Key Takeaways
- In 2023, 42% of millennials identified as solo travelers, up from 32% in 2019, according to a survey of 10,000 global respondents.
- Women account for 69% of solo travelers worldwide, with 31% being men, based on a 2022 analysis of booking data from over 5 million trips.
- 25% of solo travelers are aged 25-34 years old, representing the largest age group in a 2023 global survey of 15,000 participants.
- The solo travel market grew by 112% from 2019 to 2023, reaching $1.2 trillion in global spend.
- Solo travel bookings increased 84% year-over-year in 2023 on Booking.com platforms worldwide.
- By 2027, solo travelers are projected to account for 25% of all leisure travel revenue, up from 18% in 2022.
- 76% of solo travelers feel safer now than five years ago, up from 58%, per 2024 SafetyWing survey of 9,000 respondents.
- Only 12% of solo travelers experienced theft in 2023, down from 22% in 2019, from World Nomads claims data.
- 89% of solo female travelers report no major incidents on trips over 2 weeks, per 2023 JourneyWoman poll.
- 88% of solo travelers prefer budget accommodations under $100/night, with hostels at 45% share.
- Southeast Asia tops solo destinations at 32% preference, followed by Europe 28%, per 2024 TripAdvisor survey.
- 67% of solos opt for adventure activities like hiking, versus 42% of groups.
- Solo travelers spend 20% more per day ($145 vs $121 groups) on experiences.
- Global solo travel contributes $325 billion to GDP annually in 2023.
- U.S. solos generated 2.5 million jobs in hospitality 2023.
Solo travel is growing rapidly and is especially popular among women.
Behavioral Impacts
Behavioral Impacts Interpretation
Demographics
Demographics Interpretation
Economic Impacts
Economic Impacts Interpretation
Market Trends
Market Trends Interpretation
Safety Perceptions
Safety Perceptions Interpretation
Travel Preferences
Travel Preferences Interpretation
Sources & References
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