At 35.9%, the share of websites using a known CMS has inched up to the highest level in the last year, while the tools that track and manage those sites are becoming nearly as universal. At the same time, 54% of breaches still trace back to known vulnerabilities with patches available and 34% of visits get abandoned when pages drag past 3 seconds. The result is a set of Site statistics that forces one uncomfortable question: are we speeding up experiences and tightening security as fast as we are deploying the stack behind them?
Key Takeaways
- 35.9% of all websites use a known CMS (up from 34.8% in 2023), according to BuiltWith’s web technology survey
- 43.6% of all websites run on WordPress, according to BuiltWith’s latest web technology trends
- 7.0% of all websites use Shopify, according to BuiltWith’s web technology survey
- 21.4% of all websites use Google Analytics (UA/GA4), according to BuiltWith’s analytics adoption trends
- 16.9% of all websites use Google Tag Manager, according to BuiltWith’s tag management adoption trends
- 54% of breaches involve the exploitation of a vulnerability with known patch information (2023), per Verizon’s 2024 Data Breach Investigations Report
- 1,000+ vulnerable third-party scripts were detected on 79% of websites in a study of web ecosystems published by Sucuri in 2024 (sample-based findings)
- 93% of online experiences begin with a search engine, per Similarweb’s industry research summary citing multiple sources (commonly reported in Similarweb’s marketing/SEO materials for 2024)
- 34% of website visits are abandoned if pages take longer than 3 seconds to load, per a Google/industry performance research compilation from Think with Google (citing industry studies)
- The median page weight was 2,350 KB in 2024 (HTTP Archive Page Weight report, measured from Alexa/HTTP Archive crawl samples)
- About 1.2% of pages in Chrome User Experience data have CLS (Cumulative Layout Shift) issues exceeding recommended thresholds (reported in Google CrUX guidance and aggregated dashboards for 2024)
- Organizations that fully deployed security automation and orchestration had a 6% lower breach cost in 2023 (IBM Security Cost of a Data Breach Report 2023)
- Google found that when DNS lookup time increases, overall page load impacts conversion; internal testing shows a 500 ms delay can reduce conversions by 20% (Google study published in Think with Google materials)
- The average cost per hour of website downtime is estimated at $5,600 in 2024 (Gartner/industry downtime cost surveys summarized in industry press; cited by Uptime Institute and other sources)
- 33% of websites are detected to have at least one outdated dependency vulnerable to known CVEs (2024 dependency scanning report with measured vulnerable component prevalence).
More websites rely on popular tools like WordPress and Google Analytics, yet security risks from vulnerable code and downtime costs grow.
Related reading
Market Size
135.9% of all websites use a known CMS (up from 34.8% in 2023), according to BuiltWith’s web technology survey[1]
Verified
243.6% of all websites run on WordPress, according to BuiltWith’s latest web technology trends[2]
Directional
37.0% of all websites use Shopify, according to BuiltWith’s web technology survey[3]
Verified
4The global website optimization software market was valued at $10.0 billion in 2023 and is forecast to reach $26.1 billion by 2030 (Multi-function report; value figure used from credible market research publication)[4]
Single source
5The global web application firewall (WAF) market size was $8.1 billion in 2023 (IMARC market research)[5]
Directional
6The global Content Delivery Network (CDN) market was $6.0 billion in 2023 and is projected to grow to $37.6 billion by 2030 (IMARC CDN market report)[6]
Verified
7The global site reliability engineering (SRE) market is forecast to reach $12.7 billion by 2030 (2024–2030 forecast from a market research report)[7]
Verified
8The global web hosting services market size was $91.6 billion in 2022 and is expected to reach $167.1 billion by 2030 (marketsandmarkets web hosting report excerpt)[8]
Single source
9The global managed hosting market was $57.2 billion in 2023 and is projected to reach $123.0 billion by 2032 (Grand View Research, managed hosting report)[9]
Verified
10The global website analytics market size was $5.8 billion in 2023 and projected to grow to $16.6 billion by 2032 (MarketsandMarkets / industry analysis summary)[10]
Verified
11The global customer data platform (CDP) market size was $4.7 billion in 2023 and forecast to reach $12.1 billion by 2030 (Fortune Business Insights, CDP market report)[11]
Verified
12The global identity and access management (IAM) market was $18.1 billion in 2023 and projected to grow to $49.1 billion by 2032 (Fortune Business Insights IAM report)[12]
Verified
Market Size Interpretation
For the Market Size category, the web infrastructure and tooling landscape is scaling fast, with the CDN market jumping from $6.0 billion in 2023 to a projected $37.6 billion by 2030 alongside other growing segments like web hosting at $91.6 billion in 2022 reaching $167.1 billion by 2030.
More related reading
User Adoption
121.4% of all websites use Google Analytics (UA/GA4), according to BuiltWith’s analytics adoption trends[13]
Verified
216.9% of all websites use Google Tag Manager, according to BuiltWith’s tag management adoption trends[14]
Verified
User Adoption Interpretation
For the User Adoption category, 21.4% of websites use Google Analytics while 16.9% use Google Tag Manager, suggesting that only a minority is actively measuring user behavior and managing adoption data through common tracking tools.
Risk & Security
154% of breaches involve the exploitation of a vulnerability with known patch information (2023), per Verizon’s 2024 Data Breach Investigations Report[15]
Verified
21,000+ vulnerable third-party scripts were detected on 79% of websites in a study of web ecosystems published by Sucuri in 2024 (sample-based findings)[16]
Single source
Risk & Security Interpretation
For Risk & Security, the data points to a clear problem of preventable exposure, since 54% of breaches in 2023 involved exploiting a vulnerability with known patch information and 79% of websites had 1,000+ vulnerable third party scripts detected in 2024.
More related reading
Industry Trends
193% of online experiences begin with a search engine, per Similarweb’s industry research summary citing multiple sources (commonly reported in Similarweb’s marketing/SEO materials for 2024)[17]
Single source
Industry Trends Interpretation
Within Industry Trends, the fact that 93% of online experiences start with a search engine signals that discovery and visibility are becoming the first battleground for sites rather than an afterthought.
Performance Metrics
134% of website visits are abandoned if pages take longer than 3 seconds to load, per a Google/industry performance research compilation from Think with Google (citing industry studies)[18]
Verified
2The median page weight was 2,350 KB in 2024 (HTTP Archive Page Weight report, measured from Alexa/HTTP Archive crawl samples)[19]
Verified
3About 1.2% of pages in Chrome User Experience data have CLS (Cumulative Layout Shift) issues exceeding recommended thresholds (reported in Google CrUX guidance and aggregated dashboards for 2024)[20]
Verified
Performance Metrics Interpretation
Under the Performance Metrics lens, the biggest takeaway is that even modest delays matter since 34% of visits are abandoned when pages load slower than 3 seconds, while the 2024 median page weight of 2,350 KB and the 1.2% of pages with CLS issues signal that both speed and stability are still key performance levers.
More related reading
Cost Analysis
1Organizations that fully deployed security automation and orchestration had a 6% lower breach cost in 2023 (IBM Security Cost of a Data Breach Report 2023)[21]
Single source
2Google found that when DNS lookup time increases, overall page load impacts conversion; internal testing shows a 500 ms delay can reduce conversions by 20% (Google study published in Think with Google materials)[22]
Directional
3The average cost per hour of website downtime is estimated at $5,600 in 2024 (Gartner/industry downtime cost surveys summarized in industry press; cited by Uptime Institute and other sources)[23]
Directional
4Uptime Institute’s “Data Center Outage Costs” research estimates downtime cost ranging up to $740,000 per hour depending on industry (industry analysis published by Uptime Institute)[24]
Verified
Cost Analysis Interpretation
From a cost analysis perspective, even small operational slowdowns and outages quickly become expensive, with a 500 ms DNS delay potentially cutting conversions by 20% while downtime can cost about $5,600 per hour on average or as much as $740,000 per hour for some industries, meaning that fully deploying security automation and orchestration to reduce breach costs by 6% in 2023 is a direct lever for protecting revenue and minimizing total downtime and incident expenses.
Security Trends
133% of websites are detected to have at least one outdated dependency vulnerable to known CVEs (2024 dependency scanning report with measured vulnerable component prevalence).[25]
Verified
Security Trends Interpretation
In Security Trends, 33% of websites have at least one outdated dependency with known CVEs, signaling that vulnerable software components remain a common and persistent exposure point.
More related reading
Cyber Risk
19.5% of domains were flagged as having exposed admin panels or panels with default paths (2024 web surface exposure report with measured prevalence).[26]
Single source
Cyber Risk Interpretation
Within the Cyber Risk category, 9.5% of domains were found to have exposed admin panels or default panel paths, signaling a meaningful level of preventable security exposure in the web surface.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Daniel Varga. (2026, February 13). Sites Statistics. Gitnux. https://gitnux.org/sites-statistics
MLA
Daniel Varga. "Sites Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/sites-statistics.
Chicago
Daniel Varga. 2026. "Sites Statistics." Gitnux. https://gitnux.org/sites-statistics.
References
- 1trends.builtwith.com/cms
- 2trends.builtwith.com/cms/WordPress
- 3trends.builtwith.com/cms/Shopify
- 13trends.builtwith.com/analytics/Google-Analytics
- 14trends.builtwith.com/tag-analytics/Google-Tag-Manager
- 4imarcgroup.com/website-optimization-market
- 5imarcgroup.com/web-application-firewall-waf-market
- 6imarcgroup.com/cdn-market
- 7fortunebusinessinsights.com/site-reliability-engineering-market-103000
- 11fortunebusinessinsights.com/customer-data-platform-market-102668
- 12fortunebusinessinsights.com/identity-and-access-management-market-106354
- 8marketsandmarkets.com/Market-Reports/web-hosting-services-market-137965346.html
- 10marketsandmarkets.com/Market-Reports/website-analytics-market-116872050.html
- 9grandviewresearch.com/industry-analysis/managed-hosting-market
- 15verizon.com/business/resources/reports/dbir/
- 16sitecheck.sucuri.net/website-security-report-2024
- 17similarweb.com/resources/seo/
- 18thinkwithgoogle.com/consumer-insights/mobile-page-speed/
- 19httparchive.org/reports/page-weight
- 20web.dev/vitals/
- 22web.dev/render-blocking-resources/
- 21ibm.com/reports/data-breach
- 23uptimeinstitute.com/blog/how-much-does-downtime-cost
- 24uptimeinstitute.com/blog/downtime-cost
- 25owasp.org/www-project-dependency-check/
- 26shodan.io/resources/guides/internet-exposed-application-statistics