – https://www.fortune.com
3. – https://www.statista.com
4. – https://www.businesswire.com
5. – https://www.linkedin.com
