Skittle Statistics: Market Report & Data

Highlights: The Most Important Skittle Statistics

  • Skittles were originally imported to North America in 1979.
  • The original Skittles pack featured five flavors: Lemon (Yellow), Lime (Green), Orange (Orange), Cherry (Red), and Grape (Purple).
  • In the US, Skittles are produced in a factory in Waco, Texas.
  • Skittles has over 23.7 million likes on Facebook.
  • Skittles has over 876k followers on Instagram.
  • Skittles has over 241.3K followers on Twitter.
  • By 2017, Skittles was ranked as the second most popular chocolate-free candy in the U.S., surpassing Starburst but still behind M&M's.
  • Skittles sales in the United States were $198.6 million in 2017.
  • Skittles' Lemon flavor was replaced by Green Apple in 2013 in the United States.

Table of Contents

Welcome to our latest blog post, where we delve deeper into the fascinating world of Skittle Statistics. Statistics is all around us, and yes, it’s even in your favourite snack. In this post, we will be using our beloved Skittles to demonstrate fundamental statistical concepts and principles. By examining the distribution of various colours in different Skittles packages, we’ll explore phenomena like mean, median, mode, range, and standard deviation. As we reveal the surprising insights hidden in a bag of Skittles, you’ll discover a fun and delicious way to understand the practical application of statistics in your daily life. Get ready to view your candy in a whole new light.

The Latest Skittle Statistics Unveiled

Skittles were originally imported to North America in 1979.

In charting the vibrant journey of Skittles, the 1979 milestone when this colorful candy was first imported to North America serves as a critical pivot. This marks the entry of Skittles into a vast market, with its subsequent popularity and consumption trends in North America offering rich context and valuable data points for analyzing Skittle statistics. From this point, one could trace the patterns and growth of Skittles’ market, helping quantify its sweet success, while also understanding customer preferences and the prominence of different flavors in various demographics over the years.

The original Skittles pack featured five flavors: Lemon (Yellow), Lime (Green), Orange (Orange), Cherry (Red), and Grape (Purple).

Within the spectrum of Skittle Statistics, the data regarding the original five flavors – Lemon (Yellow), Lime (Green), Orange (Orange), Cherry (Red), and Grape (Purple), provides a canvas for understanding the evolutionary journey of this popular candy. It serves as a groundwork on which the taste preferences of Skittles consumers are built, allowing us to trace the trajectory of changes over the years. Not only does this palette of primary Skittle flavors capture the inception of a wildly successful sweet delight, but it also sets the foundation for dissecting and exploring consumer trends, shifts in consumption patterns and potential brand strategies of introducing new flavors. The seed of any statistical exploration lies in its roots, and understanding these original flavor constituents of Skittles pack is no exception.

In the US, Skittles are produced in a factory in Waco, Texas.

The vibrant hues and sweet tang of Skittles, tasted and loved across the United States, trace their journey back to one specific locale; a manufacturing plant nestled in Waco, Texas. This finding widens our sweet spectrum of understanding, it adds a geographic and industrial dimension to the candy’s unique tale. In a blog post peeling back the colorful layers of Skittle statistics, highlighting this locus of production threads a key narrative tapestry. Knowing Waco as the birthplace of these delightful candies enhances our appreciation for the Lone Star State’s role in fueling our nationwide Skittles fixation. It stands as testament to the ubiquity of a product whose single starting point can fan out and reach millions nationwide.

Skittles has over 23.7 million likes on Facebook.

In a dynamic digital landscape where user engagement is key, Skittles’ strong social media presence, evidenced by garnering over 23.7 million Facebook likes, is quite notable. This staggering figure not only reflects the brand’s incredible popularity, but also suggests a deep reach and influence that’s analyzed in detail in our blog post about Skittle Statistics. It captures the essence of today’s connected consumer who takes to online platforms to express affinity towards their favorite brands. This statistics paints a colorful image of Skittles’ successful digital strategy, demonstrating their ability to create content that resonates with millions around the globe.

Skittles has over 876k followers on Instagram.

Highlighting the over 876k followers of Skittles on Instagram magnifies the enormous digital footprint that this confectionery brand has etched in the social media landscape. It underscores the brand’s immense popularity, virality, and influence online, crucially corroborating Skittles’ appeal among social-media-savvy consumers. Whether for marketing strategists looking to understand the reach of this candy brand or fans delving into its perceived worth in the online realm, this statistic offers a quantifiable evidence of Skittles’ successful engagement with its audience on Instagram—one of the world’s most utilized social platforms. This alone, integrated in a blog post about Skittle Statistics, could provide substantial depth to the discourse.

Skittles has over 241.3K followers on Twitter.

Diving into the realm of Skittles’ social media influence highlights the significance of the 241.3K Twitter followers. In an age where social connectivity is a measure of brand leverage, this follower count suggests a substantial level of attention and engagement for Skittles on this platform. This diverse spectrum of tweeps not only reflects the brand’s widespread reach but also paints a vivid picture of its potential outreach capabilities. Consequently, from a statistical perspective, it manifests an expansive brand popularity that allows Skittles to strategically drive marketing campaigns, consumer interactions, and product discussions in this digital sphere.

By 2017, Skittles was ranked as the second most popular chocolate-free candy in the U.S., surpassing Starburst but still behind M&M’s.

In the realm of Skittles statistics, a noteworthy revelation is the significance of its 2017 ranking, establishing itself as the runner-up in the competition of chocolate-free candies in the U.S. This piece of data not only indicates Skittles’ prevailing popularity that went beyond Starburst, but offers a testament to its market dominance in the confectionery industry, albeit still lagging behind the titan, M&M’s. This statistic paints a compelling picture of Skittles’ prominence, a valuable insight for the confectionary marketplace, providing context to its sales performance and bearing influence on consumer behavior, business strategy, and even industry trends.

Skittles sales in the United States were $198.6 million in 2017.

Diving into a rainbow of flavors, the bite-sized revelation unveils that Skittles enthralled the American taste buds to the tune of $198.6 million in 2017. The impressive sales figure not only anchors Skittles’ prominent place in the candy market but also affirms its sweet domination over the American palette. This numeric marvel, thus, provides a vivid illustration of how United States’ candy lovers whistle ‘taste the rainbow’, fortifying the blog’s narrative around Skittle Statistics.

Skittles’ Lemon flavor was replaced by Green Apple in 2013 in the United States.

This switcheroo from Lemon to Green Apple by Skittles in 2013 in the United States is a delightful candy coated nugget of statistical insight. It’s not just a trivial tidbit of brand trivia, but rather a real-world example of how consumer preferences, data, and market trends converge to influence corporate decisions. It plays a key role in a blog post about Skittle Statistics as it showcases the power of customer feedback and preference in the confectionery industry. It highlights how a brand like Skittles, with a global footprint, values market data enough to alter its traditional flavor palette, showcasing a significant strategic change triggered by statistical analysis.


In reviewing Skittle Statistics, it’s evident that color distribution in Skittle packets exhibits interesting patterns. Statistical analysis of these patterns reveal there is an uneven distribution of colors across different packets. This is influenced by a range of manufacturing factors but makes for a fascinating study of probabilities and randomness in a real-world context. From a statistical perspective, understanding such data not only provides insights into Skittles production, but serves as an engaging and accessible introduction to more complex theories when examined in detail.


0. –

1. –

2. –

3. –

4. –

5. –

6. –


What is the most common color of Skittles found in a standard bag?

In a standard bag of Skittles, the most common color is usually red.

What kind of statistical data could be collected from a bag of Skittles?

Numerical data such as the total count of Skittles, the number of each color, the ratio of one color to another, the percentage of each color, and a comparison of expected ratios to actual ratios can be collected from a bag of Skittles.

How can a bag of skittles be used to explain probability?

A bag of Skittles can be used to explain probability by observing the frequency of each color. The probability of selecting a certain color is calculated by dividing the number of Skittles of that color by the total number of Skittles.

What is the estimated weight of one Skittle?

The estimated weight of one Skittle is about 1 gram.

Are distributions of colors in a bag of Skittles truly random?

While it may seem random, the distribution of colors in a bag of Skittles is determined by production and not a process of pure randomness. However, for a consumer opening a bag, it would appear random as the exact distribution cannot be predicted accurately.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents