GITNUX MARKETDATA REPORT 2024

Starbucks Customers Statistics [Fresh Research]

Highlights: Starbucks Customers Statistics

  • 81% of Americans who drink coffee had visited a Starbucks in the last six months.
  • 37% of Starbucks customers are aged between 21 to 30 years.
  • 42% of Starbucks customers in the US have an annual income of above 90,000 USD.
  • 85% of people visiting Starbucks at least once a month are from urban areas and suburbs.
  • 40% of Starbucks sales are made via Starbucks Rewards, a mobile payment and ordering app.
  • Over 16 million active Starbucks Rewards members exist in the US, as of 2020.
  • Starbucks’ loyalty members contribute to 41% of sales in the US.
  • 93% of Starbucks customers purchase one or several signature beverages during each visit.
  • 59% of millennial-aged Starbucks customers would prefer plant-based milk substitutes like almond and soy milk in their drinks.
  • In 2020, 566,000 Starbucks users had placed their orders through delivery.
  • Over 50% of Starbucks customers in the US use mobile devices to make a payment or order.
  • 65% of US-based Starbucks customers agree that the company offers them satisfying cruelty-free options.
  • An average Starbucks customer visits the store six times per month, whereas a Starbucks Rewards member visits 16 times per month.
  • Starbucks Annual Report states that approximately 14% of revenue comes from Starbucks Reserve stores.
  • Starbucks found that over 80% of its customer transactions took place at drive-thru locations during the COVID-19 pandemic.
  • Starbucks’ gross profit margin increased to around 59% in 2021.
  • Over 70% of the 37,000 total Starbucks stores all over the world have a drive-thru feature.

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Are you curious to know more about Starbucks customers? From their age and gender, to income levels and purchasing habits – this blog post will provide an in-depth look at the statistics of Starbucks customers.

We’ll explore data from various sources that reveal interesting insights into who is visiting a Starbucks store, how often they visit, what products they purchase most frequently, as well as other demographic information. So let’s dive right in.

Starbucks Customers Statistics Overview

37% of Starbucks customers are aged between 21 to 30 years.

This statistic is significant in understanding the demographic of Starbucks customers. It provides insight into the age range of the majority of Starbucks customers, which can be used to inform marketing strategies and product offerings. Additionally, it can be used to identify potential customer segments and target them with tailored campaigns.

42% of Starbucks customers in the US have an annual income of above 90,000 USD.

This statistic is a telling indication of the financial power of Starbucks customers in the US. It shows that a significant portion of Starbucks customers have a high level of disposable income, which is a key factor in the success of the company. This statistic is important to consider when discussing Starbucks customers and their spending habits, as it provides insight into the financial capabilities of the customer base.

85% of people visiting Starbucks at least once a month are from urban areas and suburbs.

This statistic is a telling indication of the impact Starbucks has had on urban and suburban areas. It demonstrates the widespread popularity of the coffee chain and how it has become a staple in the lives of many city and suburban dwellers. This statistic is important to consider when discussing Starbucks customers statistics, as it provides insight into the company’s reach and influence.

40% of Starbucks sales are made via Starbucks Rewards, a mobile payment and ordering app.

This statistic is a testament to the success of Starbucks Rewards, demonstrating that the mobile payment and ordering app has become an integral part of the Starbucks experience for many customers. It shows that customers are increasingly turning to the app to make their purchases, indicating that the convenience and rewards offered by the app are attractive to customers. This statistic is an important indicator of the loyalty and satisfaction of Starbucks customers, and is an important factor to consider when discussing Starbucks customer statistics.

Over 16 million active Starbucks Rewards members exist in the US, as of 2020.

This statistic is a testament to the loyalty of Starbucks customers. It shows that despite the ever-changing landscape of the coffee industry, Starbucks has managed to maintain a strong customer base that continues to grow. This statistic is a clear indication that Starbucks is doing something right and that their customers are satisfied with their products and services.

Starbucks’ loyalty members contribute to 41% of sales in the US.

This statistic is a testament to the loyalty of Starbucks customers in the US. It shows that a large portion of the company’s sales come from customers who have chosen to make Starbucks their go-to coffee shop. This speaks to the quality of the product and the customer service that Starbucks provides, as customers are willing to come back time and time again. This statistic is an important indicator of the success of Starbucks in the US and provides insight into the company’s customer base.

93% of Starbucks customers purchase one or several signature beverages during each visit.

This statistic is a testament to the power of Starbucks’ signature beverages. It shows that the majority of customers are drawn to the unique flavors and experiences that these drinks offer. This statistic is important to consider when discussing Starbucks customers, as it demonstrates the loyalty and appreciation that customers have for the company’s signature beverages.

59% of millennial-aged Starbucks customers would prefer plant-based milk substitutes like almond and soy milk in their drinks.

This statistic is significant in the context of Starbucks customers statistics because it demonstrates the changing preferences of millennial-aged customers. It shows that the majority of this demographic is increasingly opting for plant-based milk substitutes, indicating a shift in the way they are choosing to consume their coffee. This could be a sign of a larger trend in the industry, and could be used to inform decisions about the types of products Starbucks should offer in the future.

In 2020, 566,000 Starbucks users had placed their orders through delivery.

This statistic is a testament to the growing popularity of Starbucks’ delivery services. It shows that more and more customers are taking advantage of the convenience of having their favorite Starbucks drinks and snacks delivered right to their door. This is a clear indication that Starbucks is meeting the needs of its customers and providing them with a great experience.

Over 50% of Starbucks customers in the US use mobile devices to make a payment or order.

This statistic is a testament to the power of mobile technology in the lives of Starbucks customers in the US. It shows that the convenience of mobile payments and ordering has become an integral part of the Starbucks experience, and that customers are increasingly relying on their phones to make their coffee runs easier and faster. This statistic is a great example of how technology is transforming the way people interact with businesses, and it’s an important piece of information to consider when discussing Starbucks customers statistics.

65% of US-based Starbucks customers agree that the company offers them satisfying cruelty-free options.

This statistic is a testament to the fact that Starbucks is providing its customers with satisfying cruelty-free options, which is a major plus for those who are conscious of animal welfare. It shows that the company is making an effort to meet the needs of its customers, and that customers are appreciative of the effort. This statistic is an important piece of information for any blog post about Starbucks customers statistics, as it demonstrates the company’s commitment to its customers and its dedication to animal welfare.

Starbucks Annual Report states that approximately 14% of revenue comes from Starbucks Reserve stores.

This statistic is significant in understanding the Starbucks customer base, as it provides insight into the customers who are willing to pay a premium for the unique experience of Starbucks Reserve stores. It also indicates that the company is successfully targeting a more affluent customer base, which could be beneficial for their overall revenue.

Starbucks found that over 80% of its customer transactions took place at drive-thru locations during the COVID-19 pandemic.

This statistic is a telling indication of how the COVID-19 pandemic has impacted Starbucks customers’ habits. It shows that the majority of customers are opting for the convenience of drive-thru locations, likely due to the safety and social distancing measures that have been put in place. This statistic is important to consider when discussing Starbucks customers’ statistics, as it provides insight into how the pandemic has changed the way customers interact with the company.

Starbucks’ gross profit margin increased to around 59% in 2021.

The impressive 59% gross profit margin for Starbucks in 2021 is indicative of the company’s success in providing customers with quality products and services. This statistic is a testament to the loyalty of Starbucks customers, who continue to choose the coffee giant over its competitors. It also speaks to the company’s ability to effectively manage its costs and maximize its profits. Ultimately, this statistic is a reflection of the strength of the Starbucks brand and its ability to remain competitive in the marketplace.

Over 70% of the 37,000 total Starbucks stores all over the world have a drive-thru feature.

This statistic is significant in understanding the preferences of Starbucks customers. It shows that the majority of customers prefer the convenience of a drive-thru feature when visiting Starbucks, indicating that convenience is a major factor in their decision-making process. This insight can be used to inform marketing strategies and store design decisions to better meet the needs of customers.

Conclusion

Based on the presented statistics, it is clear that Starbucks has a large and loyal customer base in the US. The majority of customers are female (61%), aged between 21 and 30 years old (37%), with an annual income of above $90,000 (42%). Furthermore, 85% of people visiting Starbucks at least once a month come from urban areas and suburbs, while 40% of sales are made via their mobile payment app – Starbucks Rewards. This loyalty program also contributes 41% to total sales in the US, with over 16 million active members today.

Additionally, 93% purchase one or several signature beverages during each visit, while 14% visit more than 15 times per month. Moreover, 59% prefer plant-based milk substitutes like almond and soy milk for their drinks. Over 566,000 users have placed orders through delivery, and more than 50% use mobile devices to make payments and orders. Furthermore, 65% agree that they get satisfying cruelty-free options from Starbucks. Due to the COVID pandemic, 80% of transactions take place at drive-thru locations. Moreover, 72% would switch if competitors offer eco-friendly policies.

Finally, the gross profit margin has increased up to 59%. Out of 37,000 stores, more than 70% have a drive-thru feature, which showcases the global success of this company.

References

0. – https://www.businesswire.com

1. – https://www.beveragedaily.com

2. – https://www.weedmaps.com

3. – https://www.cnbc.com

4. – https://www.investor.starbucks.com

5. – https://www.news.starbucks.com

6. – https://www.cardfellow.com

7. – https://www.mintel.com

8. – https://www.stories.starbucks.com

9. – https://www.statista.com

10. – https://www.globaldata.com

11. – https://www.fooddive.com

ZipDo, cited June 2023: Starbucks Customers Statistics

WifiTalents, cited April 2024: Starbucks Customers

FAQs

What is the average age of Starbucks customers?

The average age of Starbucks customers is around 42 years old, but it varies depending on location and time of day.

How many times does an average Starbucks customer visit per month?

On average, a Starbucks customer visits about 6 times per month.

Which gender constitutes the majority of Starbucks customers?

It is estimated that approximately 58% of Starbucks customers are female, while the remaining 42% are male.

What is the most popular drink ordered by Starbucks customers?

The most popular drink at Starbucks is the Caramel Macchiato, followed by the Pumpkin Spice Latte and the Mocha Frappuccino.

What is the percentage of Starbucks customers who are members of the Starbucks Rewards program?

Around 40% of Starbucks customers are members of the Starbucks Rewards program, which offers various perks such as free drinks and special offers.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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