GITNUX MARKETDATA REPORT 2024

Targeted Advertising Statistics [Fresh Research]

Statistic 1

"Targeted advertising can increase click-through rates by up to 670% compared to non-targeted ads."

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Statistic 2

"Over 80% of internet users are more likely to click on an ad that is targeted to their specific interests."

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Statistic 3

"It is predicted that targeted display ad spending will reach $4.25 billion in 2022."

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Statistic 4

"88% of marketers believe that targeted display ads help improve the customer experience."

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Statistic 5

"About 78.3% of US companies use targeted advertising to reach consumers."

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Statistic 6

"60% of marketers said they believe targeted advertising will be among the most important marketing tactics in the next five years."

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Statistic 7

"Retargeting can help increase brand search by around 1,046%."

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Statistic 8

"76% of customers feel that targeted advertising helps them discover new products."

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Statistic 9

"Aggregated data based on demographics, interests, and browsing behavior can boost ad conversions by 1.87%."

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Statistic 10

"48% of users said they were likely to click on ads that offered incentives for interacting."

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Statistic 11

"E-commerce companies can experience a 280% uplift in purchase intent with targeted advertising."

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Statistic 12

"A survey stated that 36% of participants found targeted mobile ads less annoying than other types of mobile ads."

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Statistic 13

"62% of marketers believe that targeted ads can improve brand perception."

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Statistic 14

"Targeted mobile ads have a 50% higher conversion rate than desktop targeted ads."

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Statistic 15

"68% of marketers believe that targeted ads help in generating new leads."

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Statistic 16

"40% of consumers would prefer targeted ads over seeing general “irrelevant” ones."

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