GITNUX MARKETDATA REPORT 2024

Starbucks Customers Statistics [Fresh Research]

Statistic 1

"81% of Americans who drink coffee had visited a Starbucks in the last six months."

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Statistic 2

"37% of Starbucks customers are aged between 21 to 30 years."

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Statistic 3

"42% of Starbucks customers in the US have an annual income of above 90,000 USD."

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Statistic 4

"85% of people visiting Starbucks at least once a month are from urban areas and suburbs."

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Statistic 5

"40% of Starbucks sales are made via Starbucks Rewards, a mobile payment and ordering app."

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Statistic 6

"Over 16 million active Starbucks Rewards members exist in the US, as of 2020."

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Statistic 7

"Starbucks’ loyalty members contribute to 41% of sales in the US."

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Statistic 8

"93% of Starbucks customers purchase one or several signature beverages during each visit."

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Statistic 9

"59% of millennial-aged Starbucks customers would prefer plant-based milk substitutes like almond and soy milk in their drinks."

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Statistic 10

"In 2020, 566,000 Starbucks users had placed their orders through delivery."

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Statistic 11

"Over 50% of Starbucks customers in the US use mobile devices to make a payment or order."

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Statistic 12

"65% of US-based Starbucks customers agree that the company offers them satisfying cruelty-free options."

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Statistic 13

"An average Starbucks customer visits the store six times per month, whereas a Starbucks Rewards member visits 16 times per month."

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Statistic 14

"Starbucks Annual Report states that approximately 14% of revenue comes from Starbucks Reserve stores."

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Statistic 15

"Starbucks found that over 80% of its customer transactions took place at drive-thru locations during the COVID-19 pandemic."

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Statistic 16

"Starbucks’ gross profit margin increased to around 59% in 2021."

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Statistic 17

"Over 70% of the 37,000 total Starbucks stores all over the world have a drive-thru feature."

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