GITNUXREPORT 2026

Social Commerce Industry Statistics

Social commerce is rapidly growing worldwide, reshaping how consumers discover and buy products.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

Global social commerce market size reached $571.2 billion in 2022, growing at a CAGR of 32.4% from 2023 to 2030.

Statistic 2

U.S. social commerce sales hit $67 billion in 2023, representing 5.3% of total e-commerce sales.

Statistic 3

Asia-Pacific social commerce market accounted for 72.8% of global revenue in 2022.

Statistic 4

Social commerce GMV in China exceeded 3.5 trillion RMB in 2022.

Statistic 5

Global social commerce penetration rate was 17% of total e-commerce in 2023.

Statistic 6

UK social commerce market valued at £31 billion in 2023.

Statistic 7

Social commerce in Latin America grew 39% YoY to $14 billion in 2023.

Statistic 8

India's social commerce market projected to reach $20 billion by 2025.

Statistic 9

Middle East social commerce sales reached $5.7 billion in 2023.

Statistic 10

Global social commerce ad spend forecasted at $207 billion by 2025.

Statistic 11

Social commerce market in Southeast Asia hit $37 billion in 2023.

Statistic 12

Brazil's social commerce GMV grew 28% to $12 billion in 2023.

Statistic 13

Europe's social commerce market size was €170 billion in 2023.

Statistic 14

South Korea social commerce sales reached 50 trillion KRW in 2022.

Statistic 15

Australia's social commerce market valued at AUD 4.5 billion in 2023.

Statistic 16

Global social commerce CAGR expected at 29.6% through 2030.

Statistic 17

U.S. social commerce to account for 10% of e-commerce by 2026.

Statistic 18

China's social commerce share of total retail sales hit 15% in 2023.

Statistic 19

Indonesia social commerce GMV reached $18 billion in 2023.

Statistic 20

Turkey's social commerce market grew 45% YoY to $2.8 billion in 2023.

Statistic 21

Global social commerce users numbered 2.8 billion in 2023.

Statistic 22

Social commerce revenue in MENA region hit $8.5 billion in 2023.

Statistic 23

Vietnam social commerce sales exceeded $3 billion in 2023.

Statistic 24

Canada's social commerce market size was CAD 7.2 billion in 2023.

Statistic 25

Philippines social commerce GMV reached $4.5 billion in 2023.

Statistic 26

Social commerce global market to hit $3.3 trillion by 2028.

Statistic 27

Nigeria's social commerce market valued at $1.9 billion in 2023.

Statistic 28

Thailand social commerce sales grew to $10 billion in 2023.

Statistic 29

Mexico social commerce GMV hit $6.2 billion in 2023.

Statistic 30

Global social commerce B2B segment reached $150 billion in 2023.

Statistic 31

TikTok social commerce penetration among users is 41%.

Statistic 32

Facebook drove 52% of U.S. social commerce sales in 2023.

Statistic 33

Instagram generated $32 billion in social commerce revenue globally in 2023.

Statistic 34

Pinterest users convert 3x higher on shoppable pins.

Statistic 35

Snapchat AR lenses boost social commerce sales by 22%.

Statistic 36

YouTube Shorts drive 15% of platform's e-commerce traffic.

Statistic 37

WeChat Mini Programs handled 1.2 trillion RMB in transactions in 2023.

Statistic 38

Twitter (X) commerce features see 12% monthly active shopper growth.

Statistic 39

LinkedIn social commerce in B2B grew 28% YoY.

Statistic 40

Facebook Marketplace GMV exceeded $100 billion in 2023.

Statistic 41

TikTok Shop U.S. sales reached $9 billion annualized run rate in 2023.

Statistic 42

Instagram Reels account for 40% of shopping traffic on IG.

Statistic 43

Pinterest's monthly active shoppable users hit 100 million.

Statistic 44

Snapchat's shoppable AR experiences grew 50% YoY.

Statistic 45

Douyin (TikTok China) social commerce GMV was 2.3 trillion RMB in 2023.

Statistic 46

Facebook Shops conversion rate averages 1.5%.

Statistic 47

Instagram Checkout feature used by 130 million monthly shoppers.

Statistic 48

TikTok live streams generate 5x more sales than pre-recorded videos.

Statistic 49

Pinterest lens AR try-on pins have 2.4x higher save rates.

Statistic 50

Twitter Shops pilot sees 18% purchase rate lift.

Statistic 51

YouTube's shoppable tags clicked 20 million times monthly.

Statistic 52

LinkedIn product carousels drive 15% lead conversion in B2B.

Statistic 53

Kuaishou live commerce GMV reached 1 trillion RMB in 2023.

Statistic 54

WhatsApp Shops in India generated $1 billion GMV.

Statistic 55

Reddit's shoppable posts in communities grew 35% engagement.

Statistic 56

BeReal's authentic shopping features see 25% higher trust.

Statistic 57

Instagram's 1 billion monthly shopping users.

Statistic 58

TikTok Shop GMV in Southeast Asia hit $15 billion in 2023.

Statistic 59

Facebook's in-stream purchases conversion at 2.1%.

Statistic 60

Average social commerce order value (AOV) is $55 globally.

Statistic 61

U.S. social commerce conversion rate averages 1.3%.

Statistic 62

Live commerce conversion rates reach 10-15% during streams.

Statistic 63

Influencer-driven social sales have 11x ROI.

Statistic 64

Shoppable Instagram posts convert at 2.5x regular posts.

Statistic 65

TikTok Shop AOV is $42, 20% higher than non-shop.

Statistic 66

30% of social commerce sales come from repeat buyers.

Statistic 67

Cart abandonment in social commerce is 70%.

Statistic 68

User-generated content lifts conversions by 29%.

Statistic 69

Social proof badges increase sales by 15%.

Statistic 70

One-click checkout on social boosts conversions 21%.

Statistic 71

Personalized recommendations drive 35% of social sales.

Statistic 72

Flash sales on social media yield 45% higher AOV.

Statistic 73

Email capture from social leads to 4x sales lift.

Statistic 74

Bundle offers in social shops increase AOV by 27%.

Statistic 75

Loyalty programs retain 89% of social commerce customers.

Statistic 76

Video testimonials convert 80% better than text.

Statistic 77

Free shipping thresholds met in 62% of social carts.

Statistic 78

Post-purchase upsells capture 10-15% additional revenue.

Statistic 79

Social commerce refund rates average 8%, lower than e-comm.

Statistic 80

Affiliate links on social generate 16% of total sales.

Statistic 81

Dynamic pricing tests show 12% sales uplift.

Statistic 82

Subscription models in social retain 75% customers.

Statistic 83

Cross-sell popups on social boost revenue 10%.

Statistic 84

Global social commerce sales to reach $2.9T by 2026.

Statistic 85

Social commerce to represent 17% of e-commerce by 2028.

Statistic 86

Live commerce market projected at $3 trillion by 2026.

Statistic 87

Metaverse social commerce to hit $50 billion by 2025.

Statistic 88

AI personalization in social shops to drive 40% growth.

Statistic 89

Web3 social commerce (NFTs) to reach $10B by 2027.

Statistic 90

Voice commerce on social to grow 55% CAGR to 2030.

Statistic 91

Social commerce in Gen Alpha to dominate 30% by 2030.

Statistic 92

Sustainable social commerce sales up 25% annually.

Statistic 93

Omnichannel social integration to boost sales 35%.

Statistic 94

Shoppable memes trend to capture 5% of sales by 2026.

Statistic 95

Social audio commerce (Clubhouse-like) to $2B by 2025.

Statistic 96

Creator economy social sales to $480B by 2027.

Statistic 97

AR/VR shopping adoption to 100M users by 2025.

Statistic 98

Social commerce fraud losses projected at $20B by 2028.

Statistic 99

B2B social commerce to grow 42% CAGR to 2030.

Statistic 100

Hyperlocal social sales to $100B in emerging markets.

Statistic 101

Social loyalty apps to retain 40% more customers.

Statistic 102

Zero-party data in social to improve targeting 50%.

Statistic 103

Social commerce in gaming platforms to $15B by 2027.

Statistic 104

Elderly social shoppers to triple to 200M by 2030.

Statistic 105

Blockchain payments in social to 10% adoption by 2028.

Statistic 106

Social commerce ad efficiency to rise 28% with AI.

Statistic 107

Global south social commerce to lead growth at 40% CAGR.

Statistic 108

Shoppable podcasts to generate $5B sales by 2026.

Statistic 109

54% of Gen Z consumers prefer discovering products on social media.

Statistic 110

81% of consumers use social media to discover new products in 2024.

Statistic 111

71% of Instagram users have bought a product directly on the platform.

Statistic 112

Average time spent on social commerce apps is 45 minutes daily among millennials.

Statistic 113

62% of social media users make purchases influenced by influencers.

Statistic 114

75% of TikTok users report feeling influenced to buy after watching shoppable videos.

Statistic 115

48% of Facebook users aged 18-29 engage with shoppable posts weekly.

Statistic 116

Women account for 68% of social commerce purchases globally.

Statistic 117

66% of consumers check social media before making a purchase decision.

Statistic 118

Mobile social commerce transactions make up 92% of total social sales.

Statistic 119

57% of Gen Z discover brands first on TikTok.

Statistic 120

40% of social users abandon carts due to slow checkout processes.

Statistic 121

Live shopping engagement rates are 10x higher than static posts.

Statistic 122

73% of shoppers influenced by user-generated content on social.

Statistic 123

Average social commerce session length is 8.5 minutes.

Statistic 124

65% of boomers use social media for product research.

Statistic 125

Impulse buying on social media occurs in 52% of purchases.

Statistic 126

82% of consumers trust peer reviews on social more than ads.

Statistic 127

Social media drives 31% of all e-commerce referrals.

Statistic 128

59% of users share purchases on social media post-buy.

Statistic 129

Video content boosts social commerce engagement by 49%.

Statistic 130

44% of consumers use social search before Google.

Statistic 131

AR try-on features increase purchase intent by 94%.

Statistic 132

67% of users prefer brands with active social presence.

Statistic 133

Daily social commerce check-ins average 3.2 times per user.

Statistic 134

55% of purchases under $100 are social-driven.

Statistic 135

Gamification in social commerce lifts engagement 47%.

Statistic 136

76% of users follow brands for exclusive deals on social.

Statistic 137

Instagram Shops see 20% higher engagement from stories.

1/137

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Forget browsing aisles—shopping has melted into the endless scroll, fueling a $3.3 trillion global revolution where your social feed is the new storefront.

Key Takeaways

Global social commerce market size reached $571.2 billion in 2022, growing at a CAGR of 32.4% from 2023 to 2030.
U.S. social commerce sales hit $67 billion in 2023, representing 5.3% of total e-commerce sales.
Asia-Pacific social commerce market accounted for 72.8% of global revenue in 2022.
54% of Gen Z consumers prefer discovering products on social media.
81% of consumers use social media to discover new products in 2024.
71% of Instagram users have bought a product directly on the platform.
TikTok social commerce penetration among users is 41%.
Facebook drove 52% of U.S. social commerce sales in 2023.
Instagram generated $32 billion in social commerce revenue globally in 2023.
Average social commerce order value (AOV) is $55 globally.
U.S. social commerce conversion rate averages 1.3%.
Live commerce conversion rates reach 10-15% during streams.
Global social commerce sales to reach $2.9T by 2026.
Social commerce to represent 17% of e-commerce by 2028.
Live commerce market projected at $3 trillion by 2026.

Social commerce is rapidly growing worldwide, reshaping how consumers discover and buy products.

Market Size & Growth

Global social commerce market size reached $571.2 billion in 2022, growing at a CAGR of 32.4% from 2023 to 2030.
U.S. social commerce sales hit $67 billion in 2023, representing 5.3% of total e-commerce sales.
Asia-Pacific social commerce market accounted for 72.8% of global revenue in 2022.
Social commerce GMV in China exceeded 3.5 trillion RMB in 2022.
Global social commerce penetration rate was 17% of total e-commerce in 2023.
UK social commerce market valued at £31 billion in 2023.
Social commerce in Latin America grew 39% YoY to $14 billion in 2023.
India's social commerce market projected to reach $20 billion by 2025.
Middle East social commerce sales reached $5.7 billion in 2023.
Global social commerce ad spend forecasted at $207 billion by 2025.
Social commerce market in Southeast Asia hit $37 billion in 2023.
Brazil's social commerce GMV grew 28% to $12 billion in 2023.
Europe's social commerce market size was €170 billion in 2023.
South Korea social commerce sales reached 50 trillion KRW in 2022.
Australia's social commerce market valued at AUD 4.5 billion in 2023.
Global social commerce CAGR expected at 29.6% through 2030.
U.S. social commerce to account for 10% of e-commerce by 2026.
China's social commerce share of total retail sales hit 15% in 2023.
Indonesia social commerce GMV reached $18 billion in 2023.
Turkey's social commerce market grew 45% YoY to $2.8 billion in 2023.
Global social commerce users numbered 2.8 billion in 2023.
Social commerce revenue in MENA region hit $8.5 billion in 2023.
Vietnam social commerce sales exceeded $3 billion in 2023.
Canada's social commerce market size was CAD 7.2 billion in 2023.
Philippines social commerce GMV reached $4.5 billion in 2023.
Social commerce global market to hit $3.3 trillion by 2028.
Nigeria's social commerce market valued at $1.9 billion in 2023.
Thailand social commerce sales grew to $10 billion in 2023.
Mexico social commerce GMV hit $6.2 billion in 2023.
Global social commerce B2B segment reached $150 billion in 2023.

Market Size & Growth Interpretation

This avalanche of data clearly indicates that the global shopping cart is being wheeled decisively into the social media feed, where scrolling and spending have become the same compulsive gesture.

Platform-Specific Statistics

TikTok social commerce penetration among users is 41%.
Facebook drove 52% of U.S. social commerce sales in 2023.
Instagram generated $32 billion in social commerce revenue globally in 2023.
Pinterest users convert 3x higher on shoppable pins.
Snapchat AR lenses boost social commerce sales by 22%.
YouTube Shorts drive 15% of platform's e-commerce traffic.
WeChat Mini Programs handled 1.2 trillion RMB in transactions in 2023.
Twitter (X) commerce features see 12% monthly active shopper growth.
LinkedIn social commerce in B2B grew 28% YoY.
Facebook Marketplace GMV exceeded $100 billion in 2023.
TikTok Shop U.S. sales reached $9 billion annualized run rate in 2023.
Instagram Reels account for 40% of shopping traffic on IG.
Pinterest's monthly active shoppable users hit 100 million.
Snapchat's shoppable AR experiences grew 50% YoY.
Douyin (TikTok China) social commerce GMV was 2.3 trillion RMB in 2023.
Facebook Shops conversion rate averages 1.5%.
Instagram Checkout feature used by 130 million monthly shoppers.
TikTok live streams generate 5x more sales than pre-recorded videos.
Pinterest lens AR try-on pins have 2.4x higher save rates.
Twitter Shops pilot sees 18% purchase rate lift.
YouTube's shoppable tags clicked 20 million times monthly.
LinkedIn product carousels drive 15% lead conversion in B2B.
Kuaishou live commerce GMV reached 1 trillion RMB in 2023.
WhatsApp Shops in India generated $1 billion GMV.
Reddit's shoppable posts in communities grew 35% engagement.
BeReal's authentic shopping features see 25% higher trust.
Instagram's 1 billion monthly shopping users.
TikTok Shop GMV in Southeast Asia hit $15 billion in 2023.
Facebook's in-stream purchases conversion at 2.1%.

Platform-Specific Statistics Interpretation

While TikTok may be the trendy new shopkeeper with a 41% user penetration, the old guard of Facebook and Instagram are still running the cash registers, proving that in social commerce, the ability to actually close a sale often trumps the flashiest of viral dances.

Sales & Conversion Metrics

Average social commerce order value (AOV) is $55 globally.
U.S. social commerce conversion rate averages 1.3%.
Live commerce conversion rates reach 10-15% during streams.
Influencer-driven social sales have 11x ROI.
Shoppable Instagram posts convert at 2.5x regular posts.
TikTok Shop AOV is $42, 20% higher than non-shop.
30% of social commerce sales come from repeat buyers.
Cart abandonment in social commerce is 70%.
User-generated content lifts conversions by 29%.
Social proof badges increase sales by 15%.
One-click checkout on social boosts conversions 21%.
Personalized recommendations drive 35% of social sales.
Flash sales on social media yield 45% higher AOV.
Email capture from social leads to 4x sales lift.
Bundle offers in social shops increase AOV by 27%.
Loyalty programs retain 89% of social commerce customers.
Video testimonials convert 80% better than text.
Free shipping thresholds met in 62% of social carts.
Post-purchase upsells capture 10-15% additional revenue.
Social commerce refund rates average 8%, lower than e-comm.
Affiliate links on social generate 16% of total sales.
Dynamic pricing tests show 12% sales uplift.
Subscription models in social retain 75% customers.
Cross-sell popups on social boost revenue 10%.

Sales & Conversion Metrics Interpretation

The social commerce game is a fascinating paradox where customers abandon carts at a 70% rate yet, when you actually get them with a live stream or an influencer they spend like loyal fans, proving the whole chaotic ecosystem is really just about cutting friction and building trust in the blink of an eye.

Trends & Projections

Global social commerce sales to reach $2.9T by 2026.
Social commerce to represent 17% of e-commerce by 2028.
Live commerce market projected at $3 trillion by 2026.
Metaverse social commerce to hit $50 billion by 2025.
AI personalization in social shops to drive 40% growth.
Web3 social commerce (NFTs) to reach $10B by 2027.
Voice commerce on social to grow 55% CAGR to 2030.
Social commerce in Gen Alpha to dominate 30% by 2030.
Sustainable social commerce sales up 25% annually.
Omnichannel social integration to boost sales 35%.
Shoppable memes trend to capture 5% of sales by 2026.
Social audio commerce (Clubhouse-like) to $2B by 2025.
Creator economy social sales to $480B by 2027.
AR/VR shopping adoption to 100M users by 2025.
Social commerce fraud losses projected at $20B by 2028.
B2B social commerce to grow 42% CAGR to 2030.
Hyperlocal social sales to $100B in emerging markets.
Social loyalty apps to retain 40% more customers.
Zero-party data in social to improve targeting 50%.
Social commerce in gaming platforms to $15B by 2027.
Elderly social shoppers to triple to 200M by 2030.
Blockchain payments in social to 10% adoption by 2028.
Social commerce ad efficiency to rise 28% with AI.
Global south social commerce to lead growth at 40% CAGR.
Shoppable podcasts to generate $5B sales by 2026.

Trends & Projections Interpretation

It seems the future of shopping isn't just online; it's a chaotic, multi-trillion-dollar cocktail party where your grandma buys NFTs, memes have price tags, and a virtual reality influencer in the metaverse can sell you socks with an efficiency that would make a used car salesman weep.

User Engagement & Behavior

54% of Gen Z consumers prefer discovering products on social media.
81% of consumers use social media to discover new products in 2024.
71% of Instagram users have bought a product directly on the platform.
Average time spent on social commerce apps is 45 minutes daily among millennials.
62% of social media users make purchases influenced by influencers.
75% of TikTok users report feeling influenced to buy after watching shoppable videos.
48% of Facebook users aged 18-29 engage with shoppable posts weekly.
Women account for 68% of social commerce purchases globally.
66% of consumers check social media before making a purchase decision.
Mobile social commerce transactions make up 92% of total social sales.
57% of Gen Z discover brands first on TikTok.
40% of social users abandon carts due to slow checkout processes.
Live shopping engagement rates are 10x higher than static posts.
73% of shoppers influenced by user-generated content on social.
Average social commerce session length is 8.5 minutes.
65% of boomers use social media for product research.
Impulse buying on social media occurs in 52% of purchases.
82% of consumers trust peer reviews on social more than ads.
Social media drives 31% of all e-commerce referrals.
59% of users share purchases on social media post-buy.
Video content boosts social commerce engagement by 49%.
44% of consumers use social search before Google.
AR try-on features increase purchase intent by 94%.
67% of users prefer brands with active social presence.
Daily social commerce check-ins average 3.2 times per user.
55% of purchases under $100 are social-driven.
Gamification in social commerce lifts engagement 47%.
76% of users follow brands for exclusive deals on social.
Instagram Shops see 20% higher engagement from stories.

User Engagement & Behavior Interpretation

It seems we've officially blurred the line between socializing and shopping to the point where your daily scroll has become a mall that knows your friends, reads your mood, and has a checkout line 40% of us will abandon if it moves too slowly.

Sources & References

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