Social Media Attention Span Statistics [Fresh Research]

Statistic 1

"The average user spends 2 hours and 22 minutes per day on social networks and messaging, according to a Global Web Index report."

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Statistic 2

"A Microsoft study found that since the year 2000 the average attention span dropped from 12 seconds to 8 seconds."

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Statistic 3

"49% of users like a Facebook page to support a brand they like according to a report by QuickSprout."

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Statistic 4

"According to WebFX, 74% of Facebook users visit the site daily."

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Statistic 5

"Users are now watching 100 million hours of video on Facebook every day."

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Statistic 6

"According to BrandWatch, 50% of Twitter users are on the platform daily."

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Statistic 7

"Over 3.8 billion people are using social media worldwide according to a report by We Are Social."

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Statistic 8

"The average LinkedIn user spends 17 minutes on the site per month, as reported by Wordstream."

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Statistic 9

"88% of users are on Instagram to interact with brands or products they like, reported by SproutSocial."

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Statistic 10

"46% of users said they would unfollow a brand on social platforms if it posted too many promotional messages according to SproutSocial."

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Statistic 11

"83% of all global traffic will be video by 2021, according to a Cisco report."

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Statistic 12

"Twitter has 330 million monthly active users according to a report by Oberlo."

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Statistic 13

"Hubspot reports that LinkedIn is 277% more effective at lead generation than Facebook or Twitter."

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