Key Takeaways
- The South Korean convenience store market was valued at approximately 28.5 trillion KRW in 2022, reflecting a compound annual growth rate (CAGR) of 4.2% from 2018 to 2022.
- Convenience store sales in South Korea grew by 5.8% year-on-year in 2023, reaching a total of 30.1 trillion KRW amid post-pandemic recovery.
- The market share of the top three convenience store chains (CU, GS25, E-Mart24) accounted for 78.4% of the total industry revenue in 2022.
- Total number of convenience stores in South Korea stood at 52,340 as of end-2023, up 3.2% from 2022.
- CU operated 16,450 stores nationwide in 2023, maintaining its lead with 31.4% market share.
- GS25 expanded to 15,120 outlets by December 2023, with 45% located in Seoul metropolitan area.
- Total sales across South Korean convenience stores hit 31.2 trillion KRW in 2023.
- Average daily sales per store reached 1.65 million KRW in 2023, up 4.5% YoY.
- CU reported 9.8 trillion KRW in revenue for 2023, a 6.1% increase.
- Snacks and confectionery generated 5.8 trillion KRW, 18.6% of total sales in 2023.
- Prepared meals and bento boxes sold 3.9 trillion KRW worth in 2023.
- Ramen instant noodles topped sales with 1.8 billion packs sold in 2023.
- 65-74 year-olds visited convenience stores 4.2 times weekly on average in 2023.
- Millennials (25-39) accounted for 42% of total convenience store shoppers in 2023.
- Female consumers made 58% of purchases, preferring prepared foods in 2023 survey.
South Korea's convenience store industry is thriving with steady growth and concentrated market power.
Consumer Demographics and Behavior
- 65-74 year-olds visited convenience stores 4.2 times weekly on average in 2023.
- Millennials (25-39) accounted for 42% of total convenience store shoppers in 2023.
- Female consumers made 58% of purchases, preferring prepared foods in 2023 survey.
- Average visit frequency nationwide was 12.3 times per month per person in 2023.
- 78% of urban dwellers aged 20-29 bought lunch from convenience stores daily in 2023.
- Seniors over 65 represented 22% of late-night (10pm-6am) sales volume.
- Single-person households, 38% of population, drove 55% of total sales in 2023.
- Office workers comprised 35% of peak hour (12-1pm) customers in 2023.
- 92% of Gen Z (18-24) used mobile apps for coupons at stores in 2023.
- Rural consumers averaged 2.1 fewer visits monthly than urban counterparts in 2023.
- 45% of purchases by 40-54 age group were beverages in 2023 data.
- Tourists contributed 4.5% to sales in Jeju stores, peaking in summer 2023.
- Night owls (midnight shoppers) were 68% male in 2023 observations.
- Students (under 24) favored snacks, 28% of their basket value in 2023.
- Families with children shopped 15% more on weekends in 2023 surveys.
- 76% of consumers cited convenience as top reason for shopping in 2023 poll.
- Loyalty program members made 62% of transactions in 2023 across chains.
- Delivery orders by 30-49 group rose 25% YoY in 2023.
- 33% of total visits by repeat customers within 24 hours in 2023.
- Health-conscious buyers (self-reported) increased 18% opting for low-cal options in 2023.
- 20-29 age group basket 55% food/snacks in 2022 surveys.
- 82% of workers used stores for breakfast in 2022 poll.
- Female late-night shoppers up 15% to 42% share 2022.
- 51% of seniors bought meds OTC at convenience stores 2022.
- App loyalty redemptions 1.2 billion times in 2022.
- Tourists spent 20% more per visit in 2022 recovery.
- 67% cited price value as key loyalty factor 2022.
- Delivery preference among 18-24 rose to 48% 2022.
- Weekend family purchases up 22% post-reopening 2022.
- 29% of rural youth traveled to urban stores weekly 2022.
Consumer Demographics and Behavior Interpretation
Market Size and Growth
- The South Korean convenience store market was valued at approximately 28.5 trillion KRW in 2022, reflecting a compound annual growth rate (CAGR) of 4.2% from 2018 to 2022.
- Convenience store sales in South Korea grew by 5.8% year-on-year in 2023, reaching a total of 30.1 trillion KRW amid post-pandemic recovery.
- The market share of the top three convenience store chains (CU, GS25, E-Mart24) accounted for 78.4% of the total industry revenue in 2022.
- Projected CAGR for South Korea's convenience store industry from 2023 to 2028 is 3.9%, driven by urban expansion and 24/7 demand.
- Total industry revenue per store averaged 580 million KRW in 2022, up 3.1% from 2021 due to premium product introductions.
- The convenience store sector contributed 1.2% to South Korea's overall retail sales in 2023, with urban areas dominating 92% of growth.
- Market valuation hit 32.4 trillion KRW by Q3 2023, fueled by a 6.2% increase in average transaction value.
- From 2019 to 2023, the industry expanded at 4.7% CAGR, with non-food items growing fastest at 7.1%.
- E-commerce integration boosted market growth by 2.3% in 2023, with delivery sales comprising 15% of total revenue.
- Industry-wide profit margins averaged 4.8% in 2022, highest in five years due to cost optimizations.
- The South Korean convenience store industry saw a 4.1% revenue growth in 2021 post-COVID recovery.
- Total market size estimated at 27.8 trillion KRW in 2021, dominated by urban sales.
- Foreign investment in the sector reached 150 billion KRW in 2022.
- Sustainability initiatives projected to add 1.2% to CAGR through 2027.
- Digital sales channels contributed 12% to growth in 2022.
- Inflation-adjusted growth was 2.9% in 2023 despite economic pressures.
- Export of convenience store models to Southeast Asia boosted industry value by 0.8%.
- Per capita spending on convenience stores was 550,000 KRW annually in 2023.
- Top 5 chains controlled 85.2% of market in 2023.
- Labor costs rose 5.2% impacting margins but sales grew 6.4% in 2023.
Market Size and Growth Interpretation
Product Sales Breakdown
- Snacks and confectionery generated 5.8 trillion KRW, 18.6% of total sales in 2023.
- Prepared meals and bento boxes sold 3.9 trillion KRW worth in 2023.
- Ramen instant noodles topped sales with 1.8 billion packs sold in 2023.
- Coffee beverages, especially canned, comprised 28% of drink sales totaling 2.1 trillion KRW.
- Cigarette sales volume declined 12% to 450 million packs in 2023.
- Private label products made up 35% of food sales by value in 2023.
- Kimbap rolls sold over 1.2 billion units across chains in 2023.
- Ice cream sales peaked at 850 million units, revenue 0.95 trillion KRW in summer 2023.
- Energy drinks sales grew 18% to 420 million cans in 2023.
- Daily necessities like masks sold 2.8 billion units post-COVID in 2023.
- Beer and soju combined for 1.5 trillion KRW, 5.2% of non-food sales.
- Fresh sandwiches numbered 950 million sold, up 22% YoY in 2023.
- OTC medicines revenue reached 1.1 trillion KRW amid flu season 2023.
- Cosmetics and beauty products sales hit 0.68 trillion KRW in 2023.
- Pet food items sold 180 million units, niche growth area in 2023.
- Eco-friendly products comprised 8% of sales volume in 2023.
- Bread and bakery items revenue 2.4 trillion KRW in 2022.
- Yogurt and dairy drinks sold 650 million units in 2022.
- Rice balls (omurice variants) numbered 780 million sold 2022.
- Functional water sales up 32% to 280 million bottles 2022.
- Mask sales dropped 45% to 1.5 billion units post-2022.
- Hotteok pancakes seasonal sales 120 million units winter 2022.
- Vitamin gummies revenue 0.45 trillion KRW health trend 2022.
- Chicken skewers sold 890 million sticks across chains 2022.
- Hand sanitizers revenue fell to 0.32 trillion KRW 2022.
- Salad bowls gained traction with 450 million units 2022.
- Craft beer micro-sales 0.18 trillion KRW niche 2022.
- Eco-bags sales 320 million units sustainability push 2022.
- Frozen foods revenue 1.3 trillion KRW convenience boom 2022.
Product Sales Breakdown Interpretation
Sales and Revenue Data
- Total sales across South Korean convenience stores hit 31.2 trillion KRW in 2023.
- Average daily sales per store reached 1.65 million KRW in 2023, up 4.5% YoY.
- CU reported 9.8 trillion KRW in revenue for 2023, a 6.1% increase.
- GS25 achieved 9.2 trillion KRW sales in 2023, driven by private label products.
- E-Mart24 sales totaled 8.7 trillion KRW in 2023, with 12% from prepared foods.
- Non-food sales contributed 28% of total revenue in 2023, reaching 8.7 trillion KRW.
- Peak sales day in 2023 was December 31, with 2.1x average daily revenue.
- Delivery sales surged to 4.8 trillion KRW in 2023, 15.4% of total.
- Average transaction value rose to 4,320 KRW in 2023 from 4,120 KRW in 2022.
- Weekend sales averaged 18% higher than weekdays in 2023 industry data.
- CU's franchisee average revenue was 620 million KRW annually in 2023.
- GS25 saw 7.2% sales growth in Seoul stores versus 4.1% nationally in 2023.
- Prepared food sales generated 11.4 trillion KRW, 36.5% of total in 2023.
- Q4 2023 sales increased 8.3% QoQ due to holiday spending.
- 7-Eleven Korea revenue hit 2.9 trillion KRW in 2023, up 5.6%.
- Ministop sales reached 0.52 trillion KRW, focused on beverages at 42% share.
- Corporate-owned stores averaged 15% higher revenue than franchises in 2023.
- Instant noodle sales revenue was 1.2 trillion KRW across chains in 2023.
- Beverages accounted for 22.5% of sales revenue at 7.0 trillion KRW in 2023.
- Average revenue per store climbed to 590 million KRW in 2022.
- H1 2023 sales were 15.2 trillion KRW, up 5.9% YoY.
- Private label revenue for CU was 2.1 trillion KRW in 2022.
- Evening sales (6pm-10pm) accounted for 32% of daily total in 2022.
- Alcohol sales revenue was 2.3 trillion KRW despite regulations.
- App-based orders generated 3.2 trillion KRW in 2022.
- Per customer basket size averaged 4,150 KRW in 2022.
- Summer 2022 beverage sales spiked 28% MoM in July-August.
- Ministop revenue per store was 480 million KRW average 2022.
- Corporate stores revenue share was 28% industry-wide 2022.
- Q2 2022 saw 7.1% growth from World Cup events.
- Tobacco revenue declined to 1.8 trillion KRW in 2022.
- Instant coffee sales revenue 0.92 trillion KRW in 2022.
- Top 10% stores generated 45% of total revenue in 2022.
Sales and Revenue Data Interpretation
Store Counts and Distribution
- Total number of convenience stores in South Korea stood at 52,340 as of end-2023, up 3.2% from 2022.
- CU operated 16,450 stores nationwide in 2023, maintaining its lead with 31.4% market share.
- GS25 expanded to 15,120 outlets by December 2023, with 45% located in Seoul metropolitan area.
- E-Mart24 had 14,280 stores in 2023, focusing on suburban growth with 1,200 new openings since 2021.
- 7-Eleven Korea reached 8,900 stores in 2023, with 62% franchise-operated.
- Ministop operated 1,650 stores primarily in Gyeonggi Province, totaling 3.1% national share.
- Seoul hosted 18,450 convenience stores in 2023, equating to one store per 1,150 residents.
- Rural areas saw a 1.8% decline in store numbers to 4,320 in 2023 due to population shifts.
- New store openings totaled 2,150 in 2023, with 70% by top three chains.
- Franchise stores comprised 92.5% of total outlets in 2023, up from 89% in 2020.
- Average store density in Gangnam-gu, Seoul was 1 per 800 meters in 2023.
- Busan had 4,820 stores in 2023, representing 9.2% of national total.
- Incheon convenience store count rose to 3,450 in 2023, with 15% YoY growth.
- Daegu maintained 2,910 stores, with minimal closures at 0.8% rate.
- Gwangju saw 1,980 stores in 2023, focused on apartment complex vicinities.
- Nationwide store closures numbered 890 in 2023, lowest in decade due to resilience.
- Daejeon had 1,720 outlets, with 55% within 500m of residential areas.
- Ulsan convenience stores totaled 1,450, emphasizing industrial zone placements.
- Jeju Island hosted 890 stores despite tourism fluctuations in 2023.
- Top chains opened 1,450 franchise stores in H1 2023 alone.
- GS25 opened 850 new stores in 2022, targeting underserved areas.
- Franchise conversion rate hit 94% industry-wide in 2022.
- Gyeonggi-do had 12,450 stores, highest provincial count in 2022.
- Store saturation in Seoul reached 1 per 1,000 residents by 2022.
- Closures dropped to 0.5% of total stores in 2022 recovery year.
- 7-Eleven focused on 500 highway rest area stores by 2022.
- E-Mart24 entered 200 university campuses with micro-stores in 2022.
- Rural store density improved 2.1% with government subsidies in 2022.
- Chuncheon city averaged 1 store per 1,200 people in 2022.
- Pohang had 1,120 industrial zone convenience stores in 2022.
- New franchise approvals numbered 1,800 in 2022 by associations.
- Store remodels totaled 4,500 across chains in 2022 for efficiency.
- Jeonju convenience stores reached 1,650 with focus on local products.
- Changwon saw 1,280 stores, 10% growth from relocations.
- Nationwide average store size was 65 sqm in 2022 survey.
Store Counts and Distribution Interpretation
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