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Communication MediaTop 10 Best Media Monitoring Services of 2026
Top 10 media monitoring services ranked for newsroom, PR, and comms teams. Includes Meltwater, Muck Rack, and Cision comparisons and criteria.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Meltwater is the best fit if PR and brand teams need repeatable, global monitoring with reporting that supports outreach and journalist workflows, whereas Agility PR Solutions is a strong alternative for mid-market teams that want configurable monitoring and clipping exports for recurring campaign updates.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Meltwater
Journalist contact dataset tied to monitoring contexts for workflow continuity from coverage to outreach.
Built for fits when PR and brand teams need repeatable monitoring, reporting, and journalist outreach workflows..
Muck Rack
Editor pickJournalist profiles connect coverage records to named authors for contact-ready follow-ups.
Built for fits when PR teams need coverage monitoring plus journalist context for fast outreach and briefings..
Cision
Editor pickCoverage dashboards that translate monitored results into PR-ready reporting and ongoing campaign comparisons.
Built for fits when PR teams need repeatable executive reporting and monitored alerts across many stakeholders..
Comparison Table
Meltwater
enterprise_vendorMedia intelligence platform offering monitoring, social listening, and PR analytics across global markets.
Journalist contact dataset tied to monitoring contexts for workflow continuity from coverage to outreach.
Meltwater’s monitoring workflow centers on keyword queries with Boolean controls, scheduled scanning, and delivery of coverage clips into reporting views for executive and team reporting. Coverage analysis features support trend views, topic breakdowns, and sentiment tagging on supported sources, which reduces the time spent turning raw clips into brief-ready insights. The journalist contact module groups verified contact details with topic relevance signals, which helps PR teams connect coverage to outreach planning.
A key tradeoff is that deeper automation and controlled governance depends on admin configuration choices like user roles, saved query standards, and team reporting conventions. Meltwater fits teams that need managed, repeatable monitoring operations across multiple brands, regions, or stakeholder groups, where query libraries and clip sharing reduce alert fatigue.
- +Coverage dashboards turn queries into stakeholder-ready reporting
- +Journalist contact database links coverage to outreach workflows
- +Boolean query controls support precise monitoring and triage
- +Clip delivery formats support fast internal sharing
- –Governance requires consistent query and alert configuration discipline
- –Setup time can be significant for multi-team monitoring structures
- –Advanced workflows add complexity compared with simpler monitoring tools
- –Some analyses depend on source support for sentiment and metadata
PR and communications teams
Daily media monitoring for rapid brief drafts
Faster briefing cycles
Brand and marketing managers
Campaign message tracking across digital coverage
Clear message trend reporting
Show 2 more scenarios
Corporate communications leaders
Executive reporting across regions and functions
Lower manual reporting work
Dashboards consolidate monitoring outputs into consistent monthly and weekly summaries.
Crisis communications coordinators
Real-time alerting for reputational risk signals
Reduced time to respond
Keyword and alert workflows surface urgent coverage for immediate escalation.
Best for: Fits when PR and brand teams need repeatable monitoring, reporting, and journalist outreach workflows.
Muck Rack
enterprise_vendorJournalist database combined with media monitoring and PR reporting.
Journalist profiles connect coverage records to named authors for contact-ready follow-ups.
Muck Rack supports ongoing monitoring through keyword queries and saved search setups that generate coverage lists for specific brands, topics, and campaigns. Coverage outputs can be reviewed as media clips tied to publishers and journalists, which reduces time spent hunting for attribution. Media briefings and coverage analysis workflows are supported through exportable views and role-based sharing for internal stakeholders.
A practical tradeoff is that advanced governance for large multi-team deployments is less granular than enterprise comms suites. Muck Rack fits best when a PR team needs both monitoring and journalist-centric context, such as week-over-week campaign tracking and fast executive updates.
- +Journalist attribution is built into coverage review workflows
- +Saved searches reduce rework across recurring monitoring cycles
- +Exports support newsroom-style briefings and executive reporting prep
- +Query results stay connected to media contacts for follow-ups
- –Broadcast and print monitoring depth is thinner than dedicated scanners
- –Multi-team governance needs more process discipline at scale
- –Highly custom analytics require manual aggregation work
- –Alert routing can create extra triage steps for busy inboxes
PR and communications teams
Track campaign mentions across outlets
Faster weekly briefing cycles
Brand managers
Monitor topic and brand share signals
More consistent message tracking
Show 2 more scenarios
Agency media strategists
Compile client coverage with attribution
Cleaner handoffs to account teams
Client-specific monitoring views reduce time spent merging reports and contact lists.
Comms directors
Generate executive-ready summaries
Quicker executive decision support
Clipping-style coverage outputs support repeatable reporting layouts with less manual copying.
Best for: Fits when PR teams need coverage monitoring plus journalist context for fast outreach and briefings.
Cision
enterprise_vendorGlobal provider of earned media software and services including monitoring, distribution, and analysis.
Coverage dashboards that translate monitored results into PR-ready reporting and ongoing campaign comparisons.
Cision combines media monitoring with media intelligence workflows such as coverage analysis and media briefings, which helps brands move from tracking to narrative reporting. Coverage dashboards can be configured for ongoing brand tracking and campaign comparisons, which reduces manual export work. The admin layer supports structured provisioning and role-based access controls, which matters when multiple agencies and internal teams share the same monitoring environment.
A tradeoff appears when monitoring needs stay narrow, because Cision’s breadth pulls buyers into governance and configuration work. Cision fits best when keyword queries and coverage reporting are required on a recurring cadence, with real-time alerts feeding escalation workflows for communications teams.
- +Enterprise reporting and coverage dashboards designed for ongoing PR cycles
- +Configurable alert workflows for media monitoring escalation
- +Governance features for shared workspaces and controlled access
- +Media intelligence workflows connect monitoring to coverage analysis
- –Broader scope increases setup and configuration effort for narrow use
- –Query tuning and filter management can require ongoing admin attention
- –Reporting templates may feel heavier than minimal monitoring tools
- –Automation workflows may need tighter internal process alignment
Corporate communications teams
Monthly executive coverage reporting
Faster stakeholder reporting
Crisis communications leads
Real-time alert escalation
Quicker incident awareness
Show 2 more scenarios
Agency PR teams
Multi-client workspace governance
Reduced cross-account risk
Separates access and reporting outputs across clients with controlled roles and permissions.
Brand communications managers
Campaign message pull-through tracking
Clearer narrative performance
Tracks coverage trends tied to campaign keywords and themes over time.
Best for: Fits when PR teams need repeatable executive reporting and monitored alerts across many stakeholders.
Talkwalker
enterprise_vendorSocial listening and media monitoring powered by AI across global markets.
Topic and sentiment coverage analytics that translate query results into message driver reporting for executive updates.
Talkwalker delivers media monitoring and media intelligence built around high-volume web and news discovery plus structured coverage analysis. Coverage dashboards support multi-channel query tracking with workflow-friendly reporting of themes, sentiment, and message drivers.
The service also emphasizes automation through alerting and extensibility for repeatable monitoring programs across brands and campaigns. Governance features like user roles and audit visibility help PR and brand teams control access to queries and output artifacts.
- +Strong coverage analysis that connects queries to themes and sentiment trends
- +High-throughput monitoring for large query sets across news and web surfaces
- +Automation support for recurring reports and real-time alerts that reduce manual clipping work
- +Clear user provisioning with role-based access for monitoring programs
- –Query tuning requires experienced search design to avoid noisy results
- –Some workflows depend on configuration choices made during setup
- –Export and sharing controls can feel less granular than enterprise newsroom tools
Best for: Fits when PR and brand teams need governed monitoring programs with analysis dashboards and repeatable alerts.
Agility PR Solutions
specialistMedia monitoring, journalist databases, and press release distribution for PR professionals.
Clipping-first monitoring reports that deliver PR-ready media extracts tied to each query set.
Agility PR Solutions runs media monitoring workflows that pull coverage clips and metadata from news and social sources for PR teams. Coverage reporting is organized around keyword queries and campaign-style monitoring lists, with exportable clipping outputs for downstream comms and governance.
The core value comes from repeatable monitoring configuration and alert management that reduces manual scanning during active brand and executive activity windows. Integration options and automation depth are the main differentiators to assess when comparing it to enterprise media intelligence providers.
- +Repeatable monitoring setup built around keyword query collections
- +Coverage clipping outputs support PR reporting and audit trails
- +Alert workflow reduces manual checking for active monitoring periods
- +Export options fit common internal reporting and distribution workflows
- –API and automation surface are less extensive than enterprise media intelligence tools
- –Coverage analysis depth can require manual follow-up for complex narratives
- –Coverage breadth for niche channels may lag larger global indexes
- –Role control granularity may not match strict RBAC expectations
Best for: Fits when mid-market PR teams need configurable monitoring and clipping exports for recurring reporting.
PublicRelay
specialistMedia monitoring and PR measurement with human-verified data and analytics.
Cited media artifacts are packaged for internal review, with source and timing context built into coverage outputs.
PublicRelay targets PR teams that need verified media coverage and traceable citations across online, broadcast, and print sources. The workflow centers on building monitoring queries, generating clipping-style coverage outputs, and producing reporting packs tied to specific campaigns and time windows.
Its distinct value comes from how coverage artifacts are organized for review and sharing, which reduces time spent reconciling headlines, sources, and publication dates. Integration and automation are strongest when monitoring requests can be configured once and then repeatedly run with consistent governance for stakeholders.
- +Coverage clips include structured source and date context for quick verification
- +Campaign-focused monitoring workflow supports repeatable query and reporting cycles
- +Organized outputs reduce manual cleanup when sharing with executives
- +Alert and reporting cadence helps teams avoid chasing coverage manually
- –Best results require careful query design to limit noise
- –Role separation and audit trails can feel lighter than enterprise governance needs
- –Advanced automation depends on implementation effort rather than out-of-the-box depth
- –Coverage breadth varies by source type, which affects cross-channel comparability
Best for: Fits when PR teams need traceable clipping outputs and consistent monitoring workflows for campaigns.
Onclusive
specialistPR analytics and media monitoring platform for measuring communications ROI.
Built for multi-step monitoring workflows that connect saved queries to curated coverage reports and scheduled updates.
Onclusive differentiates through workflow-first brand and PR intelligence that ties media search into ongoing monitoring and reporting.
Coverage spans online news and social sources with filtering that supports repeatable keyword queries and Boolean logic for coverage control.
Admin and governance tools focus on user roles and operational hygiene for team-wide monitoring.
Automation and integration options reduce manual triage when alerts and reporting need to stay current.
- +Repeatable query logic supports tighter keyword and topic definitions
- +Operational dashboards keep coverage tracking consistent across campaigns
- +Workflow tools reduce time spent moving clips into reports
- +Integrations and automation options support monitored source expansion
- –Setup of complex queries can require careful governance to prevent drift
- –Some advanced configuration choices add friction for smaller teams
- –Alert volume can create triage overhead without disciplined alert design
- –Coverage depth varies by market and language, requiring source tuning
Best for: Fits when brand and PR teams need governed monitoring workflows plus repeatable reporting cycles.
Streem
specialistAustralian media monitoring platform covering TV, radio, print, and digital sources.
Clip packaging workflow that turns monitored results into stakeholder-ready briefings with analyst tagging.
Streem is a media monitoring service built for brand and PR teams that need coverage capture across digital and traditional sources. Coverage is organized around configurable searches, with clip delivery designed for recurring reporting rather than one-off scans.
Operational focus is on automating alerting and generating consistent reporting outputs for stakeholders. Streem also supports an analyst workflow for reviewing, tagging, and packaging clips into shareable briefings.
- +Configurable monitoring queries support consistent recurring coverage reporting
- +Clip-centric workflow makes it easier to review and package coverage quickly
- +Alerting reduces delay between publication and internal awareness
- +Analyst workflow supports tailored briefings for PR and comms teams
- –Complex query setup can slow initial onboarding for large coverage libraries
- –Automation depth depends on how tightly monitoring is mapped to teams and workflows
- –Cross-source comparisons require disciplined tagging and naming conventions
- –Integration capabilities may lag enterprise suites that offer broader ecosystems
Best for: Fits when PR teams need dependable clip delivery, repeatable reporting, and analyst review workflow.
Kantar Media
enterprise_vendorMedia monitoring and advertising intelligence services from the Kantar group.
Multi-brand and multi-region provisioning with role separation designed for enterprise governance in media monitoring workflows.
Kantar Media delivers media monitoring and media intelligence built for large organizations that need consistent earned coverage measurement across formats. Coverage ingests come from both broadcast and online sources and are packaged into repeatable reporting workflows for executive and PR reporting cycles.
The system supports query-based retrieval and clipping-style outputs that help teams build coverage sets and track change over time. Kantar Media’s distinct value sits in governed workflows and enterprise-grade provisioning for multiple brands, regions, and user roles.
- +Enterprise ingestion coverage across broadcast and online sources
- +Repeatable reporting workflows for brand, region, and executive cycles
- +Query-based retrieval supports consistent coverage sets over time
- +Governed user provisioning for multi-team media monitoring
- –Setup effort is higher for complex monitoring requirements
- –UI can feel heavy for teams focused on lightweight ad hoc clips
- –API integration requires planning for query logic and mapping
- –Some advanced automation depends on enabled modules
Best for: Fits when enterprise PR teams need governed monitoring workflows and consistent cross-format reporting.
Isentia
enterprise_vendorAsia-Pacific media intelligence and monitoring service covering print, broadcast, and digital.
Entity and source enrichment that ties media clips to contextual metadata for faster executive briefings.
Isentia focuses on media monitoring and media intelligence workflows for brand, comms, and public affairs teams that need consistent coverage across countries and formats. Its core value comes from query-based retrieval of media clips and coverage reporting, plus newsroom-style enrichment that supports executive briefings.
Automation shows up in saved searches, scheduled reporting, and alerting tied to keywords and entities. Extensibility is strongest where teams need repeatable configurations for ongoing PR cycles rather than one-off scanning.
- +Scheduled reporting supports ongoing PR cycles with consistent outputs
- +Keyword query management handles iterative query tuning across campaigns
- +Coverage dashboards provide at-a-glance reporting for executives
- +Media database linking improves context beyond raw clip counts
- –Initial query setup needs careful Boolean design to avoid noise
- –Broadcast and print workflows add complexity versus online-only monitoring
- –Alert tuning can create operational overhead when topics overlap
- –Some reporting views require role-based permissions alignment
Best for: Fits when comms teams run ongoing earned media programs across regions and need scheduled coverage reporting.
Conclusion
After evaluating 10 communication media, Meltwater stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right media monitoring
This buyer's guide compares Meltwater, Cision, Muck Rack, Talkwalker, Agility PR Solutions, PublicRelay, Onclusive, Streem, Kantar Media, and Isentia for media monitoring workflows used by PR and brand teams.
Each provider is positioned by how monitoring results move from keyword queries to alerts, reporting dashboards, and clip outputs that support executive updates and outreach. The comparison also highlights governance friction, query tuning demands, and how journalist context attaches to coverage across Meltwater and Muck Rack.
Media monitoring for PR and brand teams: alerts, coverage reporting, and clip workflows
Media monitoring tracks earned media across online news and other sources by running keyword queries, storing results as coverage records, and pushing results through real-time alerts or scheduled reporting. Teams then review coverage analysis, coverage dashboards, and clipping outputs to quantify what ran, what changed, and what to act on.
Meltwater emphasizes coverage dashboards that turn monitoring queries into stakeholder-ready reporting and pairs that coverage with a journalist contact dataset tied to monitoring contexts. Muck Rack focuses on journalist profiles that connect coverage records to named authors, which supports contact-ready follow-ups during repeat monitoring cycles.
Media monitoring capabilities that change PR and brand outcomes
Media monitoring stops being a ticketing tool when query outputs turn into decision-ready workflows for alerts, reporting, and clip packaging. The biggest differences show up in how coverage records connect to people, reporting cycles, and governance controls.
This section compares capabilities across Meltwater, Cision, Muck Rack, Talkwalker, and the other providers so teams can match workflow shape to monitoring scope.
Coverage-to-outreach linkage for journalist context
Meltwater ties monitoring results to a journalist contact dataset that matches coverage context to outreach workflows. Muck Rack connects coverage records to named journalist profiles so PR teams can follow up without re-identifying authors.
Dashboard-driven reporting for ongoing PR cycles
Cision provides coverage dashboards built for ongoing PR reporting and campaign comparisons across stakeholders. Meltwater also turns queries into stakeholder-ready reporting, with dashboards designed to convert search results into executive artifacts.
Clip outputs packaged for internal review
Agility PR Solutions centers clipping-first monitoring reports that deliver PR-ready extracts tied to each query collection. PublicRelay packages cited media artifacts with structured source and timing context so internal reviewers can trace what ran and when.
High-throughput monitoring analytics across large query sets
Talkwalker supports high-throughput monitoring across large query libraries with coverage analysis that ties results to themes and sentiment trends. Onclusive is built for multi-step monitoring workflows that connect saved queries to curated coverage reports and scheduled updates.
Enterprise governance for multi-brand and multi-region monitoring
Kantar Media provisions multi-brand and multi-region monitoring with role separation geared for governed media workflows. This is paired with repeatable reporting workflows for brand, region, and executive cycles rather than ad hoc clip viewing.
Workflow traceability and campaign-focused monitoring packaging
Streem delivers a clip-centric workflow that packages coverage into stakeholder-ready briefings with analyst tagging. PublicRelay emphasizes traceable clipping outputs with source and date context for consistent campaign monitoring cycles.
How to choose a media monitoring service for monitoring, reporting, and action
The selection question is not which tool has more surfaces. The selection question is which workflow shape fits the monitoring-to-action chain used by PR and brand teams.
The steps below branch on two philosophies. One philosophy centers journalist context attached to coverage. The other centers query collections and clip packaging with governance discipline at the workflow level.
Choose journalist-context-first workflows or dashboard-first workflows
If author-level context must attach directly to monitored coverage, Meltwater and Muck Rack fit workflows that connect monitoring outcomes to journalist contacts and profiles. If stakeholders primarily need dashboards for repeated PR reporting and campaign comparisons, Cision and Meltwater better match the reporting cadence and stakeholder packaging needs.
Decide whether clip packaging is the primary deliverable
If the monitoring program is judged by PR-ready extracts for recurring reporting, Agility PR Solutions and PublicRelay align monitoring outputs to clipping workflows with traceable source and timing context. If clip delivery must pass through analyst tagging and packaging for stakeholder briefings, Streem matches a clip delivery pipeline with analyst review.
Set governance requirements before committing to query complexity
If governance must prevent drift across many teams, Kantar Media offers multi-brand and multi-region provisioning with role separation designed for enterprise oversight. If the monitoring program relies on complex query sets, Talkwalker and Onclusive still require experienced search design or governance discipline to keep results from becoming noisy.
Match throughput needs to the expected query library size
For large query sets that must run consistently across news and web surfaces, Talkwalker emphasizes high-throughput monitoring with coverage analysis tied to themes and sentiment trends. For teams that need saved queries tied to curated reports and scheduled updates, Onclusive supports repeatable monitoring cycles with operational dashboards.
Validate whether coverage depth matches the media formats required
If broadcast and print depth is required, providers like Meltwater and Kantar Media cover broader ingestion coverage across formats. If the program skews more toward curated coverage review with journalist attribution, Muck Rack may still work even when broadcast and print monitoring depth is thinner than dedicated scanners.
Who should buy media monitoring, and which providers match their workflows
Media monitoring buyers should match service capabilities to how results move into internal decision cycles and external outreach. The providers in this guide differ most in journalist context, clip packaging, and governance depth.
The segments below map these differences to PR and brand team workflows used for earned media tracking and executive updates.
PR and brand teams running repeat monitoring cycles with journalist follow-up
Meltwater and Muck Rack connect coverage records to journalist contacts or journalist profiles so follow-ups happen from the monitoring workflow rather than from separate research steps.
Teams that need executive reporting dashboards for ongoing PR campaigns
Cision and Meltwater use coverage dashboards that translate query results into stakeholder-ready reporting and campaign comparisons without rebuilding reporting logic each cycle.
Mid-market PR teams that want clipping-first deliverables and recurring exports
Agility PR Solutions centers clipping-first monitoring reports built around configurable keyword query collections and PR reporting extracts, while PublicRelay packages cited media artifacts with source and date context for review.
Enterprise teams with multi-brand and multi-region governance needs
Kantar Media supports multi-brand and multi-region provisioning with role separation designed for governed monitoring workflows and repeatable cross-format reporting.
Teams that prioritize theme and sentiment reporting from high query volumes
Talkwalker supports high-throughput monitoring across large query sets and turns results into topic and sentiment coverage analytics for executive updates.
Common media monitoring buying mistakes
Buying mistakes usually show up after onboarding when query design, governance, and workflow handoffs break down. Several failures repeat across PR and brand teams that underestimate how monitoring logic changes over time.
The mistakes below reflect gaps tied to configuration discipline, workflow fit, and expected coverage depth.
Treating query tuning as a one-time setup instead of an ongoing governance task
Meltwater can require consistent query and alert configuration discipline across multiple teams, and Talkwalker query tuning demands experienced search design to avoid noisy results.
Selecting a tool for clip delivery while underestimating how much manual follow-up is needed for complex narratives
Agility PR Solutions can deliver clipping outputs for PR reporting and audit trails, but coverage analysis depth may still require manual follow-up for complex narratives.
Assuming coverage depth matches format needs without checking broadcast and print support
Muck Rack has thinner broadcast and print monitoring depth than dedicated scanners, while Isentia and Kantar Media add complexity when broadcast and print workflows are part of the required monitoring scope.
Over-indexing on workflow speed without validating review and audit trail strength
PublicRelay packages cited artifacts with structured source and timing context, while Onclusive and Kantar Media emphasize repeatable monitoring cycles with more governance controls that reduce review ambiguity at scale.
Choosing a multi-step workflow without planning for query drift controls
Onclusive supports multi-step monitoring workflows with curated reporting, but complex queries still require careful governance to prevent drift across recurring monitoring cycles.
How We Selected and Ranked These Providers
We evaluated Meltwater, Cision, Muck Rack, Talkwalker, Agility PR Solutions, PublicRelay, Onclusive, Streem, Kantar Media, and Isentia on features that directly connect monitoring queries to coverage workflows. Features accounted for 40% of scoring and ease/value each accounted for 30%, with higher weight on workflow outputs that PR and brand teams use for executive reporting and follow-ups.
Meltwater received the top position because its coverage dashboards turn monitoring queries into stakeholder-ready reporting while its journalist contact dataset ties coverage context to outreach workflows. The ranking also reflects consistent differences in governance friction, coverage analysis depth, and clip packaging workflow maturity across the other providers.
Frequently Asked Questions About media monitoring
How do keyword queries and Boolean logic affect alert quality across Meltwater, Cision, and Onclusive?
Which service provides the most journalist context for faster coverage-to-outreach workflows?
How should onboarding be structured when a team needs governance over shared monitoring assets in Cision and Talkwalker?
What breaks if an organization skips data migration planning when moving monitoring libraries between services?
When do audit logs and access controls matter most for media monitoring operations?
How do coverage clip delivery and reporting packaging differ across PublicRelay, Streem, and Agility PR Solutions?
Which platform is better suited for multi-step monitoring workflows that connect saved queries to curated reports?
What are the typical technical requirements and integration decisions teams must validate before production use?
Where does media monitoring extensibility show up as a differentiator between Talkwalker and Isentia?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Communication MediaTop 10 Best Broadcast Monitoring Services of 2026
- Market ResearchTop 10 Best Media Measurement Services of 2026
- Data Science AnalyticsTop 10 Best Media Analytics Services of 2026
- Communication MediaTop 10 Best Content Monitoring Software of 2026
- Communication MediaTop 10 Best Contact Center Quality Monitoring Software of 2026
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