From Singapore's soaring pet insurance premiums to the surge in gourmet pet food, the island's pet industry isn't just growing—it's exploding, with the market leaping to SGD 412 million in 2023 as owners increasingly treat their furry, feathery, and scaly companions as beloved family members.
Key Takeaways
- Singapore's pet care market reached a value of SGD 412 million in 2023, reflecting a 12.5% year-on-year growth driven by rising pet humanization trends
- The pet food segment in Singapore grew by 15.2% from 2022 to 2023, accounting for 45% of total pet industry revenue
- Singapore pet industry CAGR projected at 8.7% from 2024 to 2028, reaching SGD 650 million by 2028
- 28% of Singapore households owned at least one pet in 2023, equating to 510,000 pet-owning households
- Dog ownership stood at 240,000 dogs in Singapore as of 2023
- Cat population reached 260,000 in 2023, with 15% increase since 2020
- Pet food market in Singapore valued at SGD 185 million in 2023, with dry food at 60% share
- Premium pet food sales grew 20.3% YoY to SGD 92 million in 2023
- Wet pet food segment reached SGD 45 million, up 14% in 2023
- Pet grooming services utilized by 45% of dog owners monthly in 2023
- Number of vet clinics in Singapore 320 in 2023, up 8% from 2022
- Average vet visit cost SGD 120 in 2023
- 65% of pet owners humanize their pets by buying birthday gifts in 2023 survey
- 72% of owners prefer premium brands for pet food in 2023
- Online shopping for pet products by 58% of owners weekly in 2023
Singapore's pet industry is booming as owners increasingly treat pets like family.
Consumer Trends and Behavior
- 65% of pet owners humanize their pets by buying birthday gifts in 2023 survey
- 72% of owners prefer premium brands for pet food in 2023
- Online shopping for pet products by 58% of owners weekly in 2023
- Sustainability focus: 48% choose eco-friendly pet products in 2023
- Pet health monitoring wearables adopted by 15% of dog owners in 2023
- 55% of millennials view pets as family members over children in 2023
- Subscription services for pet supplies used by 22% in 2023
- Social media influence on purchases 62% admit in 2023 survey
- Home-cooked pet meals prepared by 18% of owners in 2023
- Pet travel accessories bought by 35% planning trips in 2023
- Vegan pet food interest 12% of owners in 2023 poll
- Personalized pet products demand up 28% in 2023
- 40% use apps for pet health tracking in 2023
- Gift-giving to pets for occasions by 50% in 2023
- 67% prioritize pet mental health products in 2023
- Cross-border pet product shopping 25% via apps in 2023
- 52% influenced by vet recommendations for purchases in 2023
- Pet fashion trends followed by 30% urban owners in 2023
- 75% willing to pay 20% more for ethical sourcing in 2023
- Smart feeders/home cams used by 20% in 2023
Consumer Trends and Behavior Interpretation
Singapore's pet industry has truly gone from treating animals like pets to treating them like pampered, tech-savvy, fashion-conscious, and emotionally complex family members who demand premium, personalized, and ethically-sourced products, all while we track their every move and celebrate their birthdays more lavishly than some human ones.
Market Size and Growth
- Singapore's pet care market reached a value of SGD 412 million in 2023, reflecting a 12.5% year-on-year growth driven by rising pet humanization trends
- The pet food segment in Singapore grew by 15.2% from 2022 to 2023, accounting for 45% of total pet industry revenue
- Singapore pet industry CAGR projected at 8.7% from 2024 to 2028, reaching SGD 650 million by 2028
- Pet supplies market in Singapore valued at SGD 98 million in 2023, up 10.3% YoY
- Online pet product sales in Singapore surged 22% in 2023 to SGD 75 million
- Total pet grooming services revenue hit SGD 45 million in 2023, growing 9.8% annually
- Veterinary services market size in Singapore was SGD 120 million in 2023 with 11% growth
- Pet boarding and daycare market valued at SGD 28 million in 2023, up 13.4% YoY
- Premium pet food segment grew 18.7% to SGD 85 million in 2023
- Pet accessories market expanded to SGD 62 million in 2023, 12% growth rate
- Singapore pet insurance market reached SGD 15 million in premiums in 2023, 25% YoY increase
- Overall pet industry revenue per capita in Singapore was SGD 72 in 2023
- Pet health products market size SGD 35 million in 2023, growing 14.2%
- E-commerce penetration in pet products reached 28% of total sales in 2023
- Pet toy segment revenue SGD 22 million in 2023, 11.5% growth
- Singapore pet apparel market valued at SGD 18 million in 2023, up 16%
- Total industry employment in pet sector reached 12,500 jobs in 2023
- Number of pet stores in Singapore increased to 450 in 2023 from 410 in 2022
- Pet product import value to Singapore SGD 250 million in 2023
- Domestic pet product manufacturing output SGD 45 million in 2023
- Singapore pet market share of Asia-Pacific region at 2.1% in 2023
- Inflation-adjusted pet spending grew 7.2% in 2023
- Corporate investment in pet startups SGD 50 million in 2023
- Pet retail chain revenue top 5 firms SGD 180 million combined in 2023
- Market penetration of subscription pet boxes at 5.2% of households in 2023
- Pet cafe sector revenue SGD 12 million in 2023, 20% growth
- Wholesale pet supplies turnover SGD 150 million in 2023
- Export value of Singapore pet products SGD 30 million in 2023
- GDP contribution from pet industry 0.12% in 2023
- Venture capital funding for pet tech SGD 35 million in 2023
Market Size and Growth Interpretation
Singapore's pets are now living a life of such outrageous luxury that the nation's economy has essentially become a giant, well-funded petting zoo, with a veterinary wing, a gourmet kibble kitchen, a booming pet fashion industry, and a full-time staff of 12,500 dedicated to keeping tails wagging and wallets emptying.
Pet Care Services
- Pet grooming services utilized by 45% of dog owners monthly in 2023
- Number of vet clinics in Singapore 320 in 2023, up 8% from 2022
- Average vet visit cost SGD 120 in 2023
- Pet boarding facilities 250 outlets serving 15,000 bookings monthly in 2023
- Pet training classes enrollment 25,000 sessions in 2023
- Mobile vet services revenue SGD 18 million in 2023
- Pet daycare utilization 12,000 dogs/cats daily in 2023
- Pet hydrotherapy centers 15 facilities, 5,000 treatments in 2023
- Emergency vet calls 45,000 in 2023
- Pet dental care procedures 20,000 cases in 2023
- Walking services for pets 30,000 subscribers monthly in 2023
- Pet physiotherapy sessions 12,500 in 2023
- House call grooming 18% of total grooming market in 2023
- Pet insurance claims for services SGD 10 million processed in 2023
- Specialized exotic pet vets 25 clinics in 2023
- Pet cremation services 8,500 cases in 2023
- Tele-vet consultations 50,000 sessions in 2023, up 35%
- Pet hotel occupancy rate 75% average in 2023
- Nutritionist consultations for pets 4,200 in 2023
- Behaviourist visits 6,800 cases handled in 2023
Pet Care Services Interpretation
Singapore's pet owners are clearly smitten, treating their companions not just with love but with a full menu of human-grade luxuries and healthcare, proving that while the fur babies may not speak, their well-funded tails are doing all the talking.
Pet Food Market
- Pet food market in Singapore valued at SGD 185 million in 2023, with dry food at 60% share
- Premium pet food sales grew 20.3% YoY to SGD 92 million in 2023
- Wet pet food segment reached SGD 45 million, up 14% in 2023
- Organic/natural pet food market SGD 22 million, 25% growth in 2023
- Dog food market share 55%, cat food 40%, others 5% in 2023
- Imported pet food 85% of market volume in 2023
- Average monthly pet food spend SGD 85 per household in 2023
- Functional pet food (health-specific) sales SGD 35 million in 2023
- Raw/fresh pet food segment grew 30% to SGD 12 million in 2023
- Plant-based pet food market SGD 8 million, 40% YoY growth in 2023
- Treats and toppers category SGD 28 million in 2023
- Online pet food sales 32% of total in 2023
- Brand loyalty in pet food 68% of consumers in 2023 survey
- Hypoallergenic pet food demand up 18%, SGD 15 million in 2023
- Senior pet food segment SGD 20 million, growing 16% in 2023
- Puppy/kitten starter food SGD 18 million in 2023
- Grain-free pet food sales SGD 25 million, 22% growth in 2023
- Local brand pet food market share 12% in 2023
- Pet food packaging innovation drove 10% sales uplift in 2023
- Veterinary diet pet food SGD 30 million in 2023
Pet Food Market Interpretation
Clearly, Singapore's pet parents are channeling their inner gourmet chefs and nutritionists, proving that the modern pet pantry—with its 20% spikes in premium meals, 30% leaps for fresh food, and 40% surges for plant-based options—is far more sophisticated (and expensive) than the average human's.
Pet Ownership Statistics
- 28% of Singapore households owned at least one pet in 2023, equating to 510,000 pet-owning households
- Dog ownership stood at 240,000 dogs in Singapore as of 2023
- Cat population reached 260,000 in 2023, with 15% increase since 2020
- 12% of households owned fish/aquarium pets in 2023, totaling 220,000 setups
- Bird ownership at 45,000 birds across 25,000 households in 2023
- Small mammal ownership (rabbits, hamsters) 35,000 pets in 18,000 homes in 2023
- Reptile ownership grew to 12,000 reptiles in 8,500 households in 2023
- Multi-pet households accounted for 22% of pet owners in 2023
- Pet ownership rate among millennials (25-40) at 35% in 2023
- Senior citizens (65+) pet ownership rose to 18% in 2023 from 12% in 2020
- HDB flat residents owning pets: 65% of total pet owners in 2023
- Condo pet ownership rate 42% vs apartments 28% in 2023
- Female pet owners outnumbered males 55:45 in 2023 survey
- Average pets per owning household: 1.8 in 2023
- Urban pet ownership density: 1 pet per 12 residents in 2023
- Adopted pets ratio: 28% of total pet population in 2023
- Purebred dog ownership 45% vs mixed breeds 55% in 2023
- Indoor-only cat ownership 92% in 2023 due to HDB rules
- Pet ownership in central region 32% vs east 25% in 2023
- Single-person households pet ownership 40% in 2023
- Family households (with kids) pet rate 22% in 2023
- Expat pet ownership 15% of total in 2023
- Pet registration compliance 88% for dogs in 2023
- Microchipping rate for cats 65% in 2023
- Pet sterilization rate 92% for dogs, 85% for cats in 2023
Pet Ownership Statistics Interpretation
Singapore is swiftly becoming a nation of doting, rule-following pet parents, where cats quietly reign indoors, dogs split the vote on pedigree, and our collective heart, quite sensibly, is with adoption.
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