GITNUXREPORT 2025

Sign Industry Statistics

Sign industry growing rapidly, digital signs influence consumers and marketing success.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Approximately 60% of consumers say they have entered a business because a sign caught their eye

Statistic 2

About 75% of Americans recognize a brand by its signage alone

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55% of consumers have discovered a retail location because of its sign

Statistic 4

Approximately 65% of small businesses invest in outdoor signage for marketing

Statistic 5

80% of retail shoppers enter stores because signage attracted their attention

Statistic 6

70% of consumers have purchased a product or service because of signage at the point of sale

Statistic 7

45% of businesses report increased foot traffic after installing new signage

Statistic 8

About 80% of consumers have noticed digital signs in the last year

Statistic 9

65% of consumers say they have visited a business after seeing an outdoor sign on their way to work

Statistic 10

Digital signage in transportation hubs reduces passenger confusion by 20%

Statistic 11

About 35% of consumers have been influenced by digital signage in their purchasing decisions

Statistic 12

Approximately 50% of retail stores update their signage every 1-2 years to stay current

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83% of consumers say signage influences their buying decisions

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The use of digital signage in hospitals helps reduce perceived wait times by up to 35%

Statistic 15

Over 90% of digital signs are now capable of remote content updates, increasing flexibility

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Roughly 70% of signs are now digitally printed, reflecting a shift toward more personalized content

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The average lifespan of a traditional shop sign is between 5 and 10 years, depending on materials and exposure

Statistic 18

Eco-friendly signage options, such as recycled materials, are now used in 25% of all new sign projects

Statistic 19

The U.S. sign industry generates approximately $6 billion annually

Statistic 20

The average cost of a custom illuminated sign ranges from $1,200 to $20,000, depending on size and complexity

Statistic 21

The global fabrication and printing sector of signage accounts for approximately 55% of industry revenue

Statistic 22

42% of companies have increased their signage budget over the past year

Statistic 23

Custom signage businesses report a median revenue of approximately $250,000 annually

Statistic 24

The average ROI for digital signage marketing is approximately 30%

Statistic 25

Signage production and installation account for nearly 40% of the total revenue in the sign industry

Statistic 26

The global trade of LED signage is valued at over $4 billion annually

Statistic 27

Digital signage solutions can reduce labor costs by up to 20%

Statistic 28

The average lifespan of illuminated signage with LED lights is around 10 years, compared to traditional neon signs which last about 5 years

Statistic 29

About 40% of sign industry revenue comes from small-to-midsize businesses

Statistic 30

The average cost of installing digital signage varies from $2,000 to over $100,000 depending on the scale

Statistic 31

UV printing is becoming increasingly popular in the sign industry, growing at an annual rate of 10% from 2018 to 2023

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The global signage market was valued at approximately $19.02 billion in 2020 and is projected to reach $29.59 billion by 2028

Statistic 33

LED signs are the fastest-growing segment in the digital signage industry, with a CAGR of over 15% from 2021 to 2028

Statistic 34

Digital signage accounts for roughly 43% of the total signage market

Statistic 35

The sign industry has seen a 12% growth rate annually from 2015 to 2022

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The global LED signage industry is expected to grow at a CAGR of 8.3% from 2021 to 2028

Statistic 37

Signage accounts for nearly 30% of in-store visual marketing

Statistic 38

The largest segment of the sign industry by material is plastics, making up 40% of sign production

Statistic 39

The automotive sign segment is expected to reach $3 billion globally by 2027

Statistic 40

The average annual growth rate of creative signage projects is approximately 7%

Statistic 41

More than 50% of digital signage installations are in retail environments

Statistic 42

Approximately 28% of all signage installed worldwide is LED-based

Statistic 43

The sign industry employs over 350,000 people in the United States alone

Statistic 44

The growth of 3D signage is projected to be around 9% annually from 2022 to 2027

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Approximately 65% of signage companies report increased demand for vehicle wraps and fleet graphics

Statistic 46

The USA sign industry has seen a compound annual growth rate (CAGR) of about 6% from 2010 to 2020

Statistic 47

The demand for environmentally sustainable signage is expected to grow by 12% annually through 2030

Statistic 48

The global visual communications market, including signage, is projected to reach $41 billion by 2026

Statistic 49

Signage production involves over 20 different materials, with vinyl, acrylic, and aluminum being the most common

Statistic 50

The use of augmented reality (AR) in signage is growing at an estimated rate of 14% annually

Statistic 51

The increase in signage manufacturing in Asia has contributed to a 15% drop in global prices since 2015

Statistic 52

The number of mobile digital signage installations is expected to grow by 25% annually from 2023 to 2028

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Key Highlights

The global signage market was valued at approximately $19.02 billion in 2020 and is projected to reach $29.59 billion by 2028
Approximately 60% of consumers say they have entered a business because a sign caught their eye
LED signs are the fastest-growing segment in the digital signage industry, with a CAGR of over 15% from 2021 to 2028
The U.S. sign industry generates approximately $6 billion annually
About 75% of Americans recognize a brand by its signage alone
Digital signage accounts for roughly 43% of the total signage market
The average lifespan of a traditional shop sign is between 5 and 10 years, depending on materials and exposure
55% of consumers have discovered a retail location because of its sign
The sign industry has seen a 12% growth rate annually from 2015 to 2022
Approximately 65% of small businesses invest in outdoor signage for marketing
The global LED signage industry is expected to grow at a CAGR of 8.3% from 2021 to 2028
80% of retail shoppers enter stores because signage attracted their attention
70% of consumers have purchased a product or service because of signage at the point of sale

The sign industry is experiencing a vibrant transformation, fueled by unprecedented growth projections—expected to reach nearly $30 billion by 2028—and driven by innovative digital solutions, with over 80% of consumers noticing digital signs within the past year, revealing its powerful impact on consumer behavior and business success worldwide.

Consumer Behavior and Brand Recognition

Approximately 60% of consumers say they have entered a business because a sign caught their eye
About 75% of Americans recognize a brand by its signage alone
55% of consumers have discovered a retail location because of its sign
Approximately 65% of small businesses invest in outdoor signage for marketing
80% of retail shoppers enter stores because signage attracted their attention
70% of consumers have purchased a product or service because of signage at the point of sale
45% of businesses report increased foot traffic after installing new signage
About 80% of consumers have noticed digital signs in the last year
65% of consumers say they have visited a business after seeing an outdoor sign on their way to work
Digital signage in transportation hubs reduces passenger confusion by 20%
About 35% of consumers have been influenced by digital signage in their purchasing decisions
Approximately 50% of retail stores update their signage every 1-2 years to stay current
83% of consumers say signage influences their buying decisions

Consumer Behavior and Brand Recognition Interpretation

With over 80% of consumers noticing signage in the past year and 83% acknowledging its influence on buying decisions, it’s clear that in the bustling world of business, a sign isn't just a sign — it’s the silent salesforce quietly directing foot traffic, brand recognition, and purchasing power.

Digital Signage Adoption and Technology Trends

The use of digital signage in hospitals helps reduce perceived wait times by up to 35%
Over 90% of digital signs are now capable of remote content updates, increasing flexibility
Roughly 70% of signs are now digitally printed, reflecting a shift toward more personalized content

Digital Signage Adoption and Technology Trends Interpretation

These statistics reveal that digital signage in hospitals is not only easing patient patience with faster updates and personalized content but also embodying a tech-savvy future where remote management and tailored messaging become the new normal for healthcare communication.

Environmental Sustainability and Regulatory Factors

The average lifespan of a traditional shop sign is between 5 and 10 years, depending on materials and exposure
Eco-friendly signage options, such as recycled materials, are now used in 25% of all new sign projects

Environmental Sustainability and Regulatory Factors Interpretation

While traditional signs may hang around for only a decade or so, the industry’s shift toward eco-friendly materials—used in a quarter of new projects—suggests a timely move toward sustainability in a field historically defined by fleeting impressions.

Financial Aspects and Investment

The U.S. sign industry generates approximately $6 billion annually
The average cost of a custom illuminated sign ranges from $1,200 to $20,000, depending on size and complexity
The global fabrication and printing sector of signage accounts for approximately 55% of industry revenue
42% of companies have increased their signage budget over the past year
Custom signage businesses report a median revenue of approximately $250,000 annually
The average ROI for digital signage marketing is approximately 30%
Signage production and installation account for nearly 40% of the total revenue in the sign industry
The global trade of LED signage is valued at over $4 billion annually
Digital signage solutions can reduce labor costs by up to 20%
The average lifespan of illuminated signage with LED lights is around 10 years, compared to traditional neon signs which last about 5 years
About 40% of sign industry revenue comes from small-to-midsize businesses
The average cost of installing digital signage varies from $2,000 to over $100,000 depending on the scale

Financial Aspects and Investment Interpretation

With the sign industry booming to a $6 billion annual revenue, it's clear that whether through flashy LEDs or intricate custom designs, signage is not just illumination—it's a luminous testament to the sector's strategic growth, technological advancement, and its vital role in small business visibility and global trade.

Industry Growth

UV printing is becoming increasingly popular in the sign industry, growing at an annual rate of 10% from 2018 to 2023

Industry Growth Interpretation

The surging 10% annual growth of UV printing in the sign industry from 2018 to 2023 highlights its rising dominance, proving that even in a world of constant change, innovation is the best print—literally.

Market Segments and Industry Growth

The global signage market was valued at approximately $19.02 billion in 2020 and is projected to reach $29.59 billion by 2028
LED signs are the fastest-growing segment in the digital signage industry, with a CAGR of over 15% from 2021 to 2028
Digital signage accounts for roughly 43% of the total signage market
The sign industry has seen a 12% growth rate annually from 2015 to 2022
The global LED signage industry is expected to grow at a CAGR of 8.3% from 2021 to 2028
Signage accounts for nearly 30% of in-store visual marketing
The largest segment of the sign industry by material is plastics, making up 40% of sign production
The automotive sign segment is expected to reach $3 billion globally by 2027
The average annual growth rate of creative signage projects is approximately 7%
More than 50% of digital signage installations are in retail environments
Approximately 28% of all signage installed worldwide is LED-based
The sign industry employs over 350,000 people in the United States alone
The growth of 3D signage is projected to be around 9% annually from 2022 to 2027
Approximately 65% of signage companies report increased demand for vehicle wraps and fleet graphics
The USA sign industry has seen a compound annual growth rate (CAGR) of about 6% from 2010 to 2020
The demand for environmentally sustainable signage is expected to grow by 12% annually through 2030
The global visual communications market, including signage, is projected to reach $41 billion by 2026
Signage production involves over 20 different materials, with vinyl, acrylic, and aluminum being the most common
The use of augmented reality (AR) in signage is growing at an estimated rate of 14% annually
The increase in signage manufacturing in Asia has contributed to a 15% drop in global prices since 2015
The number of mobile digital signage installations is expected to grow by 25% annually from 2023 to 2028

Market Segments and Industry Growth Interpretation

As the sign industry surges toward a projected $29.59 billion by 2028 driven by a 15% CAGR in LED and 25% annual growth in mobile digital signage, it’s clear that while plastics dominate material choices and retail remains the billboard battleground, the future belongs to eco-friendly, AR-enhanced, and vehicle-adorned visuals lighting up a global market that’s as dynamic as the signs it produces.