Key Takeaways
- 11.5% of US sports betting bettors wager 5+ times per week, according to a 2024 survey by ESPN BET and the Eilers & Krejcik Gaming Group
- UKGC estimates there were 3.4 million people in Great Britain who placed a bet in the last week (all types), per UKGC’s 2023 research publications summary
- UKGC estimates there were 1.9 million problem gamblers in Great Britain in 2023 (including gambling harms continuum classifications), per UKGC prevalence research
- The average hold (operator win rate) for US online sports betting was about 8.4% in 2024 (revenue divided by handle), based on Legal Sports Report 2024 totals ($10.1B/$119.6B)
- In the US, states reporting handle include data from Missouri; Missouri 2024 online sports betting handle totaled $1.6 billion, per Missouri Gaming Commission published monthly/annual totals
- Fortune Business Insights projects the global sports betting market will reach $309.8 billion by 2032
- The global online sports betting market is expected to grow at a 12.7% CAGR from 2024 to 2030, per Fortune Business Insights
- iGaming and sports betting accounted for about 57% of total online gambling revenues in the UK in 2023, per UK Gambling Commission (UKGC) annual report data
- In Great Britain, 25% of sports bettors reported betting on rugby, per the UK Gambling Commission report summarised in its news release
- UEFA Champions League generated approximately €6.3 billion in global commercial revenue for the 2021–24 cycle, according to UEFA’s annual financial reporting materials
- UEFA reported that Champions League 2021/22 had 2.2 billion unique TV viewers over the season, supporting the audience base for related betting markets
- A 2018 study in the journal PLOS ONE reported that machine-learning models predicting football match outcomes using betting odds achieved an accuracy of 79.3% under their experimental setup
- A 2021 study in the journal Information Sciences reported that incorporating betting odds in basketball and football models improved mean absolute error by 8.7% compared to models without odds features
- A 2022 academic analysis published by arXiv found that implied probabilities derived from consensus odds correlate strongly with match results in football, reporting Spearman correlation coefficients of 0.68–0.74 across leagues (as measured in the study)
- UKGC’s 2023 affordability strategy review included measurable findings that deposit limit adoption rose by 14 percentage points compared with the prior year (2012–2022 time series referenced in UKGC materials)
Most US bettors wager only occasionally while online hold rates stay near 8%, amid rapid global market growth.
Related reading
01 · Category
User Adoption3 stats
User Adoption Interpretation
02 · Category
Cost Analysis2 stats
Cost Analysis Interpretation
03 · Category
Market Size5 stats
Market Size Interpretation
More related reading
04 · Category
Industry Trends7 stats
Industry Trends Interpretation
05 · Category
Performance Metrics3 stats
Performance Metrics Interpretation
06 · Category
Regulatory Compliance4 stats
Regulatory Compliance Interpretation
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Megan Gallagher. (2026, February 13). Soccer Bet Statistics. Gitnux. https://gitnux.org/soccer-bet-statistics
Megan Gallagher. "Soccer Bet Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/soccer-bet-statistics.
Megan Gallagher. 2026. "Soccer Bet Statistics." Gitnux. https://gitnux.org/soccer-bet-statistics.
Sources & references
24 datasets cited across this report · attribution is report-level
+14 additional datasets cited (not shown individually)
