
GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best Location Based Mobile Advertising Services of 2026
Ranking roundup of location based mobile advertising services with technical tradeoffs for buyers, covering providers like GroundTruth, Blis, and Vistar Media.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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GroundTruth is the best fit for teams that need place-based mobile targeting with store-visit reporting at enterprise scale, whereas Blis is a strong alternative when retailers want managed global location campaigns with attribution focused on visitation.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
GroundTruth
Store-visit measurement that ties mobile exposure to physical location outcomes for optimization reporting.
Built for fits when teams need place-based mobile targeting plus store-visit reporting..
Blis
Editor pickVisitation attribution workflows that connect geotargeted delivery to store-visit outcomes for optimization.
Built for fits when retailers need location-driven targeting and store-visit attribution at scale..
Vistar Media
Editor pickLocation setup workflow built around multi-location geofence activation for retail-oriented campaigns.
Built for fits when retail teams need geofence-driven mobile reach tied to store visitation goals..
Comparison Table
GroundTruth
enterprise_vendorLocation-based advertising platform providing targeted mobile ad campaigns using proprietary location data.
Store-visit measurement that ties mobile exposure to physical location outcomes for optimization reporting.
GroundTruth turns mobile location signals into actionable segments used for both targeting and measurement workflows. The delivery path is built around programmatic activation and reporting tied to place-based outcomes, which fits teams that manage campaigns end to end. Strong integration signals include support for activation via partner ad stacks and measurement outputs designed for attribution and optimization reporting. Governance is centered on controlling access to campaign and measurement assets, which matters for multi-team account structures.
A practical tradeoff appears when internal location data governance requirements are stricter than standard consent and aggregation models. Geotargeting and visitation attribution require disciplined audience design, correct store metadata, and consistent identity handling across ad delivery and reporting. GroundTruth works best when campaigns need place-based outcomes that can be reported back to media and analytics teams rather than only impression delivery.
- +Direct linkage between location-based activation and store-visit measurement
- +Programmatic activation workflows fit media buyers and ad ops teams
- +Segment creation geared toward place-based audiences and reporting
- +Governance-oriented controls for access to campaign and measurement assets
- –Geotargeting accuracy depends heavily on store reference data quality
- –Requires ad ops discipline to keep audience definitions consistent
- –Integration work can be heavier for custom reporting pipelines
- –Setup often needs coordination between analytics and media teams
Retail media buyers
Optimize promotions for nearby store visits
Measurable foot-traffic outcomes
Performance marketing teams
Run attribution-backed location testing
Lower guesswork in spend
Show 2 more scenarios
Analytics and data teams
Unify location signals into segments
Faster reporting alignment
Ingest activation and measurement outputs to align campaign reporting with internal dashboards.
Agency ad ops
Manage multi-client place-based campaigns
Reduced access and governance risk
Control access to campaign assets and measurement configurations across team workflows.
Best for: Fits when teams need place-based mobile targeting plus store-visit reporting.
Blis
specialistLocation-based mobile advertising specialist delivering managed ad campaigns across global markets.
Visitation attribution workflows that connect geotargeted delivery to store-visit outcomes for optimization.
Blis is a fit for marketers and measurement leads who need consistent location signal use across targeting, audience building, and visitation attribution. The vendor is built around location intelligence workflows that connect proximity and presence patterns to campaign outcomes. The operational surface is strongest when teams can ingest and operationalize Blis audience segments in their existing buying stack.
A key tradeoff is that results depend on the quality of location signal availability for specific geographies and device populations. Blis is a strong choice when store-visit measurement, geotargeted campaigns, and repeatable attribution benchmarks matter more than broad demographic targeting alone.
- +Consented location signals designed for audience targeting and visitation measurement
- +Campaign activation workflows aligned to real-world store visit outcomes
- +Measurement inputs support incrementality-style learning cycles for optimization
- +Geography-specific location delivery supports localized retail media strategies
- –Performance varies by market where location signal coverage is limited
- –Integration takes meaningful campaign and measurement governance alignment
Retail media teams
Geotargeted promotions by store catchment
Higher store-visit lift
Marketing analytics leads
Foot-traffic attribution from mobile exposure
Clearer channel accountability
Show 2 more scenarios
Performance marketers
Incrementality testing for location audiences
More reliable optimization decisions
Run tests that compare outcomes between targeted and control exposures.
Brand advertisers
Audience segmentation by location behavior
Better audience relevance
Build audience segments from location presence patterns for campaign planning.
Best for: Fits when retailers need location-driven targeting and store-visit attribution at scale.
Vistar Media
enterprise_vendorLocation-based mobile advertising platform connecting advertisers with geotargeted out-of-home and mobile inventory.
Location setup workflow built around multi-location geofence activation for retail-oriented campaigns.
Vistar Media is a strong fit for teams running store-centric campaigns that require consistent geofence logic across markets and stores. It supports location-targeted audience creation and ad delivery designed around physical proximity, which reduces mismatch between targeting and measured outcomes. The operational model suits buyers who manage many locations and need standardized configurations rather than one-off experiments.
A key tradeoff is that geofence performance depends on the location data source mix and on how tightly geofence radii match real foot-traffic patterns. Teams that need advanced measurement like incrementality testing and clean-room-ready privacy controls often must validate the analytics and governance depth available in the core workflow. Vistar Media works best when campaigns prioritize visitation-focused reach and mobile execution over complex multi-party data collaboration.
- +Geofence activation designed for store-area mobile targeting
- +Programmatic delivery supports scaling location-based audiences
- +Repeatable location configuration supports multi-store operations
- +Operational workflow aligns with campaign setup for real-world venues
- –Geofence radius tuning can materially affect reach and visit attribution
- –Advanced privacy governance like clean-room workflows may need extra alignment
- –Integration depth beyond campaign activation can require engineering effort
- –Measurement depth varies by analytics workflow expectations
Retail media teams
Drive store visits from nearby mobile users
Higher in-store visitation attribution
Performance marketing teams
Optimize store-area reach by radius
Better reach-to-visit efficiency
Show 2 more scenarios
Ad ops teams
Standardize campaigns across many locations
Fewer setup inconsistencies
Uses repeatable location configurations to provision campaigns at scale.
Brand teams
Launch mobile promotions tied to physical stores
More local conversion intent
Targets nearby shoppers with mobile ads while keeping store-area logic consistent.
Best for: Fits when retail teams need geofence-driven mobile reach tied to store visitation goals.
Adsquare
specialistMobile location data marketplace powering audience targeting for location-based advertising campaigns.
API oriented campaign and audience provisioning that supports geofence creation and activation in automated workflows.
Adsquare focuses on location based mobile advertising workflows that center on geofencing and location audience activation. The offering is built around an execution layer for location signals to support programmatic delivery and store-visit measurement style reporting.
Adsquare is most relevant when teams need repeatable targeting rules and campaign lifecycle control for physical locations rather than only display placements. Integration depth and automation come through API-driven campaign setup patterns and measurable location-driven outcomes.
- +Campaign targeting centered on geofencing rules for venue and perimeter audiences
- +Programmatic delivery supports location audience activation instead of manual placement buying
- +Reporting aligns to location driven measurement workflows for footfall style use cases
- +API driven campaign and audience configuration enables repeatable automation
- –Location audience setup requires careful configuration of boundaries and attribution windows
- –Advanced governance controls like granular RBAC and audit trails are not consistently documented
- –Integration effort rises when mapping first party identifiers to mobile ad IDs
- –Attribution outputs can be sensitive to data quality and consent coverage
Best for: Fits when marketers need automated location audience activation for multi-site campaigns with measurement tied to visits.
Simpli.fi
specialistAddressable advertising platform offering location-based targeting for mobile and cross-device campaigns.
Automated geo audience provisioning that keeps iterative geofencing tests aligned with campaign configuration.
Simpli.fi executes location-based mobile ad campaigns by combining audience building with real-time activation against geo-defined criteria. It supports geofencing workflows for app and web delivery, and it integrates location signals into campaign targeting and measurement planning. The platform’s differentiator is its strong operational focus on audience provisioning, campaign configuration consistency, and automation hooks that reduce manual rework across iterative store-visit and foot-traffic programs.
- +Geofencing audience creation designed for repeatable store or venue targeting
- +Automation supports faster iteration between test and rollout campaign waves
- +Location-informed audience workflows reduce ad-hoc segment building
- +Campaign configuration supports consistent deployment across many geo audiences
- –Geo audience tuning often needs expert handling of location accuracy tradeoffs
- –Advanced reporting depth can require more setup than baseline campaign views
- –Complex multi-geo governance can slow approvals for large teams
- –Some downstream attribution workflows depend on clean upstream measurement design
Best for: Fits when teams run iterative multi-geo mobile campaigns and want automation-backed audience provisioning.
Yieldmo
specialistMobile advertising company offering location-intelligent ad placements and attention-based optimization.
Visitation attribution workflows that connect proximity audience logic to store-visit measurement signals.
Yieldmo focuses on location-based mobile advertising workflows that pair location intelligence with in-market delivery controls for retail and venue brands. It supports geofencing-style audience building and store-visit style measurement so campaigns can be optimized around real-world presence.
Admin controls center on campaign and audience provisioning that route events into activation and reporting views. Reporting and integration depth matter most when teams need consistent location signals across multiple ad buying and measurement loops.
- +Location-intelligence audiences support retail site and venue use cases
- +Geofencing audience building supports proximity-based targeting
- +Store-visit measurement supports visitation attribution workflows
- +Campaign configuration supports repeatable activation and reporting cycles
- –Setup needs close coordination between location inputs and campaign goals
- –Automation depends on integration patterns rather than a broad self-serve builder
- –Reporting requires consistent taxonomy alignment across teams and buyers
- –Throughput can be sensitive to audience volume and refresh cadence
Best for: Fits when retail teams run ongoing store-visit measurement and need disciplined location audience provisioning.
InMobi
enterprise_vendorGlobal mobile advertising platform offering location-based targeting within managed ad services.
Location-enabled targeting activation inside InMobi mobile ad formats and auction execution, with campaign-centric measurement.
InMobi differentiates through location-ad-driven mobile reach that sits close to mobile ad formats and programmatic workflows. It supports location signals such as GPS-derived location and IP geolocation for geotargeting, then routes bids through its mobile ad ecosystem.
Campaign setup emphasizes audience targeting and performance measurement inside mobile advertising reporting rather than standalone location data pipelines. Teams get value when location targeting is used as an activation input to ad delivery and attribution, not as a separate analytics project.
- +Strong mobile ad delivery integration with location-enabled targeting
- +Programmatic workflows align location targeting with auction execution
- +Reporting focuses on ad outcomes tied to mobile campaigns
- +Frequent format support for location-relevant mobile placements
- –Location intelligence depth depends on supported data inputs
- –Geofence audience creation workflows are less central than ad targeting
- –Advanced location governance needs tighter internal controls
- –Partner-based setup may add operational steps for large rollouts
Best for: Fits when teams want location-enabled geotargeting inside a mobile ad buying workflow.
Unacast
specialistLocation data marketplace enabling mobile advertising targeting through foot traffic and proximity data.
Store-visit measurement workflows that tie location-derived audience exposure to outcomes for attribution reporting.
Unacast focuses on location intelligence for mobile audiences and store-visit measurement, built around consented location data workflows rather than just media buying. It provides audience creation for geofencing and visit-based attribution use cases, with integrations meant for programmatic activation. Its technical differentiator is the way it operationalizes location signals into repeatable audience segments and measurement-ready outputs for downstream platforms.
- +Visit-based store measurement workflows support clearer foot-traffic attribution use cases.
- +Audience building from location signals supports geofencing-driven activation scenarios.
- +Programmatic activation integrations reduce manual audience rework across partners.
- +Configurable segment pipelines support repeat campaigns with consistent definitions.
- –Integrations require tighter technical setup than purely UI-driven audience tools.
- –Geographic audience rules can become complex when coverage and exclusions expand.
- –Measurement outputs depend on the upstream data and identity enablement path.
- –RBAC and governance controls are not as transparent as some analytics-first vendors.
Best for: Fits when teams need location-based audiences plus store-visit measurement that plugs into programmatic activation flows.
Foursquare
enterprise_vendorLocation intelligence platform offering mobile advertising through Foursquare Media services.
Venue graph mapping for audience and measurement that anchors targeting to specific places rather than only coordinate buffers.
Foursquare runs location-based mobile advertising that ties mobile audiences to places using its location intelligence and venue-level graph. It supports geofencing and location-based targeting for campaigns that need store-area reach and visitation-related outcomes.
Foursquare’s differentiator in this category is its tight focus on place-based identity built from venue data and check-in behavior, which can improve audience stability around named locations. Buyers use it when they want location targeting plus reporting workflows that map activity back to specific venues rather than just coordinate buffers.
- +Venue-centric targeting helps campaigns stay aligned to named locations.
- +Geofencing workflows fit store-area reach and location-driven audience building.
- +Location intelligence foundations support consistent place identity across campaigns.
- +Integrations for campaign ops support repeatable audience and measurement setup.
- –Advanced audience buildouts need more planning than simple pin-based targeting.
- –Automation depth can be limited for highly customized activation pipelines.
Best for: Fits when store and venue programs need place identity consistency for geofence and visitation measurement.
Scanbuy
specialistMobile engagement service provider offering location-triggered advertising through barcode and QR interactions.
Scanbuy’s scan-to-audience workflow links physical scans to location-aware targeting and visitation-focused reporting.
Scanbuy is a location based mobile advertising service built around barcode and location intelligence driven audience delivery. Its core workflow centers on scanning-triggered experiences paired with location signals that support geotargeting at the campaign level.
Teams typically use Scanbuy to create place-aware audiences and then activate them through mobile ad buying and measurement tied to real-world visitation. Governance tends to focus on campaign and audience configuration rather than deep self-serve data prep tooling for third-party data sources.
- +Scan-driven engagement connects physical interactions to mobile media delivery
- +Location intelligence supports place-aware audience targeting for retail and venues
- +Activation and measurement align around visitation outcomes instead of clicks
- +Campaign tooling favors repeatable workflows across store sets and periods
- –Less suited for teams needing fully self-serve geofencing setup
- –API and automation depth is limited versus providers built for developer governance
- –Data onboarding can be operationally heavy without strong internal coordination
- –Granularity depends on available location signals for each market and format
Best for: Fits when retail and venue marketers need scan and location based audiences with managed activation support.
Conclusion
After evaluating 10 marketing advertising, GroundTruth stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right location based mobile advertising
This buyer guide covers location based mobile advertising services from GroundTruth, Blis, Vistar Media, Adsquare, Simpli.fi, Yieldmo, InMobi, Unacast, Foursquare, and Scanbuy.
Across these providers, location based campaigns use geofencing and geotargeting workflows to connect mobile exposure to physical places, while store-visit measurement ties delivery to real-world outcomes. The comparison emphasizes integration depth, automation and API surface, and governance controls that control how geofence audiences and visitation reporting stay consistent across iterations.
The strongest differentiation centers on how each provider connects location delivery to store-visit attribution and how that linkage is maintained through provisioning, measurement, and activation workflows.
Location based mobile advertising that geofences, geotargets, and measures store visits
Location based mobile advertising uses GPS-derived location, Wi-Fi positioning, and other location signals to deliver ads when a device enters a defined area or matches a location rule like a venue radius. Geofencing and geotargeting support location-driven audiences for programmatic delivery, with optimization reporting tied to visitation outcomes.
GroundTruth and Blis both emphasize store-visit measurement that connects location-based activation to physical location outcomes for optimization reporting, which turns place-based delivery into a measurable feedback loop. Vistar Media and Adsquare focus more directly on operational geofence activation and audience provisioning, with Vistar Media building multi-location geofence workflows and Adsquare using API oriented provisioning to keep location audiences aligned with automated campaign execution.
Location audience activation and measurement capabilities to compare
Location based mobile advertising only becomes actionable when geofence or geotargeted delivery links to store-visit outcomes and stays consistent across campaign iterations. The most decisive differences show up in how providers operationalize geofences, how they provision audiences for programmatic activation, and how they report visitation results that media teams can optimize against.
Store-visit measurement tied to place-based activation
GroundTruth ties location-based activation to store-visit measurement for optimization reporting and place-based feedback loops. Unacast also supports store-visit measurement that links location-derived audience exposure to outcomes for attribution reporting.
Multi-location geofence setup for retail workflows
Vistar Media builds location setup workflows around multi-location geofence activation for retail-oriented campaigns. Foursquare anchors targeting to a venue graph so campaigns stay aligned to named places instead of only coordinate buffers.
API and automation for geofence and audience provisioning
Adsquare supports API oriented campaign and audience provisioning so geofences and activation can run in automated workflows. Simpli.fi provides automated geo audience provisioning so iterative geofencing tests stay aligned with campaign configuration.
Visitation attribution logic connected to proximity audiences
Blis delivers visitation attribution workflows that connect geotargeted delivery to store-visit outcomes for optimization. Yieldmo connects proximity audience logic to store-visit measurement signals for ongoing retail measurement.
Choose by activation workflow fit and how visitation attribution is maintained
The first choice is operational. Some providers center on multi-location geofence activation and retail execution, while others center on automated provisioning and developer-driven audience lifecycle control.
The second choice is measurement governance. Teams need to understand how location audience definitions and visit attribution stay stable as geofences are tuned and campaigns scale across markets and sites.
Match the provider to the campaign execution model
Pick Vistar Media when retail teams need multi-location geofence activation workflows built around store-area targeting and visit goals. Pick InMobi when the requirement is location-enabled targeting inside InMobi mobile ad formats and auction execution with campaign-centric measurement.
Verify that store-visit attribution connects to activation decisions
Choose GroundTruth when reporting must directly link location-based activation to store-visit measurement for optimization reporting. Choose Blis when visitation attribution workflows must connect geotargeted delivery to store-visit outcomes for measurement-driven campaign iteration.
Test geofence audience automation against iterative tuning needs
Choose Adsquare when geofence creation and activation must run through automated provisioning so location audiences can be kept synchronized with campaign execution. Choose Simpli.fi when repeated test and rollout waves depend on automated geo audience provisioning that keeps iterative geofencing aligned with configuration.
Assess governance constraints around location coverage and boundary tuning
If market coverage is uneven, validate Blis performance expectations because visitation and targeting can vary where location signal coverage is limited. If boundary tuning changes outcomes, validate Vistar Media geofence radius tuning impact because reach and visit attribution can shift with radius choices.
Confirm where the workflow complexity lands for the team
Choose Foursquare when place identity consistency must be maintained through venue graph mapping for store and venue programs. Choose Scanbuy when scan-to-audience workflows must connect physical scans to location-aware targeting and visitation-focused reporting.
Who benefits from these location based mobile advertising workflows
Location based mobile advertising buyers often differ on where the workflow bottleneck lives. Some teams run many geofences and need provisioning automation, while others prioritize visitation attribution to prove that place-based targeting changed store outcomes. The providers below fit different operating models for retailers, venues, and programmatic teams that run location audience campaigns at scale.
Retail media teams that need store-visit measurement as the optimization loop
GroundTruth supports a direct linkage between location-based activation and store-visit measurement for optimization reporting. Unacast also supports visit-based store measurement workflows that plug into programmatic activation flows.
Retail and venue teams running multi-site geofence programs
Vistar Media is built around multi-location geofence activation designed for store-area mobile reach tied to visitation goals. Foursquare supports venue-centric targeting through venue graph mapping so named locations remain consistent across geofence and visitation measurement.
Ad ops and engineering teams that automate geofence lifecycle from campaign systems
Adsquare provides API oriented campaign and audience provisioning that supports geofence creation and activation in automated workflows. Simpli.fi supports automation-backed audience provisioning that keeps iterative geofencing tests aligned with campaign configuration.
Programmatic activation buyers focused on location-enabled targeting inside mobile ad buying
InMobi centers on location-enabled targeting activation inside mobile ad formats and auction execution. This fits teams that want location targeting integrated into the mobile programmatic buying workflow rather than a standalone audience builder.
Teams with physical engagement signals that must translate into place-aware mobile targeting
Scanbuy links scan-driven engagement to mobile media delivery with location intelligence to support place-aware audience targeting. This workflow is positioned for retail and venue marketers that manage scan-to-audience journeys.
Common pitfalls in geofencing and location audience buying
Mistakes usually happen when teams treat geofencing as a one-time setup or when they optimize on delivery outcomes instead of visitation outcomes. The result is audience definitions that drift across iterations or measurement that cannot explain why performance changed. The pitfalls below map to the specific constraints surfaced by providers that run either attribution-driven workflows or automation-driven geofence provisioning.
Optimizing on delivery without validating store-visit linkage to the activation logic
GroundTruth is built to tie location-based activation to store-visit measurement for optimization reporting, which is a direct guardrail against optimizing on impressions alone. Unacast also ties location-derived audience exposure to outcomes for attribution reporting, so measurement can be used to guide budget decisions.
Changing geofence boundaries without tracking how radius tuning affects reach and visit attribution
Vistar Media flags that geofence radius tuning can materially affect reach and visit attribution, which means boundary edits must be treated like changes to the measurement model. For store-area targeting, boundary decisions should be controlled like campaign configuration, not like creative-level tweaks.
Assuming automation exists without checking how much governance is required for consistent audience definitions
Adsquare supports API oriented geofence and audience provisioning, but location audience setup still requires careful configuration of boundaries and attribution windows. Blis also indicates integration takes meaningful campaign and measurement governance alignment, which affects how consistently audiences match measurement assumptions.
Overlooking market-level limitations in location signal coverage
Blis notes that performance varies by market when location signal coverage is limited, which can change the effectiveness of visitation attribution workflows. Before scaling, location signal coverage assumptions should be tested against the targeted geographies.
Building highly custom audience pipelines with limited automation depth
Scanbuy is less suited for teams needing fully self-serve geofencing setup and has limited API and automation depth versus providers built for developer governance. Highly customized activation pipelines require tighter automation expectations when governance and provisioning are critical.
How We Selected and Ranked These Providers
We evaluated GroundTruth, Blis, Vistar Media, Adsquare, Simpli.fi, Yieldmo, InMobi, Unacast, Foursquare, and Scanbuy on features, ease, and value with feature coverage weighted at 40%. Feature scoring emphasized how store-visit measurement is connected to location-based activation, how geofence or venue targeting workflows are operationalized, and how well audience provisioning supports programmatic activation at scale.
We weighted ease and value at 30% each based on how directly the workflow supports iterative geofence configuration and how quickly teams can operationalize location audiences without breaking measurement consistency. GroundTruth separated itself with store-visit measurement that directly ties mobile exposure to physical location outcomes for optimization reporting, and that linkage held as the most concrete differentiator across the provider set.
Frequently Asked Questions About location based mobile advertising
How do GroundTruth and Blis differ in store-visit measurement for location campaigns?
Which services support API-driven automation for geofence audience provisioning at scale?
What breaks if location consent coverage is incomplete when using Unacast versus Yieldmo?
How do Vistar Media and Foursquare handle place identity for retail geofencing campaigns?
When should teams choose in-ecosystem location targeting like InMobi instead of building standalone location audiences?
What operational admin controls matter most for multi-location rollouts in Simpli.fi versus Vistar Media?
How do GroundTruth and Scanbuy differ in how physical events map to mobile ad audiences?
Where does integration complexity show up first: RBAC, audit logs, or data model alignment in Adsquare versus Unacast?
How should teams plan data migration from legacy location targeting setups when adopting Blis or Foursquare?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Digital MarketingTop 10 Best Location Based Advertising Services of 2026
- Data Science AnalyticsTop 10 Best Advertising Analytics Services of 2026
- Market ResearchTop 10 Best Competitive Advertising Tracking Services of 2026
- Marketing AdvertisingTop 10 Best Location Based Marketing Software of 2026
- Telecommunications ConnectivityTop 10 Best Mobile Location Tracking Software of 2026
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