Starbucks serves 62 million customers every week. Its loyalty program drives the majority of U.S. sales, with 32.6 million active members. The company operates over 38,000 stores worldwide.
Key Takeaways
- Starbucks holds 37% market share in U.S. coffee shop market as of 2023
- 62 million weekly customers visit Starbucks globally
- Starbucks Rewards program has 32.6 million active U.S. members in 2023
- Starbucks employed 402,000 people worldwide as of FY2023 end
- U.S. partners (employees) numbered 245,000 in 2023
- 85% of store partners are part-time globally
- Starbucks reported net revenues of $36.0 billion for fiscal year 2023, up 11.9% from the previous year
- Starbucks' operating income for FY2023 was $4.1 billion, representing a 37% increase year-over-year
- The company's diluted earnings per share (EPS) for FY2023 stood at $3.58, a 26% rise from FY2022
- Starbucks operated 38,038 stores worldwide as of October 1, 2023
- Company-operated stores numbered 17,666 at FY2023 end
- Licensed stores totaled 20,372 globally in FY2023
- 99% ethically sourced coffee beans in FY2023
- 10% reduction in carbon emissions per cup since 2010 (2023 baseline)
- 95% of milk from rBST-free dairies in 2023
Starbucks leads with huge loyalty reach, strong digital adoption, and consistent growth across global revenue and stores.
Related reading
01 · Category
Customer and Market Data30 stats
01
Starbucks holds 37% market share in U.S. coffee shop market as of 2023
02
62 million weekly customers visit Starbucks globally
03
Starbucks Rewards program has 32.6 million active U.S. members in 2023
04
70% of U.S. millennials visit Starbucks weekly
05
Brand value of Starbucks ranked #45 globally at $19.2 billion in 2023
06
52% of U.S. adults have purchased Starbucks in the past year (2023 Nielsen data)
07
China represents 15% of global revenue but 18% of stores in 2023
08
40% customer growth in Starbucks Rewards since 2020
09
U.S. coffee shop market size $48 billion, Starbucks 40% share in 2023
10
75% of customers use Starbucks app monthly
11
Gen Z accounts for 25% of Starbucks U.S. sales in 2023
12
International markets contribute 25% of total revenue
13
Starbucks loyalty program drives 55% of U.S. sales
14
80% brand recognition in U.S. (2023 survey)
15
Average customer visits 4.5 times per week in urban areas
16
60% of sales from beverages, 25% food in 2023
17
Female customers 55% of U.S. base
18
Premium coffee segment growth 12% YoY, Starbucks leads
19
45% market share premium coffee U.S.
20
150 million Rewards stars redeemed annually
21
65% repeat purchase rate within 7 days
22
Asia-Pacific market revenue $8.7B FY2023
23
35% of sales from loyalty members spend more
24
U.K. market share 30% coffee shops
25
50 million app downloads cumulative
26
Plant-based options 10% of menu, 20% sales growth
27
55-64 age group 20% customer base
28
Canada 1,600 stores, 5% comp sales
29
NFT collectibles 2 million minted for Rewards
30
70% customers influenced by sustainability
Interpretation
Customer and Market Data Interpretation
Starbucks has so thoroughly woven itself into the daily fabric of American life that its loyalty program now drives the majority of its sales, proving that the real addiction isn't just to caffeine, but to the ritual of returning.
02 · Category
Employee and Workforce Statistics30 stats
01
Starbucks employed 402,000 people worldwide as of FY2023 end
02
U.S. partners (employees) numbered 245,000 in 2023
03
85% of store partners are part-time globally
04
Average barista hourly wage $15.50in U.S. (2023)
05
Starbucks turnover rate dropped to 90% in 2023 from 150% pre-pandemic
06
50,000 new hires in U.S. during 2023 fiscal year
07
100% tuition coverage for partners via Arizona State University program (ongoing since 2014, 2023 data: 30,000 enrolled)
08
Diversity: 40% people of color in U.S. workforce (2023)
09
Women comprise 37% of global corporate roles
10
25 million hours of partner training delivered annually
11
Unionization efforts affected 400 stores, 1% of total in 2023
12
Benefits coverage for 80% of partners including health insurance
13
CEO Laxman Narasimhan compensation $25.8 million in FY2023
14
15% wage increase implemented for U.S. baristas in 2023
15
International workforce 157,000 in FY2023
16
Partner satisfaction score 78% in 2023 survey
17
20,000 managers promoted internally in past 5 years (avg 4,000/year)
18
Gig workers via app partnerships: 5,000 equivalent
19
96% of U.S. partners offered health benefits
20
28% women executives goal met 2023
21
10% promotion rate for BIPOC partners
22
Mental health days offered to 100% partners
23
4.2 avg years tenure for store partners
24
$1 billion in wages/benefits for partners 2023
25
Apprenticeship programs in 10 countries, 5,000 enrolled
26
82% voluntary turnover rate corporate
27
Partner matching for 401k up to 5%
28
25% women in supply chain roles
29
Safety incident rate 1.2 per 100 workers
30
Leadership training for 15,000 managers yearly
Interpretation
Employee and Workforce Statistics Interpretation
Starbucks is navigating a two-lane highway, one paved with substantial investment in wages, benefits, and education for its massive part-time workforce, and the other marked by the persistent bumps of high turnover and unionization efforts, all fueled by green tea lattes and underlying tensions.
03 · Category
Financial Performance30 stats
01
Starbucks reported net revenues of $36.0 billion for fiscal year 2023, up 11.9% from the previous year
02
Starbucks' operating income for FY2023 was $4.1 billion, representing a 37% increase year-over-year
03
The company's diluted earnings per share (EPS) for FY2023 stood at $3.58, a 26% rise from FY2022
04
Starbucks' total assets as of September 24, 2023, were $29.4 billion
05
Gross profit margin for Starbucks in FY2023 was 27.2%
06
Starbucks' return on equity (ROE) for FY2023 was 322.5%
07
The company generated $4.6 billion in cash flow from operations in FY2023
08
Starbucks repurchased $4.5 billion of its shares in FY2023
09
Dividend payout for FY2023 totaled $2.2 billion, with a yield of 2.4%
10
Starbucks' market capitalization reached $114 billion as of end of FY2023
11
Q4 FY2023 comparable store sales grew 5% globally
12
North America net revenues for FY2023 were $29.5 billion
13
International net revenues hit $6.5 billion in FY2023, up 9%
14
Channel Development revenues were $2.0 billion in FY2023
15
Starbucks' debt-to-equity ratio was 1.68 as of FY2023 end
16
Free cash flow for FY2023 amounted to $3.0 billion
17
R&D expenses were minimal at under 0.1% of revenue in FY2023
18
Starbucks' P/E ratio averaged 25.6 in 2023
19
Total liabilities stood at $26.4 billion end of FY2023
20
Equity attributable to Starbucks was $3.0 billion in FY2023
21
Starbucks FY2023 revenue per share $29.17
22
Q1 FY2024 revenue $9.4 billion, up 5%
23
Cost of sales as % of revenue 72.8% in FY2023
24
Starbucks' EBITDA for FY2023 was $5.3 billion
25
Shares outstanding 1.23 billion end FY2023
26
U.S. comparable sales +6% in FY2023
27
China comparable sales +3% despite challenges
28
Store operating expenses $20.1 billion FY2023
29
Effective tax rate 24.1% FY2023
30
Capital expenditures $2.3 billion in FY2023
Interpretation
Financial Performance Interpretation
Behind the comforting hum of its coffee grinders lies a $36 billion empire that brewed up a 37% jump in operating profit last year, proving its addiction to growth is far stronger than any customer's to caffeine.
More related reading
04 · Category
Operational Metrics30 stats
01
Starbucks operated 38,038 stores worldwide as of October 1, 2023
02
Company-operated stores numbered 17,666 at FY2023 end
03
Licensed stores totaled 20,372 globally in FY2023
04
North America had 16,781 stores in FY2023
05
China/Asia Pacific segment had 7,591 stores
06
Starbucks opened 2,343 net new stores in FY2023
07
Average annual sales per store in North America exceeded $1.4 million in 2023
08
Global comparable store sales growth was 8% in FY2023
09
Mobile Order & Pay accounted for 25% of all U.S. transactions in 2023
10
Starbucks served over 6 billion customer transactions annually worldwide
11
Drive-thru lanes represented 45% of U.S. store formats in 2023
12
Over 75 million active Starbucks Rewards members globally in 2023
13
Average transaction value increased 7% in FY2023
14
30% of U.S. sales from digital channels in 2023
15
Starbucks China stores grew to 6,870 by end 2023
16
U.S. store count reached 16,370 in FY2023
17
EMEA region had 3,519 stores
18
Latin America stores totaled 2,288 in FY2023
19
Starbucks menu features over 80,000 drink combinations daily
20
Global transactions per store avg 500 daily in 2023
21
4,000+ new stores planned for 2024, announced 2023
22
Digital sales 31% of total U.S. in Q4 FY2023
23
China monthly active Rewards users 13 million
24
50% of stores offer pickup with app
25
Avg store size 1,800 sq ft company-operated
26
Peak hour transactions 30% of daily volume
27
Siren Retail format in 100+ stores
28
20% sales growth in drive-thru post-renovations
29
Global supply chain serves 38,000 stores
30
Nitro cold brew in 65% of stores
Interpretation
Operational Metrics Interpretation
Starbucks has so thoroughly woven itself into the global fabric that its 38,000 outposts serve as both a caffeine lifeline and a financial engine, brewing over six billion customer interactions a year while its digital ecosystem and relentless store expansion prove that our collective need for a reliable latte is practically a force of nature.
05 · Category
Sustainability and Corporate Responsibility27 stats
01
99% ethically sourced coffee beans in FY2023
02
10% reduction in carbon emissions per cup since 2010 (2023 baseline)
03
95% of milk from rBST-free dairies in 2023
04
Recycled 2.5 billion paper cups equivalent through partnerships in 2023
05
50% renewable energy usage in company-operated stores (2023)
06
220 million pounds of food waste diverted from landfills annually
07
100% cage-free eggs commitment met by 2023
08
Water consumption reduced 25% per cup since 2008 (2023 data)
09
85% responsibly sourced cocoa in 2023
10
$10 million invested in farmer support programs in 2023
11
5,000 stores LEED certified or equivalent by 2023
12
Plastic straws eliminated from 90% of stores globally
13
Greener Apron stores: 10,000 operational with waste reduction
14
30% reduction in Scope 1 & 2 GHG emissions goal on track for 2030
15
1.5 million trees planted via Global Forest program in 2023
16
75% compostable packaging goal achieved for food items
17
Community stores invested $100 million since 2010 (2023 total)
18
92% of partners engaged in volunteerism (1 million hours)
19
Zero-waste stores: 400 locations achieved in 2023
20
Sustainable palm oil usage 100% certified
21
2 million pounds coffee cherry donations to farmers
22
EV charging in 1,500 stores
23
40% less virgin plastic in cups
24
Biodiversity preserved on 500,000 acres coffee farms
25
$200 million youth action fund since 2018
26
100% renewable electricity goal for 2030, 50% achieved
27
Reusable cup discount used 10 million times
Interpretation
Sustainability and Corporate Responsibility Interpretation
Starbucks is trying to become the world's most responsible coffee shop, one ethically sourced bean, recycled cup, and renewable watt at a time.
Reference
Cite This Report
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APA
Ryan Townsend. (2026, February 13). Starbucks Statistics. Gitnux. https://gitnux.org/starbucks-statistics
MLA
Ryan Townsend. "Starbucks Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/starbucks-statistics.
Chicago
Ryan Townsend. 2026. "Starbucks Statistics." Gitnux. https://gitnux.org/starbucks-statistics.
Sources & references
35 datasets cited across this report · attribution is report-level