Key Takeaways
- In 2023, Sri Lanka welcomed 2,010,428 international tourists, marking a 75.3% recovery from pre-pandemic levels of 2018.
- India was the top source market for Sri Lanka tourism in 2023 with 414,971 arrivals, accounting for 20.6% of total visitors.
- Russia ranked second in 2023 with 209,602 tourists to Sri Lanka, representing 10.4% of arrivals amid geopolitical shifts.
- Tourism revenue reached LKR 421 billion (USD 1.4 billion) in 2023.
- Tourism foreign exchange earnings grew 191.6% to USD 2.1 billion in 2023.
- Tourism contributed 4.3% to Sri Lanka's GDP in 2023.
- Total licensed hotel rooms: 45,000 in 2023.
- Number of registered hotels: 1,024 in 2023.
- Average occupancy rate for 5-star hotels: 65% in 2023.
- Sigiriya attracted 850,000 visitors in 2023.
- Yala National Park saw 450,000 visitors, 70% foreigners.
- Ella's Nine Arch Bridge visited by 600,000 tourists annually.
- Sustainable tourism practices adopted by 40% of attractions.
- 2024 projections: 3 million tourist arrivals targeted.
- Digital bookings rose to 60% of reservations in 2023.
Sri Lanka's tourism industry is recovering strongly and generating significant economic growth.
Hotel and Accommodation Statistics
- Total licensed hotel rooms: 45,000 in 2023.
- Number of registered hotels: 1,024 in 2023.
- Average occupancy rate for 5-star hotels: 65% in 2023.
- 3-star hotels had 48% occupancy in 2023.
- Total guest nights in 2023: 16.5 million.
- Boutique hotels numbered 285, with 85% occupancy peak.
- Average room rate for 5-star: LKR 45,000/night in 2023.
- Guesthouses: 2,500 registered, 40% occupancy.
- New hotel projects: 50 under construction for 10,000 rooms by 2025.
- Colombo has 25% of total hotel rooms (11,250).
- Southern province hotels: 30% of total (13,500 rooms).
- Airbnb listings: over 5,000 active in 2023.
- RevPAR for luxury segment: USD 150 in 2023.
- Homestays registered: 1,200, popular in cultural triangle.
- Peak season (Dec-Mar) occupancy: 75% average.
- Off-season occupancy: 30% in May-Sep 2023.
- Total beds in accommodation: 120,000 in 2023.
- 4-star hotels: 220 properties, 55% occupancy.
- Unclassified accommodation: 800 units.
- ADR growth: 25% in 2023 over 2022.
- Galle hotels: 15% of total, high boutique focus.
- Kandy room inventory: 5,000 rooms.
- Resort hotels: 60% of 5-star category.
Hotel and Accommodation Statistics Interpretation
Popular Attractions and Activities
- Sigiriya attracted 850,000 visitors in 2023.
- Yala National Park saw 450,000 visitors, 70% foreigners.
- Ella's Nine Arch Bridge visited by 600,000 tourists annually.
- Bentota Beach received 1.2 million beachgoers in 2023.
- Adam's Peak pilgrimage drew 150,000 foreign hikers in season.
- Mirissa whale watching: 200,000 participants yearly.
- Anuradhapura ancient city: 750,000 visitors in 2023.
- Kandy Temple of Tooth: 2.5 million pilgrims/tourists.
- Udawalawe National Park: 350,000 safari visitors.
- Galle Fort UNESCO site: 900,000 entrants in 2023.
- Surfing in Arugam Bay: 100,000 surfers per season.
- Tea plantation tours in Nuwara Eliya: 500,000 visitors.
- Sinharaja rainforest: 120,000 ecotourists.
- Diving sites around Hikkaduwa: 80,000 divers.
- Train ride Colombo-Kandy: 300,000 tourists.
- Polonnaruwa: 650,000 historical site visitors.
- Ayurveda spas: 400,000 wellness treatments.
- Elephant orphanages like Pinnawala: 550,000 visitors.
- Turtle hatcheries: 250,000 conservation tourists.
- Hiking Little Adam's Peak: 400,000 trekkers.
- Water sports in Negombo: 150,000 participants.
- Cultural dance shows: attended by 1 million tourists.
- 65% of tourists engaged in wildlife safaris in 2023.
- 72% visited beaches as primary activity.
- 45% participated in cultural tours.
- 30% did adventure activities like surfing/hiking.
Popular Attractions and Activities Interpretation
Revenue and Economic Contribution
- Tourism revenue reached LKR 421 billion (USD 1.4 billion) in 2023.
- Tourism foreign exchange earnings grew 191.6% to USD 2.1 billion in 2023.
- Tourism contributed 4.3% to Sri Lanka's GDP in 2023.
- In 2023, tourism supported 450,000 direct and indirect jobs.
- Average spend per tourist in 2023 was USD 1,050.
- Hotel receipts totaled LKR 250 billion in 2023.
- Tourism tax revenue contributed LKR 45 billion in 2023.
- Export earnings from tourism were 12% of total exports in 2023.
- In 2024 H1, tourism earnings hit USD 1.5 billion.
- Tourism multiplier effect generated LKR 1.2 trillion in economic activity in 2023.
- 2023 saw 25% increase in high-spending tourists over 2022.
- Wellness tourism segment generated USD 300 million in 2023.
- Adventure tourism revenue up 40% to USD 150 million in 2023.
- Cultural heritage tourism earned USD 250 million in 2023.
- Beach tourism, 45% of revenue, totaled USD 945 million in 2023.
- Ecotourism contributed USD 100 million, growing 15% YoY.
- MICE tourism revenue reached USD 80 million in 2023.
- Domestic tourism expenditure was LKR 150 billion in 2023.
- Tourism FDI inflows were USD 500 million in 2023 for hotels.
- 15% of national employment (2.5 million jobs) linked to tourism in 2023.
- Tourism share in service exports: 55% in 2023.
- Per capita tourism revenue: USD 100 in 2023.
- 2023 tourism growth rate: 184% over 2022.
- Indirect taxes from tourism: LKR 60 billion in 2023.
- Luxury villa rentals generated USD 200 million.
- Cruise tourism earnings: USD 50 million with 20 calls in 2023.
Revenue and Economic Contribution Interpretation
Sustainability and Trends
- Sustainable tourism practices adopted by 40% of attractions.
- 2024 projections: 3 million tourist arrivals targeted.
- Digital bookings rose to 60% of reservations in 2023.
- Eco-certifications for hotels: 200 properties in 2023.
- Carbon footprint reduction: 20% in key resorts via solar.
- Female workforce in tourism: 45% in 2023.
- Repeat visitors: 25% of total arrivals in 2023.
- Overtourism concerns in Sigiriya led to 50% cap on daily visitors.
- Community-based tourism projects: 150 villages involved.
- Plastic ban in tourist areas reduced waste by 30%.
- Adventure tourism growth: 35% CAGR 2020-2023.
- Wellness tourism expected to reach 20% market share by 2025.
- Visa-free entry for 35 countries boosted arrivals 15%.
- Online reviews influence 80% of bookings.
- Rural tourism up 50% post-COVID.
- Biodiversity tourism: 15% growth in protected areas.
- Halal tourism segment: 10% of Muslim visitors.
- AI chatbots used by 50 hotels for bookings.
- Climate-resilient infrastructure in 20% of coastal hotels.
Sustainability and Trends Interpretation
Tourist Arrivals
- In 2023, Sri Lanka welcomed 2,010,428 international tourists, marking a 75.3% recovery from pre-pandemic levels of 2018.
- India was the top source market for Sri Lanka tourism in 2023 with 414,971 arrivals, accounting for 20.6% of total visitors.
- Russia ranked second in 2023 with 209,602 tourists to Sri Lanka, representing 10.4% of arrivals amid geopolitical shifts.
- From January to August 2024, tourist arrivals reached 1,489,102, up 38.8% year-on-year.
- In 2022, total tourist arrivals were 719,978, a 406.4% increase from 2021's low of 194,495.
- Australia contributed 85,497 tourists in 2023, making it the fourth largest market at 4.2% share.
- Germany sent 72,196 visitors in 2023, holding 3.6% of the market.
- UK tourists numbered 66,857 in 2023, 3.3% of total arrivals.
- Maldives contributed 61,564 arrivals in 2023, boosted by proximity.
- France recorded 54,128 tourists in 2023 to Sri Lanka.
- December 2023 saw peak arrivals of 224,084 tourists.
- January 2023 had 162,256 arrivals, starting strong post-recovery.
- The average length of stay for tourists in 2023 was 8.2 nights.
- Occupancy rate in licensed accommodation averaged 52% in 2023.
- 2023 saw 1.1 million tourists from Asia, 55% of total.
- Europe contributed 645,000 tourists in 2023, 32% share.
- Western Hemisphere markets sent 85,000 visitors in 2023.
- Middle East arrivals totaled 96,000 in 2023.
- In Q1 2024, arrivals grew 42% to 490,499.
- China arrivals in 2023 were 45,000, down due to economic factors.
- Poland emerged with 47,000 tourists in 2023.
- Malaysia sent 35,000 visitors in 2023.
- Singapore contributed 28,000 arrivals in 2023.
- USA recorded 25,000 tourists in 2023.
- Canada sent 20,000 visitors in 2023.
- Italy arrivals were 18,000 in 2023.
- Netherlands contributed 17,000 tourists.
- Ukraine sent 16,000 despite challenges in 2023.
- Total arrivals in November 2023: 197,532.
Tourist Arrivals Interpretation
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